Amazon Spring Deal Days 2026 confirmed: March 10–16, up to 40% off Dyson, Shark, Ninja and more

Amazon has today officially confirmed that Amazon Spring Deal Days will return from 00:01 on March 10 until 23:59 on March 16, offering seven days of savings of up to 40% across home, beauty, tech, fashion and more.

The sale is open to all customers at amazon.co.uk/springdealdays, with Prime members benefiting from fast, free One-Day Delivery and Same-Day Delivery in selected UK locations.

So if you’ve been thinking about replacing your hairdryer, investing in a new air fryer or finally upgrading your Kindle, it could be wise to wait. The Amazon Spring Deal Days have quietly become one of the biggest shopping moments outside of Black Friday – and a timely opportunity to save on everything from home essentials and wardrobe staples to beauty buys and health tech.

Amazon Spring Deal Days 2026: key details

Here’s everything we know about Amazon Spring Deal Days 2026 so far:

• Dates: March 10–16, 2026
• Start time: 00:01 (March 10)
• End time: 23:59 (March 16)
• Discounts: Up to 40% off
• Who can shop: All customers
• Deal drops: 9am and 5pm daily

Has the Amazon Spring Sale 2026 been confirmed?

Yes. Amazon has confirmed that Spring Deal Days 2026 will run from 00:01 on March 10 until 23:59 on March 16, giving shoppers a full seven days to take advantage of savings of up to 40% across major brands and everyday essentials.

We’ll be updating this page throughout the event with the latest deals, standout discounts and expert picks, so check back for the best offers once they're live.

Brands confirmed in the sale

Expect discounts on major names including:

• Dyson
• Ninja
• Shark
• ghd
• LEGO
• Bose
• Sony
• Oral-B
• Elemis
• Tommee Tippee

Dyson deals to expect

In previous Spring Deal Days, Dyson discounts have typically focused on cordless vacuum cleaners, air purifiers and hair tools. Reductions aren’t usually as deep as Black Friday, but meaningful price drops often appear on older-generation vacuums and selected Supersonic or Airwrap models.

If you’re planning to invest in a premium vacuum or upgrade your hair styling tools, Spring Deal Days is often one of the best opportunities outside of Prime Day to save.

Ninja air fryer deals to expect

Ninja is one of the strongest performers during Amazon sales. Expect deals on dual-zone air fryers, multi-cookers and popular Foodi models. Spring Deal Days usually include competitive discounts on mid-range models.

Shark vacuum deals to expect

Shark vacuums are regularly discounted during Amazon sale events, particularly cordless stick models and anti-hair-wrap designs. Shark models are often discounted more aggressively than competitors during spring sales too, which means you can get premium features like strong suction, anti-hair-wrap brush rolls and flexible wand designs without having to stretch to the more expensive brands.

LEGO deals to expect

LEGO sets are almost always included in seasonal Amazon sales – especially themed collections and larger display builds – so Spring Deal Days are a good opportunity to pick up some birthday gifts for LEGO fans.

ghd hair tools deals to expect

ghd straighteners and hair dryers are often featured in Amazon Spring Deal Days promotions. The biggest discounts are usually reserved for Black Friday, but this is the time to check prices as it's possible to snap up worthwhile savings on selected models and gift sets.

Kindle and Echo deals to expect

This is the part of the sale I’m most looking forward to. Amazon typically discounts its own devices during major sale events, which means we’re likely to see savings on Kindle e-readers, Echo smart speakers and Fire TV devices. Prime Day usually brings the lowest prices of the year, but Spring Deal Days often delivers strong early-year discounts, particularly on entry-level models, making it a great opportunity to upgrade without waiting until summer. That new Kindle shall be mine!

Amazon Big Book Sale

The Big Book Sale is also returning (March 6–31) with thousands of deals on offer. During Amazon’s only dedicated book deal event of the year, you can save up to 90% on thousands of eBooks, get up to 70% off hundreds of top print books, and shop hundreds of audiobooks for under £6.

Why the Spring Sale is worth paying attention to

One of the biggest draws of Amazon Spring Deal Days is that you don’t need to be a Prime member to shop the deals. Unlike Prime Day, this event is open to everyone.

It's not as big as Prime Day, but the Amazon Spring Deal Days event has quietly become one of the best sales of the year. It’s well-timed for stocking up on practical, everyday essentials – think makeup and skincare – or for refreshing your wardrobe staples, ready for spring.

The timing couldn’t be better, especially if any of these are on your to-do list for next month:

• Decluttering and reorganising your home
• Preparing your garden for warmer weather
• Reassessing your health goals
• Swapping your winter beauty routines for lighter options
• Updating your wardrobe staples for a new season

The deals we expect to see in 2026

Previous Spring Deal Days have heavily featured the following categories:

Home upgrades that make daily life easier

Air fryers, dehumidifiers, cordless vacuums, coffee machines and stand mixers are usually strong performers. If you’ve been meaning to replace a noisy appliance or invest in something that genuinely simplifies weeknight cooking, this will be the moment to do it.

Beauty buys worth restocking

The Spring Deal Days sale always brings serious savings on hair tools, skincare staples and everyday beauty essentials. It’s a good time to upgrade a tired straightener, replace a well-loved hairdryer or stock up on your favourite beauty brands for a fraction of the usual price.

Health and fitness tech

In past Spring Deal Days, we've seen significant discounts on everything from fitness trackers and walking pads to yoga mats and workout leggings. If your focus is more on wellness, sleep or stress management, this event can be a great opportunity to grab bargains that support your health goals.

Amazon devices at their lowest prices

Outside of Black Friday, the Amazon Spring Sale is typically your best chance to save on Kindles, Fire tablets, and Echo speakers

Is it worth waiting for?

Yes. Amazon Spring Deal Days tend to feature meaningful price drops on mid-range and premium items – especially in home, health, fashion and beauty – making it one of the most practical sale events of the year.

How to prepare before the sale starts

A little planning before Amazon Spring Deal Days begin can save you serious time, money and frustration.

Use your Wish List

If you have a specific product in mind, add it to your Amazon Wish List now – don't delay. This means you'll be able to see at a glance whether the price drops enough to make it a genuinely good deal. This is especially useful for higher-value items, such as hair tools, kitchen appliances, or fitness tech, as you can track them all in one place without having to search for items individually once the deals are live.

If you're concerned about wasting money or making an impulse buy on a product that isn't actually discounted, this is the best way to avoid that.

Turn on app alerts

Amazon’s app lets you set up instant notifications for items you choose, so you’ll be alerted if the price drops during the Spring Deal Days event. With alerts switched on, you can snap up the best deals as soon as they appear.

Amazon Spring Deal Days 2026 FAQs

If a thoughtful spring refresh is your cup of tea and you love a deal, this is an event not to be missed. Once Amazon Spring Deal Days 2026 begins, we’ll update this page with the best deals across home, health, fashion, and beauty.