Jayne Cherrington-Cook

Jayne cut her online teeth in an era when a dialing tone and slow page load were standard. With over 22 years’ experience in journalism, she’s written about a variety of subjects and is just at home road-testing new season trends as she is writing about Pokémon! She spent the start of her writing career within the world of film, pinching herself while she got paid to interview Hollywood stars, attend premieres and lust after red carpet outfits. She then moved into fashion, launching websites for big magazines such as Look, Woman’s Own and Wedding and working with top fashion brands such as Westfield, LK Bennett and Hunter. Career highlights include dressing up as Kylie (in gold hotpants!) for a national newspaper and working on big fashion events alongside Giles Deacon, Henry Holland and Naomi Campbell. Outside of work, she lives in Kent with her husband, dog and son Milo, and spends her downtime doing yoga, reading and scouring websites for stylish vintage bargains.