12 American clothing brands that should be on your style radar

We've rounded up the American clothing brands that you should be shopping this season

three women wearing American clothing brands, a sheer top, a pink linen skirt and a pastel striped skater dress
(Image credit: Future: Anthropologie / Gap / Torrid)

When it comes to fashion, American clothing brands offer great style across the board. Whether you're looking for high-performance clothing, great jeans, or the best dresses, there are a host of American clothing labels that should be on your radar. 

While British clothing brands often offer classic styles with a twist, when it comes to American clothing brands, the options are incredibly diverse. You’re likely to recognize a number of the leading American clothing brands; from jeans legends, Levi’s to sports giant Nike, and New York Fashion Week favorites, Tommy Hilfiger and Ralph Lauren. But American clothing brands offer much more than denim, trainers, and polo tops. 

Unlike the chic appeal of French clothing brands, the glamour of Italian clothing brands and the minimal-meets-maximal aesthetic of Scandinavian clothing brands, US fashion brands each have their own identity, rather than one that is rooted specifically in their origins. Whether you’re after quality basics to add to your capsule wardrobe, bohemian dresses for a summer holiday, or statement pieces for special occasions, American clothing brands really do offer something for everyone. 

The Best American Clothing Brands to Browse 

The Best American Clothing brands as chosen by our fashion editors

Whether you're after an outfit for a big event or looking to stock up on the basics, these are some of the best American clothing brands that ship to the US and the UK.

1. Good American

Models of different sizes wear Good American products

(Image credit: Good American)

If you’re after a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, body acceptance is at the heart of this label. Offering a brilliant size range from 00-32—meaning they have some of the best jeans for curvy women, it even launched an in-between size 15 after noticing the majority of the returns it received were sizes 14 and 16. Genius! Every item is shot on different size models so that you can get a good idea of how it will look on various body types, too— so if you really want to Keep Up With The Kardashians, it’s worth updating your best jeans. Denim is the focus of Good American, so whether you’re after skinny, straight, or wide-leg, there is a pair for you. But don't forget their timeless tops and figure-hugging dresses that will accentuate your silhouette. This is one of the best size-inclusive American fashion brands we’ve seen, so bookmark it now.

Fashion editor's picks...

Good American Sundown Dress, RRP: $119 / £112 | Sizes: XS-5XL

Love them or loathe them, you can’t deny the Kardashian’s influence on the fashion industry. Show off your body with a gorgeous midi dress that will highlight your silhouette. If you’re a little self-conscious, invest in some of the best shapewear to help smooth your natural curves.

Good American Tabbed Poplin Shirt, RRP: $125 / £118 | Sizes: XS-5XL 

This oversized shirt is both classic and contemporary. In three colors, it has a relaxed fit in the body and features modern tight cuffs that create an on-trend flared finish. Wear with a pair of your best skinny jeans to balance proportions and feel instantly stylish.

Good American Good Straight Jeans, RRP: $99 / £94 | Sizes: 00-26

Dressed up with heels or down with trainers, this pair of jeans needs to be in your wardrobe essentials. The high waist supports you around the middle, while the slim straight leg frames the bum and thighs. Quite simply, it's denim done well.

2. Reformation

Models wear clothing from American fashion brand Reformation

(Image credit: Reformation)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that feels sexy, too. While it started out as a vintage store in Los Angeles, the brand expanded and now focuses on its own designs that are made with real love and affection. If you’re in the market for a knockout dress, Reformation gets our vote. Its sleek style often comes with subtle splits, quirky necklines, or in multiple colors, and everything is made from low-impact materials, dead-stock fabrics, or repurposed clothes. The best bit? It starts with small quantities to keep production more exclusive and only makes more if there is a demand meaning you’re less likely to have that cringe-worthy moment of seeing someone in the same outfit as you. Its wedding and bridesmaids section is particularly impressive, and it offers extended sizing, too. 

Fashion editor's picks...

Reformation Nikita Dress, RRP: $248 / £248 | Sizes: US: 0-12 / UK: 4-16

We think we’ve found the ultimate dress to solve your 'what to wear to a wedding' dilemma. Fitted at the top and flaring out at the bottom, this floral frock oozes sexy sophistication and comes in eight colors. 

Reformation Sky Top, RRP: $148 / £150 | Sizes: XS-XL

Looking for that perfect jeans-and-a-nice-top combo? Well, here it is. This 100% silk shirt has a relaxed fit but is still slim-fitting enough to tuck into a waistband. Ideal for day to night dressing.

Reformation Bea Skirt, RRP: $128 / £130 | Sizes: US: 0-12 / UK: 4-16

Leopard print is a neutral, so this timeless pattern will go with anything. Fitted at the waist, it skims over thighs and falls elegantly. Tuck in a chic cami top or team with a chunky knit. 

3. Anthropologie

composite image of three models wearing Anthropologie one in a print jumpsuit, one in a sheer blouse and one in a printed maxi dress

(Image credit: Anthropologie)

If you consider yourself to have a more bohemian approach to life, then it’s worth browsing the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early '90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman seeking a little adventure. As well as selling its own-brand clothing, there are pieces from other labels that share the same free-spirited ethos so you can widen your fashion credentials, too. Plus, the homeware section is gorgeous if you’re looking to match your closet to your kitchen. Think clashing prints, crochet separates, and floaty maxi dresses that are particularly worth looking into for the summer months. 

Fashion editor's picks...

Anthropologie Sheer Femme Blouse, RRP: $148 / £120 | Sizes: US: XXS-XXL / UK: XS-XL

This floaty blouse is simply gorgeous. The sheer fabric means you might want to wear a nude camisole underneath or you could try slipping over a bikini on holiday for a winning vacation look. 

Anthropologie Somerset Maxi Dress, RRP: $168 / £90 | Sizes: UK: XXS-XL / US: Regular XS-XL / Plus: 1X-3X / Petite: XXS-XL

Picture yourself strolling along a beach in this gorgeous dress. The vibrant print is guaranteed to boost your mood, hello dopamine dressing, while the puff sleeves give a modern touch. Just add your best sandals and it’s dressing made easy.

Anthropologie Farm Rio Jumpsuit, RRP: $160 / £130, Sizes: US: XXS-XXL / UK: XS-XL

The vibrant print on this jumpsuit makes it ideal for the summer. The relaxed fit, means you can easily dress this up or down, teaming with sandals for sightseeing and heels for summer occasions. 

4. Everlane

Models wear clothes from American clothing brand Everlane

(Image credit: Everlane)

Specializing in exceptional basics, this ethical brand can help to make up the building blocks of your wardrobe. But it's the San Francisco-based label's transparency that really has our heart. Revealing the estimated cost it takes to make every item on its site, you can see the markups and the processes needed to make the clothes. It has a minimal, fuss-free aesthetic so you can weave its quality pieces into your wardrobe. Whether it’s boxy t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. While there is something for every occasion, it’s particularly useful for workwear pieces and everyday separates, as well as offering great accessories. 

Fashion editor's picks...

Everlane The Long Mac Coat, RRP: $175 / £166 | Sizes: XXS-XL

No transitional outfit is complete without one of the best waterproof jackets, like this mac, which will never go out of style. This lightweight coat will become your staple outerwear and with its water-resistant finish, it’s functional, too.

Everlane The Alpaca Waffle-Stitch Polo, RRP: $125 / £119 | Sizes: XXS-XL

We love the modern touches of this relaxed-fit sweater. The v-neck is great for those with a fuller bust while the collar is a key detail for 2022. The super-soft alpaca wool is long-lasting and resists piling for a quality finish. 

Everlane The Fatigue Short-Sleeve Jumpsuit, RRP: $120 / £114 | Sizes: 00-16

Swap your little black dress for a flattering jumpsuit and give this all-in-one a try. With a belt around the waist to give more shape, it’s ideal for apple body shapes as it defines a waistline. Made with organic cotton, it’s a conscious choice too. 

5. J.Crew

Models wear clothing from J.Crew

(Image credit: J. Crew)

When thinking of American clothing brands, often thoughts can turn to that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or the best blazers, then J.Crew needs to be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key items online via the print you’re after. Our advice, get your stripes here, because J.Crew knows how to do a classic pattern ever so well. Loved by stars including Gwyneth Paltrow and Michelle Obama, you can shop A-list pieces without a celebrity budget. 

Fashion editor's picks...

J.Crew Cinched-waist Denim Jumpsuit, RRP: $228 / £255 | Sizes: 00-24

Super flattering, this denim jumpsuit is elasticated at the waist to give more definition and an enviable silhouette. Tie a sweater around your shoulders to reinforce the preppy look.

J.Crew Classic-fit Washed Cotton Poplin Shirt in Pinstripe, RRP: $79.50 / £89 |Sizes: 00-24

Few items have remained a wardrobe staple like the pinstripe shirt. This soft version has a relaxed aesthetic for a lived-in feel. Just add a tailored blazer for a smarter take.

J.Crew Medium Montauk Utility Tote, RRP: $128 / £143

The handbag trends 2022 have dictated that totes are going XXL this season. This large canvas tote is ideal for carrying all your essentials while the utility details up the style points. It’s a wear-with-everything accessory and we love it.

6. Girlfriend Collective

Models wear activewear from Girlfriend Collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is manufactured and marketed. Not only does it have one of the most sustainable approaches to making its clothes, but it details that it uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it's one of the most inclusive American fashion brands on the market. Modeled by a range of sizes and ages, it also showcases body hair, stretch marks, and skin blemishes. Because every body is beautiful and deserves good quality gym kit and loungewear. Period.

Fashion editor's picks...

Girlfriend Collective Plum Compressive Pocket Legging, RRP:  $88 / £70 | Sizes: XXS-6XL

Girlfriend Collective makes some of the best leggings. With supportive compression fabric, a useful pocket for your phone and they come in 6 different colors, what's not to love?

Girlfriend Collective Scarlet RIB Paloma Racerback Bra, RRP: $52 / £35 | Sizes: XXS-6XL

With a built-in support band, this bra is designed for low to medium-impact workouts. You can rest easy knowing your bust is in good hands with the compression fabric and sturdy design.

Girlfriend Collective Olympus FLOAT Ultralight Bike Short, RRP: $48 / £40 | Sizes: XXS-6XL

All hail high-rise bike shorts. Comfortable for working out or hanging out at home, this breathable style is quick-drying and, wait for it, sheer-proof. Yes, they are thick enough so no underwear will be seen underneath. 

7. Banana Republic

Models wear clothes from American clothing brand Banana Republic

(Image credit: Banana Republic)

It’s likely you’ve heard of the American fashion brand Gap, but are you aware the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth taking a look. Originally launched to sell “safari-style” in the late '70s, it hasn’t ventured too far away from the genre. Expect a muted color palette of khakis, beiges, and tans that are easily adopted into any closet. With a little animal print thrown in for good measure—because it’s impossible not to be drawn to leopard spots, Banana Republic does grown-up adventure expertly. Mix smart jackets with slouchy trousers or silk scarves with shirts for safari chic ‘22.

Fashion editor's picks...

Banana Republic Heritage Explorer Pant, RRP: $120 / £90 | Sizes: US: 0-20 / UK: 4-18 

A high-waist and wide-leg is one of fashion’s most flattering fits. We love the buckle detail and front pleats that give these cargo pants a smarter feel. Add some heeled boots to elongate your legs.

Banana Republic Oversized Safari Shirt Jacket, RRP: $110 / £70 | Sizes: US: XXS-XXL / UK: XS-XL

You can’t go wrong with a classic khaki jacket. This oversized style is boxy so size down if you’d rather have a slimmer fit and pair with straight leg bottoms for easy style points.

Banana Republic Silk Habotai Tiered Midi Dress, RRP: $450 / £99.50 | Sizes: US: XXS-XXL / UK: XS-XL

Look fierce in this zebra print smock-frock that falls effortlessly on any figure. With a frill at the bottom and made from sumptuous silk, it drapes beautifully. Tie the belt tighter if you’d like to highlight your waist.

8. Kate Spade New York

Models wear styles from American clothing brand Kate Spade

(Image credit: Kate Spade New York)

If it’s good enough for royalty, it’s good enough for us, and Kate Spade comes Duchess approved. Kate Middleleton’s dresses have been topping best-dressed lists for years and while she has worn American clothing brands on a number of occasions, this label is one of her favorites. Founded by couple Kate and Andy Spade, it initially sold bright, colorful bags before expanding into clothing and accessories. It’s fun and feminine, often emblazoned with quirky slogans and motifs. From classic florals to cheeky lips, it’s a brand that embraces all things girly. While founder Kate sadly took her own life in 2018, her vision, playfulness, and creativity certainly live on. 

Fashion editor's picks...

Kate Spade Kisses Fluid Skirt, RRP: $268 / £225 | Sizes: US 00-16 / UK 2-20

A chic midi skirt is ideal for any occasion and this lips pattern gives it a flirty edge. Add color pop heels or your best winter boots and a chunky knit to make it work for all seasons. 

Kate Spade Just Rosy Beau Midi Dress, RRP: $398 / £350 | Sizes: US 00-16 / UK 2-20

This gorgeous dress is just stunning and is sure to turn heads. The sweetheart neckline and puff sleeves are seriously flattering, while the A-line shape is great for pear shapes, hourglass and apple bodies alike. And the print? Blooming lovely! 

Kate Spade Pearl-rhinestone Bow Sweater, RRP: $198 / £175 | Sizes: XXS-XXL

 This super cute puff sleeve knit has a little sparkle around the neckline for that extra wow factor. 

9. Rag & Bone

Models wear clothes from Rag & Bone

(Image credit: Rag & Bone)

Sitting at the higher end of American fashion brands, Rag & Bone has all the elements that make up an urban New York label. Slouchy tees and ripped jeans are the backbones of the brand, with many of the products still made in factories in the US. Marcus Wainwright, who originates from Britain, sits at the helm and it’s clear there is a British influence as the label mixes strongly tailored pieces with an understated edge. A shout-out must go to its quality leather pieces too. They are a higher cost but will last you for years, especially as leather looks better when a little distressed. The American-made clothing at Rag & Bone is loved by the likes of  Jennifer Aniston and Katie Holmes, so it’s worth investing in some cool off-duty looks to bring the streets of New York to you.

Fashion editor's picks...

Rag & Bone Miramar Jogger, RRP: $225 / £245 | Sizes: XXS-L

Part jeans, part sweatpants, this pair oozes attitude. With an elasticated waist and ankles, the legs taper in for a comfortable fit that doesn't compromise on style. Add trainers or pumps to finish.

Rag & Bone Garment Dye Cotton Tee, RRP: $95 / £110 | Sizes: XXS-L

The perfect t-shirt is not easy to find, but this version comes close. A relaxed fit, it can be tucked into tailored trousers to a laidback feel, or worn with baggy jeans for a chilled-out look.

Rag & Bone Mia Midi Dress, RRP: $350 / £380 | Sizes: XXS-L

A denim dress is often the answer to any sartorial dilemmas. This design has a pencil skirt bottom so has a more streamlined finish. Add a chunky pair of boots for an effortlessly cool look.

10. Gap

composite image of three models wearing Gap clothing: a pair of high rise, kick flare jeans. A pink linne shirt and denim shorts and a coord in navy base with bright block squiggle print

(Image credit: Gap)

Gap is a classic American brand, but well-loved the world over. Known for their jeans and sweatshirts, it's the ideal place to head for stocking up on affordable basics. While the monogram Gap hoodie remains one of their most iconic pieces, they also have a great selection of denim across all categories, alongside brilliant everyday separates, often in a rainbow array of colors. For spring, head to Gap for their never-ending edit of linen shirts, Breton striped t-shirts and spring's favorite outerwear, the denim jacket.

Fashion editor's picks...

Gap Vacay Shirt, RRP: $59.95 / £39.95 | Sizes: XXS-XXL

Nothing gets us in the mood for sunny weather like a new spring wardrobe. This casual shirt has matching shorts but will look great paired with jeans or denim cut-offs too. 

Gap Vacay Shirt $59.95 / £39.95

Gap Linen Boyfriend Shirt, RRP: $59.95 / £39.95 | Sizes: XXS-XXL

Making some of the best linen shirts for the summer, this easy, everyday style comes in nine colors, ensuring you can find the one that suits you. 

Gap Kick Flare Jeans, RRP: $79.95 / £54.95 | Sizes: 24-33 Regular

A kick flare is a chic option for those with a pear shaped body. The slight flare helps to balance your hips, and the cropped hem elongates your pins. 

11. Patagonia

composite feature image of Patagonia reversible swimsuit, a yellow waterproof jacket and red leggings

(Image credit: Patagonia)

One of the best sustainable clothing brands, Patagonia is an outdoor and lifestyle brand with plenty of heart. Making some of the best waterproof jackets, great hiking gear, and even stylish and eco-friendly swimwear, Patagonia is very much in the business of slow fashion. Transparency is key for the brand and they guarantee everything they make, donate for everything you buy and unlike other labels, they're not about selling you more, just what you need and making sure that it will last too, and if it needs repair, they help there as well. 

Fashion editor's picks...


Patagonia Tights, RRP: $89 / £80 | Sizes: US: XXS-XXL / UK: XS-XL

From hiking to yoga and everything else in between, These leggings are made with NetPlus® 81% postconsumer recycled nylon made from recycled fishing nets to help reduce ocean plastic pollution.

Patagonia Waterproof Jacket, RRP: $149 / £160 | Sizes: US: XXS-XXL / UK: XS-XL

This simple and sleek waterproof jacket offers fantastic performance against the elements. Using 3-layer H2No™ Performance Standard technology it's waterproof and breathable for comfort all day long.

Patagonia Reversible Swimsuit, RRP: $129 / $98 | Sizes: XS-XL

This reversible swimsuit offers two looks for the price of one. Made from 87% recycled material, this bandeau-inspired swimsuit features sleek strap detailing across the back.

12. Torrid

composite image of three models wearing clothes from Torrid: A floral print lingerie set, a pastel striped skater dress and a pair of skinny distressed, mid blue jeans

(Image credit: Torrid)

Torrid is one of the best plus size clothing brands. Using lots of different plus size models on their platform, you can see how the clothes actually look on fuller figures and the collections are packed with trend-led styles that won't break the bank. With multiple categories, including swimwear, denim, party wear, lingerie and work apparel, there is really nothing you can't find at this curve-friendly brand.  They regularly collaborate with designers and influencers and currently have a collaboration with runway designer Betsey Johnson, giving plus size women an opportunity to wear fashion-forward pieces.

Torrid Skater Dress, RRP: $75.50 (international shipping available) | Sizes: 10-30 / M-6X

Get ready for spring in this gorgeous pastel striped dress, with attractive tie front detailing. The skater skirt is really flattering for all body types, while the pastel hues are bang on-trend for the new season. 

Torrid Curvy Bombshell Skinny Jeans, RRP: $95.50 (international shipping available) | Sizes: 10-30

Making some of the best jeans for plus size women, Torrid skinny jeans with distress detailing offer a super skinny fit from hip to ankle. The elastic in the waistband helps to banish gaping too. 

Betsey Johnson for Torrid Longline Bralette, RRP: $60 (international shipping available) | Sizes: M-6X

Aside from great clothes, Torrid has an extensive lingerie collection encompassing everything from everyday sets to some sexier pieces. We love this bright mixed print from the Betsey Johnson collaboration.

Joely Chilcott is an experienced fashion and features editor having spent over ten years writing, styling and editing for a number of women's lifestyle publications, including Woman & Home, Woman and Woman's Own. 

A certified shopping expert, Joely is always on the lookout for new and exciting brands that she can champion, while holding the high street close to her heart. She has had work published in Drapers, Women's Health, Fabulous, YOU, The Sun and the Metro, as well as being a regular fashion contributor to TalkRadio.