12 American clothing brands that should be on your style radar

We've rounded up the American clothing brands that you should be shopping this season

composite of three models wearing clothes from the best american clothing brands
(Image credit: Future/Reformation, Anthropologie, Banana Republic)

When it comes to fashion, American clothing brands have so much to offer. Whether you're looking for high-performance clothing and sportswear, amazing jeans, or a stylish dress, the American fashion industry is bursting with design talent and labels that have a proven track record in great clothing.

While British clothing brands often offer classic styles with a twist, when it comes to American clothing brands, the options are incredibly diverse. You’re likely to recognize a number of the leading American clothing brands; from denim legends, Levi’s to sports giant Nike, and New York Fashion Week favorites, Tommy Hilfiger and Ralph Lauren. But American clothing brands offer much more than the best jeans, trainers, and polo tops. 

Unlike the chic appeal of French clothing brands, the glamour of Italian clothing brands or the minimal-meets-maximal aesthetic of Scandinavian clothing brands, each American clothing brand has its own distinct identity. Whether you’re after quality basics or statement pieces for special occasions, American clothing brands really do offer something for everyone. We've rounded up our favorites and the pieces to invest in this season.

The Best American Clothing Brands to Browse 

The Best American Clothing brands as chosen by our fashion editors

Whether you're after an outfit for a big event or looking to stock up on the basics, these are some of the best American clothing brands that ship to the US and the UK. Just remember to check individual brand sites delivery policies, as import duties and taxes may occur from internationally shipped brands. 

1. Good American

composite of three models wearing clothing from american brand good american

(Image credit: Good American)

If you’re after a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, size inclusivity is at the heart of this label. Offering a brilliant size range from 00-32 - meaning they have some of the best jeans for curvy women, it even launched an in-between size 15 after noticing the majority of the returns it received were sizes 14 and 16. Genius! 

Every item is shot on a selection of models so that you can get a good idea of how it will look on various body types. Denim is the focus of Good American, so whether you’re after skinny, straight, wide-leg, or the best slimming jeans, there is a pair for you. But don't forget its timeless tops and figure-hugging dresses are worth a look too. This is one of the best size-inclusive American clothing brands we’ve seen, so bookmark it now.

Fashion editor's picks...

2. Reformation

composite of three models wearing various clothing items from reformation

(Image credit: Reformation)

Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that feels sexy, too. While it started out as a vintage store in Los Angeles, the brand expanded and now focuses on its own designs. If you’re in the market for a knockout dress, Reformation gets our vote. Its sleek style often comes with subtle splits, quirky necklines, or in multiple colors, and everything is made from low-impact materials, dead-stock fabrics, or repurposed clothes. 

The best bit? It starts with small quantities to keep production more exclusive and only makes more if there is a demand, meaning you’re less likely to have that cringe-worthy moment of seeing someone in the same outfit as you. Its wedding and bridesmaid dresses section is particularly impressive, and it offers extended sizing, too. 

Fashion editor's picks...

3. Anthropologie

composite of three models wearing clothing from anthropologie

(Image credit: Anthropologie)

If you consider yourself to have a more bohemian approach to life and have already nailed boho style, then it’s worth browsing the treasure trove that is Anthropologie. Since this American clothing brand launched in Pennsylvania in the early '90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman seeking a little adventure. 

As well as selling its own-brand clothing, there are pieces from other labels that share the same free-spirited ethos so you can widen your fashion credentials too. Plus, the homeware section is gorgeous, particularly if you’re looking to match your closet to your kitchen. Our top picks? Think clashing prints, crochet separates, and floaty maxi dresses.

Fashion editor's picks...

4. Everlane

composite of three models wearing pieces from everlane

(Image credit: Everlane)

Specializing in exceptional basics, this ethical brand can help to make up the building blocks of a minimalist capsule wardrobe. But it's the San Francisco-based label's transparency that really has our hearts. Revealing the estimated cost it takes to make every item on its site, you can see the mark-ups and the processes needed to make the clothes. 

It has a minimal, fuss-free aesthetic so you can weave its quality pieces into your wardrobe. Whether it’s boxy t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. It even stocks some of the best scarves for women, if you're looking for great accessories too.

Fashion editor's picks...

5. J.Crew

composite of three models wearing clothing from j crew

(Image credit: J.Crew)

When thinking of American clothing brands, often thoughts can turn to that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or the best blazers, then J.Crew needs to be added to your shopping list. 

With a penchant for color, these stores are a breath of fresh air. You can even search for key items online via the print you’re after. Our advice? Get your stripes here, because J.Crew knows how to do a classic pattern ever so well. Loved by stars including Gwyneth Paltrow and Michelle Obama, you can shop A-list pieces without a celebrity budget. 

Fashion editor's picks...

6. Girlfriend Collective

models wearing clothing from american brand girlfriend collective

(Image credit: Girlfriend Collective)

Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is manufactured and marketed. Not only does it have one of the most sustainable approaches to making its clothes, but it also uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it's one of the most inclusive American clothing brands on the market. Modeled by a range of sizes and ages, it also showcases body hair, stretch marks, and skin blemishes. Because every body is beautiful and deserves good quality gym kit and loungewear. Period.

Fashion editor's picks...

7. Banana Republic

composite of three models wearing various clothing items from banana republic

(Image credit: Banana Republic)

It’s likely you’ve heard of the American clothing brand Gap, but are you aware the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth taking a look. Originally launched to sell “safari-style” in the late '70s, and while it has diversified its offering it hasn’t ventured too far away from the style genre. 

Expect a muted color palette of khakis, beiges, and tans that are easily adopted into any closet, with a little animal print thrown in for good measure. Expect safari-inspired jackets, gorgeous silk scarves, and neutral pants for a well-edited, minimalistic style.

Fashion editor's picks...