Jayne Cherrington-Cook
Jayne cut her online teeth in an era when a dialing tone and slow page load were standard. With over 22 years’ experience in journalism, she’s written about a variety of subjects and is just at home road-testing new season trends as she is writing about Pokémon! She spent the start of her writing career within the world of film, pinching herself while she got paid to interview Hollywood stars, attend premieres and lust after red carpet outfits. She then moved into fashion, launching websites for big magazines such as Look, Woman’s Own and Wedding and working with top fashion brands such as Westfield, LK Bennett and Hunter. Career highlights include dressing up as Kylie (in gold hotpants!) for a national newspaper and working on big fashion events alongside Giles Deacon, Henry Holland and Naomi Campbell. Outside of work, she lives in Kent with her husband, dog and son Milo, and spends her downtime doing yoga, reading and scouring websites for stylish vintage bargains.
We asked all our fashion writers to share a little more about their style and their fashion mistakes - because we've all been there.
1. Your earliest fashion memory
It has to be age 5 watching Maria Von Trapp fashioning those amazing outfits for the Von Trapp kids out of curtains in The Sound Of Music. It made me look at fashion in a whole new light!
2. Your biggest fashion faux pas
I was a teen in the ‘80s however, I escaped most of the naff trends (well apart from a ra-ra skirt), however, the ‘90s weren’t so kind. Aged 17/18, myself and my pals would go to parties and the pub dressed up like we were going to the office. Tapered smart trousers, a fitted blouse and an oversized blazer. I don’t know what we were thinking, but looking at the photos now we look like we’re about 30!
3. The trend you can't wait to try this season
Definitely the asymmetric hem. When I got married in 2016, I designed my wedding dress. I love my legs so compromised on the longer length by having an asymmetric hem. I can’t wait to wear it again but this time in perhaps a less formal style!
4. The three pieces in your capsule wardrobe you can't live without
A Breton t-shirt, leopard print boots and a good fitting pair of jeans.
5. Describe your style in 5 words
Minimal, girlie, fun, colourful, laidback
Latest articles by Jayne Cherrington-Cook
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Here's what we're shopping in the UGG Black Friday sale: From cosy slippers to stylish platform boots
UGG Black Friday deals have arrived and with up to 50% trending styles it's time to get shopping!
By Jayne Cherrington-Cook Last updated
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SPANX vs Maidenform: is the more budget-friendly shapewear as good as the bestselling brand?
We pit SPANX against the most popular budget shapewear alternative, Maidenform
By Jayne Cherrington-Cook Last updated
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The best way to store jumpers: storage secrets from the experts
Want pristine pullovers all year round? Master the best way to store jumpers with these expert tips
By Jayne Cherrington-Cook Last updated
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20 British clothing brands you need to know
These are the British clothing brands to invest in - from M&S and Nobody's Child to Rixo
By Jayne Cherrington-Cook Last updated
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Everything you need in a winter capsule wardrobe to keep you looking chic and feeling cosy
Don't know where to start with a winter capsule wardrobe? Our fashion experts have got you covered
By Jayne Cherrington-Cook Last updated
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How to clean a Barbour jacket: your step-by-step guide to making this classic jacket look like new
If you're looking to extend the life of this iconic outerwear piece here is an expert guide
By Jayne Cherrington-Cook Last updated
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The best wellies to keep you warm and dry this winter
From festivals to fields, discover the best wellies for every adventure – and budget
By Jayne Cherrington-Cook Last updated
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How to style bootcut jeans: 7 outfit ideas to update your denim collection
Not sure how to style bootcut jeans? Our expert reveals their top bootcut jeans outfits for 2023
By Jayne Cherrington-Cook Last updated
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How to build a capsule wardrobe for women over 50 - these are the pieces you need to make everyday dressing easy
Carefully curating an over 50 capsule wardrobe will save you time and money in the long run
By Jayne Cherrington-Cook Last updated
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Best pyjamas for night sweats to ensure a comfortable night's sleep
Looking for the best pyjamas for night sweats? These cooling nightwear choices will help you sleep easier
By Jayne Cherrington-Cook Last updated
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How to build an autumn capsule wardrobe, with everything you need for the season ahead
These are the 21 items you need for an autumn capsule wardrobe in 2024
By Jayne Cherrington-Cook Last updated
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Here's how to build a summer capsule wardrobe for maximum style
A summer capsule wardrobe will help hone your style and save money here's how to build one
By Jayne Cherrington-Cook Last updated
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'What I wish I had known before buying an air fryer' reveals a kitchen appliance expert
Here's what you need to know before buying an air fryer, from common mistakes to advice on how to choose the perfect air fryer for your home
By Jayne Cherrington-Cook Last updated
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What is boho style? Summer's favourite look explained
What is boho style? Where the look comes from and how to shop it, whatever your body type
By Jayne Cherrington-Cook Last updated
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Best jeans for women over 60 - and there's no need to compromise on style
Looking for the best jeans for women over 60? These 9 styles are great for every occasion
By Jayne Cherrington-Cook Last updated
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Best jeans for women over 50 to shop right now
Looking for the best jeans for women over 50? Experts choose the 10 pairs that are perfect for every occasion
By Jayne Cherrington-Cook Last updated
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How to build a capsule wardrobe 2024 - according to style experts
Here's how to build your own capsule wardrobe - from what to buy and how to style it
By Jayne Cherrington-Cook Last updated
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How to pick the right swimwear for your body shape
Knowing how to pick the right swimwear for your body shape is key to boosting your confidence this summer! Here are our favourite picks that flatter a variety of body types.
By Jayne Cherrington-Cook Published
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How often should you wash swimwear? Expert tips to extend its lifespan
Is every swim a wash day? Here’s how often you should actually wash your swimwear
By Jayne Cherrington-Cook Published
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How to style a blazer: 8 ways to wear fashion's favourite jacket
Wondering how to style a blazer? These fashion fabulous ideas will breathe new life into this beloved staple
By Jayne Cherrington-Cook Last updated
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Waterproof vs water-resistant – which is better?
Unsure about the difference between waterproof vs water-resistant? Banish confusion with our guide and work out which you need.
By Jayne Cherrington-Cook Published
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How to wash a waterproof jacket: 5 easy steps to make it look like new
Discover how to wash a waterproof jacket to ensure it continues to keep you protected from wet weather
By Jayne Cherrington-Cook Published
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How to rewax a Barbour jacket to keep this outerwear piece in top condition
Learn how to rewax a Barbour jacket to keep it looking fresh and weatherproof for life
By Jayne Cherrington-Cook Published
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How to choose the best colour for a front door in 2024: 7 tips to boost your home's curb appeal
Here’s what to think about when choosing the best colour for a front door to make a statement this year
By Jayne Cherrington-Cook Last updated