21 British clothing brands that deserve a place in your wardrobe
Whether you’re shopping for investment pieces or everyday essentials, these 21 British clothing brands deliver wearable style you’ll turn to again and again
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The best British clothing brands deserve a serious moment in the spotlight. Modern, wearable and effortlessly stylish, these names are hard to beat, and they literally dress the nation. From stunning quality fabrics and tailored cuts to trend-led pieces and timeless staples, Whistles, Marks & Spencer, Reiss and AllSaints are doing more than just making fashion accessible. They're making sure we all feel amazing in it.
“British clothing brands are known for their innovative design and craftsmanship, and they’ve shaped the global fashion landscape for decades,” says personal stylist Natalie Robinson.
She adds that the impact goes beyond aesthetics: “Many British brands are increasingly focused on ethical standards and responsible production. British manufacturing is recognised for its quality and adherence to industry best practice and it’s part of why 52% of UK exporters say the ‘Made in Britain’ label boosts their sales.”
Best British clothing brands as chosen by our fashion team
With a distinct style signature that reflects British culture as a whole, British clothing brands are different to their international counterparts. French clothing brands like Sézane offer a certain je ne sais quoi with their effortlessly chic aesthetic, while American clothing brands can be quite preppy, or very timeless in their look. But the beauty of the best British clothing brands is its rich heritage that spans classic tailoring to cutting-edge trends.
To help you navigate these options, we've analysed the best British clothing brands, evaluating each for their quality, signature style, value for money and commitment to sustainability.
Most affordable
The most affordable brands offer high-quality pieces at lower prices. A good comparison point is how much an occasion dress costs, and at Next, M&S and John Lewis, you can find some really pretty options for under £100.
1. M&S
Founded: 1884
Known for: Great lingerie, good quality clothing and Percy Pigs.
Returns process: Free, in-store or via Evri or Royal Mail.
One of the most famous British clothing brands, there are few as iconic as M&S. Brits shop here for everything from food to homeware, and its fashion offering is always reliable. Well known for basics, you can buy some of the best bras here, and it also offers more seasonal, trend-led pieces – for example, you can’t go wrong with Marks & Spencer coats. Sizes go from 6 up to 24 in some items, and they offer regular, tall and petite options. With great shoes (which are available in half sizes) and bags on offer too, it's as strong for accessories as it is for clothing. In recent years, M&S has also started offering a selection of pieces from other, largely British, clothing brands, which has meant that there is even more product on site. While this does definitely increase the choice, it does mean that unless you filter for Marks & Spencer specifically, you end up seeing a lot of other labels, which can be overwhelming.
M&S might be your go-to for capsule wardrobe basics, but its trend-led pieces deserve just as much love. This bow blouse is a perfect example – four bows take what could be a simple white shirt and turn it into something completely different.
M&S has quietly become the go-to for flattering, comfortable and genuinely on-trend denim. Slim fit jeans are one of the biggest denim trends 2026 has to offer, and these beauties feature clever Magic Shaping technology for a seriously streamlined silhouette.
Looking for stylish trench coat alternatives? This barn jacket should be top of your list. Its clean, simple design takes you effortlessly from casual to dressed up. Throw it over a polo shirt and jeans or pair with a floral dress and boots for instant style.
2. Next
Founded: 1982
Known for: Its mega Boxing Day sale, celebrity collaborations and easy-to-wear pieces.
Returns process: Free in-store, but costs £2.50 to send back via Evri or Royal Mail
From its workwear-focused beginnings in the '80s, Next has transformed into a retail powerhouse that dresses the whole family. While it's still a great place to pick up women's trouser suits, it now offers a range of trend-led and classic pieces at reasonable prices. Beyond its own range, it's brought other beloved British brands under its umbrella, including Made, Cath Kidston and Joules. Its comprehensive website has become a one-stop destination for both fashion and homeware, while collaborations with designers like Tabitha Simmons and celebs like Kelly Brook keep things current. With dedicated curve, maternity, petite and tall ranges, Next truly caters to everyone.
This blazer is a perfect example of why Next is one of the best women’s workwear brands. From their N.Premium collection, this blazer is perfect to smarten up any outfit and as it's made from a linen-rich fabric it will take you through the warmer months without breaking a sweat.
Away from workwear, Next really shines in the casual department, especially with The Set range. Multi-pack sets take the stress out of getting dressed, and we're loving this taupe two-piece. Relaxing has never looked so good.
When it comes to stylish tops to wear with jeans, Next never disappoints. This polka dot beauty is a double trend ticker too — hello polka dots and that gorgeous pink and chocolate colour combo. Wear tucked into high-waisted jeans and you're done.
3. John Lewis
Founded: 1864
Known for: Quality you can trust, excellent customer service and selling everything from fashion to furniture under one roof.
Returns process: Free in-store or via Royal Mail, however, larger items, such as furniture, incur a £29.95 collection fee.
A true British institution, John Lewis has built its reputation on reliability, quality and that reassuring “never knowingly undersold” promise. While it’s long been the go-to for classic wardrobe staples and elegant occasionwear, the fashion offering has had a stylish refresh in recent years – think modern tailoring, trend-aware edits, exclusive own-brand collections like AND/OR and collabs with the likes of Rejina Pyo. The online store makes it easy to browse a carefully curated selection of brands – Whistles and Mint Velvet to small, sustainable labels – alongside homeware, beauty and tech. Plus, it has a pre-owned section selling designer bags and jewellery at seriously reduced prices – perfect if you're after a luxury piece without the luxury price tag. Whether you’re shopping for the best wedding guest outfit, a new sofa or just a really great pair of jeans, John Lewis rarely lets you down.
AND/OR started with denim but has become so much more – think modern, effortless pieces that actually work. This gorgeous blouse is a perfect example, tapping into one of the major fashion colour trends for 2026: blue. Wear with jeans or smarten it up with a pencil skirt for the office.
The beauty of John Lewis is the mix – familiar favourites alongside genuine designer pieces. Suede isn't going anywhere this season, and this Marc Jacobs bag in blue is a refreshing twist on the trend. With an adjustable leather strap, you can wear it crossbody, hands-free, completely how you like it.
The own-brand knitwear here is fantastic value – think classic shapes that'll work season after season. Take this short-sleeve cashmere jumper: it's a brilliant way to add a flash of colour to your new season wardrobe. Pop it over a white shirt now, then wear it alone when things heat up.
Best for day-to-day
These are our go-to brands for day-to-day style. Whether it's office essentials, or laidback basics, the following stores get it just right.
4. Boden
Launched: 1991
Known for: Breton tops, quality classics and signature bright colours and prints.
Returns process: Free returns, with a 90-day return period
Dreamt up by founder Johnnie Boden from his kitchen table, this quintessentially British clothing brand is sure to bring some joy to your wardrobe. Boden is big on colour and print, taking timeless silhouettes and reinventing them with playful design twists. Maximising staple silhouettes, such as all-rounder shirts, gorgeous A-line skirts and chic knitwear, it's a one-stop shop when it comes to building out your seasonal wardrobe. Don’t forget to check out the seasonal Boden sales as well – they have great offers, so it’s a great chance to update your wardrobe.
The Breton top is one of those timeless wardrobe essentials that never lets you down. Classic navy and white stripes sit alongside seasonal variations, so there's something for every taste. This pink version is perfect for spring – style it with white jeans or a denim skirt and you're sorted.
Boden knows how to make a dress, and this lace midi is proof. Cut in this season's must-have shade cerulean blue, it's effortlessly elegant with just the right amount of detail. Perfect for spring weddings, garden parties or any occasion that calls for something a little bit special.
Nobody does colour and print quite like Boden, and this statement skirt is signature Boden playfulness at its best. The sateen finish gives it a lovely polished feel, while the vibrant stripes mean it works just as well with a plain white shirt as it does with a fitted knit.
5. Hush
Launched: 2003
Known for: Elevated loungewear, commitment to slow fashion and their timeless designs with a contemporary edge.
Returns process: Free returns and exchanges. They also offer an extended Christmas returns period.
Hush is all about relaxed dressing. Founded by Australian Mandy Watkins, Hush was born out of her desire to solve her own wardrobe dilemmas after moving to the UK. The brand's signature style for easy, everyday dressing pieces that still feel trend-led but not overwhelmingly 'trendy' has been a huge hit with British fashion fans. Think beautifully soft fabrics, considered cuts and a neutral palette punctuated with seasonal pops of colour. Hush is the go-to for elevated basics – linen shirts, cosy knitwear, wide-leg trousers and midi dresses that work just as well for the school run as they do for weekend brunches.
This jacket is the Hush look in a nutshell – easy to wear, yet polished enough to elevate even the simplest outfit. Available in eight shades, the butter yellow is our favourite because it brings that fresh spring energy without feeling too bold or hard to style.
Hush began life selling pyjamas, so comfort is absolutely baked into their DNA. These trousers are proof – they look effortlessly cool but are incredibly easy to wear. If you're wondering how to style leopard print, think simple: a plain white tee and trainers keeps things relaxed, or smarten it up with a blazer and loafers.
If you want a dress that you can just pull on and go, this is it. Cut in navy blue with a relaxed maxi length, it's the kind of piece that does all the work for you. The airflow fabric keeps things breathable and comfortable, making it perfect for warm spring days. Style with white trainers for the weekend or elevate it with wedges and a woven bag.
6. Mint Velvet
Launched: 2009
Known for: Relaxed glamour, luxurious fabrics and textures and a wearable palette of neutrals.
Returns process: Free returns
The “relaxed glamour” ethos is at the heart of everything Mint Velvet does. Its founders wanted easy, glamorous clothes that its customers would wear from work to the school run to drinks with friends - a multi-tasking wardrobe that felt good too. Expect high-end basics such as loungewear, relaxed dresses and buttery-soft leather jackets. While the brand sits firmly in the premium bracket, the Mint Velvet sale is your chance to score their sophisticated pieces at more accessible prices.
Mint Velvet has mastered the art of easy-to-wear dresses, and this maxi showcases exactly why. The flowing silhouette and soft draping mean it's one of the best dresses to hide a tummy without sacrificing style – it skims beautifully and the scarf neckline detail adds an on-trend finishing touch.
If you're trying to crack those tricky smart casual outfit ideas, a pretty blouse like this is essential. The playful heart print adds just enough personality without feeling too statement, making it easy to style up or down. Tuck it into high-waisted jeans with ankle boots for effortless weekend style.
If you've nailed barrel leg jeans, perhaps it's time to try the new trouser silhouette on the block - the balloon leg trouser. These are the ideal starting point – comfortable, wearable and seriously flattering. The curved silhouette balances perfectly with fitted tops, so try pairing them with a tucked-in tee or cropped jacket.
7. Toast
Launched: 1997
Known for: Relaxed silhouettes, commitment to organic and sustainable materials and minimalist aesthetic.
Returns process: Free returns via store or Royal Mail.
Toast’s collections feature fuss-free minimalist closet staples that are beautifully designed. It’s one of the few British clothing brands with its own full pattern room, curating original high-quality pieces that are created to last. Every piece feels like it’s made with love and thought, with modern, easy-to-wear silhouettes and five-star fabrics. The brand knows what's trending but stays true to its own distinctive aesthetic – think feminine cuts with a tailored, figure-flattering edge that makes everything feel just right.
Soft to the touch and made in Portugal from organic cotton jersey, this t-shirt is an elevated everyday essential. Available in five colours, the chartreuse shade is bang on trend for spring summer 2026 and will add a sunshine hit of colour to denim or tailored trousers alike.
Pack these and breathe easy – literally. The airy crinkle cotton gauze keeps you cool in the heat, while the fabric's natural texture means creases are part of the charm (zero ironing required). Pull-on waist, wide-leg cut and a tomato red that feels like sunshine in trouser form. A summer capsule wardrobe essential that earns its suitcase space.
This check shirt dress is Toast in a nutshell – easy fit, wearable pattern, endlessly versatile. Wear it buttoned as a dress, open as a jacket, or even paired with the matching trousers for a full co-ord moment. As one happy customer put it, 'Classic Toast. Comfy with pockets and useful across seasons.'
8. Jigsaw
Launched: 1970
Known for: Polished everyday pieces, modern tailoring, and a quietly confident British aesthetic.
Returns process: Free via Royal Mail or in-store
Jigsaw has long mastered the art of smart yet effortless dressing. Its collections strike the perfect balance between relaxed and refined – think fluid tailoring, elevated wardrobe staples and wear-everywhere dresses. Fun fact: Kate Middleton once worked at Jigsaw as an accessories buyer, reportedly taking the job part-time to balance royal commitments. And like Kate’s own style, the brand favours classic cuts with a modern edge – polished, put-together and never trying too hard.
Jigsaw's superpower? Beautiful fabrics. These butter-soft leather trousers are proof - wide-leg, cropped, and endlessly versatile. Style with slouchy knits and boots or a crisp white shirt for texture contrast.
T-bar chains are likely to be one of the big jewellery trends for 2026 thanks to Anne Hathaway wearing one in the new Devil Wears Prada movie. Get ahead of the curve with this elegant gold style that'll work with everything from t-shirts to tailoring.
Jigsaw has a great reputation for tailored separates. While you can buy the matching trousers to this blazer, alone, it's the kind of piece that pulls your whole wardrobe together. Dress down with denim, dress up with tailored trousers, or use it to sharpen up a simple dress.
Luxury
At the other end of the spectrum, luxury British clothing brands are at the high end of the high street, and specialise in pieces that are much more of an investment. If you use the dress test, styles at ME+EM are around the £295-£300 mark. These brands are also where you'll find buttery soft leather, impeccably tailored trouser suits and outerwear that will last a lifetime.
9. ME+EM
Launched: 2009
Known for: High-quality tailoring, pieces that don't date and great tailoring.
Returns process: Free, via Royal Mail
When it comes to investment pieces that stand the test of time, London's ME+EM leads the pack. Founded by former advertising executive Claire Hornby with a vision for functional yet flattering contemporary wear, the brand excels in versatile separates and dresses. Its carefully curated collections blend neutral staples with purposeful pops of colour and print, all designed to mix and match effortlessly. Though contemporary in feel, each piece is crafted with longevity in mind, sidestepping fleeting trends in favour of enduring style. Worn by celebrities including the Princess of Wales, Margot Robbie and Sienna Miller. It's no wonder ME+EM is becoming a go-to for modern investment pieces. It can be pricey, though, so if the latest collection is a bit more than you were hoping to spend, check out the ME+EM sale.
These jeans deliver exactly what they promise. Called the Leg Elongator, they're easily some of the best wide-leg jeans for making legs look miles long. The high-rise waist and wide-leg work brilliantly with everything from oversized shirts and loafers to tailored blazers and pointed-toe heels.
Give last season's ballet flats a refresh with this square-toe version. The faux pearl detail adds just enough polish to take them from desk to dinner. Style with your favourite jeans or dress them up with midi skirts and silky slip dresses.
Every wardrobe needs a bold dress that works across occasions, and this purple beauty delivers. Cut in one of the season's key colours with a clean, unfussy line, it transitions effortlessly from work events to weddings to cocktail nights. Bonus: it has pockets.
10. Reiss
Launched: 1971
Known for: Sharp tailoring, luxe occasion wear and ‘that’ royal engagement dress.
Returns process: Free in-store, £1.95 via Evri
One of the best English clothing brands, Reiss, is well known for its brilliant straight-to-market tailoring. With a slightly smaller cut (but sharp finish) the brand does carry a limited size range, but if you fall within its parameters, this is the brand to invest in for fashion-forward blazers, smart shirting, workwear trousers and some of the best wedding guest dresses on the high street. Creating designs that will stay in your wardrobe for many years to come, Reiss favours a muted colour palette - think grey, beige and black - adding a dash of pastels in the summer to give a nod to brighter days. Expect high-end fabrics like cashmere, silk and wool. If you’re on a budget, keep an eye out for Reiss Black Friday deals for a chance to snag these luxurious pieces at a lower price.
When it comes to tailoring, Reiss rarely misses. The brand's polished separates work across your diary, whether that's morning meetings or weekend plans. These white wide leg trousers, available in both regular and petite fit, will anchor your spring wardrobe – pair with everything from blazers and loafers to striped tees and sandals.
The lace trim and blue and white contrast elevate this blouse from basic to beautiful. Tuck into high waist flared jeans for easy weekend dressing or pop under a blazer for instant office polish. The kind of piece that looks considered without trying too hard.
If you’re looking for date-night outfits that wow, Reiss should be your go-to. The draping flatters every figure with its ruched waist and bias-cut skirt, and the khaki is an unexpected neutral that works year-round. Team with strappy heels and gold jewellery for maximum impact.
11. AllSaints
Launched: 1994
Known for: Signature leather pieces, their edgy/rock aesthetic and slouchy knits. Returns process: Free in-store and via Royal Mail.
Known for making some of the best leather jackets and biker boots, AllSaints is a top UK brand you can rely on for pieces with an edge. Its well-cut denim, for example, is a great place to find the best jeans for your body type, with a range of styles and washes to suit different preferences. From oversized knits to those perfect jeans, AllSaints make putting together a failsafe weekend wardrobe easy. With a distinctive edgy signature, it may not suit all tastes, but the brand does have a great range of basics, such as soft t-shirts and slinky midi dresses, that have broad appeal.
AllSaints has long been known for its exceptional leather. Funnel necks are having a moment, and this jacket shows exactly why – the raised collar brings contemporary edge to the classic biker. That warm brown shade? It'll take you from spring layering straight through to autumn, the kind of colour that only gets better with age.
A short sleeved knitted jumper works best for the inbetween seasons. This polo-style version brings a sporty, retro edge to any outfit. The fitted silhouette means it works tucked into high-waist jeans, paired with a full skirt or layered under a leather jacket when the temperature drops.
AllSaints may lean into their rock-and-roll roots, but they also know how to do pretty – just look at this pretty yellow slip dress. Wear it with your best white trainers and a leather jacket to keep things grounded, or dress it up with heeled mules for summer occasions.
12. Whistles
Launched: 1976
Known for: Modern silhouettes, understated luxury and elevated wardrobe staples with a cool, contemporary edge
Returns process: Free, in store or via Royal Mail. They offer an extended Christmas return period
A premium British clothing brand, Whistles is loved by the fashion crowd for its ability to always create standout interpretations of runway trends at more accessible price points. Covering everything from knitwear to outerwear and some of the best dresses, Whistles also has a stellar bridal collection for those who want a more fashion-forward feel. The brand excels at elevating everyday pieces with contemporary twists - think classic blazers with unexpected cuts, or midi dresses with architectural details. With a knack for balancing timeless appeal with current trends, they've mastered that sweet spot between high street and high-end, making luxury style more attainable.
If you're looking to tap into spring/summer fashion trends 2026, polka dots are having a major moment, and Whistles has nailed it with this midi dress. The warm brown and cream spots feel fresh and modern. Pair with tan sandals or smarten it up with loafers and gold jewellery.
Whistles nails the oversized shirt with this navy and white striped style. The relaxed fit and dropped shoulders give it that cool, undone vibe that works across your wardrobe. It's brilliant for long skirt outfits. Half-tuck it into a denim midi for that high-low contrast or style it open over a slip dress as a lightweight layering piece.
Whistles was one of the first British clothing brands to champion barrel leg jeans, and now they've created super wearable barrel leg trousers. The soft, rounded shape tapers at the ankle for a flattering silhouette that's easier to wear than you'd think. Team with simple white tees or smarten up with a tucked-in blouse.
13. Aspiga
Launched: 2006
Known for: Sustainable fashion, vibrant prints, and relaxed, resort-inspired style.
Returns process: Free in store of £3.50 via their own returns portal
Aspiga started life selling handmade sandals and belts crafted by artisans in Kenya and that commitment to ethical, considered fashion still runs through everything they do. Today, the brand offers a full wardrobe of feel-good pieces, blending bold prints, natural fabrics and easy, flattering silhouettes. Sustainability is at the heart of the brand, with eco-conscious materials like organic cotton, TENCEL™ and linen, plus a focus on fair wages and small-batch production. Whether you’re after a holiday hero dress or effortless everyday staples, Aspiga brings a sunshine-soaked aesthetic with a conscience – thoughtful fashion that looks good, and does good too.
If you're not already on board with the quarter zip jumper trend, this Aspiga knit might just convert you. Made from super soft merino wool in bold cobalt, light blue and cream stripes, it'll add a pop of colour to your wardrobe without trying too hard.
This dress is classic Aspiga: pretty patterns, flattering fit, and sustainably made from organic cotton. Pick out the red and style with scarlet peep toes for standout summer wedding guest style, or throw on with flat sandals and a straw hat for effortless holidaywear.
Looking to emulate that chic Parisian style? Start with a pretty lace-detailed white blouse. This one will take you from weekend markets to evening aperitifs, the kind of piece that works with everything from denim to silk skirts, always looking effortlessly put-together.
Most sustainable
Sustainability has become increasingly important to shoppers in the last few years, and we've chosen brands that focus on responsibly-sourced fabrics and are conscious of their impact on the planet.
14. Nobody's Child
Launched: 2015
Known for: Puff sleeved dresses, pretty patterns and affordable sustainable fashion.
Returns process: Free returns. They don’t accept online returns to their three London stores.
Nobody’s Child is one of our favourite British clothing brands for both affordable and trend-led pieces. From floaty midi dresses and pretty blouses to sturdy denim and wear-forever outerwear, it’s a brand that caters to most tastes while still keeping things timeless. Their latest collection, designed in-house at their London studio, is made from over 95% organic, lower-impact or recycled materials, earning them serious sustainability points. They’ve even introduced rental and repair services to help extend the life of your wardrobe.
And if you’re a regular shopper, you’ll know Nobody's Child sale is always brilliant – the perfect chance to pick up those standout pieces for less. Now stocked at other places such as M&S, John Lewis and ASOS, it’s easier than ever to add their stylish, sustainable designs to your wardrobe.
Nobody's Child excels at creating silhouettes its customers love, then bringing them back in fresh fabrics each season. This time, the iconic Starlight dress returns in orange gingham. Regular shoppers rave about how flattering it is – just add ballet flats and you're done.
While it's famous for its super flattering dresses, Nobody's Child also makes standout knitwear. This pretty short-sleeved knit is a must for any spring/summer wardrobe – the sweet strawberry embroidery brings just the right amount of personality. Pair with everything from white jeans to floaty skirts for an easy, feminine finish.
We're calling it. This is one of the best trench coats for women right now. The shorter length makes it more versatile and easier to wear than traditional styles, while the detachable scarf adds a playful, retro twist that's also very current. Style it over jeans and knits for everyday ease, or throw it over dresses.
15. White Stuff
Launched: 1985
Known for: In-house designed quirky prints, natural fabrics and striking colour combinations.
Returns process: Free in-store or with Evri, £2.00 via Royal Mail.
White Stuff was created by two ski enthusiasts back in 1985, and the name of the brand refers to snow. It’s evolved massively since then, from two guys who wanted to fund their stays in the French Alps by selling t-shirts to a giant brand with hundreds of stores across the UK and Germany. Expect quirky prints, unusual colour combos, and easy-to-wear silhouettes all built to last - White Stuff is big on the details. The brand has had a recent makeover and now features more trend-led pieces with the unique White Stuff stamp on them. Sustainability is also key, with 60 per cent of all clothing being made using materials that are kinder to people and the planet.
Quilted jackets are perfect for spring and autumn when you need an extra layer but don't want the bulk of a heavy coat. Choose one in a pretty hue of pink to lift your look and brighten grey days, perfect with denim or thrown over a spring-time floral frock.
Funnel neck cardigans are a bit of a micro trend right now. This soft blue knit is the perfect in-between piece. Chunky enough to keep you cosy when there's a chill in the air, but light enough to wear as a jacket as it gets warmer.
If you're looking to update your denim, opt for a turn-up. This straight-leg style from White Stuff has that relaxed, lived-in vibe that feels effortlessly cool. The mid-wash blue is endlessly versatile. Dress them down with trainers and a t-shirt or smarten up with loafers and a tucked-in shirt.
16. Omnes
Launched: 2020
Known for: Affordable eco-friendly fashion, bright colours and slinky slip dresses
Returns process: Returns cost £2.99
Not just one of the newest British clothing brands on this list, Omnes is also a sustainable clothing brand too. From the first sketch to the final product, each part of the process has been carefully considered to minimise the environmental impact. With great price points, Omnes is just one of many brands helping to make ethical fashion trendy and financially accessible for shoppers. And of course, its pieces are so beautiful that eco-friendly re-wearing is guaranteed. Its sales are also brilliant, and you're guaranteed to bag a real bargain.
Omnes has a reputation for creating beautiful eco-conscious dresses, and this silky slip is no exception. The eye-catching raspberry and cherry print packs a colour punch. Perfect for warm-weather occasions, just add minimal jewellery and let the dress do the talking.
The polo shirt jumper gets a spring-time update with this pretty blue floral jumper. Perfect for transitional months, team with a denim maxi skirt or create an effortless white jeans outfit with loafers for a preppy spring look.
The bright jeans trend isn't going anywhere, and these green cropped jeans from Omnes are a brilliant way in. Cut to a flattering high-rise with a straight leg that works on everyone, the fresh green hue adds instant energy to your everyday dressing.
17. Albaray
Launched: 2021
Known for: Easy-to-wear dresses (with pockets!), great quality basics and trend-led denim.
Returns process: All returns are free within 30 days, and they also offer free exchanges
Albaray is quickly becoming a must-have British brand, despite only launching in 2021. Founded by three fashion veterans during lockdown, this eco-conscious brand is now stocked by major retailers like John Lewis and M&S. Albaray proves that sustainability doesn't mean sacrificing style, offering a range of trendy pieces from playful prints to wardrobe staples. By utilising recycled polyester, organic denim and deadstock fabrics, they create contemporary clothing with a lower environmental impact. Its Re-Loved Collection takes things further, offering returned items at reduced prices, proof that circular fashion can be both stylish and accessible.
One of Albaray's bestselling dresses and for good reason. You get a flattering but roomy fit, a versatile leopard print that's endlessly wearable, and the thing that seals the deal: pockets. Throw on with trainers for the school run or dress up with heels for lunch dates.
A well-cut crew neck jumper is a wardrobe essential, the kind of layering piece that does all the work. This cotton version has a relaxed, easy fit that's comfortable enough for everyday wear, while the bright orange shade adds instant energy to even the simplest outfit.
This denim kilt proves how versatile one piece can be. Crafted from 100% responsibly sourced cotton, the wrap silhouette and A-line cut are universally flattering with a slightly preppy edge. Style with chunky knits and ankle boots now, then switch to white tees and trainers as the weather warms up.
18. Aligne
Launched: 2021
Known for: Effortless dresses (with pockets!), trend-led denim and elevated everyday staples
Returns process: Returns cost £3.50
Aligne may be one of the newer names on the block, but it’s already made a big impression. The London-based brand champions timeless design with a contemporary twist – from throw-on-and-go dresses to sharp tailoring and trend-led denim that never feels overdone. Sustainability is at its core, with organic cotton, recycled fibres and low-impact production baked into every collection. Fit matters too: Aligne has partnered with SOJO to offer a seamless, high-quality tailoring service – they even cover part of the cost to help you get the perfect fit. With clean lines, neutral tones and clever details (yes, most dresses have pockets), Aligne is ideal for building a wardrobe that feels both thoughtful and effortlessly cool.
Aligne knows denim, but it does more than just jeans. This waisted denim blazer is one of its signature pieces: clean-lined, flattering, and endlessly versatile. Style it buttoned up for full double denim impact or layer it over floaty dresses when you need a bit of polish.
Blue is everywhere this season, and this Aligne leather midi skirt is your insider way in. The flattering A-line cut and supple leather feel elevated without trying too hard. Team with boots and oversized jumpers now, then transition to white trainers and fitted tees come warmer days.
If you're looking for simple but statement going out tops, Aligne should be your go-to. This peplum top has structure and a touch of drama, thanks to the lustrous satin and that pretty light purple. Wear with your favourite high waist jeans and barely-there heels for an easy evening look.
Occasionwear
These are the labels that particularly specialise in fancy frocks that will work for weddings, days at the races and black tie dress codes.
19. Needle & Thread
Launched: 2013
Known for: Intricate embellishments, romantic details and beautiful bridal gowns
Returns process: Free via Royal Mail
Founded by Hannah Coffin, Needle & Thread is a British clothing brand focused on luxurious feminine pieces that are steeped in romance. Largely governed by an occasionwear aesthetic, Needle & Thread make some of the most beautiful gowns if you're looking for the best wedding guest dresses, or for a bridal gown with a difference. With sensationally pretty floral prints, timeless frothy tulle designs and rich embellishments, if you're in need of a cocktail dress or standout gown for a black tie event, this is the place to come. More recently Needle & Thread have moved into knitted dress and knitwear, for a more daywear take on its vintage style. Now stocking up to a size 22, the brand's dresses are universally flattering.
This ditsy floral gown is pure Needle & Thread magic. Cut in a soft blue with delicate dandelion embroidery, it has that ethereal, floaty quality that makes their dresses so special. The tiered maxi silhouette flatters every figure, while the romantic print works beautifully for weddings, christenings, or any occasion that calls for something dreamy.
While Needle & Thread are best known for their dreamy dresses, don't sleep on the separates. This tiered ruffle skirt channels serious Carrie Bradshaw vibes with its romantic silhouette and delicate embroidery. Keep the top simple – think fitted vest tops or tucked-in tees – and let the skirt be the star.
This pretty floral dress proves that sustainable can be stunning! Made from recycled plastic, it's the perfect occasion dress. The tiered chiffon and delicate halter neck give it that effortlessly elegant Needle & Thread feel. Perfect for weddings or any celebration that calls for something special.
20. Phase Eight
Launched: 1979
Known for: Elegant occasionwear, unique prints and flattering silhouettes.
Returns process: Free to stores or £1.95 via Royal Mail.
Phase Eight was originally launched in Wandsworth, South London, by Patsy Seddon to create clothing for busy mums like her. Today, it reigns supreme in the art of event dressing. The British clothing brand offers a sophisticated mix of both statement and everyday pieces, united by its exceptional attention to fit. While its occasion wear continues to shine – with dresses and jumpsuits that strike the perfect balance between trend-aware and timeless – its expanding casual collection proves its just as adept at elevating the everyday. The result? A brand that seamlessly transitions from momentous celebrations to Monday mornings.
Occasion dressing doesn't have to mean a dress. This flattering jumpsuit offers an elegant alternative, also available in petite. The wide-leg silhouette and tie-waist create a flattering, elongating effect that works beautifully for summer events. The classic polka dots feel sophisticated and timeless. Just add heels, and you're sorted.
Phase Eight knows tailoring, and this blazer is proof. The single-breasted design and soft neutral shade make it the kind of piece you'll reach for constantly. Layer over dresses for instant polish or wear with tailored trousers for work events and weddings.
If floaty, feminine dresses aren't your style, meet your match. This tuxedo-inspired maxi brings sharp tailoring and structured lines . The structured tailoring and sharp lapels bring sophistication and edge, while the soft yellow colour keeps it fresh and spring-appropriate.
21. Rixo
Launched: 2015
Known for: Vintage-inspired designs, printed dresses and their oh-so-chic bridal collection
Returns process: Free returns within 14 days
Launched from the London living room of designers and friends Henrietta Rix and Orlagh McCloskey, Rixo has cornered the market for personality-packed prints. From some of the best midi dresses to slinky skirts, each piece has been carefully cut to suit a range of body types for a flattering, feminine silhouette. The brand has even launched a bridal collection and also has accessory and swimwear edits to meet all your wardrobe needs.
Rixo have a real knack for adding a vintage feel to its designs. This dress, available up to size 20, answers what boho style is – flowing tiers, delicate floral print and a relaxed femininity that works for everything from festivals to weddings.
Rixo delivers wearable but playful prints in droves. This beautiful ivory blouse with its vintage-inspired floral feels fresh and feminine. Wear it with the matching skirt for a special occasion, team with tailored trousers for work, or throw on with your favourite jeans when you want something a bit special.
While Rixo make occasion dresses that steal the show, they also make lovely dresses for everyday wear. The breezy shape and slip-on style of this tiered sundress are ideal for warm days – easy enough for the school run but pretty enough for impromptu drinks in the garden.
FAQs
Best British clothing brands - where to browse?
Based on our own wardrobes, these are the fashion team's four favourite British clothing brands.
- Nobody's Child: best for sustainable style from £25
- Hush: best for laidback luxe from £35
- M&S: best for on-trend pieces from £8
- Whistles: best for sleek separates from £35
Which British clothing brands ship internationally?
All of the British clothing brands on this list can be shipped worldwide. Just be sure to check the shipping costs and whether there are taxes to consider before adding to basket. We'd also recommend making a beeline for the bricks-and-mortar stores if you're in the UK.
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