Amazon Spring Deal Days 2026 starts today – here’s what’s worth buying in the sale

The Amazon Spring Deal Days event has officially launched, offering seven days of deals with savings of up to 40% across home, beauty, tech, fashion and more.

Also known as Amazon's Spring Sale, the annual shopping event runs for a limited time every March. It's one of the biggest opportunities before summer to save on skincare, home essentials, wellness products, wardrobe staples and more.

If you’ve been thinking about replacing your hairdryer, upgrading your air fryer or finally investing in a new Amazon Kindle, this is one of the best times of the year to do it.

For 2026, the Amazon Spring Sale will run from March 10 to March 16, with new offers live throughout the week. Below, we’ve rounded up everything you need to know about the sale, from how long it lasts to the best types of deals to shop now across beauty, home, fashion and health.

Shop the best of the Amazon Spring Deal Days sale now:

• Fashion Deals – refresh your look with lightweight layers & everyday staples
• Beauty Bargains – save on popular skincare, makeup and haircare brands
• Wellness Offers – stock up on supplements and fitness essentials
• Home & Kitchen – deals on everything from coffee machines to air fryers
• Laundry & Cleaning – laundry staples and must-have cleaning products
• Amazon Brands Under £20 – affordable finds from Amazon's own brands
• Lightning Deals - limited-time offers with big savings
• Grocery deals – including spring savings on beer, wine and spirits
• Customer's Most Loved – the best deals in everyone else's baskets

When is Amazon Spring Deal Days 2026?

The Amazon Spring Sale 2026 runs from Tuesday 10 March until Monday 16 March.

During the week-long event, thousands of products across beauty, home, fashion and wellness are discounted, with many offers changing daily.

Some deals are available for the entire event, while others appear as limited-time Lightning Deals, and these sell out quickly.

Do you need Prime for Amazon Spring Deal Days?

No – Spring Deal Days is open to all shoppers. Unlike bigger events like Amazon Prime Day, you don't need a Prime membership to shop the Amazon Spring Sale deals.

That said, Amazon Prime members who shop the sale may still benefit from perks such as faster delivery and exclusive offers on selected products.

Amazon Spring Deal Days - best beauty deals

Beauty is typically one of the strongest categories during the Spring Deal Days, with discounts on skincare, haircare, grooming tools and fragrance.

This is often a good time to stock up on everyday essentials, like cleansers, serums and moisturisers, as well as premium beauty brands that aren't often discounted.

Many shoppers also use Amazon's Spring sale event to restock beauty staples ahead of summer, especially SPF, hydration-focused skincare and self-tanning products.

Deals to look out for include:

• Skincare and haircare
• Hair styling tools
• Fragrance discounts
• Beauty devices such as LED masks
• K-beauty best-sellers

Amazon Spring Deal Days - best homes deals

Home and lifestyle products are another major focus of Amazon's Spring Deal Days.

Just in time for better weather, discounts drop on cleaning tools, home upgrades and kitchen gadgets designed to make everyday tasks easier.

This is also when many retailers start promoting spring-cleaning essentials, making it a good opportunity to upgrade your household items before the summer months.

Popular deals typically include:

• Vacuums and floor care
• Coffee machines
• Mattresses and bedding
• Cleaning supplies

Amazon Spring Deal Days - best fashion deals

Fashion discounts during the Spring Sale often focus on seasonal wardrobe updates, with offers on clothing, footwear and accessories. With many people planning spring and summer holidays, travel-ready items like suitcases, backpacks and weekend bags often feature heavily in the discounts.

Expect to see deals across:

• Spring jackets and outer layers
• Trainers and everyday footwear
• Luggage and travel accessories
• Swimwear

Amazon Spring Deal Days - best health deals

Health and wellness products have become an increasingly popular part of the Amazon Spring Deal Days event in recent years. The sale is a chance to stock up on essentials for daily health routines, especially fter the winter months.

Shoppers can often find discounts on products designed to support fitness, recovery and general wellbeing, including:

• Strength training equipment
• Massage guns and recovery tools
• Sleep and stress relief
• Supplements and wellness products
• Fitness trackers and smart health devices
• Oral care and personal care tools

Amazon Spring Deal Days Kindle deals

Not gonna lie – this is the part of the sale I’m most looking forward to. Amazon typically discounts its own devices during major sale events.

Prime Day – later in the year – usually brings the lowest prices of the year but Spring Deal Days deliver strong early-year discounts, particularly on entry-level models, making it a great opportunity to upgrade without waiting until summer.

That new Kindle shall be mine!

• Kindle e-readers
• Echo smart speakers
• Fire TV devices.

Amazon Big Book Sale

While we're on the topic of books, the Amazon Big Book Sale has also returned (March 6–31) with thousands of deals for my fellow book lovers.

During Amazon’s only dedicated book deal event of the year, you can save up to 90% on thousands of eBooks, get up to 70% off hundreds of print books, and shop hundreds of audiobooks for under £6.

• Shop the Amazon Big Book Sale now

How to find the best Amazon Spring Sale deals

With thousands of offers available, it can be difficult to know which discounts are actually worth buying.

To get the most out of the sale:

Use your Wish List

If you have a specific product in mind, add it to your Amazon List now. You'll be able to see at a glance whether the price drops enough to make it a genuinely good deal. This is especially useful for higher-value items, such as hair tools, kitchen appliances, or fitness tech, as you can track all the items in one place without having to search for items individually.

If you're concerned about wasting money or making an impulse buy on a product that isn't actually discounted, this is the best way to avoid that.

Turn on app alerts

Did you know that Amazon’s app lets you set up instant notifications for items you choose? You’ll be alerted if the price drops during the Spring Deal Days event, so with alerts switched on, you can snap up the best deals as soon as they appear.