Amazon Prime Day live: today's best deals hand-picked by our shopping experts
From royalty-approved trainers to award-winning skincare, here's what we're shopping on day one of Amazon Prime.
Amazon Prime Day officially begins today and this year’s sale is bigger and longer than ever, running for four days packed with unmissable deals. Whether you're elevating your home or garden, refreshing your wardrobe, investing in health tech, or splurging on some skincare, we’ll be here throughout the event to guide you through the best live deals before they sell out.
To access any of the deals, you’ll need to be an Amazon Prime member, but if you’re not already signed up, don’t worry: you can get a free 30-day trial and shop straight away.
What can you expect? We'll bring you hand-picked discounts on everything from beauty tools and wellness essentials to the latest kitchen appliances and fashion finds, all chosen with women over 40 in mind. From the best Kindles, air fryers, and fitness trackers to swimwear, strapless bras, and our beauty team's essentials. We’ve done the legwork so you don’t have to.
I’ve been a lifestyle journalist for nearly 18 years, and I’ve covered every major sales event going — including every Amazon Prime Day since the very first one, 10 years ago. I love the buzz of unearthing a brilliant bargain or discovering a game-changing item you can’t wait to tell your friends about, and I’m here to help you find those things that make life easier, lovelier, or just a little more luxurious.
Our team of shopping experts and lifestyle editors will be updating this hub throughout Prime Day, only sharing their tried-and-tested editor recommendations on products in the sale, plus expert shopping advice on how to make the most of the event. Save time by shopping our very best deals of the day below, continually refreshed, because why scroll if you don't have to?
Quick Prime deals
- Homes: From air fryers to fans, save on home appliances
- Health: Unmissable deals on protein powders, smart watches, and more
- Beauty: Save on serums, skincare, straighteners, make-up, and more
- Fashion: Brilliant bargains from bras to boots
- Today's Lightning Deals: Snap them up before they sell out
- Customers' most loved: The Prime day picks that everyone is after
Today's best deals
What time does Prime Day start?
Amazon Prime Day 2025 started on Tuesday 8th July and will run until Friday 11th July. For four days, Prime members have access to thousands of deals across every shopping category, from health and home to fashion and beauty. New deals and time-limited discounts will be announced throughout the epic sale event.
To finish off, before I hand over to writer and beauty extraordinaire Sennen Prickett, I wanted to share what I’m buying today (aside from the dishwasher tablets, of course).
You may have heard of electrolytes. When we sweat, electrolytes are the minerals we lose. Losing too much of them can lead to dehydration. Adding powdered electrolytes to my water over the past few months has made a huge difference to my workout recovery, and they’ve kept me balanced in these recent heat waves.
My favourite electrolytes on Amazon are the Humantra Hydration Packets in Berry Pomegranate. As well as tasting great (and not too sweet), they come in handy sachets that I can take in my gym bag or to work. Now in the Prime Day sale, they’re down to £22 for 20.
I know Molly has given a roundup of the best summer shoe savings (scroll down if you missed it), but I have one more to add to the list.
Jennifer Garner has been a long-time fan of Brooks Running trainers, even supporting them at charity events over the years. As a keen runner who has the same shoes as her, I can say she’s made a good call getting behind the brand.
The Brooks Glycerin 21 are an excellent all-rounder for walking, running, and gym workouts. The sole is springy enough to offer comfort and support on the move while being flat enough to help you balance during weighted workouts. I wear mine for early morning walks, on the treadmill, and for the occasional game of tennis.
Even at RRP, these are more budget-friendly than a lot of running shoes, but you can save £45 on her exact pair. You do have to step away from Amazon to get the deal, though, with the best savings (even with added postage) coming from Sports Direct today.
The star shared an Instagram post this week of her favourite moments from last month, with the shoes front and centre.
Jennifer Aniston is known for her love of the Oura Ring. I recently reviewed the latest model, the Oura Ring 4 (spoiler: it’s excellent and also on sale), but the star was spotted wearing the Oura Ring Generation 3 last year.
This ring is now at its lowest-ever price in the silver colourway for Amazon Prime Day at £165, down from £249. Previously, the cheapest I'd ever seen it was £188.
The Oura Ring is one of the best fitness trackers, but it works a little differently from an Apple Watch or a Fitbit. Being a ring, it’s a lot more discreet, looking more like a piece of jewellery than a home for smart sensors. These sensors are advanced, though, and record everything from your heart rate to your body temperature, outlining your day in the ‘Vitals’ segment of the Oura app.
You can track your workouts, sleep, and stress levels in impressive detail, review long-term health predictions (including cardiovascular age), and get advice on optimising your routine day by day rather than generally. No wonder Jen’s a fan.
But before I get started properly, have you seen the savings on these Finish Dishwasher tablets (120 for £13.99, down from £39.99)? Sometimes Amazon Prime Day is about the small wins rather than the big treats, and these are boring but brilliant.
I’ve already bought some and told my friends, family, and colleagues about the deal, so best be quick!
I’m back! Grace Walsh, Digital Health editor at woman&home, here on my second shift of the day, covering all the best deals in the world of wellness. This time, I’m covering the celeb-endorsed fitness products worth your money and my favourite product under £25 to help you manage in next week's heatwave.
As a reminder, I’ve been covering health and fitness for over five years, which means I’ve worked my way through over 10 seasonal sales periods. That’s given me a real insight into what a good deal looks like (hello, the Garmin sale) and how to spot a tiny discount masquerading as a big saving.
I’ll only recommend products I have used myself or have great reviews on from my team of expert testers.
As THE appliance of the last few years, air fryers continue to be the most coveted kitchen staple and none more so than the best Ninja air fryers.
Be it the new Ninja Portable Crispi model or the Ninja Double Stack for small kitchens, these appliances might be expensive, but they are worth the investment. Seasonal sales are the 'Prime' time to save money.
Speaking of improving lifestyle, here's my personal recommendation of how an AirTag has changed my daily dog walks! I can walk Mr Brooks safely in the knowledge that I know where he is at all times.
This clever piece of technology is one that almost everyone at woman&home owns. After asking the team for their recommendations, I discovered that some use it for their keys, handbags, parked cars, and suitcases. We even have some use it for the elderly members of their family. Air Tags offer reassurance for anyone looking for an easy, affordable way to keep track of their valuables (whatever that may look like to you).
Let's start big, because that's where the best discount opportunities lie. As someone who owns the Sage Barista Express, I can not stress just how much this machine deserves pride of place in any coffee lover's kitchen.
Sage coffee machines are some of the most covetable on the market, but at full price, they’re also pretty expensive (worth every penny in my opinion, but expensive nonetheless).
This is one of my secrets. The Bambino uses all the clever technology of Sage’s bigger, more expensive machines, but compacted into a slimmer, cheaper model. It’s the one all the baristas have and, if you care about your coffee, I can’t recommend it enough.
Hello and welcome to my Prime Day takeover! I'm Tamara, the resident Lifestyle Editor here at woman&home, and my job today is to bring you the best deals to help improve your Lifestyle.
As a highly experienced homes and interiors journalist, with a career spanning over 22 years, it's safe to say this is not my first rodeo – testing and evaluating if the latest 'must-have' buys are genuinely worth investing in and what are mere fads is part of my DNA at this stage.
Let me begin with a friendly reminder that seasonal sales are the ideal time to save healthy discounts on not only the things you desire but also the everyday staples that soon add up if you buy them on repeat. I'm here for all deals, great and small.
For me, owning one of the best dehumidifiers for my bathroom means I jump at the chance to stock up on UniBond AERO 360° Humidity Absorber refill tabs (currently 42% off).
Hello! I’m Molly, Digital Fashion Writer at woman&home, and I’ll be bringing you the very best fashion deals over the next hour, with a special focus on trainers that deliver on both comfort and style. Whether you’re after everyday essentials or something more on-trend I’ve got you covered with finds that are majorly discounted from well-loved brands.
I cover fashion from every angle, from celebrity looks and fashion trends to trying out the best high street buys and finding the best designer lookalikes. I’ve reviewed countless shoes and fashion staples, so when it comes to spotting a great deal that's worth shopping, you can trust I know what I'm doing.
If you’re looking to upgrade your go-to trainers or save on your favourite brands you're in the right place. I’ll be updating this page live with deals on the best white trainers and the most comfortable trainer styles, so let’s get shopping!
My Superga Cotu Classic Canvas trainers have quickly become one of my most-worn pairs of shoes. Striking that perfect balance between casual and smart, these trainers feel stylish because of their classic tennis-shoe feel and canvas material.
I love their subtle court-shoe design, which makes them look sophisticated, whether I’m wearing white jeans outfits, a floaty dress, or even tailoring – I'm often spotted pairing them with flared trousers too (see above).
A standout feature is that they are also extremely lightweight making them great to pack in hand luggage if you're headed abroad this summer. They’re a great all-rounder and they are machine washable.
Plus, if you needed the royal seal of approval the Princess of Wales is a fan of the brand, too. And with a huge saving available right now, it’s the perfect time to invest in a pair.
You can find out more in my full review here.
For two years, I lived right next to Greenwich Park and walked around the park morning and night, and my Skechers trainers quickly became my go-to footwear choice. They are the pair I reach for without thinking because nothing else feels as comfortable.
With a signature cushioned insole, every step is springy and supported, making them ideal for daily dog walks, gentle exercise, or city commuting. They’re lightweight enough to toss in your bag for a light exercise class and breathable enough for warmer summer days too.
Admittedly, Skechers Summits aren't the prettiest design on the high street, but their understated and sporty look is actually surprisingly versatile. I’ve teamed them with leggings for running errands and swapped into comfy jeans for weekend outings. Right now they’re heavily discounted, so if you need a trusty pair of trainers that excels in comfort and practicality, these are a great find, and there are plenty of colours to choose from too.
You can find out more in my full review here.
These classic Low Top Converse trainers are the kind of shoe that never really leaves your wishlist, and right now, they’re sitting firmly in mine. I don’t own a pair yet, but they’re in my basket, especially with the huge discount running on Amazon Prime.
There’s something so classic about a crisp white Converse – and I constantly spot them around London styled with laid-back denim and dresses. Whether you’re pairing them with barrel leg jeans or your favourite tailored trousers, they somehow manage to work with everything. I also love that they feel both retro and modern and that they never go out of style.
They may not have a cushioned sole for comfort, but for everyday wear, they’re a reliable trainer style. And with a significant saving on them, it’s the ideal time to finally purchase if you've been debating buying this style (yes, I’m talking to myself here too!).
You can find out more in our woman&home full review here.
And finally, here’s one of those ‘stock up while you can’ staples I mentioned earlier - L’Oreal Lumi Glotion.
This glowy cream is sold as a face highlighter, but I also use it on my body - it looks so beautiful spread onto the shins or the collarbones for fancy events like a summer wedding. I also mix a blob in with my face moisturiser for a non-sparkly all-over glow.
To be honest, this stuff is so versatile I get through tubes of it at a ridiculous pace - I’ve got a fresh one ready to go with me to the South of France later this month. Bonjour radiance!
And that's all from me for now - I'll hand over to our brilliant Fashion Writer, Molly Smith, for her industry insider's take on the style deals that are truly worth your attention.
I might be a teeny-tiny bit biased, but for my money, there aren’t many recommendations more convincing than a woman&home beauty award. Trust me, I see what goes into the testing and judging process.
So it’s pleasing me no end to see some of our 2025 Skincare Award Winners with Prime Day discounts. These little beauties are the best of the best, chosen by (ahem) yours truly - and of course, my esteemed colleagues.
I've spotted our best instant eye brightener, Gatineau Miracle Eye Contour Cream, with a 20% saving right now, while our best acne treatment winner, La Roche-Posay Effaclar A.Z. Gel Cream Daily Moisturiser, has one-upped that with a tidy 38% off.
First up - I would file this Drowsy sleep mask under investment buy. It’s nearly £70 full price - but only £52 today on a ‘when it’s gone it’s gone’ lightning deal - and I honestly wouldn’t be without mine.
As well as making me feel like a far more glamorous person than I really am, this is hands-down the most comfortable eye mask I’ve ever tried - It’s like sleeping with a cloud on your face.
If I'm banging on about it, there are of course beauty benefits too: the silk stops my skin from dragging on my pillow so I never wake up with creased and crumpled under-eyes that last until lunch (if you know, you know) Even better: it’s padded and covers my ears, so muffles sound too - anything that blocks out the screechy South London foxes and sirens is a keeper in my book.
Hello hello! Beauty Channel Editor, Fiona McKim, signing on to share my Prime Day tip-offs.
After over 15 years in the ‘biz (11 here at woman&home), I’d like to think I have some authority on the products worth buying. Then again, I’m also no stranger to completely losing all sense during sales - what can I say, we canny Scots love a bargain and I’ve got the leopard print maxi coat to prove it.
So, I’ve honed my sales shopping strategy over the years: Either use it as an excuse to take the plunge on pricy ’one-off’ investment buys I’ve been eyeing up for a while, or stock up on affordable basics that I already know, love and use daily.
As well as Oral B io Toothbrush heads (which I find egregiously expensive outwith sales events) and Tommee Tippee Twist and Click Nappy Bin refills (ditto the above), I’ve spotted a few, slightly more glamorous buys I’ll be Prime-ing to my door this week. Beauty deals incoming in T-15…
One of the best ways to save on Amazon Prime Day is with big-ticket items like headphones. While they're still an investment, the sales season is the chance to grab a genuinely worthwhile discount.
I've been wearing the Sony WH-1000XM4 for the last year as my regular gym headphones. They've taken me through multiple cycling workouts, treadmill runs, and weight sessions with easy playback for music and podcasts. They are certainly the most comfortable, with the padded headband and ear cuffs, and button and touch controls that are easily accessible and simple to use when I'm on the move. The sound quality is also great - smooth and never tinny. Just remember to clean them when you're done!
This is my final post before handing it over to Fiona McKim, our Beauty Editor. She's got the best deals on more ways to save across fragrance, skincare, makeup, and more.
I’ve been a Fitbit fan since the first model was released in the UK, but it’s fair to say the brand has come a long way since then. My pick of the best Fitbits is the Fitbit Charge 6. I recommend it to friends and family during every Amazon sale, so you can imagine my happiness when I saw it was almost 30% off today.
What makes this watch different from the rest? It’s 60% better at monitoring your heart rate, it connects to exercise machines like treadmills and stationary bikes via Bluetooth for more accurate readings, and it records sleep quality and stages (REM, Deep, and Light) to deliver insights into your rest and recovery just as brilliantly as it tracks your workouts.
It’s also smaller than the Fitbit Versa 4, for example, so it sits more discreetly on the wrist - provided you avoid the bright coral colour, of course.
Looking for an easy way to do more exercise? Up first, I’ve got you covered with deals on walking pads and weighted vests.
With the Great British weather putting a dampener on weekend walks recently, you won’t be alone in wanting to stay inside. That’s where a walking pad like the Mobvoi Home Treadmill comes in very handy - now on sale with £99 off, bringing the price to just over £190.
Versatile for walking and jogging, this small treadmill goes up to speeds of 6km/h and can be folded away into storage when not in use. It has a handle for support and a digital screen displaying distance and step count, so you can work your way towards 10,000 steps at home.
Our Editor Kerrie Hughes says it made all the difference to her routine at home. "Having a walking pad has been so helpful in keeping me active during the week when I would otherwise be sitting down all day. The convenience it offers means I can usually walk for at least 30 minutes a day, even when life gets in the way. And when I don't, I can still get 10 minutes in here and there, which has made such a big difference both mentally and physically."
Hi there, I’m Grace Walsh, Digital Health Editor at woman&home. Now it’s my turn on our live deals hub! In the next hour, you can expect the best offers across the world of wellness, from home workout must-haves to Fitbit upgrades.
I’ve been on the health and fitness beat for over five years, and I’m a certified fitness instructor, so I have a passion for helping people move towards better wellbeing with simple everyday habits - like tracking steps, doing regular exercise, getting more sleep, and eating more protein, for example.
I’ve also covered over 10 seasons of the Amazon sale. I’ve become adept at sorting the wheat from the chaff over this busy shopping period, and I’ll only be recommending products I have used myself or have on good authority from my team of expert testers that they genuinely make a difference.
I normally consider myself to be an early bird, but my cup of coffee hasn’t kicked in yet, so I am still dreaming of sleep. Specifically, the Silentnight Cool Touch Pillow. Not only does this have a whopping 36% off, it will be a godsend for you over the next few months of hot weather that we are due.
If you’re curious to know what’s so special about it, the secret lies in the case. The outside of this pillow is packed with a special gel that makes it feel like a constant cold spot. I’ve been working on a very special (and secret) project that this has been integral to. Now, you can catch some of the action too. What a treat.
This is actually my final gift to you before I hand you over to Grace, our Health Editor. She's a fountain of knowledge when it comes to all things health and fitness. I will absolutely be taking her recommendations for what to shop!
I promise that I will talk about something other than e-readers, but I have to give you some more inside scoop. Not only is now the best time to snag a saving on a Kindle, it's actually also a brilliant opportunity to take a look at some of Kindle's competitors.
I recently put Kindles vs Kobos to the ultimate test and the results were surprising. Kobos offer some great features that haven't yet graced the pages of Kindles. The Kobo Libra Colour, for example has the page turn buttons that I think we can all agree were a sore loss when the Kindle Oasis was discontinued. And the Kobo Clara Colour is as compact and reasonably priced as a basic Kindle, but the screen is vivid with colour (perfect for non-fiction books, cook books, and magazines). The best part is that these are compatible with libraries, so you can borrow as many books as you like. Tempting? Take a look at the Kobo deal of the day too. It's cheaper than the equivalent Kindle.
Heidi has already tipped you off to Kindle’s book deals, but what about the actual Kindle deals?
I’ve been having a scroll through what Prime Day has put on the shelf and there are already some brilliant deals, namely one on the matcha Amazon Kindle. I recently got my hands on this and it is perfect for casual reading. It slips easily into a small handbag, your hand, and has nice, gentle backlights for night time reading.
Normally, it’s just shy of £100, but now it’s under £75. I can’t imagine finding a better price for an eReader that’s fully connected to Amazon’s vast and impressive library of books. Plus, if you take a look at my cover, that is a clear case (like this one, also reduced in the sale) that I decorated with Posca pens. I’m so proud of myself.
You can find out more in Kerrie (our editor's) full Amazon Kindle (2022) review
Hello! I’m Laura, the Homes eCommerce Editor here at woman&home. I am the one on the left of Jamie Oliver (you read that right, the Jamie Oliver) in this picture.
I look after testing all the products that you’d use at home, be that air fryers, vacuums, or cooling mattresses. This will be my thirteenth time covering Amazon’s sales (does that make it lucky, or unlucky?), so I have a good flavour of what we can expect will come up. I’m shopping for Kindle accessories (to match my new purchase) as well as some home bits for my new flat.
As a former Oxford English student, I’m also a bookworm, so I’m looking out for the best Kindle deals, comparing how they stack-up against other eReaders. You’ve got me for the next hour, keeping you up to date with the deals that I am putting in my basket. Just promise me you’ll let me bag the saving first.
My brief for this morning was to scroll through Amazon Prime Day deals and pick out all my favourite things that might appeal to other women over forty. And - despite the early start - I'm loving this, because the deals are cracking this year!
I'm actually a little sad to say that my shift on the Woman&Home live hub is almost coming to an end. But you're in for a treat because our Homes Ecommerce Editor is just finishing her coffee and gearing up to take the wheel for the next hour, bringing you her pick of the best Prime Day deals for your home and garden needs.
But I can't leave without mentioning this year's epic Prime Day book deals - they're one of my absolute favourite things about Amazon's epic summer sale - and this year there are some great deals on Kindle devices too. I've had my eye on the Colorsoft for a while now and it looks like today might be the day!
(Image: actual footage of my plans for this weekend...)
- Amazon Kindle Colorsoft Signature Edition: £184.99 at Amazon
Have you heard the news that the sunshine is set to make a comeback this weekend? ☀️ I couldn't be happier about that, because in my house, that means time to fire up the BBQ. And THAT means my husband's in charge of cooking.
I recently wrote this Weber Master-Touch GBS E-5750 charcoal barbecue review and could not love this thing more. Honestly, it’s been one of the best things I’ve ever owned - a really solid bit of outdoor dining kit, plus it looks fabulous in the garden, adding a definite touch of class!
The great news? It’s on sale for Prime Day too, if you’ve been thinking about upgrading.
The next Prime Day deal I've spotted that's going straight into my basket this morning is a pot of ELEMIS Pro-Collagen Cleansing Balm - I don't rave about that many beauty products but this stuff? Wow, it's absolutely magical.
Like lots of 40-something mums, I don't splurge on skincare very often, but this is one item I'll always make an exception for. Our beauty team are all fans too and declared it one of the best cleansing balms they've tested, singling it out as the best one to buy for a deep clean.
I was gifted my very first pot of this, which is how I first discovered it, but I'm always sad when it starts to run out. Which isn't very often, as you only need a tiny pea-sized amount. And with this Prime Day deal, I won't need to worry when my stock starts to run low!
Let's start with coffee, shall we?
On a normal day, I don't go near my desk until I've drunk a hot cup of coffee, so let's say today is something of a shock to the system. You'll understand, then, why the best coffee machines are top of my list this morning when it comes to finding the best Amazon Prime Day deals to share with you here.
First up, I've already got this Nespresso Coffee Machine Barista Bundle in my Prime Day basket. As well as the Vertuo Pop coffee machine, which our Homes Ecommerce Editor rated highly when she reviewed it, you'll also get the Milk Frother, not one but two Nespresso Mugs, plus two spoons, and two different kinds of coffee pods.
Yes please!
Hello, I'm Heidi Scrimgeour, Ecommerce Editor at Woman & Home - welcome to our Prime Day deals live hub! Consider this your go-to destination for the best offers across homes, health, fashion, and beauty, all selected by our expert shopping writers and carefully curated with women over 40 in mind.
I've been a women's lifestyle journalist for almost 18 years, and I specialise in shopping advice, buying guides and gift edits designed to help you find the best lifestyle buys across home, health, fashion and beauty.
Whether you're hunting for home deals to make daily life feel more luxurious, or thinking of trying a new beauty tool while it's a little more affordable, this is where you'll find all the best Prime Day deals, expertly curated by writers who genuinely rate the items they're recommending, and who have taken the time to check they're true bargains and not cheaper elsewhere. Throughout Amazon's first-ever four-day Prime Day sale, our editorial team will be right here sharing real-time updates on all the deals worth knowing about.
Let's get the Prime Day party started!