Comfortable bra sales have hit the roof as women all round the country reach for non-wired bras, bralettes and crop tops.
In fact, Figleaves have reported a recent 40% increase of non-wired bra sales – proving that comfort is what’s on everyone’s mind as we continue to self isolate.
Why no wire bras are good for your boobs
There’s a lot to be said for ditching the under wire. With technology’s new development in manufacturing and clever new smart fabrics, the non-wired bra has become fully supportive for all sizes and the comfort factor is immense!
They come to the rescue when you still need support, but can’t quite face the constraint that comes with an underwire bra – which comes in handy especially when you’re lounging around the house a lot more.
As we recently reported, it’s still important to wear a bra even if you have nowhere to be – or your breast and other parts of your body could face the consequences.
Alexandra Thrower, Brand Manager at Chantelle, explained to woman&home, “Your bra has a very important role, and that is to protect and bear the weight of your bust. Don’t wear one and you will get saggy boobs. It’s as simple as that. It’s gravity after all. And the heavier the bust, the worst it gets.
“Most women don’t realise how heavy their bust is (anything between about 500g for B/C cups, to 2+ kg for G+ cup). They need to be supported. You may also find that not wearing a bra will worsen back, shoulders or neck pains and give you headaches.”
Get the right bra size
It’s an often quoted statistic that 80% of British women are actually wearing the wrong bra size. With almost 50% of women admitting that they’ve not been measured for a bra in over five years, companies such as Nudea lingerie and Triumph are modernising the measuring process.
To make life easier and bras fit better, Nudea has actually invented a bespoke tape measure that allows for accurate, hands free measurement quickly and simply at home. Get started by ordering your £1 tape measure here.
The best comfortable non-wired bras to buy now
Non-wired bras and bralettes are often thought of as teenage bras or for those with smaller breasts, but we’ve found lots of comfortable styles that cater for large busts.
Figleaves Comfort sleep bra that goes up to a 38GG, while Triumph’s pretty pastel non wired bra also goes up to a 44J.
So if you’re after that no bra feeling look no further than these 10 super comfy bra’s we’ve picked out for you to order online…
The fit Smart bra features 4D stretch lace and 4D stretch padding that adapts perfectly to your body. Their new size convertor helps you find the right smart bra for you.
Non-wired lightweight bra that feels as great as it looks. Super soft, no labels with all day comfort.
Nudea is also offering 3 for 2 on all bras and knickers with free delivery on all orders. Use Woman&Home20 at checkout for 20% off your order too!
Why wait for bedtime with this DD+ Comfort Sleep bra. The non-padded and non-wired style offer light support and maximum comfort with pretty shaped thicker straps for added support.
A sporty racer back bralette has a supportive elastic under band and iconic signature logo. Breathable 50% cotton with no cups or padding.
Lightly padded deep V-shaped bralette offering a totally invisible, second-skin fit. It has a touch of sophistication, thanks to its scalloped neckline and delicate lace.
Thanks to its brilliant construction, the Doreen bra offers the perfect fit and optimal support for women with more cleavage.
A completely seam-free bra designed without padding or wires, it's the perfect lingerie piece to keep you supported without restriction.
Smooth edges and no wiring give a sleek outline under clothes, while removable cups provide optional shaping.
Made with a lightweight padding to give you shape, this soft cotton bra has elasticated and adjustable straps for the perfect fit.
A non-wired style, offering the perfect blend of utmost comfort and style, featuring a brushed inner lining for a soft feel against your skin.
It doesn't get much comfier than this gorgeously simple bralette, with a v-neck at both the front and back. It only comes in one size, so might not be best for bigger busted ladies - although sloggi insist that the bra adapts to all body shapes.
Treat yourself to this gorgeous set, which comes with a beautiful non-wired bra and matching underwear. The bra has a wide stretch elastic band at the bottom for a comfortable fit, as well as wider straps that won't dig in to your shoulders. Be aware though, that the bra is sized by back size, rather than cup, so you may want to try it out first before committing.
This La Redoute bra is stylish and comfortable, with no underwire and a wider, supportive back that won't dig in. With elegant lace detail, it also looks as good as it feels.