Best jeans for women that you’ll wear again and again

Want to know where to find the best jeans? You’ve landed in the right place…

6 of the best jeans shot flat, from J Brand to ASOS and Paige, with the words best jeans overlayed
(Image credit: Future)

Trying to find the best jeans to work with your wardrobe is something that some women spend a lifetime (and a small fortune) trying to do. Be honest: How many pairs of jeans do you have in your wardrobe right now? And of those, how many do you actually wear?

If you’re anything like us, your cluttered denim collection probably reads like a catalogue of failed relationships. There are the jeans that always let us down by bagging at the knees, the restrictive pair that never quite sit right, and the ones we go back to time and time again in the hope that one day they’ll finally fit. 

One thing for the denim-hoarding among us to remember is that we’re not alone. According to research by Mintel, women are more than twice as likely than men to find it difficult to find jeans that fit them properly. And of course, men don't have the sartorial struggle of tracking down the best bras or the best shapewear either. 

Whether you’ve recently changed sizes, feel stuck in a denim rut or simply want to switch up your trusty skinnies for a new style, we’ve put pairs upon pairs of denim through their paces to find you the very best jeans on the market.

How we selected the best jeans

Shopping for jeans is a personal decision. But to help you find a pair of the best jeans, we started with a list of the most popular denim brands within the w&h team. Then, we chatted to colleagues, friends and family to see which brands they loved, and which ones were sitting on their wardrobe wish lists. 

Once we had an extensive list, we got our hands on as many different styles from as many different brands as we could to try them for ourselves. It's no exaggeration to say our fashion editor’s home was overflowing with jeans samples – she had to store the excess in her car!

We wore them for working and walking, and we’re 100% confident that these are the best jeans worth spending your hard-earned pennies on. Our ratings and reviews are a reflection of:

  • What we believe are the star pieces from each brand
  • The quality of the denim
  • Whether the sizing is reliable
  • How comfortable they are to wear 

The best jeans as reviewed by our experts

The best jeans over £100

Citizens of Humanity Olivia jeans: the best jeans for high waisted fans

(Image credit: Citizens of Humanity)

1. Citizens of Humanity Olivia High Rise Slim Jean

Best high-waisted jeans

RRP: £260
Sizes: 23in-34in
Leg lengths : 26in-33in
Reasons to buy
+Sustainable processes+Wide range of styles 
Reasons to avoid
-Come up a little small 

Founded in 2003, Citizens of Humanity does denim a little differently. 

Instead of outsourcing the manufacturing of their jeans, nearly all pieces are designed and produced in Citizens of Humanity’s very own sewing and laundry facilities in LA and Turkey.

A standard pair of five-pocket jeans can take up to 50 different steps to produce, meaning each pair made by Citizens of Humanity has been carefully crafted by 250 of their sewing experts. Impressive, eh? 

Tiptoeing the line between clothes and shapewear, a good pair of high-waisted jeans will draw attention to the smallest part of your waist, not to mention making your bum look perkier and your stomach smoother.

Citizens of Humanity's Olivia High Rise Slim Fit high waisted jeans are a thing of beauty. Thanks to the slim leg, they’re slightly more forgiving than a skinny jean, but without adding any extra volume to your frame. The fabric composition varies slightly from wash to wash, but you can expect them all to be super soft and comfortable to wear.  

Even better, Olivia is available in tall and petite leg lengths, too, making them suitable for all heights.

See our full Citizens of Humanity jeans review

PAIGE Sarah Straight Jeans: the best jeans for fans of straight cut

(Image credit: PAIGE)

2. PAIGE Sarah Straight

Best straight-leg jeans

RRP: £250
Sizes: 23in-34in waist
Leg lengths: 28in-34in depending on style
Reasons to buy
+Wide range of styles to choose from+Good selection of washes 
Reasons to avoid
-Can’t select a different leg length for each style

Style and wash is obviously important, but the fit of your jeans is the real deal-breaker.

Paige is all about fit. In fact, their founder, Paige Adams-Geller, launched the brand after working as one of the fashion industry’s top fit models. Being hired by brands to try on a wide range of clothes, she saw first-hand just how hard it was to find brilliantly fitting denim.

Breaking in a new pair of jeans can make for an uncomfortable job, but the thoughtful folk at Paige have done the hard-work for us. Every pair has been prewashed and treated for that 'lived-in' softness, long before you’ve slipped them on.

A classic shape that’ll more than earn its keep in your wardrobe, the Sarah Straight is made predominantly from sturdy cotton, with just 2% elastane providing just enough stretch to keep them comfy. 

They boast everything you’d expect from a straight-leg jean, as well as a high waist and slightly cropped length. Bag yours in light blue for a retro feel. 

See our full Paige jeans review

Frame ali high rise cigarette jeans: the best jeans for skinny fans

(Image credit: Frame)

3. Frame Ali High Rise Cigarette

Best skinny jeans

RRP: £213
Sizes: 23in-34in waist
Leg lengths: Varies by style, on average 29in
Reasons to buy
+Good mix of classic and fashion-forward styles +Super-soft fabrics
Reasons to avoid
-Amount of choice is a little overwhelming!

If you’ve never heard of Frame before, let us fill you in. Dreamt up by branding experts Erik Torstensson and Jens Grede, they launched in 2012 with just a single pair of jeans – the blue skinny. 

Celebrity fans followed, with A-listers including Kate Bosworth, Miranda Kerr and Katie Holmes all spotted in their jeans. 

Frame might have branched out from being a denim-only brand over their years, but their jeans remain topnotch. 

We’ve tried on an eye-watering number of jeans for these reviews, but found you just can’t beat Frame’s skinnies when it comes to comfort. Stretchy and soft, these are jeans for people who hate wearing jeans, letting you hop, skip and jump without even a hint of restriction.

Sitting at the top of our wishlist is a pair of their Ali High Rise Cigarette jeans. Not only are they a joy to wear, but they work miracles to create the illusion of slimmer legs and a perkier behind – no gym time required. They are slightly shorter than their Ali High Rise Skinny though, so might not work for longer legs. 

See our full Frame jeans review

7 For All Mankind jeans: the best jeans for fans of flare styles

(Image credit: 7 For All Mankind)

4. 7 For All Mankind Kind To The Planet Mid Waist Bootcut Jeans

Best flare jeans

RRP: £160
Sizes: 23in-32in
Leg lengths: No options
Reasons to buy
+Exhaustive range +Soft fabrics 
Reasons to avoid
-Amount of choice can be overwhelming

Founded in LA 2000, 7 For All Mankind pioneered the trend for premium denim, taking jeans from an everyday staple to something to be coveted. 

Often referred to as “Sevens”, the brand is a household name in the US and has been worn by a host of A-list stars, including Emma Stone and Jessica Alba. Prince Harry has even been seen in their menswear.

Doing their bit, 7 for All Mankind has recently launched a Kind To The Planet range. Instead of cotton, these jeans are crafted from Tencel (made from wood pulp) and recycled polyester. This change in fabric, combined with more eco-friendly laundry techniques, has enabled them to cut their water consumption by an impressive 7,000 litres per pair.

Our favourite piece in the range is a revamp of their bestselling bootcut. In our opinion, they’re more of a flare than a bootcut, but whatever you call them, we’re huge fans of this Jane Birkin inspired style. 

While petites will need to have them taken up, the retro shape is surprisingly flattering. They do something magical to your figure, making your frame look longer and your thighs look slimmer. 

The best jeans under £100

Wrangler mom jeans

(Image credit: Wrangler)

5. Wrangler Mom Jeans

Best mom jeans

RRP: £80
Sizes: 24in-34in waist, 34in-44in waist plus-size range
Leg lengths: 30in-34in
Reasons to buy
+Made from quality denim+Available in plus sizes 
Reasons to avoid
-Come up small

An oldie but a goodie, Wrangler jeans might have been outshone by the high street in recent years, but they’re well worth revisiting if you’re after structured, classic denim that won’t sag, bag or stretch.

Easy to spot, thanks to the logo-embossed leather patches on the back pocket or waistband, copper-toned stitching and hardware, all pairs have a distinctly retro feel, with a splash of cowboy cool thrown in, too.

Of all their styles (and there are plenty, from flares to skinnies), we think Wrangler’s Mom Jeans deserve the spotlight. Crafted from 99% cotton, they hold their shape really well, making the most of the straight, tapered leg. They do come up small and require a little wiggling to get into the first time around, but quickly give the more you wear them. 

See our full Wrangler jeans review

Levi's 311 jeans: the best shaping jeans

(Image credit: Levi's)

6. Levi’s 311 Shaping Skinny Jeans

Best shaping jeans

RRP: £80
Sizes: 23in-34in waist, plus sizes 14-24
Leg lengths: 26in-34in
Reasons to buy
+Inclusive sizing +Wide range of styles 
Reasons to avoid
-No cons that we can find!

You will not find a more authentic denim brand than Levi’s. They are the original jeans brand and, more than 150 years since their launch, you can’t accuse Levi’s of resting on their denim-clad laurels. 

They make some of the best jeans for curvy women and moving with consumer wants and needs, they have made great progress towards more sustainable fabrics and manufacturing processes, as well as offering a wide and inclusive range of sizes.

It’s true, you can buy good jeans cheaper than Levi’s, especially if you’re a standard size. But if your proportions don’t fit what the industry deems as “the norm”, they’re the place to go for a fantastic fit – and if for some reason you can’t find that straight off the shelf, their in-store tailoring service has got you covered. 

Their plus-size range offers a wide range of jean shapes, from the classic straight 501 to bootleg. Our top pick is the 311 Shaping Skinny Jeans. Made from a cotton and lyocell mix with a dash of elastane and viscose thrown in, too, they stretch in four different ways for a comfortable, flattering fit. 

See our full Levi's jeans review

Arket wide leg jeans: best wide-leg jeans

(Image credit: Arket)

7. Arket Wide Cropped Jeans

Best wide-leg jeans

RRP: £58
Sizes: 25in-32in
Leg lengths: All one length
Reasons to buy
+Available in odd waist sizes for a reliable fit +Trend-led styles
Reasons to avoid
-All one leg length 

One of the high street's best-kept secrets, if you’re yet to enjoy a little browse round Arket then you’re missing out. 

Another member of the H&M family, the brand is all about Scandi minimalism, producing the kind of pieces you’ll wear over and over again. Think muted colours and fuss-free shapes. 

Of course, one of the cornerstones of a capsule wardrobe is a great pair of jeans and Arket has got us covered with high-quality, classically cut denim. 

That’s not to say they’re not into trends. Their Wide Cropped Jeans (there’s a non-cropped option, too, for the taller among us) have been a staple for a while now, flaring out from the fitted waist into wide, structured legs. 

Great for anyone looking to make more eco-friendly fashion choices, all Arket jeans are made from organic cotton that’s grown and harvested without the use of chemical fertilisers and pesticides.

Best jeans under £50

Topshop Jamie Jeans: best black jeans

(Image credit: Topshop)

8. Topshop Jamie Skinny Jeans

Best black jeans

RRP: £40
Sizes: 24in-36in
Leg lengths: 28in-34in
Reasons to buy
+Wide range of styles+Fashion-forward shapes 
Reasons to avoid
-Can sell out quickly 

Once you’ve found a great pair of jeans, there’s always the temptation to snap up a spare. But unlike some brands, Topshop stocks the same signature styles season after season, so you can rest assured you can always get your hands on a replacement. Although Topshop's stand-alone stores and website have now closed, you can still find their clothing at ASOS. 

While we’d rate all of Topshop’s jeans offering, they are our go-to for an affordable pair of black skinny jeans. 

The first thing to remember when buying black jeans is that the more you wash them, the quicker the colour will fade. The good news is that black jeans won’t show stains in the same way a white or acid-wash pair will, but if you do notice a mark, try to spot-treat the stain instead of putting them straight in the machine.  

Topshop jeans in plain black hold their colour really well, but if you like that lived-in look, buying one of their deliberately faded, washed black pairs will save you the trouble. 

Weekday voyage jeans

(Image credit: Weekday)

9. Weekday Voyage High Straight Jeans

Best high-street jeans

RRP: from £30
Sizes: 24in-44in
Leg lengths: 28in-44in
Reasons to buy
+Fashion-forward styles+Affordable prices
Reasons to avoid
-Certain leg lengths sell out quickly 

Part of the H&M family, Swedish brand Weekday specialises in streetwear. The bulk of their womenswear collection features androgynous shapes and bright colours, but don’t let that put you off exploring their jeans offering.

Weekday has quickly become the affordable denim brand for those in the know, letting you experiment with different styles and washes without making a huge financial investment. 

Their denim collection is even bigger than Levi’s, with more than 180 styles currently on their website. This much choice can be overwhelming, so allow us to point you in the direction of Voyage. 

A classic high-waist, straight-leg jean, Voyage will flatter almost all figures. They hold their shape well too, thanks to the rigid, stretch-free denim. 

Fussy about colour? Weekday’s colour range is extensive (the Voyage jeans come in five different blue washes), so you’re sure to find exactly what you’re looking for. They really are some of the best cheap jeans on the market.

The best jeans under £30

V by Very jeans

(Image credit: Very)

10. V by Very The New Taylor Boyfriend Turn Up Jean

Best casual jeans

RRP: £28
Sizes: 8-22
Leg lengths: All one length
Reasons to buy
+Relaxed fit 
Reasons to avoid
-May come up big

Very might be best known for their celebrity collaborations and designer offerings, but their own label denim is well worth a browse. The range is extensive, so expect to find a variety of styles and shapes in a number of different washes. All styles come in at £40, offering a great way to try a new style of jeans without maxing out your credit card.

Our top pick are the V by Very The Taylor Boyfriend Turn Up Jeans. Customer reviews speak for themselves, with shoppers praising them for comfort, style and fabric. The sizing is consistent too – a factor that becomes all the more important when shopping online. 

The turn-ups not only give these jeans an added edge, but makes the shape more flattering too. Petites can always roll them up a second time to save on alterations. 

Gap jeans: best boyfriend jeans

(Image credit: Gap)

11. Gap Mid Rise Boyfriend Jeans

Best boyfriend jeans

RRP: £27.99
Sizes: 2-18
Leg lengths: petite, regular and tall
Reasons to buy
+Wide range of jeans+Often on sale 
Reasons to avoid
-Sizing can be inconsistent 

Launched by style-conscious couple Don and Doris Fisher in 1969, rumour has it that the Gap brand was first created in response to Don’s struggle to find well-fitting jeans. 

And although they might be better known for their namesake hoodies that boomed through the 90s and 00s, Gap’s denim offering is still well worth exploring.

Their specialty is laid-back designs that’ll help form the building blocks of a great outfit or capsule wardrobe. They do make structured skinnies and statement flares, but it’s their boyfriend jeans that get our vote. 

Slouchy but never saggy, the fitted, mid-rise waist stops the roomy shape from overwhelming your frame. In fact, we found them more flattering than some figure-hugging skinnies. Buy yours in a light blue wash and wear with a white T-shirt for a fuss-free everyday outfit. Girlfriend fit provides the same feel, with a slightly tapered leg. 

Want to get your jeans even cheaper? Gap regularly runs site-wide sales, so keep an eye out to bag a bargain. 

best jeans – cheap jeans, F&F jeans

(Image credit: F&F at Next)

12. F&F Grey Contour Jeans

Best stretchy jeans

RRP: £22
Sizes: 6-22
Leg lengths: petite, regular, tall
Reasons to buy
+Sustainable cotton+Body sculpting
Reasons to avoid
-Can come up big

F&F wouldn’t normally be our first port of call for denim, but boy are we happy we stopped there. You’d be forgiven for thinking that supermarket jeans wouldn’t be sustainable, but we’re pleased to report that all F&F jeans are made with 100% organic cotton. They’ve recently revamped their supply processes too, to minimise the use of chemicals, water and energy. Not bad eh?

For a super comfortable fit, their contour jeans are hard to beat. So stretchy they almost stray into jeggings territory, they hug and hone your shape for a seriously flattering finish. They wash well, and snap back every time you wear them with no sagging or bagging. 

ASOS jeans: best cheap jeans

(Image credit: ASOS)

13. ASOS Curve High Rise Stretch ‘Slim’ Straight Leg Jean in Brightwash

Best plus-size jeans

RRP: £18.35
Sizes: 18-28
Leg lengths: 32
Reasons to buy
+Comfy fit
Reasons to avoid
-Limited leg lengths

ASOS are one of our go-to labels for nailing clothing trends without breaking the bank, and their jeans section is awash with fashion-forward styles. They’re inclusive too, with a dedicated Curve range that runs from a size 18 through to 30.

We like the Curve High Rise Stretch ‘Slim’ Straight Leg Jeans (try saying that three times fast!) for the fact they’re a hybrid. They’re not quite straight, not quite skinny, with a narrow cut that hones your frame from hip to hem. For this reason alone, we'd rate them as some of the best jeans for curvy women. The high-waist is super flattering, while the pockets earn extra brownie points for practicality. The fabric doesn’t have much in the way of give, but will become softer the more you wear them.

Unfortunately ASOS sizing can be unreliable in terms of both fit and length, so be prepared to try a couple of sizes before you find the perfect pair.

New look jeans: best super skinny cheap jeans

(Image credit: New Look)

14. New Look High Waist Hallie Super Skinny Jeans

Best super skinny jeans

RRP : £15.99
Sizes: 6-18
Leg lengths: 30-34
Reasons to buy
+Snug fit+Responsibly sourced
Reasons to avoid
-Limited sizing

On a single day at w&h HQ you’re likely to find at least one member of the fashion team in a pair of New Look jeans. Why? Because we know they deliver on fit and fabric, with a purse-friendly price tag to boot.

Hallie are our current favourite, in no small part thanks to their versatility. The super-stretchy, streamlined shape means they work just as well for tucking in tops as they do sitting pretty beneath oversized shirts and jumpers. Even better, they’re part of New Look’s Kind range, which makes eco-friendly adjustments such as using less water in production.

Stock levels of these popular jeans can deplete quite quickly, so move fast to avoid missing out on new season washes.

George at Asda jeans

(Image credit: George at Asda)

15. George at Asda Dark Denim Wash Straight Leg Jeans

Best supermarket jeans

RRP: £10
Sizes: 8-24
Leg lengths: short, regular, long
Reasons to buy
+Bargain buy+Comfortable fit
Reasons to avoid
-Small pockets

Jeans for £10? We know, it sounds too good to be true. But believe us when we say that Asda’s purse-friendly jeans more than stack up against some far pricier denim. Don’t believe us? Just note the countless five-star customer reviews they’ve garnered on site, alongside our own endorsement.

It’s not just the price tag that’s impressive, but the fabric. Sturdy and stretchy all at once, they’re comfortable to wear without feeling restrictive. The mid-rise waist will suit most frames, and makes the overall shape suitable for petite and taller frames alike. As a general rule, the darker the denim the slimmer you will look, which is partly why this dark indigo pair is so flattering. 

How to shop for jeans online 

Sadly, we're not always able to put our jeans through their paces in the fitting rooms. But there are a number of things to take into consideration when shopping for jeans online to ensure you find your perfect match. 

Check the fabric composition: When it comes to finding a pair of jeans that fit you like a glove, fabric is everything. For example, if you're looking for a pair of classic, rigid, hold-their-shape mom jeans , you'll want a fabric composition that's 100% cotton – no spandex, no elastane, no stretch. But if you're looking for a pair of the best skinny jeans , you'll want precisely the opposite. 

Know your style: Which brings us to the next important consideration – know your style. We're all for giving the latest clothing trends a go, but when it comes to jeans,  opt for a style that you know from experience suits you – especially if you're investing a little more money than usual in them. A great-fitting pair of jeans are a must-have in any capsule wardrobe, but they're definitely not one style suits all. 

Read the reviews: As well as our editor-approved take on the best jeans, it's always a good idea to take into account what other customers have said, too. Many retailers now have reviews sections that state what size the reviewer is, how the fit came up, and whether they'd recommend them. So do a quick spot of Googling before adding to basket. 

Order two sizes: Just as you'd carry two sizes into the fitting room with you, order two sizes when you're shopping online. (Of course, make sure that the retailer you're ordering from offers free and convenient returns first.) As a general rule, it's a good idea to order the size you'd normally opt for, as well as one size up, because jeans can often come up slightly too small. But be sure to check the brand's size chart against your own measurements, because every retailer is different. 

Can cheap jeans ever be sustainable?

Luckily, a lot of high-street brands, such as Marks & Spencer and F&F, are making moves to be kinder to the planet, teaming up with the Better Cotton Initiative to support sustainable cotton practices that benefit farmers, too. Look out for Topshop Considered, H&M Conscious and Levi’s Sustainable for planet-friendly pieces.

Remember, you'll still need to max out on how many times you wear your denim to offset the carbon footprint and make them a truly sustainable jeans purchase. But something tells us that won't be a problem thanks to these seriously flattering styles.