Jayne Cherrington-Cook
Jayne cut her online teeth in an era when a dialing tone and slow page load were standard. With over 22 years’ experience in journalism, she’s written about a variety of subjects and is just at home road-testing new season trends as she is writing about Pokémon! She spent the start of her writing career within the world of film, pinching herself while she got paid to interview Hollywood stars, attend premieres and lust after red carpet outfits. She then moved into fashion, launching websites for big magazines such as Look, Woman’s Own and Wedding and working with top fashion brands such as Westfield, LK Bennett and Hunter. Career highlights include dressing up as Kylie (in gold hotpants!) for a national newspaper and working on big fashion events alongside Giles Deacon, Henry Holland and Naomi Campbell. Outside of work, she lives in Kent with her husband, dog and son Milo, and spends her downtime doing yoga, reading and scouring websites for stylish vintage bargains.
We asked all our fashion writers to share a little more about their style and their fashion mistakes - because we've all been there.
1. Your earliest fashion memory
It has to be age 5 watching Maria Von Trapp fashioning those amazing outfits for the Von Trapp kids out of curtains in The Sound Of Music. It made me look at fashion in a whole new light!
2. Your biggest fashion faux pas
I was a teen in the ‘80s however, I escaped most of the naff trends (well apart from a ra-ra skirt), however, the ‘90s weren’t so kind. Aged 17/18, myself and my pals would go to parties and the pub dressed up like we were going to the office. Tapered smart trousers, a fitted blouse and an oversized blazer. I don’t know what we were thinking, but looking at the photos now we look like we’re about 30!
3. The trend you can't wait to try this season
Definitely the asymmetric hem. When I got married in 2016, I designed my wedding dress. I love my legs so compromised on the longer length by having an asymmetric hem. I can’t wait to wear it again but this time in perhaps a less formal style!
4. The three pieces in your capsule wardrobe you can't live without
A Breton t-shirt, leopard print boots and a good fitting pair of jeans.
5. Describe your style in 5 words
Minimal, girlie, fun, colourful, laidback
Latest articles by Jayne Cherrington-Cook
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What is boho style? Summer's favourite look explained
What is boho style? Where the look comes from and how to shop it, whatever your body type
By Jayne Cherrington-Cook Last updated
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Best jeans for women over 60 - and there's no need to compromise on style
Looking for the best jeans for women over 60? These 9 styles are great for every occasion
By Jayne Cherrington-Cook Last updated
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Best jeans for women over 50 to shop right now
Looking for the best jeans for women over 50? Experts choose the 10 pairs that are perfect for every occasion
By Jayne Cherrington-Cook Last updated
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How to style bootcut jeans: 7 outfit ideas for every occasion
Not sure how to style bootcut jeans? Our expert reveals their top bootcut jeans outfits for 2023
By Jayne Cherrington-Cook Last updated
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How to build an autumn capsule wardrobe, with everything you need for the season
These are the 21 items you need an autumn capsule wardrobe according to a fashion expert
By Jayne Cherrington-Cook Last updated
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Here's how to build a summer capsule wardrobe for maximum style
A summer capsule wardrobe will help hone your style and save money here's how to build one
By Jayne Cherrington-Cook Last updated
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How to build a capsule wardrobe 2024 - according to style experts
Here's how to build your own capsule wardrobe - from what to buy and how to style it
By Jayne Cherrington-Cook Last updated
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How to pick the right swimwear for your body shape
Knowing how to pick the right swimwear for your body shape is key to boosting your confidence this summer! Here are our favourite picks that flatter a variety of body types.
By Jayne Cherrington-Cook Published
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How to build a capsule wardrobe for women over 50 according to style experts
Looking to create a capsule wardrobe for women over 50. These are all the tips you need
By Jayne Cherrington-Cook Last updated
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How often should you wash swimwear? Expert tips to extend its lifespan
Is every swim a wash day? Here’s how often you should actually wash your swimwear
By Jayne Cherrington-Cook Published
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How to style a blazer: 8 ways to wear fashion's favourite jacket
Wondering how to style a blazer? These fashion fabulous ideas will breathe new life into this beloved staple
By Jayne Cherrington-Cook Last updated
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The best wellies to see you through rainy days in style
From festivals to fields, discover the best wellies for every adventure – and budget
By Jayne Cherrington-Cook Published
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How to clean a Barbour jacket: A step-by-step guide on making it look like new
Not sure how to clean a Barbour jacket? Extend the life of your outerwear with these expert tips
By Jayne Cherrington-Cook Published
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Waterproof vs water-resistant – which is better?
Unsure about the difference between waterproof vs water-resistant? Banish confusion with our guide and work out which you need.
By Jayne Cherrington-Cook Published
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How to wash a waterproof jacket: 5 easy steps to make it look like new
Discover how to wash a waterproof jacket to ensure it continues to keep you protected from wet weather
By Jayne Cherrington-Cook Published
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How to rewax a Barbour jacket to keep this outerwear piece in top condition
Learn how to rewax a Barbour jacket to keep it looking fresh and weatherproof for life
By Jayne Cherrington-Cook Published
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How to choose the best colour for a front door in 2024: 7 tips to boost your home's curb appeal
Here’s what to think about when choosing the best colour for a front door to make a statement this year
By Jayne Cherrington-Cook Last updated
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Fashion colour trends 2024: The hues the experts predict we’ll all be wearing next season
These are the fashion colour trends 2024 has in store and how you can wear these spring/summer shades right now
By Jayne Cherrington-Cook Published
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The spring/summer handbag trends 2024 to look out for next season
Bucket bags, chain handles and XL totes are just some of the handbag trends for 2024 that are making a comeback
By Jayne Cherrington-Cook Published
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Experts predict the denim trends for 2024 that you'll want to buy into
Want to update your jeans? These are the denim trends 2024 will be rocking
By Jayne Cherrington-Cook Published
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These are the 8 spring/summer shoe trends 2024 that experts predict will be a hit next season
Stay one step ahead of the fashion crowd with the spring/summer shoe trends for 2024
By Jayne Cherrington-Cook Published
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The jewellery trends 2024 spotted on this season's catwalks
Experts share their top tips on the jewellery trends for 2024 and how to wear them
By Jayne Cherrington-Cook Published
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Bedroom trends 2024: 9 trending colours and designs to inspire bedroom decor
Interior designers reveal the most desirable bedroom trends to follow in 2024, from comforting colours to statement furniture
By Jayne Cherrington-Cook Published
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Try the Upper East Side Grandmother trend, because elegant sophistication never goes out of style
Experts share their top tips on how to embrace the Upper East Side Grandmother trend
By Jayne Cherrington-Cook Published