Every Prime Day, without fail, I stock up on Amazon Prime Day beauty deals. Taking place on the 16th and 17th of July, this year's sales are now well underway, with skincare, haircare and makeup deals coming in thick and fast.
Some of the brilliant Amazon sale beauty offers have previously included ColorWow, Maybelline, Kerastase, Urban Decay and L'Oreal Paris – and even Shark and ghd deals – and this year is no different. But things move quickly and these price cuts won't be on offer forever.
In other words, the time is now if you want to take advantage of such major savings and top up your beauty stash. These are the current unbeatable deals on your everyday essentials that you don't want to miss.
Amazon Prime Day beauty deals: this week's very best deals
Get straight into the action with direct links to top brands.
- Makeup: Save on Maybelline mascara, Rimmel, Real Techniques and more
- Skincare: Reductions include Elemis, CeraVe, Garnier and more
- Haircare: Savings on Olaplex, ColorWow and more
- Hair tools: Discounts on major brands including ghd and Revlon
Prime Day beauty essentials deals
From razors to dry shampoo, these are the everyday essentials that you always need to hand but probably don't want to spend that much money on. These are the true bargains you don't want to miss.
Prime Day makeup deals
That cult favourite Maybelline mascara is under £10, and you can also save on high-street heroes ELF and L'Oreal. The True Match is one of the best foundations for flawless colour-matching.
Prime Day skincare deals
As the seasons change, so does your skin. Top up on moisturising classics from Elizabeth Arden, The Inkey List and CeraVe, and don't skip the best lip balms.
Prime Day haircare deals
From premium shampoo and conditioner to hydrating serums, you can find haircare deals on some of our team's favourite brands, including ColorWow and Kerastase - both of which don't usually come cheap.
Prime Day hair tool deals
If it's big savings you're looking for, hair tools are a great place to start. I've found savings on some of our top-rated brands, from the best hair straighteners on the market to the Revlon dryer that's saved me from frizz.
How to find the best deals
Our Head of Ecommerce Millie has been a shopping writer for nearly five years. She's tried hair tools from leading brands including Shark and Dyson and is always on the hunt for the best products to treat her curly hair.
It's not always about how much you'll save but the quality of the product you're saving on. A product with a cult following or great reviews with any kind of saving is a bonus – and if it's a high percentage off the original price, even better.
While a saving of £10, £5, or even £2 may not seem much on its own, popping all your regular essentials in your online basket will soon result in considerable savings. Beauty products can range from anything from less than £1 to hundreds of pounds. Wise up on how much products from that beauty range usually cost to work out if you're getting a good deal.
Big beauty sales aren't quite as prominent or regular as fashion ones, so take advantage of deals when you can. When it comes to high-end designer brands like Dior and Chanel, sales are often few and far between, but there are many reputable brands, such as failsafe makeup champions Max Factor and Maybelline or luxe tanning brand St. Tropez, on offer.
How we choose the top beauty deals
The woman&home team has selected and reviewed thousands of beauty products over the years. From foundation to hair dryers, we rigorously test every feature, and consider which products are right for which shoppers.
So, with an abundance of collective testing, we're perfectly placed to tell you our honest opinions on which Prime Day beauty deals are actually worth buying. We also write about beauty year-round, so we've got a good idea of which products frequently go on sale, as well as those with exceptional deals on offer that are worth snapping up this Prime Day.