When it comes to fashion, American clothing brands offer great style across the board. Whether you're looking for high-performance clothing, great jeans, or the best dresses, there are a host of American clothing labels that should be on your radar.
While British clothing brands often offer classic styles with a twist, when it comes to American clothing brands, the options are incredibly diverse. You’re likely to recognize a number of the leading American clothing brands; from jeans legends, Levi’s to sports giant Nike, and New York Fashion Week favorites, Tommy Hilfiger and Ralph Lauren. But American clothing brands offer much more than denim, trainers, and polo tops.
Unlike the chic appeal of French clothing brands, the glamour of Italian clothing brands and the minimal-meets-maximal aesthetic of Scandinavian clothing brands, US fashion brands each have their own identity, rather than one that is rooted specifically in their origins. Whether you’re after quality basics to add to your capsule wardrobe, bohemian dresses for a summer holiday, or statement pieces for special occasions, American clothing brands really do offer something for everyone.
The Best American Clothing Brands to Browse
- Anthropologie—best for bohemian trends from $20 / £15
- Banana Republic—best for utilitarian looks from $25 / £18
- Everlane—best for minimal basics from $18 / £13
- Gap—best for everyday casual basics that won't break the bank from $7.95 / £12.95
- Girlfriend Collective—best for sustainable activewear from $28 / £20
- Good American—best for size-inclusive jeans from $99 / £72
- J.Crew—best for preppy separates from $30 / £22
- Kate Spade New York—best for feminine prints from $109 / £80
- Patagonia—best for sustainable, high-performance clothing from $19 / £17
- Rag & Bone—best for urban style from $90 / £65
- Reformation—best for occasion dresses from $78 / £57
- Torrid—best for plus size fashion from $19.50 (international shipping available)
The Best American Clothing brands as chosen by our fashion editors
Whether you're after an outfit for a big event or looking to stock up on the basics, these are some of the best American clothing brands that ship to the US and the UK.
1. Good American
If you’re after a confidence boost, look no further than Good American. Founded in 2016 by Emma Grede and reality TV royalty Khloe Kardashian, body acceptance is at the heart of this label. Offering a brilliant size range from 00-32—meaning they have some of the best jeans for curvy women, it even launched an in-between size 15 after noticing the majority of the returns it received were sizes 14 and 16. Genius! Every item is shot on different size models so that you can get a good idea of how it will look on various body types, too— so if you really want to Keep Up With The Kardashians, it’s worth updating your best jeans. Denim is the focus of Good American, so whether you’re after skinny, straight, or wide-leg, there is a pair for you. But don't forget their timeless tops and figure-hugging dresses that will accentuate your silhouette. This is one of the best size-inclusive American fashion brands we’ve seen, so bookmark it now.
Fashion editor's picks...
2. Reformation
Cool, feminine and edgy, Reformation is our go-to sustainable clothing brand that feels sexy, too. While it started out as a vintage store in Los Angeles, the brand expanded and now focuses on its own designs that are made with real love and affection. If you’re in the market for a knockout dress, Reformation gets our vote. Its sleek style often comes with subtle splits, quirky necklines, or in multiple colors, and everything is made from low-impact materials, dead-stock fabrics, or repurposed clothes. The best bit? It starts with small quantities to keep production more exclusive and only makes more if there is a demand meaning you’re less likely to have that cringe-worthy moment of seeing someone in the same outfit as you. Its wedding and bridesmaids section is particularly impressive, and it offers extended sizing, too.
Fashion editor's picks...
3. Anthropologie
If you consider yourself to have a more bohemian approach to life, then it’s worth browsing the treasure trove that is Anthropologie. Since its launch in Pennsylvania in the early '90s, it has expanded to over 200 stores across North America and Europe and inhabits a lifestyle for the creative woman seeking a little adventure. As well as selling its own-brand clothing, there are pieces from other labels that share the same free-spirited ethos so you can widen your fashion credentials, too. Plus, the homeware section is gorgeous if you’re looking to match your closet to your kitchen. Think clashing prints, crochet separates, and floaty maxi dresses that are particularly worth looking into for the summer months.
Fashion editor's picks...
4. Everlane
Specializing in exceptional basics, this ethical brand can help to make up the building blocks of your wardrobe. But it's the San Francisco-based label's transparency that really has our heart. Revealing the estimated cost it takes to make every item on its site, you can see the markups and the processes needed to make the clothes. It has a minimal, fuss-free aesthetic so you can weave its quality pieces into your wardrobe. Whether it’s boxy t-shirts, the best cashmere sweaters, or tailored pants, you can rest assured that these pieces are made to last. While there is something for every occasion, it’s particularly useful for workwear pieces and everyday separates, as well as offering great accessories.
Fashion editor's picks...
5. J.Crew
When thinking of American clothing brands, often thoughts can turn to that preppy college vibe seen in movies. If you’re drawn to collared shirts layered under v-neck sweaters, varsity logo tops or the best blazers, then J.Crew needs to be added to your shopping list. With a penchant for color, these stores are a breath of fresh air. You can even search for key items online via the print you’re after. Our advice, get your stripes here, because J.Crew knows how to do a classic pattern ever so well. Loved by stars including Gwyneth Paltrow and Michelle Obama, you can shop A-list pieces without a celebrity budget.
Fashion editor's picks...
6. Girlfriend Collective
Less of a trend and more of a movement, Girlfriend Collective is changing the way activewear is manufactured and marketed. Not only does it have one of the most sustainable approaches to making its clothes, but it details that it uses 25 recycled plastic bottles to make every pair of leggings and 11 for every sports bra. Plus, it's one of the most inclusive American fashion brands on the market. Modeled by a range of sizes and ages, it also showcases body hair, stretch marks, and skin blemishes. Because every body is beautiful and deserves good quality gym kit and loungewear. Period.
Fashion editor's picks...
7. Banana Republic
It’s likely you’ve heard of the American fashion brand Gap, but are you aware the company also owns Banana Republic? If a utilitarian style is more your thing, then it’s worth taking a look. Originally launched to sell “safari-style” in the late '70s, it hasn’t ventured too far away from the genre. Expect a muted color palette of khakis, beiges, and tans that are easily adopted into any closet. With a little animal print thrown in for good measure—because it’s impossible not to be drawn to leopard spots, Banana Republic does grown-up adventure expertly. Mix smart jackets with slouchy trousers or silk scarves with shirts for safari chic ‘22.
Fashion editor's picks...
8. Kate Spade New York
If it’s good enough for royalty, it’s good enough for us, and Kate Spade comes Duchess approved. Kate Middleleton’s dresses have been topping best-dressed lists for years and while she has worn American clothing brands on a number of occasions, this label is one of her favorites. Founded by couple Kate and Andy Spade, it initially sold bright, colorful bags before expanding into clothing and accessories. It’s fun and feminine, often emblazoned with quirky slogans and motifs. From classic florals to cheeky lips, it’s a brand that embraces all things girly. While founder Kate sadly took her own life in 2018, her vision, playfulness, and creativity certainly live on.
Fashion editor's picks...
9. Rag & Bone
Sitting at the higher end of American fashion brands, Rag & Bone has all the elements that make up an urban New York label. Slouchy tees and ripped jeans are the backbones of the brand, with many of the products still made in factories in the US. Marcus Wainwright, who originates from Britain, sits at the helm and it’s clear there is a British influence as the label mixes strongly tailored pieces with an understated edge. A shout-out must go to its quality leather pieces too. They are a higher cost but will last you for years, especially as leather looks better when a little distressed. The American-made clothing at Rag & Bone is loved by the likes of Jennifer Aniston and Katie Holmes, so it’s worth investing in some cool off-duty looks to bring the streets of New York to you.
Fashion editor's picks...
10. Gap
Gap is a classic American brand, but well-loved the world over. Known for their jeans and sweatshirts, it's the ideal place to head for stocking up on affordable basics. While the monogram Gap hoodie remains one of their most iconic pieces, they also have a great selection of denim across all categories, alongside brilliant everyday separates, often in a rainbow array of colors. For spring, head to Gap for their never-ending edit of linen shirts, Breton striped t-shirts and spring's favorite outerwear, the denim jacket.
Fashion editor's picks...
Gap Vacay Shirt $59.95 / £39.95
11. Patagonia
One of the best sustainable clothing brands, Patagonia is an outdoor and lifestyle brand with plenty of heart. Making some of the best waterproof jackets, great hiking gear, and even stylish and eco-friendly swimwear, Patagonia is very much in the business of slow fashion. Transparency is key for the brand and they guarantee everything they make, donate for everything you buy and unlike other labels, they're not about selling you more, just what you need and making sure that it will last too, and if it needs repair, they help there as well.
Fashion editor's picks...
12. Torrid
- Browse all clothing at Torrid from $19.50 (international shipping available)
Torrid is one of the best plus size clothing brands. Using lots of different plus size models on their platform, you can see how the clothes actually look on fuller figures and the collections are packed with trend-led styles that won't break the bank. With multiple categories, including swimwear, denim, party wear, lingerie and work apparel, there is really nothing you can't find at this curve-friendly brand. They regularly collaborate with designers and influencers and currently have a collaboration with runway designer Betsey Johnson, giving plus size women an opportunity to wear fashion-forward pieces.
- Torrid Skater Dress, $75.50 (international shipping available)
- Torrid Curvy Bombshell Skinny Jeans, $95.50 (international shipping available)
- Betsey Johnson for Torrid Bralette, $60 (international shipping available)
-
-
Garden party ideas: Transform your outdoor space with these inspiring design tips
These thoughtful garden party ideas are the best way to turn any outdoor gathering into a special occasion
-
Carol Vorderman sends fans wild in plunging aviator style jumpsuit at Top Gun premiere, 'you can be my wing woman anytime'
Carol Vorderman's jumpsuit delighted fans at the Top Gun: Maverick premiere as she showed off her curves
