These are the 9 best new beauty launches our team have tried, tested and loved this month

We got our hands on a plethora of new additions to the beauty scene, from the likes of Armani, Merit Beauty and Hourglass

Collage of new beauty launches in March (L-R) Armani Vertigo Lift Mascara, Caudalie Vinobronze Sun Drops, MONPURE Ceramide Shampoo and Conditioner, Gisou Honey-Infused Lip Oil in Glazed Plum and Jo Malone English Oak & Hazelnut Hand Cream on a beige background
(Image credit: Future/Brands)

In the market for an affordable quality concealer that boasts stellar coverage or nourishing body care to prep your skin ahead of the sunnier season? We're lifting the lid on our favourite new beauty launches that have arrived on the beauty scene this month - from the likes of Kate Somerville, Gisou, Beauty Pie and more.

In the month that brought us the start of spring, it's only fair that we share the best new beauty buys that we're taking into the new season. Over the past few weeks, we've welcomed an abundance of new names and faces to beauty landscape, including bond-repairing haircare and an addition to the lineup of best fake tans for your face from popular skincare brand, Caudalie. Of course, that's without forgetting one of the best lip liners from Merit Beauty, that promises easy application and comfortable wear - plus, lots more newness to delve into.

As a beauty team, we're incredibly lucky to have dozens of new beauty products land on our desk every month. So, naturally, we're here to act as your 'try before you buy' service by testing them out for you, in order to see whether they're actually worth parting ways with your money for this pay day. That's where this edit of the very best nine beauty buys comes into the mix.

The best new beauty buys this month has to offer

From a radiance-boosting SPF that makes a stellar option for anyone searching for the best sunscreen for oily skin to a luxe mascara that encourages weightless volumised and lengthened lashes, we've been spritzing, scrubbing and glossing our way through the month by testing the newest beauty buys to hit the market. But, these are the nine that our beauty team gave their seal of approval.

Our Beauty Shopping Editor says...Lightweight for spring is in

Spring has officially sprung...at least according to the current sunny weather we're being graced with. And I don't know about you, but for me, when the sun is out I'm just desperate to get outside for my daily vit D fix, so spending loads of time on my face becomes a luxury I don't have (or prefer not to have) the time for.

So it was all the more lucky for me that March was a month full of no-makeup makeup launches. From lightweight tinted lip balms and flattering neutral liners, to subtle tanning drops and the first ever tinted blush skincare serum I've come across, there were so many lightweight staples that landed on our desk - and these are the ones that went straight into my daily routine.

~ Aleesha Badkar, Beauty eComm Editor at woman&home

Our 9 top tried and tested beauty picks to snap up this month

2025's best new beauty products

Meet our expert panel

Tested by
Aleesha Badkar, Digital Beauty Editor at woman&home
Tested by
Aleesha Badkar

Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products - with a particular savvy in skincare and fragrance. With years of beauty testing under her belt - from hair styling tools and red light therapy devices to seasonal fragrance drops and any new lipsticks to add to her colour-coordinated collection - she knows just how to pick out the best new launches for you to shop.

Tested by
Image of Sennen Prickett, Digital Beauty Writer, smiling with curled long brunette hair
Tested by
Sennen Prickett

As Digital Beauty Writer at woman&home, I share the latest beauty launches, trending buys, tried and tested product recommendations worth snapping up, across an array of realms from makeup must-haves to skincare staples. I am also a self-declared bargain hunter, boasting the ability to scout out unmissable money-saving beauty deals so you get more bang for your buck.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

When she’s not writing about all things beauty, Sennen spends her spare time outside of work watching the latest Netflix series, doing lots of online shopping and going on countryside walks with her dog.

With contributions from