Prime Day Fitbit deals are live - these are the top savings

A selection of Prime Day Fitbit deals, including Fitbit Versa 4, Sense 2, and Charge 5

(Image credit: Fitbit)

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last updated 17 July 2024

It's worth getting to know the last of the Prime Day Fitbit deals, with just a few hours left of the sale. Whether you're after an upgrade to your current model or want to splash out on the top of the range, there's a saving for you.

Having covered the event for four years, I've seen my fair share of excellent deals and disappointing duds, so I feel well-equipped to offer a round-up on where you can buy one of the best Fitbits at a discount.

Right now, the best Amazon Prime Day Fitbit deal is on the Fitbit Sense 2, down from £269.99 to £140.71 (save £129.28). It's the biggest saving I've seen so far and it's one worth taking - the Sense 2 is an excellent fitness tracker, one that rivals the Apple Watch and similar advanced trackers. It has over 40 workout modes, a range of sensors for sleep tracking, and stress-reduction features, bridging the gap between being a device to assist with your everyday life and one to help you improve your wellbeing. It's certainly one of the best fitness trackers on the market.

Fitbits are far from being the most expensive fitness trackers on the market but it's still worth looking out for a saving. Also, unlike the Garmin sale and Apple Watch sale, you're likely to find a device for under £100. We've tracked down the best deals available now to help you find your device at a discount.

Prime Day Fitbit deals

Amazon Prime Day Fitbit deals - top picks

Fitbit Sense 2: ~~Was £269.99~~ Now £140.71 (save £129.28) at Amazon
Fitbit Charge 6: ~~Was £139.99~~ Now £109 (save £30) at Amazon
Fitbit Versa 4: ~~Was £199~~ Now £126.20 (save £72.90) at Amazon
Fitbit Versa 3: ~~Was £165.99~~ Now £145.47 (save £20.52) at Amazon
Fitbit Charge 5: ~~Was £169.99~~ Now £61.67 (save £108.32) at Amazon
Fitbit Ace 3: ~~Was £69.99~~ Now £44.99 (save £25) at Amazon

The best Prime Day Fitbit deals

Fitbit Sense 2: Was £269.99 Now £140.71 (save £129.28) at Amazon

The Fitbit Sense 2 is the newest Fitbit smartwatch - and the most advanced yet. This model values fitness, sleep, and stress equally, focusing as much on rest and recovery as fitness achievements. With six days of battery life, notifications on the wrist, and built-in GPS, the Sense 2 is a perfect lifestyle companion. At £219, two weeks before Prime Day, this is a truly excellent deal and it's rare to see a price lower than this - even on the actual sales event.

Fitbit Versa 4: Was £199 Now £126.20 (save £72.90) at Amazon

The Fitbit Versa 4 is an exciting one. As a smartwatch, it offers all the lifestyle assistance you could need - from on-wrist notifications to weather reports - along with excellent fitness and wellbeing insights. It is very similar to the Fitbit Sense 2, however, so be sure to weigh up the Fitbit Sense 2 vs Versa 4 before deciding. As far as sales go, this is another good deal - I'd suggest picking up the Versa 4 any time you see it for sale under £150. As a newer device, you're unlikely to see it cheaper than this.

Fitbit Versa 3: Was £165.99 Now £145.47 (save £20.52) at Amazon

The Fitbit Versa 3 is a favourite at woman&home. Though now surpassed by the Versa 4 in almost every way, this is still a great tracker to help improve your fitness, sleep patterns, and lifestyle habits. There are fewer workout modes to choose from but you'll find all the essentials and the display is black and white rather than full-AMOLED colour. While this is a good deal, if your budget can stretch an extra £20, I'd recommend picking up the Versa 4 as the newer model.

Fitbit Charge 5: Was £169.99 Now £61.67 (save £108.32) at Amazon

If you're shopping specifically for Fitbit Charge 5, this is the best deal we've seen in a year - now with over £100 off. However, you can find the Fitbit Charge 6 and Inspire 3 also on sale for a good price right now - and I'd recommend doing just that. The Fitbit Charge 5 is the predecessor to the Charge 6. The heart rate monitoring isn't as accurate on this device per the brand's admission, affecting everything from predicted calorie burn to sleep insights.

Are there Fitbit sales for Prime Day and Black Friday?

Many Amazon Prime Day Fitbit deals are live now, so there's no better time to shop with savings across both older and newer models of fitness tracker and smartwatch. Last year, we saw savings on many Fitbit types - from the latest Versa smartwatch to early much-loved models like the Fitbit Luxe, which went down to as little as £79 during Prime Day last year.

However, the savings weren't so different from what we see now on some models. For example, those looking to save on the Fitbit Versa 4 would be better to shop now for a deal than wait until Prime Day, where prices stayed around the £170 mark for most of the sale - as opposed to the £113 deal you can get today. This is more expensive than the device was last week, where it was on sale for just under £120. So, the lesson here is to strike when you see a deal you like - there's no guarantee of a better one.

Black Friday comes around later in the year - often in October, and includes savings across the internet and in stores. During this sales weekend, you'll find Fitbit savings from John Lewis, Argos, Currys, and more, as well as Amazon. The dates for Black Friday in the UK have yet to be announced for 2024.

What Fitbit should I buy?

The Fitbit Charge 6 is the latest Fitbit model, complete with new Bluetooth features and Google technology. Of all the Fitbit types you can buy, this is one of the best for those looking for a fitness tracker.

Health Writer Ciara McGinley reviewed the Charge 6 for several weeks and found it to be one of the most seamless devices in the range, switching between a smartwatch and fitness tracker effortlessly. There are over 40 workout modes to choose from in just a few swipes, advanced sleep and stress monitoring sensors, and Bluetooth connectivity to your favourite workout machines at home or the gym.

It's a good size on the wrist and comes with a simple USB for charging, with over 6 days of battery life between charges.

Grace Walsh is woman&home's Health Channel Editor, working across the areas of fitness, nutrition, sleep, mental health, relationships, and sex. She is also a qualified fitness instructor. In 2024, she will be taking on her second marathon in Rome, cycling from Manchester to London (350km) for charity, and qualifying as a certified personal trainer and nutrition coach.

A digital journalist with over six years experience as a writer and editor for UK publications, Grace has covered (almost) everything in the world of health and wellbeing with bylines in Cosmopolitan, Red, The i Paper, GoodtoKnow, and more.