The 7 best Zara perfumes that smell so expensive but are all under £23

From long-lasting scents to designer rivals, these are the best Zara perfumes to add to your collection, vetted by our beauty team...

A selection of the best Zara perfumes, including Red Temptation, Applejuice and Golden Decade, pictured in a purple and peach watercolour paint-style template
(Image credit: Zara)

Boasting some of the most affordable and deceptively luxe scents on the market, the best Zara perfumes include options to suit every taste - from sparkling fruits to warm, woody florals...

While the list of best long-lasting perfumes still features all of the usual suspects from Chanel to Diptyque, one brand continues to impress, solidifying its own spot among the giants in the industry: Zara. The retailer's lineup of in-house scents are so popular in fact, that a few of their blends - namely Red Temptation and Golden Decade - are even counted amongst the best perfumes for women (and certainly the best cheap perfumes), thanks to their budget price point and chic formulas. Not to mention the Zara fragrances that are said to rival more premium and iconic blends both in note and impression.

So, if you're looking to add a new, affordable signature to your collection, our team have become regulars at the Zara perfume counter, spritzing both new and familiar favourites, to bring you the best of the best - plus expert tips on how to get the most from your chosen scents...

7 best Zara perfumes, chosen by our beauty team

Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

How we tested the best Zara perfume

We have been wearing Zara fragrances for years now and have also been reviewing our product selection consistently for the last nine months to ensure that this list is reflective of the best Zara perfumes available to buy today. But of course, as Master Perfumer Ruth Mastenbroek notes: "Buying a fragrance online is notoriously challenging because of the obvious limitation – you can’t smell through a screen."

A composite image of three of the best Zara perfumes

A small selection of the Zara perfumes included in this guide

(Image credit: Amelia Yeomans)

Thus, we've tested a wide range of Zara fragrances with a variety of different notes to select the best from each fragrance family, wearing each for a full day - to help you make an informed choice. As well as seeking out the best fruity, woody, fresh, and floral perfumes, we have also paid attention to factors like lasting power and potency to determine which budget Zara scents really are the best.

Figuring out how to choose a perfume to suit your taste can be tricky, but due to their lower price points and the Zara sale that offers further bargains, we think all of these Zara perfumes are pretty safe bets. And once you've found one that strikes all the right notes, we've also quizzed the fragrance pros on how to boost longevity...

Tips for getting the most out of your affordable perfume

We got all the experts tips on how to get the most out of your affordable perfume.

  • Spray on wet skin—"The best time to spray perfume on your skin is right after your shower," says Iember Gordon, Fragrance Expert and Head of Marketing at The Fragrance Shop. "This is because moisture gives your scent something to hold on to, so spraying your signature scent on after your skin has been freshly washed boosts its staying power."
  • Notice the base notes—"Some people may pay too much attention to the initial spritz [of a perfume], as they are sold on the top notes, without hanging around to see how the fragrance develops over time," explains says Master Perfumer Ruth Mastenbroek. "While helpful, some people may place too much importance on these notes."
  • Stay moisturised—"For desk-to-dancefloor situations, use an unscented moisturizer on your skin before you apply perfume," says Gordon. "This will help lock the fragrance in better as it gives a moist skin impression."
  • Assess the fragrance type—When weighing up eau de toilette vs parfum, remember "perfume and cologne are sold in different ratios of fragrance oil to alcohol," explains Gordon. "The more concentrated forms, like pure Parfum, will cost the most and last the longest, whilst the less concentrated versions like an Eau De Toilette, will cost less and the spritz won't last as long."
  • Create an aroma—"If you have a signature scent, you can get your clothing to smell like it as well," says Gordon. "Line your drawers with tissue paper that has been spritzed a few times and allow the scent to permeate the fabrics."
Amelia Yeomans
Senior writer

Amelia joined woman&home in 2022 after graduating with an MA in Magazine Journalism from City University and she is now a senior fashion and beauty writer. She began building her career as a lifestyle journalist after completing a fashion journalism course at the Condé Nast College of Fashion & Design in 2019, writing for a variety of titles including OK!, New!, and Notion on topics such as sustainable fashion and entertainment.

With contributions from