You might already have thoughts on what the best Jo Malone fragrance is. But if you fancy trying something new, or want to treat a loved one to their first Jo Malone perfume, wouldn't it be handy to know which of the brand's iconic scents are the most-loved, biggest sellers of all time?
Luckily for you, we have all the intel you need. It's no secret that Jo Malone London makes some of the best perfume for women and best scented candles of all time. Whether you're partial to sexy Pomegranate Noir or pretty Orange Blossom (reportedly Duchess Catherine aka Kate Middleton's perfume of choice) the British fragrance house knocks out hit scents like Adele does hit songs and has revealed its top-selling colognes to woman&home.
What's more, our beauty editor has topped off the list with her personal pick of the best Jo Malone scents right now. So whether you want to know how to choose a perfume that's a crowd-pleasing classic or want a niche scent tip-off by a beauty insider, consider this your definitive list of the very best Jo Malone fragrances money can buy.
The best Jo Malone fragrances of all time
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1. Jo Malone London English Pear and Freesia Cologne
Taking the crown for the most popular Jo Malone fragrance is English Pear & Freesia – a light and fresh scent that combines the two aforementioned notes on a base of patchouli. At the risk of stating the obvious, it really does smell how a freshly cut pear should – crisp, fresh, and uplifting.
"When you smell English Pear & Freesia, you’re instantly transported to an orchard where juicy fruit mingles with blooming flowers. There’s something unexpected about the combination of key ingredients and it’s got that freshness and elegance we’re known for," says Celine Roux (opens in new tab), Global Head of Fragrance for Jo Malone London.
We're inclined to agree. This fruity perfume sums up everything we love about jo Malone London as a brand, who are masters of creating modern and surprising blends out of quintessentially English ingredients. It's no surprise that this scent also bagged a top-five position in the most popular Jo Malone candles – who wouldn't want their house to smell like this?
2. Jo Malone London Myrrh & Tonka Cologne Intense
Taking second place in the best Jo Malone fragrance lineup is Myrrh and Tonka. This scent is one of the brand's Cologne Intense offerings – richer, deeper perfumes created using precious ingredients. The prices tend to be a bit steeper in this particular line (for those looking for the best cheap perfumes, the search won't stop here) But due to that intensity, they also last longer on the skin and need topping up less. So if you were wondering which perfume lasts longest in this list, here's your answer.
Myrrh and Tonka may not have the household recognition of some of the other most popular Jo Malone scents, but we are not surprised it's a big seller. This fragrance is rich, velvety, and ever-so-slightly sweet, with warming notes of vanilla, almond, and lavender. Due to its warming nature, we would traditionally think of this as one of the best Jo Malone fragrances for winter. With that said, it is a popular buy all year round, which proves fragrance rules are made to be broken.
3. Jo Malone London Pomegranate Noir Cologne
If there's one Jo Malone scent you've heard of through friends, family, or co-workers, it's likely to be this fan favorite. With top notes of fruity pomegranate and plum paired with pink pepper and spicy woods, this warming, nighttime classic somehow still has the crisp, freshness to hold its own on sunny days.
"This fragrance is really original as fruity scents tend to be sweet and gourmand but Pomegranate Noir is woody, sensual, and dark," says Jo Malone London Fragrance and Lifestyle Expert, Emma South. (opens in new tab) "A lot of heady flowers and woods were used to create this enigmatic, sensual scent."
A truly iconic scent that most of us will have come across at some point, this classic option would make an impressive 40th birthday gift idea or 50th birthday gift idea if you want a guaranteed hit present for your loved one's special milestone.
4. Jo Malone London Lime Basil & Mandarin Cologne
In all honesty, we'd have put our money on this cologne taking the top spot – but we'll settle for it being in the top five. It is completely unique and unlike any other fragrance we've smelled (well, except all the copycat dupes it has spawned over the years, which still can't hold a candle to the real deal)
Mouthwatering notes of lime and green, herbaceous basil are the first thing you will smell. Later, they dry down to a warm, woody base that lingers on the skin for hours. It is clean yet also highly aromatic and loved by men and women alike, including none other than supermodel Rosie Huntington-Whiteley.
"You never forget your first love – and ours was Lime Basil & Mandarin," agrees Emma. "A modern classic that proves even the most unconventional marriages can stand the test of time, where peppery basil and aromatic white thyme bring an unexpected twist to the scent of limes on a Caribbean breeze."
5. Jo Malone London Peony & Blush Suede Cologne
Coming in at number five in our list of the best Jo Malone fragrance is the beautiful Peony & Blush Suede. Instantly recognizable (especially if you have been to a wedding recently) The blooming heart of peony and unexpectedly soft, leathery suede base are topped off with red apple for a crisp, fresh finish.
"Peony and Blush Suede is the most popular wedding scent for brides," says Emma. "It bottles abundant, unfurling peony petals in every shade of pink accompanied by the flirtatious bite of juicy red apple." We're not surprised brides love this mixture of femininity and modernity, but you don't have to be walking down the aisle to wear it. Peony & Blush Suede's inherent softness makes it a perfect daytime scent, offering a nice mood boost without overwhelming whoever sits next to you on the train.
It also looks great on a dressing table, as with all Jo Malone London perfumes, so you needn't hide it away in a drawer then panic-Google do perfumes expire when you find it months later (hint: they do) Take care of your best Jo Malone fragrance and it'll take care of you.
Our beauty editor's favorite Jo Malone fragrances
6. Jo Malone London Midnight Musk & Amber Cologne
A lot of scents designed to be worn in winter go down the super-rich floral or 'whack you around the chops with spice' route, but this is different. Yes, it's warming and comforting and as full-bodied as a large glass of Rioja Gran Reserva (which is usually what you want at this time of year) But, it's not one of those overpowering fragrances that enters the party five minutes before you do and remains on the dancefloor long after you've taxied home and tucked yourself into bed.
No, this is Jo Malone London we're talking about here, masters of modern and crisp unisex scents with minimal notes and maximum impact. So this has, as well as cozy resinous amber, a fresh and bracing hit of Juniper at the top and a skinlike musky mix at its base. It's a little softer than you might expect but also really lasts the distance, which is handy as it works just as nicely for daytime as it does for the evening. I've loved this scent since it last cropped up in a limited-edition holiday season collection a few years back (and, admittedly, enjoyed wearing it even more when I knew it wasn't available to all and sundry in the interim years) But it has returned for 2022 with a very lovely frosted circular cap, so in the spirit of giving I'll reluctantly advise you to snap it up while you can.
7. Jo Malone London Orange Bitters Cologne
The one word I would use to describe this seasonal favourite is mouthwatering, and I mean that quite literally. One spray of this and the tart, citrussy tang genuinely gets my juices flowing in the same way as a perfect piece of salmon sashimi with ponzu dipping sauce (or Haribo Tangfastics, for a less sophisticated reference) It is completely addictive and, unsurprisingly, tends to sell out fairly quickly whenever the brand brings it back as part of their festive offering.
Speaking of festive, one of the things that I love so much about this is that it's Christmassy but in an unclichéd and contemporary way. The mix of trad fruit notes and bitter ones beneath brings to mind clementines in stockings and dried peel in handmade wreaths. And while citrus-based colognes are often geared towards summer wear, the creamy sandalwood base really anchors everything for a lasting, comforting vibe. This is so fresh and lovely and smile-inducing I can't imagine someone not liking it, so it would make a lovely gift for anyone of any gender. Well, unless they really don't like oranges – there'd be no getting around that.
8. Jo Malone London Wood Sage & Sea Salt Cologne
Picture the scene: You're on a staycation, and this year you were organized enough to book a seafront cottage in that pretty coastal town that's an easy drive from home. You head out for an afternoon walk, the wind is blowing up the dunes, pulling salty sea air into your lungs, and with it, a whoosh of green, herbaceousness into your nose. This, you think, is living. You Google house prices in the area, get a shock, put your phone away and keep on walking and breathing.
Are you still reading? Good, because this is that. As in, that's the smell of this Jo Malone fragrance. Fresh and breezy with a slightly mossy chypre hum. It doesn't smell like anything else, it's not fruity or floral and it also makes one of the best men's colognes. Spray this on and other people will ask what you're wearing, you may not want to tell them so they don't copy you, and I won't blame you for that.