When does Amazon Prime Day end 2026? Exact date, time & shopping tips

Magnifying glass on pink background — (Image credit: Getty Images)

Amazon Prime Day is almost over, with less than two hours remaining before this year's four-day shopping event comes to an end.

If you've been waiting to hit 'buy', now is the time. Prime Day officially ends at 11.59pm tonight (Friday 26 June), after which thousands of discounts across beauty, fashion, home, health and technology are expected to disappear.

While some offers have already sold out, there are still plenty of significant savings to be found if you shop before midnight.

What time does Amazon Prime Day end?

Amazon Prime Day 2026 finishes at 11.59pm BST on Friday 26 June.

That means shoppers now have less than two hours to take advantage of exclusive Prime member discounts before the sale ends.

Historically, many products return to full price as soon as the event finishes, although a handful of offers may linger over the weekend while stocks last.

Is it still worth shopping Prime Day?

Absolutely – particularly if you snap up a deal on something you planned to purchase anyway

Many of the headline deals sold out earlier this week – fans and portable air conditioning units were particularly popular – but many of the strongest discounts are still available across fashion, beauty, home and wellness, making these final hours a good opportunity to pick up genuine bargains.

Among the biggest savings we've seen this year are:

What sells out first?

Some of Prime Day's most popular products have already gone out of stock, particularly cooling devices after this week's hot weather.

If you're still shopping tonight, we'd prioritise any products you've already been considering, as stock can disappear quickly during the final hours.

Three last-minute Prime Day shopping tips

1. Buy it if it's already on your wishlist

If you've been tracking a product throughout the week and it's now at a price you're happy with, there's little to gain from waiting until the final minutes of the sale.

2. Stick to genuine bargains

Prime Day is at its best when you use it to save money on products you genuinely need, whether that's replacing a household appliance, stocking up on favourite beauty buys or investing in something you've been planning to purchase.

3. Don't leave it until 11.59pm

Popular products regularly sell out before the official end of the sale, so if you've found a deal you're happy with, checking out sooner rather than later could help avoid disappointment.

What happens after midnight?

Once Prime Day ends at 11.59pm tonight, the vast majority of discounts will disappear and prices are expected to return to their usual levels.

If you miss out, Amazon's next major sale is typically Prime Big Deal Days later this year, followed by Black Friday in November. However, many of today's lowest prices are unlikely to return until then.

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Heidi is a highly experienced lifestyle journalist with more than 20 years in the industry. Before joining Future in 2021, she built a successful freelance career spanning 15 years, with bylines in most of the UK’s national newspapers, including The Guardian, The Times, and The Telegraph. Heidi has written for a wide range of print and digital magazines such as Psychologies, Red, Glamour, Grazia, and Mother & Baby, where she spent six years as Shopping Editor. Heidi now specialises in consumer content, creating expert buying guides, product reviews, and gift round-ups that take the guesswork out of what to buy for any occasion.