The Prime Day beauty deals are rolling in – these are the 28 bargains to snap up now
There are Prime Day beauty deals on countless essentials and luxe buys that are well worth adding to your basket
Every Prime Day, without fail, I stock up on Amazon Prime Day beauty deals. Taking place on the 16th and 17th of July, this year's sales are now well underway, with skincare, haircare and makeup deals coming in thick and fast.
Some of the brilliant Amazon sale beauty offers have previously included ColorWow, Maybelline, Kerastase, Urban Decay and L'Oreal Paris – and even Shark and ghd deals – and this year is no different. But things move quickly and these price cuts won't be on offer forever.
In other words, the time is now if you want to take advantage of such major savings and top up your beauty stash. These are the current unbeatable deals on your everyday essentials that you don't want to miss.
Amazon Prime Day beauty deals: this week's very best deals
Get straight into the action with direct links to top brands.
- Makeup: Save on Maybelline mascara, Rimmel, Real Techniques and more
- Skincare: Reductions include Elemis, CeraVe, Garnier and more
- Haircare: Savings on Olaplex, ColorWow and more
- Hair tools: Discounts on major brands including ghd and Revlon
CeraVe Retinol Serum: was £27 now £10 at Amazon
Save 55% on this retinol serum that comes very highly rated by our team. The ideal starer retinol for all skin types that will work wonders to reduce post-acne marks and improve skin texture, it should be immediately snapped up when the saving is this good.
COSRX Advanced Snail 92 All in One Cream: was £27 now £11.38 at Amazon
Save 53% on this top-rated snail mucin moisturiser that beauty fans love. Usually a fairly pricey £27, it's now a true bargain product that actually delivers on results. Providing deep, long-lasting moisture, it's perfect for the dry summer months.
ghd Glide Hot Brush: was £179.99 now £125.99 at Amazon
You'll want to be quick to snap up this limited-time ghd deal with an impressive (and rare) almost 20% saving. Perfect for styling and eliminating frizz, this tool comes very highly rated in our ghd Glide Hot Brush review.
Prime Day beauty essentials deals
From razors to dry shampoo, these are the everyday essentials that you always need to hand but probably don't want to spend that much money on. These are the true bargains you don't want to miss.
Garnier SkinActive Micellar Cleansing Water: was £9.99 now £5.50 at Amazon
The iconic Garnier Micellar Water is brilliant at removing makeup. We're taking advantage of this 45% discount and stocking up on several bottles.
Gillette Venus ComfortGlide Spa Breeze Women's Razor: was £14 now £6.40 at Amazon
We always use Prime Day to stock up on the things that we hate spending money on usually, and a razor is one of those things. Currently almost 50% off, now is the perfect time to top up.
Batiste Dry Shampoo: was £3.59 now £1.95 at Amazon
Another essential that you want to make sure you always have on hand, Batiste dry shampoo should be going straight in your basket. At less than £2 for 200ml can, this is practically a steal.
Nivea Double Effect Waterproof Eye Make-Up Remover: was £4.99 now £1.61 at Amazon
Sometimes waterproof and stubborn eye makeup needs something heavier duty to remove it completely – and we highly rate this Nivea formula for the job. With a huge 68% discount, you may as well get a few bottles.
Garnier Summer Body Gradual Tan Moisturiser: was £12 now £5.40 at Amazon
If you're in as much need of sunshine as us, you'll want this tanning lotion in your life. We love the natural, hydrating glow it gives without all the fuss of other fake tans. Now less than £6, it's a no-brainer summer buy.
Prime Day makeup deals
That cult favourite Maybelline mascara is under £10, and you can also save on high-street heroes ELF and L'Oreal. The True Match is one of the best foundations for flawless colour-matching.
L'Oreal Paris True Match Nude Plumping Tinted Serum Foundation: was £14.99 now £9.99 at Amazon
This moisturising and lightweight foundation is loved by people of all ages. It's packed with hyaluronic acid for serum-like benefits while still providing coverage – ideal for the summer months.
Urban Decay Naked Basics Eyeshadow Palette: was £49 now £28.15 at Amazon
Makeup buys truly don't get much more iconic than Urban Decay's Naked Palette. Packed with ultra-wearable shades in pigmented easy-to-blend formulations, this is the only palette you'll need all year.
Real Techniques Miracle Complexion Makeup Sponge: was £11.50 now £6.41 at Amazon
We're stocking up on these sponges this Prime Day. Usually £11.50, this set of two works out at less than £3.50 each. You can't go wrong!
Maybelline New York Lash Sensational Sky High Mascara: was £11.99 now £5.98 at Amazon
This viral drugstore mascara is a cult classic for a reason. It's lengthening without being clumpy – and it's now under £6, just shy of half its usual price.
Anastasia Beverly Hills DIPBROW Pomade: was £19 now £15.17 at Amazon
What Anastasia Soare – AKA Anastasia Beverly Hills – doesn't know about eyebrows isn't worth knowing. This is the brand's most iconic product, a buildable waterproof gel that defines and fills in sparse arches in 11 ultra-natural shades.
Urban Decay All Nighter Makeup Setting Spray | UK Deal: was £28 now £17.63 at Amazon
Not only is this setting spray from Urban Decay one of the originals on the market, it is also one of the best. Ideal for all skin types, it will keep any face of makeup in place all day long – a must in the warmer months.
Prime Day skincare deals
As the seasons change, so does your skin. Top up on moisturising classics from Elizabeth Arden, The Inkey List and CeraVe, and don't skip the best lip balms.
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The INKEY List Oat Cleansing Balm: was £11.99 now £7.98 at Amazon
Loved for its straightforward formulas, The INKEY List's cleansing balm is perfect for gently removing makeup without drying out your skin. It's a big bottle for the price, too.
COSRX Advanced Snail 96 Mucin Power Essence: was £21.99 now £10.40 at Amazon
Loved by celebs for its anti-ageing benefits, this essence is packed with smart ingredients to improve skin's elasticity and deeply moisturise – and it's currently at one of the lowest prices we've ever seen.
L'Oréal Paris 2.5% Hyaluronic Acid and Caffeine Eye Serum: was £31.99 now £14.01 at Amazon
Save 56% on this L'Oréal Paris eye serum. Loved for brightening and de-puffing, this plumping gel is great for mature skin or tired under-eyes.
Elizabeth Arden Eight Hour Cream: was £28 now £12.99 at Amazon
This iconic balm-cream is a true all-rounder. Use it on the lips, legs, or even your eyebrows to add moisture and shine. At 54% off, this is a deal worth picking up, stat.
CeraVe SA Smoothing Cleanser for Dry, Rough, and Uneven Skin: was £22.50 now £17.63 at Amazon
This congestion-clearing cleanser is an absolute bargain at the best of times, but even more so with this excellent discount. It contains salicylic acid, which is the gold star ingredient for oily or blemish-prone skin, yet is gentle enough to use daily.
Prime Day haircare deals
From premium shampoo and conditioner to hydrating serums, you can find haircare deals on some of our team's favourite brands, including ColorWow and Kerastase - both of which don't usually come cheap.
Color Wow Dream Coat Supernatural Spray: was £27 now £18.90 at Amazon
This cult humidity shield spray creates a glossy, frizz-resistant coating on the hair that lasts through multiple shampoos. It's loved by hair pros and beauty editors alike and is rarely discounted – so we'll be stocking up!
Olaplex No.3 Hair Perfector: was £28 now £20.95 at Amazon
Any chance to score an Olaplex treatment for less is not to be missed, but 25% is quite the discount – meaning now is the best time to grab it if you use it regularly in your routine.
Kérastase Genesis Serum: was £47 now £31.94 at Amazon
This strengthening hair serum is 32% off right now. Designed for weak hair, it works to support fragile strands as well as soothing sore scalps.
Bed Head by TIGI Recovery Moisture Shampoo and Conditioner Set for Dry Damaged Hair: was £31.50 now £11.95 at Amazon
Say goodbye to dry and damaged hair with this supersize shampoo and conditioner duo. Designed to moisturise, hydrate and cleanse, you can be sure of salon-quality results – plus, these bumper-sized bottles are 62% off.
Prime Day hair tool deals
If it's big savings you're looking for, hair tools are a great place to start. I've found savings on some of our top-rated brands, from the best hair straighteners on the market to the Revlon dryer that's saved me from frizz.
Revlon One-Step Volumiser: was £34.33 now £29.99 at Amazon
Say hello to one of the easiest ever bouncy blow-dry tools. In our review, our tester Annie rated it for its reasonable price and speedy blow-drying skills.
Revlon One-Step Volumiser Plus: was £58.99 now £44.22 at Amazon
The "Plus" version of Revlon's famous hair dryer brush has upgraded features including a detachable head (different attachments are available for customisable styling) – and there's a decent saving to be had right now.
ghd Helios Hair Dryer: was £179 now £134.99 at Amazon
We've rated this dryer one of the best in the business for years – and hundreds of shoppers agree in their reviews. It's got three levels of heat and speed for great control and, considering its power, it's surprisingly compact.
Remington Shine Therapy Advanced Ceramic Hair Straighteners: was £79.99 now £23 at Amazon
You'll rarely see a pair of hair straighteners at such a low price, especially not a quality model like this. As well as smooth ceramic plates, Remington's stylers have nine heat settings and are infused with Argan oil to add shine and nourish strands.
ghd Original Hair Straightener: was £129.99 now £94.99 at Amazon
A trusted and classic tool for good reason, the ghd Original Hair Straightener is ceramic-plated and heats up in just 30 seconds.
How to find the best deals
Our Head of Ecommerce Millie has been a shopping writer for nearly five years. She's tried hair tools from leading brands including Shark and Dyson and is always on the hunt for the best products to treat her curly hair.
It's not always about how much you'll save but the quality of the product you're saving on. A product with a cult following or great reviews with any kind of saving is a bonus – and if it's a high percentage off the original price, even better.
While a saving of £10, £5, or even £2 may not seem much on its own, popping all your regular essentials in your online basket will soon result in considerable savings. Beauty products can range from anything from less than £1 to hundreds of pounds. Wise up on how much products from that beauty range usually cost to work out if you're getting a good deal.
Big beauty sales aren't quite as prominent or regular as fashion ones, so take advantage of deals when you can. When it comes to high-end designer brands like Dior and Chanel, sales are often few and far between, but there are many reputable brands, such as failsafe makeup champions Max Factor and Maybelline or luxe tanning brand St. Tropez, on offer.
How we choose the top beauty deals
The woman&home team has selected and reviewed thousands of beauty products over the years. From foundation to hair dryers, we rigorously test every feature, and consider which products are right for which shoppers.
So, with an abundance of collective testing, we're perfectly placed to tell you our honest opinions on which Prime Day beauty deals are actually worth buying. We also write about beauty year-round, so we've got a good idea of which products frequently go on sale, as well as those with exceptional deals on offer that are worth snapping up this Prime Day.