Looking for a new pair of jeans? Don’t splash out on designer denim – try our pick of the best high street jeans around…
Apparently one in five women have never found the perfect pair of jeans. Shopping for the best jeans can be stressful at the best of times, particularly when you’re feeling the pinch in the financial department too. Add to that the anxiety of wiggling into the wrong jeans for your shape, and it’s no wonder we end up with a pair that’s far from perfect. Rejoice then, that finding a figure-flattering pair no longer needs to mean shelling out on a hefty designer price tag. The high street are now invested in using up-to-the-minute technology and fabrics, so you won’t need to worry about them losing their shape, or shrinking in the wash.
Whether you’re after a pair of miracle bum-lifting jeans or a slouchy pair of blue denims to wear at the weekend, we’ve got something to suit your body and your budget. Once you’ve found the perfect pair, they’ll take you anywhere in comfort and style. So it’s worth taking a bit of time to find ‘the ones’… Confused by the difference between bootcut and flared, skinny and straight, high and low-rise, boyfriend and girlfriend styles? Not to mention mom jeans… Never fear, our fashion team are here to show you their favourite styles.
It’s easy to feel overwhelmed by the number of variations on the high street, but never fear – we’ve sorted the good from the bad to pinpoint the styles that every fashion-forward woman will want to be seen in this season.
Finding your perfect fit
The high street is full of jeans that flatter all figures but deciphering all the different styles can be daunting. While we should wear whatever we feel good in and not feel forced to try out new trends, you may find some styles suit you better than others.
As a general rule, darker washes are more flattering, helping to streamline your shape. High waisted jeans also help cinch in your middle and can lengthen your pins too. Pear shapes look great in wide-leg or flared hems and petite’s can really pull off cropped cuts. The best thing to do is try them all on, and don’t be afraid to go up or down a size until you find the right fit.
Our top picks of the best high street jeans
These are our fashion teams personal favourites; the jeans they turn to
Paula Moore, Fashion Director
I received a pair for Christmas five years ago (a present I chose myself) and they have kept their shape and stayed jet black after hundreds of washes! The petite length shows just the right amount of ankle bone making them the perfect length when worn with heels or trainers. Most jeans tend to be too tight round my bum, hips and thighs, yet gap at the waistband but these are super stretchy and hug in all the right places!
Lauren Hughes, Fashion Writer
Originally developed to have that 'borrowed from your boyfriend’ look, these jeans have come a long way to become more tailored for a woman’s natural shape.
I love The White Company’s 'Brompton' cut - a feminine take on boyfriend jeans (also known as girlfriend style) with a soft mid-rise, they are comfortably relaxed without being too oversized. For me, off-white jeans make any outfit look more stylish as it's a little bit daring - I just have to remember to take a little more care when eating my dinner...
Hannah Hughes, Fashion Editor
I realised that skinnies don’t suit my body shape a long time ago and boyfriend/girlfriend styles have been my go to.
Then I discovered this high waisted wide leg crop style, which really flatters my hips, and short legs. I always loved a wide leg but found them tricky as they dragged on the floor so this new modern crop is perfect and looks as good with trainers as it does with heels or posh flats.
Eloisa Johnson, Deputy Fashion Editor
My go to pair are Levi 501’s. They have a flattering high waist, straight leg and not too much stretch. The fit just gets better with wear – they’re a classic!
This style are already cropped but if they’re not your can cut them to have a raw hem so they sit just above your ankle.
Becky Joiner-O'Riordan, Senior Fashion Stylist & Writer
Having quite large calves, I need the stretch around this area which I struggle to find in most other jeans (they are too rigid). After wearing high waisted jeans for the past 4 years, I would never go back to wearing a non-high waisted style.
They also have real pockets which quite a few high waisted styles don’t have. Available in different leg lengths and six different shades which is great for winter vs summer.
Jessica Beech, Fashion Writer
Mom jeans began to make their mark around the 1980s but had a resurge a couple of years back. I love this retro style!
This style of jean has a high-waist cut that's usually created with a relaxed fit that isn't too tight or overly baggy.
Charlie Bell, Fashion Writer
This style is a more feminine version of the boyfriend jean and it's so easy to wear.
It's a more classic fit – tighter and higher on the hip, with a tapered slim straight leg. It offers a more flattering (less baggy) shape. As with boyfriend jeans, the hems are begging to be rolled up to show off some fancy footwear.