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Best Black Friday deals live: tried-and-tested beauty, fashion, health, and home buys our editors love

Shop our live feed of editor-approved items across beauty, health, fashion, and home, from everyday essentials to worth-it splurges.

Black Friday deals

Welcome to our Black Friday live hub – your hype-free, expert guide to the best Black Friday deals worth your time.

Our dedicated team of shopping editors and deal-hunters are experts across beauty, fashion, home, and health, and we'll be rummaging through the endless Black Friday sales so you don’t have to, bringing you the latest, most worthwhile deals as we find them.

Our mission is simple – to spare you the noise and bring you a calm, curated live edit of the best Black Friday deals on products that genuinely make our everyday lives easier, happier, healthier, or more enjoyable. So bookmark this page and check back often for live updates on the best Black Friday deals that truly deserve a spot in your basket.

Best Black Friday sales

Deals chosen by
Heidi Scrimgeour headshot
Deals chosen by
Heidi Scrimgeour

A lifestyle journalist with nearly 20 years’ experience, I specialise in buying guides and reviews that help readers find products they love – and can’t wait to tell their friends about. I’ve covered every Black Friday sale over the past decade and now lead a team of ecommerce editors here at Woman & Home. We have one simple golden rule: if we wouldn’t buy it for a friend, you won’t see us recommending it here. Every deal featured has been tested, vetted, or personally used by someone on our team.

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Beauty deals

Beauty Works AERIS Hair Dryer
Save 25%
Beauty Works AERIS Hair Dryer: was £180 now £135 at LOOKFANTASTIC UK

Need a calmer, quieter styling routine? We named this our best quiet hair dryer thanks to its lightweight feel and impressively low noise – it's noticeably quieter than even the Dyson or mdlondon models we tested.

ghd Unplugged Cordless Hair Straightener
Save 37%
ghd Unplugged Cordless Hair Straightener: was £299 now £189 at Amazon

Want flawless hair, but you're always on the go? This came top of our best cordless straighteners guide thanks to impressively smooth results and its travel-friendly design – we love that you can charge it from some laptops.

Dr Dennis Gross  DRx Spectralite Faceware Pro LED Face Mask
Save 30%
Dr Dennis Gross DRx Spectralite Faceware Pro LED Face Mask: was £465 now £325 at ASOS (Asia)

This outperformed every other tool we tested for our guide to the best red light therapy devices. A simple at-home skincare boost for wrinkles, fine lines, blemishes, and dark circles - expect improvements within 12 weeks.

Kevin Murphy Plumping Wash
Save 27%
Kevin Murphy Plumping Wash: was £31 now £22.50 at Debenhams UK

Add body and bounce to fine hair – our tester named this the best shampoo for fine hair and loved the feather-light lather and silky, full-bodied finish, which left her hair feeling cleaner and fuller for longer.

ghd Ghd Helios Hair Dryer
Save 31%
ghd Ghd Helios Hair Dryer : was £179 now £123.99 at Amazon

Want salon-worthy hair at home? This delivers powerful airflow that adds noticeable lift and shine to fine hair in minutes – minus the arm ache. In our guide to the best hairdryers for fine hair, this was our tester’s top pick.

Shark  SpeedStyle Pro Hair Dryer
Save 27%
Shark SpeedStyle Pro Hair Dryer: was £219.99 now £160.25 at Amazon

With Scalp Shield technology that keeps air at a safe, comfortable temperature and a range of styling attachments, this dryer makes achieving salon-worthy results at home easier than ever.

Shark  CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask
Save 17%
Shark CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask : was £300 now £250 at Boots.com

Shark’s multitasking LED and cryotherapy mask lets you enjoy dermatologist-inspired treatments at home, complete with soothing under-eye cooling. Level up your beauty routine while saving big with this limited-time Black Friday deal.

ELEMIS Pro-Collagen Marine Mask
Save 26%
ELEMIS Pro-Collagen Marine Mask: was £62 now £46.11 at Amazon

Infused with Padina Pavonica – that's brown algae found on the Mediterranean coast – and argan tree oil, this mask intensely hydrates your skin in just 10 minutes, for a softer, more radiant complexion.

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Home deals

KitchenAid 4.8L
Save 27%
KitchenAid 4.8L: was £549 now £398.95 at Amazon

The 'best stand mixer of all time' according to our Homes Ecommerce editor, who put it to the test for our review. She promises it's worth investing in – especially at this price – and says it's worthy of passing down to future generations.

Ninja  Foodi Max
Save 36%
Ninja Foodi Max: was £199.99 now £128 at Amazon

A well-deserved winner of the top spot in our best airfryers guide, this is a Black Friday favourite, but it always sells out fast. If you want a reliable, high-performing airfryer upgrade, now’s the time.

Silentnight Comfort Control Heated Blanket
Save 20%
Silentnight Comfort Control Heated Blanket: was £35 now £28 at Argos

This Black Friday, grab a top-value pick from our best electric blankets guide. Slim and space-saving, it delivers consistent heat across the base, making it the perfect cosy, no-fuss option for effortless warmth.

De'Longhi  Rivelia
Save 21%
De'Longhi Rivelia: was £699.99 now £549.99 at Delonghi UK

Our pick for best bean-to-cup machine in our best coffee machine buying guide, this delivers a fuss-free, delicious brew every time, remembers your preferences, and suggests coffees to match your drinking patterns. A luxury experience at a price you won’t want to miss.

The White Company Super Soft Faux Fur Heated Blanket
Save 20%
The White Company Super Soft Faux Fur Heated Blanket: was £150 now £120 at The White Company

This Black Friday, The White Company is making the humble electric blanket seriously special. Available in natural beige and soft grey, you can now get 20% off when you sign up for their emails – an ideal cosy upgrade.

De'Longhi DEX212SF Tasciugo AriaDry Multi Dehumidifier 12L
Save 32%
De'Longhi DEX212SF Tasciugo AriaDry Multi Dehumidifier 12L: was £249.99 now £168.99 at Amazon

When we put the best dehumidifiers to the test, this stood out for its whisper-quiet operation – it's so quiet our tester had to double-check it was on, and says you could even meditate nearby without it disturbing you. Ideal for keeping your bedroom fresh and calm all year round.

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Fashion deals

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Superga Cotu Classic Trainers at Amazon
Save 44%
Superga Cotu Classic Trainers at Amazon: was £53.09 now £29.99 at Amazon

Tested for our best white trainers buying guide, these proved to be a brilliant all-round option. They’re machine-washable thanks to the canvas material, and even the Princess of Wales has been spotted in them!

FitFlop Women's Rally Trainers
Save 53%
FitFlop Women's Rally Trainers: was £90 now £42.24 at Amazon

Tested in our most comfortable trainers buying guide and awarded five stars, these quickly became a woman&home fashion team favourite. They’re ideal for wide feet and for anyone managing plantar fasciitis.

adidas Gazelle Indoor Shoes
Save 30%
adidas Gazelle Indoor Shoes: was £95 now £66.50 at Adidas UK

These feature a practical coloured sole and are currently reduced on the adidas website. One of the most comfortable trainers around, they’re ideal for stylish everyday wear and even Kylie is a fan. Grab them while the Black Friday deal lasts.

Boden High Rise Wide Leg Jeans-Mid Vintage
Save 40%
Boden High Rise Wide Leg Jeans-Mid Vintage: was £99 now £59.40 at Boden UK

Get 40% off these versatile jeans this Black Friday. Available in several colours, the vintage-style is particularly stylish, and Emilia Fox is a fan of the light-wash version. Designed to be full-length with flats, they come in petite, regular, and long sizes for the perfect fit.

Berlei  Beauty Minimiser Bra
Save 43%
Berlei Beauty Minimiser Bra: was £38 now £21.55 at Amazon

In our guide to the best minimiser bras, this impressed our tester as the most elegant of all the bras she tested. We're surprised to see the price slashed to just over £20, and we doubt it will stay in stock for long – go!

Sloggi  Women's Zero Feel Bliss Bralette Bra
Save 35%
Sloggi Women's Zero Feel Bliss Bralette Bra: was £42 now £27.50 at Amazon

We put this bra to the test for our guide to the most comfortable bras, and this took a top spot as our 'best loungewear' choice - it's that comfortable.

Boden Lydia Cashmere Jumper
Save 40%
Boden Lydia Cashmere Jumper: was £149 now £89.40 at Boden UK

Boden is one of the best knitwear brands around, and this 100% cashmere knit made our list of the best cashmere sweaters, plus it's machine washable, but be quick – it's selling fast with 40% off.

Spanx  Breast of Both Worlds Reversible Comfort Bra
Save 71%
Spanx Breast of Both Worlds Reversible Comfort Bra: was £70 now £20 at womanandhome.com

An absolute steal at this price, this Black Friday bra deal from the iconic shapewear brand earned its place in our guide to the best bras for banishing back fat – our tester found it one of the most comfortable non-wired bras available. Plus, it's reversible, giving you two colour options, but it's flying off shelves, so grab one fast.

Fantasie Fusion Padded Plunge Bra
Save 34%
Fantasie Fusion Padded Plunge Bra: was £38 now £25.20 at Amazon

A top pick in our guide to the best bras for large busts, this lace option is one of the prettiest of all the bras we tested. We found it creates great cleavage with plenty of support, so it's ideal for wearing under wrap dresses or tops with deep V-necklines.

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Health deals

Apple Watch Series 10
Save 35%
Apple Watch Series 10: was £429 now £279 at Argos

At its lowest price ever, the Apple Watch Series 10 is a deal worth grabbing, according to our review. With upgraded workout, sleep, stress, and health tracking, plus smart features to simplify your day, this thinnest-and-most-advanced Apple Watch combines style and functionality.

Mobvoi Foldable Treadmill SE
Save 23%
Mobvoi Foldable Treadmill SE: was £207.86 now £159.99 at Amazon

Get more steps in without leaving the house - this goes up to 12km/h, so it's suitable for walking and running, and there's a smart screen displaying your speed, time, distance, and calories. Read our review to find out why our Health Editor is a fan.

Google  Pixel Watch 3
Save 43%
Google Pixel Watch 3: was £349 now £199 at Amazon

Featured in our guide to the best Fitbits, the Google Pixel Watch 3 has dropped in price since the launch of the Pixel Watch 4 and is now available for under £200. It delivers detailed running metrics, full smartwatch functionality, and up to 36 hours of battery life.

Hoka Anacapa 2 Mid Gore-Tex walking boots
Save 30%
Hoka Anacapa 2 Mid Gore-Tex walking boots: was £160 now £111.99 at HOKA

These walking boots combine breathable and recycled materials with Nubuck leather for structure and a GORE-TEX membrane for waterproofing. The original boots that Jessica Alba wore are no longer available but the newer Anacapa 2 model is an even better Black Friday deal.

Oura  Ring 4
Save 29%
Oura Ring 4: was £349 now £249 at ŌURA

Our Health Editor has been wearing the Oura Ring 4 for months, after upgrading from the Gen 3, and in her review she says it’s hands-down one of the best fitness trackers she has used. Better still, it’s the most accurate sleep and recovery tracker she has ever tested.

Beats Studio Buds+
Save 53%
Beats Studio Buds+: was £179.99 now £85 at Amazon

These are compatible with all ear sizes, comfortable to wear, available in three colours, and have two distinct listening modes to get the most out of your music and podcasts.

UREVO CyberPad Smart Walking Pad
Save 17%
UREVO CyberPad Smart Walking Pad: was £599.99 now £499.99 at Amazon

Our most highly-rated walking pad, complete with incline, nine gradient levels, and a super quiet motor, is on sale for Amazon's Black Friday, down to just under £500.

Lululemon Wunder Train High-Rise Tight 25"
Save 61%
Lululemon Wunder Train High-Rise Tight 25": was £88 now £34 at lululemon UK

We love the Lululemon Black Friday sale and these bestselling leggings are a steal. Ideal for running, Pilates, strength workouts, and more, they have a comfy waistband, supportive drawcord, and a hidden pocket.

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When is Black Friday 2025?

Black Friday 2025 is today, Friday, 28th November. Traditionally taking place the day after Thanksgiving in the US, Black Friday has evolved into a major global shopping event, with many retailers launching early deals throughout November. But today marks the official start of the sale, and the strongest discounts are live now.

Expect new offers to drop throughout the day and across the weekend, covering every category from home and health to fashion and beauty. If you’re ready to shop, this is the moment – the Black Friday deals are officially here, and we'll be bringing you all the day's best deals as we find them.

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LIVE: Latest Updates

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Speaking of my favourite things...

Cricut’s Black Friday deals include up to 40% off, and the sale runs through to 6th December – and the savings are seriously impressive.

You can get up to 40% off best-selling Cricut machines, heat presses and bundles, including some of their most popular crafting essentials. These are deals not to miss if you’re a crafter, a DIY-lover, or shopping for the creative person in your life.

There are also brilliant discounts on the Cricut EasyPress Mini Bundle, Cricut Joy + Insert Card Bundle, and more across heat presses and accessories.

If you want to explore the full Black Friday range, it’s well worth a browse – the deals run long, but the best bundles always go first.

The Wild Black Friday sale is officially live – and it’s a good one.

Launched in 2020, Wild is a UK-based brand on a mission to eradicate single-use plastic from bathrooms with its innovative, natural, refillable alternatives. Sustainability sits at the heart of everything they do, and their eco-friendly personal care range is designed to make a positive, long-term impact — both for consumers and the planet.

This is one of the very few products I’ve continued to buy again and again after first receiving a sample to test. Perimenopause completely threw off the effectiveness of the deodorant I’d relied on for 20 years, so I made the switch to Wild – and I’ve never looked back.

Wild’s formula is packed with 97% natural ingredients and delivers 24-hour odour defence that really holds up.

For Black Friday, you can get 30% off sitewide all weekend with the code AFFBF30. There’s no minimum spend, the brand-new Chrome Case collection is included, and the discount applies at checkout.

Next on my mind this morning – after coffee, of course – is getting dressed. Which reminds me that one of my all-time favourite products has a cracking Black Friday sale on… (stay tuned, it’s a good one).

A lifestyle shot of the KitchenAid Semi-Automatic Espresso Machine in the Candy Apple colourway

(Image credit: KitchenAid)

Black Friday 2025 is the perfect moment to finally invest in a decent coffee machine – but with so many models, features, and price drops flying around, it can be hard to know where to begin. If you’re feeling a little overwhelmed, start with our Best Coffee Machines buying guide. It’s been a true labour of love for our Homes Ecommerce Editor, who has poured her heart and soul into testing every top-rated machine money can buy to create an expert, trustworthy guide that cuts through the noise and helps you find your dream caffeine machine.

Speaking of machines worth getting excited about, I was lucky enough to test the KitchenAid Semi Automatic Espresso Machine with Burr Grinder – and I’m not exaggerating when I say that the best cup of coffee you can get anywhere in my entire town is now the one I make in my own kitchen.

So if you’re ready to upgrade your morning pour, Black Friday is absolutely the time to do it. My machine is a pricey one, but it's worth every penny for cafe-style coffee at home – and there's a tidy £174.75 off at KitchenAid for Black Friday.

A headshot of Ecommerce Editor Heidi Scrimgeour alongside text that reads Black Friday Woman & Home Live Hub

(Image credit: Future)

Good morning and welcome to our Black Friday 2025 Live Deals Hub – your all-day destination for the best savings on the items we genuinely love.

I’m Heidi Scrimgeour, Ecommerce Editor at Woman & Home, and we'll be right here throughout the weekend, bringing you the very best Black Friday offers across beauty, fashion, home, and health – all carefully chosen by our expert team of shopping editors and with women over 40 in mind.

Whether you're looking to stock up on your make-up or skincare daily essentials or finally treat yourself to that spendy beauty tool you’ve had your eye on, this page is the place to be to find all the best Black Friday deals as we discover them.

So, let’s get this Black Friday party started. But first... coffee!