Jayne Cherrington-Cook
Jayne cut her online teeth in an era when a dialing tone and slow page load were standard. With over 22 years’ experience in journalism, she’s written about a variety of subjects and is just at home road-testing new season trends as she is writing about Pokémon! She spent the start of her writing career within the world of film, pinching herself while she got paid to interview Hollywood stars, attend premieres and lust after red carpet outfits. She then moved into fashion, launching websites for big magazines such as Look, Woman’s Own and Wedding and working with top fashion brands such as Westfield, LK Bennett and Hunter. Career highlights include dressing up as Kylie (in gold hotpants!) for a national newspaper and working on big fashion events alongside Giles Deacon, Henry Holland and Naomi Campbell. Outside of work, she lives in Kent with her husband, dog and son Milo, and spends her downtime doing yoga, reading and scouring websites for stylish vintage bargains.
We asked all our fashion writers to share a little more about their style and their fashion mistakes - because we've all been there.
1. Your earliest fashion memory
It has to be age 5 watching Maria Von Trapp fashioning those amazing outfits for the Von Trapp kids out of curtains in The Sound Of Music. It made me look at fashion in a whole new light!
2. Your biggest fashion faux pas
I was a teen in the ‘80s however, I escaped most of the naff trends (well apart from a ra-ra skirt), however, the ‘90s weren’t so kind. Aged 17/18, myself and my pals would go to parties and the pub dressed up like we were going to the office. Tapered smart trousers, a fitted blouse and an oversized blazer. I don’t know what we were thinking, but looking at the photos now we look like we’re about 30!
3. The trend you can't wait to try this season
Definitely the asymmetric hem. When I got married in 2016, I designed my wedding dress. I love my legs so compromised on the longer length by having an asymmetric hem. I can’t wait to wear it again but this time in perhaps a less formal style!
4. The three pieces in your capsule wardrobe you can't live without
A Breton t-shirt, leopard print boots and a good fitting pair of jeans.
5. Describe your style in 5 words
Minimal, girlie, fun, colourful, laidback
Latest articles by Jayne Cherrington-Cook
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How to create a Japandi kitchen: 10 ways to style this serene on-trend look
Looking to design the perfect Japandi kitchen? These tips will help you create an effortlessly cool minimalist look
By Jayne Cherrington-Cook Last updated
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What to wear in Rome: Here’s how to dress stylishly in the Italian capital
Wondering what to wear in Rome? Here’s the ultimate packing list for a truly stylish visit
By Jayne Cherrington-Cook Last updated
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What is Gorpcore? The fashion trend that’s stylish and practical
Wondering what is Gorpcore? Here’s everything you need to know about this fashionably functional style
By Jayne Cherrington-Cook Last updated
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What is whimsigoth? The witchy aesthetic taking over social media
The latest TikTok style trend, Whimsigoth is truly bewitching. A fashion editor explains what it is and how to wear it
By Jayne Cherrington-Cook Published
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How to dress simple but stylish: 12 tips to look chic every day
Streamline your style with these 12 tips for how to dress simple but stylish for every occasion
By Jayne Cherrington-Cook Last updated
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7 best shoes to wear with leggings this season
These are the best shoes to wear with leggings for maximum style points
By Jayne Cherrington-Cook Published
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The '90s fashion trends that are making a comeback
Here’s how to wear those '90s fashion trends this time around
By Jayne Cherrington-Cook Last updated
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Christmas tree color trends 2022: Festive trends and themes for the holidays this year
From merry brights to sophisticated metallics, discover the key Christmas tree color trends for 2022 to bring on-trend festive flare into your home this holiday season
By Jayne Cherrington-Cook Published
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How to style cargo pants: 7 stylish ways to wear this season's sporty silhouette
Wondering how to style cargo pants? Here are 7 great ways to wear this new season trend
By Jayne Cherrington-Cook Published
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26 best designer tote bags that will up your style game this season
Discover the best designer tote bags that are practical, stylish and able to carry everything you need.
By Jayne Cherrington-Cook Published
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What is the Coastal Grandmother trend? All you need to know about the clean and classic aesthetic
The Coastal Grandmother trend is the style sweeping through all age groups this summer - here's what it is and how to wear it
By Jayne Cherrington-Cook Last updated
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What is Dark Academia style? The book-smart trend taking over social media
Wondering what is Dark Academia? Here's our guide to this intelligent fashion trend and how to wear it
By Jayne Cherrington-Cook Published
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How to wear cowboy boots: 7 ways to style these country classics
You don’t have to love country music to wear this classic style - here’s how to wear cowboy boots
By Jayne Cherrington-Cook Published
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Rehearsal dinner dresses: Style inspiration in the run up to the big day
Discover the best rehearsal dinner dresses to suit all body types and budgets to get you ready for the big day
By Jayne Cherrington-Cook Published
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What is Cottagecore: The rural-inspired fashion trend you need to know
Take a trip back to the past and discover what is cottagecore, the nostalgic style that’s sweeping through fashion
By Jayne Cherrington-Cook Last updated
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How to style a slip dress: 6 ways to wear this all-year round frock
Need help with how to style a slip dress? Here’s how to make this ‘90s trend feel modern and chic
By Jayne Cherrington-Cook Last updated
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How to wear a wrap dress: This universally flattering dress shape to invest in right now
A classic style that will never date, our fashion expert shows you how to wear a wrap dress for every occasion
By Jayne Cherrington-Cook Published
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Wedding dress trends 2022—the styles brides-to-be should look out for
Your ultimate guide to wedding dress trends of 2022, from florals to boudoir-inspired corsetry
By Jayne Cherrington-Cook Last updated