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Sarah Joan Ross

Sarah Joan Ross has over 20 years of experience as an editor, consultant, digital writer & stylist and has lived and worked in London, New York, Milan, Paris and the Middle East.

She began her career at ELLE, where she tested the latest beauty launches (by the sack load) and was frequently found up to her elbows in oils and lotions and road-testing new colours and cosmetics. 

As a regular at international fashion weeks, both backstage and front-row, she would be seen interviewing supermodels and celebrities and hitting up the capital's cultural tastemakers, designers, business leaders, and lifestyle gurus for expert advice and opinion. 

Her work has appeared in style bibles and broadsheets, including Harper's Bazaar, Marie Claire, In Style, Grazia, GLAMOUR, Emirates Woman, How to Spend It, Culture Whisper, ELLE, The Telegraph, The National and Stella. She has also been named Yahoo's Middle East Fashion Influencer of the Year and nominated for numerous content awards. Ross also worked with Victoria Beckham on 'That Extra Half an Inch' and with the likes of Kate Winslet, Naomi Campbell, Eva Longoria, Elizabeth Hurley and Yasmin Le Bon. 

She's a happy hoarder of fragrances, has tested zillions of products and believes the power of finding a good one — can be life-changing.

She's always on hand to help with advice, solve problems and celebrate the path for women (and men) everywhere.