Jo Malone Black Friday: are there any deals now and when do the 2025 sales begin?

Jo Malone deals are rare but not unheard of and naturally, our beauty team has made it their mission to find them all...

A collage of Jo Malone perfumes, including English Pear & Freesia, Wild Bluebell and Wood Sage & Sea Salt, in a cream, white and grey marbled template
(Image credit: Jo Malone London)

Oozing opulence and sophistication, Jo Malone is home to an array of luxury perfumes inspired by the English lifestyle, many of which have gained cult status. So, it will likely come as no surprise that Jo Malone deals are quite a rarity but not unheard of...

Whether you're on the hunt for the perfect gift or have embarked on a quest to uncover your own signature scent, the best Jo Malone fragrances are touted as some of the chicest and most long-lasting perfumes on the market. Their elevated and uncomplicated blends promise to make a worthy addition to any scent arsenal. So much so, that they can be spotted on several of our beauty team's dressers and are rumoured to be worn by the likes of Kate Middleton, Meghan Markle and even Helen Mirren.

Alas, with such a luxe reputation and celebrity clientele though, there's quite the premium price tag to match. That said, while the brand isn't known to offer frequent sales, our team has still managed to scope out a few very tempting Jo Malone discounts...

Where to find Jo Malone deals

Today's best Jo Malone deals

While Black Friday 2024 might be over, there are deals still to be found and naturally, we've rounded up the very best Jo Malone discounts currently available...

Jo Malone London English Pear & Freesia Eau de Cologne 100ml
Save £18.05
Jo Malone London English Pear & Freesia Eau de Cologne 100ml: was £118 now £111.95 at allbeauty.com (US)

With Jo Malone perfume deals being such a rare occurrence, we're pleased to have stumbled across a saving on this 100ml bottle of the brand's iconic Pear & Freesia Cologne. This chypre fruity fragrance boasts notes of juicy pear and melon, with soft touches of freesia and roses.

Jo Malone London Wood Sage & Sea Salt Eau de Cologne
Save £12.05
Jo Malone London Wood Sage & Sea Salt Eau de Cologne : was £118 now £105.95 at allbeauty.com (US)

Right now you can snag £12.05 on one of Jo Malone's most iconic scents - Wood Sage & Sea Salt. It's fresh, earthy and of course, slightly salty, affording a very chic, vibrant and versatile signature.

Jo Malone London Wild Bluebell Eau de Cologne Spray
Save £12.05
Jo Malone London Wild Bluebell Eau de Cologne Spray: was £118 now £105.95 at allbeauty.com (US)

Widely rumoured to be one of Meghan Markle's favourites, Jo Malone's Wild Bluebell is currently £12 off at All Beauty. It's floral, with a rich and musky base that is just so chic.

Jo Malone London Myrrh & Tonka Candle 200g
Save £6.40
Jo Malone London Myrrh & Tonka Candle 200g: was £64 now £57.60 at allbeauty.com (US)

Save just over £6.40 on this candle, in one of the brand's best-loved scents. With a warm, ambery fragrance and 45 hours of burn time, this would make a fabulously luxe Christmas gift.

The Jo Malone scents worth shopping

With the festive season right around the corner, it's worth familiarising yourself with the brand's iconic scents. Whether you're looking to invest in a new signature, are seeking a luxe gift for a loved one or perhaps just want to know what the top five most popular Jo Malone fragrances are, these are the must-have perfumes worth adding to your wish list...

Does Jo Malone ever have a sale?

Unfortunately, Jo Malone isn't known to offer many sales, nor does it have any sort of outlet section on its website. However, it is worth noting that while deals on the brand's luxe fragrances are hard to come by, other retailers do tend to run occasional discounts on the brand's well-known scents.

As mentioned though, if you're looking for discounts on the colognes themselves, you're best checking retailers like Cult Beauty and All Beauty during sale periods (like Black Friday and Cyber Monday), and snapping the deals up quickly - before they disappear.

Does Jo Malone take part in Black Friday?

Jo Malone London does indeed take part in Black Friday and while the day has now technically passed, we're sure you'll be pleased to know that there are still some savings to be had. You can currently find up to £18 off best-selling scents at All Beauty and enjoy free gift options at Sephora.

It's also very likely that the brand will take part in Black Friday 2025 (though we'll have to wait a whole year now, with the event set to officially begin on November 28th, 2025), as previous years have seen similar discounts and gift offers.

Speaking of past Black Friday sales, this year's event saw the brand offer a complimentary full-size Body & Hand Wash when you spent £130, as well as an Orange Bitters travel candle and limited-edition stocking for purchases over £190. The likes of Look Fantastic and Sephora offered similar free gift options, while All Beauty and Perfume Direct saw rare discounts on some of the most iconic colognes. In 2023 the brand itself offered discounts of up to 20% off their best-sellers, while other retailers such as All Beauty and Look Fantastic offered up to 15% off - as well as opportunities to nab free gifts such as mini candles when you spent a certain amount.

When is Black Friday 2025

Black Friday usually falls in November, on the day after Thanksgiving in the US.

In 2025, Black Friday is set to take place on Friday 28th November, with Cyber Monday following on Monday 1st December.

Are Jo Malone Black Friday deals better than Cyber Monday?

Being the savvy shoppers we are, we made it our mission to compare the Jo Malone deals on Black Friday with those available on Cyber Monday. As for the results, we found similar discounts were being offered on both days, which was music to our ears, meaning you have even more chance of snapping up a deal. However, the main notable difference we spotted was the stock availability of the deals, which fluctuated after the Friday itself. So, take this as your sign, if you see a deal you want to shop today, we don't recommend waiting until Cyber Monday, as it's likely that the stock will run out.

What is the most popular Jo Malone scent?

According to the trusted in-house experts at Jo Malone, the most popular scent is the iconic English Pear & Freesia. With notes of King William pear, freesia and patchouli, the mellow fragrance offers a harmonious blend of fruit and blooming flowers. Both delicate and distinctive, making it the perfect candidate for all year round wear, this light and fresh scent is timelessly sophisticated.

What Jo Malone perfume does Kate Middleton wear?

While it has never officially been revealed, it is rumoured that Jo Malone's Orange Blossom cologne is Kate Middleton's signature scent. With notes of orange blossom and water lily at its heart, combined with warm undertones of orris and balsamic vetiver, it is a distinctive yet universally appealing perfume that is perfect for the Princess of Wales - we can see why she is such a fan.

Fiona McKim
Beauty Editor, womanandhome.com

 As woman&home's Beauty Channel Editor, Fiona Mckim has tried more products than she’s had hot dinners and nothing makes her happier than raving about brilliant finds on womanandhome.com or her instagram grid (@fionamckim if you like hair experiments and cute shih-tzus). Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her everything she needed to know (learn about ingredients and employ extreme cynicism). She has since covered every corner of the industry, from interviewing dermatologists and celebrities to reporting backstage at Fashion Week and judging the w&h Beauty Awards.

With contributions from