The best fashion bloggers are a great source of sartorial inspiration. Building communities on microblogging sites such as Instagram, fashion bloggers can help you nail your personal style and learn clever fashion hacks that you can slot into your everyday looks.
We love being inspired and whether that's from timeless fashion quotes, or the best fashion bloggers, gone are the days when we could only get our style fix through the pages of a magazine. In 2022 there is a myriad of inspiring outfits that are a mere scroll away - you just need to be following the right fashion bloggers on Instagram to find them. Showcasing the latest fashion trends 2023 and how they translate those looks to their body types and tastes has made fashion more attainable for all and while the mainstream fashion industry has taken tentative steps in the right direction, with more diversity and more plus-size models walking the runways, the best fashion bloggers have really helped to level the playing field.
Not only have they democratized fashion in terms of the best plus size clothing brands, but fashion bloggers have also demonstrated that you don't have to be an A-list celebrity with access to couture fashion to look great. Offering style inspiration to the masses and many shopping in the same straight-to-market brands we do. So, whether you want some inspiration for the best dresses, the best jeans, or even how to style knee-high boots—in no particular order, here are our favorite fashion bloggers.
20 best fashion bloggers on Instagram to follow right now
1. Erica Davies
A former Fashion Editor for a national newspaper and Look Magazine in the UK, Erica brings an editorial feel to her Instagram account. Her weekly Sunday Styling sessions cover everything from what to wear to a wedding to the best midi dresses, and are a brilliant source of shopping inspiration. Patterns and prints are at the fore of Erica’s content, and she believes so passionately that leopard is a neutral that she wrote a book with that very title. Erica has also collaborated with plenty of our favorite fashion brands, including British clothing brand John Lewis and Partners, with whom she has created wide calf-fitting boots that seriously deliver on style and quality.
Instagram followers: 186,000
2. Gabi Gregg
Describing herself in her bio as the “OG fat girl”, Gabi Gregg (AKA Gabi Fresh) is one of the most successful plus-size fashion bloggers. Her feed is a riot of joy, with outfits that span from simple and sleek activewear to attention-grabbing sequins. Having already partnered with one of the best plus size lingerie brands, Playful Promises, and best plus size swimwear label Swimsuits For All, her most recent collaboration is with American clothing brand, Fashion To Figure. Expect color-pop, warm-weather pieces from the latest collection drop—the images on her feed are making us want to book a flight to sunnier climes, pronto.
Instagram followers: 889,000
3. Monikh Dale
Prefer neutrals to color? UK-based fashion blogger Monikh Dale’s feed is the antithesis of the fashion color trends 2023 for dopamine dressing. Her style revolves around natural fabrics (think linen, cotton, and suede) worn in easy, breezy, oversized silhouettes. Neutrals are her bread and butter, with white, cream, and brown shades forming the basis of her outfits alongside considered jolts of color. A great follow for anyone thinking about investing in more designer pieces, Monikh showcases how the best designer bags, jackets, and shoes can elevate a look. That’s not to say everything is high-end, with her recent collaboration with Warehouse ringing in at purse-friendly prices.
Instagram followers: 236,000
4. Candice Brathwaite
If you love shoes, you’ll want to be following Candice Brathwaite. An author by day as well as one of the best fashion bloggers, her daily outfit of the day reels have amassed a dedicated following. Offering up the styling tips she’s learned across the years, Candice’s style is playful and experimental, with stand-out accessories guaranteed. She follows handbag trends with impressive dedication, and can always be relied upon for gorgeous shoes and the best sunglasses too. As for the brands Candice wears, it’s a mix of attainable everyday labels and aspirational designer pieces. She’s partial to a spree at the best designer outlets too, with the insider tip that the best stuff is always out the back.
Instagram followers: 237,000
5. Zeena Shah
During those dreariest days of lockdown, fashion blogger Zeena implemented the #instarainbowchallenge. The aim? To spread joy by wearing an outfit in a different hue every day of the week. The idea stuck, with the hashtag having been used over 16,000 times. Day-to-day Zeena’s feed is pure positivity. If you’re looking for inspiration on how to wear bright color clothing and inject personality into your wardrobe, then Zeena is it. Oh, and she’s always got the inside scoop on the best pink dresses too.
Instagram followers: 77, 900
6. Kat Farmer
If you like your fashion inspiration served with a dose of realism, then Kat is the blogger for you. Part of a new crop of influencers, or 'midinfluencers' - a term coined for bloggers over 40, the part-time presenter and author shares her outfits of the day alongside honest insights into her day-to-day life, covering everything from parenting dilemmas to whether or not potato milk can ruin a perfectly good morning coffee. An advocate of re-wearing rather than continuing to buy new, Kat lists how long she has owned each piece in her captions. Kat has also recently released a book, 'Get Changed', which offers a guide on how to be more confident and develop your self-esteem through your wardrobe.
Instagram followers: 287,000
7. Alexandra Stedman
The nature of fashion blogging can mean there's a lot of pressure to showcase new purchases, encouraging your audience to shop in the process. Alexandra Stedman is the perfect antidote to the 'more, more, more' approach that so many of us fall into. As Editor of the lifestyle site and newsletter The Frugality, her focus is on showing how we can shop better and champions the best sustainable clothing brands, as well as making the clothes we do have work harder in our wardrobes. Alexandra also has a penchant for a glasses wardrobe, showcasing the latest eyeglasses trends 2023 on the regular. Expect styling videos alongside snippets of her gorgeous home renovation.
Instagram followers: 261,000
8. Emily Jane Johnston
If the name Emily Jane Johnston isn’t instantly recognizable to you, then maybe her original internet moniker, Fashion Foie Gras, will be. Emily began blogging in 2009 and has since collaborated with brands including Ralph Lauren and Banana Republic, as well as bagging a column in The Telegraph’s Stella magazine in the UK. As an American living in London, Emily’s content is a melting pot of both cultures and their beloved brands, giving each audience an insight into life across the pond. Her style is influenced by her love of travel, with a base of classic pieces that make it easy to re-create her looks from your own closet.
Instagram followers: 97,200
9. Katherine Omerod
If you’re keen to discover more unique labels, Katherine is well worth a follow. Championing smaller brands alongside straight-to-market favorites such as Spanish clothing brand, Mango and & Other Stories, her content strikes the perfect balance between aspirational and attainable. As well as being a huge fan of an oversized knit, Katherine also has a penchant for slinkier pieces, providing plenty of inspiration for your next night out. In April 2021 she launched a capsule collection with sustainable brand Baukjen, comprising wardrobe essentials including a romantic white blouse and tailored trench.
Instagram followers: 68,000
10. Thandi Maqubela
For many fashion bloggers, blogging is not their only career. This is especially true of Thandi Maqubela, who uses her Instagram as a creative outlet alongside her job as a Legal Director. As a result, the pace is slow and measured, with a steady stream of sartorial inspiration that feels considered rather than all-consuming. Thandi also has one of the most impressive collections of midi dresses we have ever scrolled through, with a frock to suit all seasons and occasions.
Instagram followers: 9,500
11. Abisola Omole
Abisola’s Instagram account is nothing short of gorgeous. Her glossy photos are a carefully curated insight into her glamorous life and love of fashion, interiors, and travel. Fashion blogging is a side hustle for Abisola, who contributes to Harpers Bazaar in the US, as well as being the Creative Director of interior design studio, Studio Arva. Using her Instagram to showcase the outfits she wears, Abisola is also vocal about how shopping for plus-size clothing isn't as straightforward as it should be, offering an insightful, honest take on the industry.
Instagram followers: 52,300
12. Amira
On Instagram as “Modest Mira”, Amira started her blogging journey in 2015 to illustrate how a young woman could dress with modesty. Fast-forward to 2022 and Amira’s account has garnered a huge following, as well as collaborating with one of the best online jewelry brands Missoma and fashion brand, Me + Em. Proving that dressing modestly doesn’t mean you can’t experiment with clothes or pull together fashion-forward outfits, Amira’s style is laid-back and effortlessly cool.
Instagram followers: 84,100
13. Tamu McPherson
Milan-based editor and photographer Tamu McPherson is a fashionable force to be reckoned with. Her personal style is fun with a capital “F”, with staples including quirky accessories, bold brights, and statement shoes. Her love of designer shoes and the shoe trends 2023 has even expanded into a social justice initiative where sales of her pre-loved footwear raise funds for a voting rights organization—proof that fashion really can make a difference. In addition to her personal blogging, Tamu also runs lifestyle site All The Pretty Birds, where you can find even more sartorial inspiration.
Instagram followers: 420,000
14. Linda Fargo
If you love to shop, then a trip to New York’s luxury department store Bergdorf Goodman is likely sitting close to the top of your wishlist. Linda has worked for the store for more than 20 years, shaping the visual identity of the band, as well as creating arresting window displays to stop shoppers in their tracks. The business of fashion might be serious, but Linda is proof that getting dressed needn’t be. A long-time lover of leopard print, Linda’s maximalist outfits are always completed with a slick of her signature red lipstick.
Instagram followers: 89,700
15. Paula Sutton
Paula Sutton’s Instagram feed is a perfect embodiment of the “cottagecore” trend, a term coined to refer to a shift back to country living. Think romantic puff sleeve dresses, vases of home-grown flowers, and lemon drizzle cake and you’re on the right tree-lined track. Paula’s incredible countryside abode serves as the perfect backdrop to her fashion posts, where nipped-in waists and gingham come as standard.
Instagram followers: 534,000
16. Grece Ghanem
What initially started as a passion project between Grece and her daughter to explore their creativity, it has since propelled Grece to become one of the most influential street stylers. Her unique style effortlessly blends oversized, masculine pieces and tailoring with feminine, form-fitting items to create a unique look. Grece isn’t one to shy away from a bold color or print either, bringing vibrancy to her feed. On a platform that often feels saturated with women in their 20s, Grece and her chic grey bob are the breath of stylish fresh air we all need.
Instagram followers: 766,000
17. Franny Mozemba
When you think of Parisian style, it tends to be a Breton top, trench coat, and a pair of the best skinny jeans that springs to mind—perhaps with one of the best Chanel bags thrown in for good measure. French fashion blogger Franny however is turning the stereotypes on their head, with linen shirts, boyfriend jeans, and heeled mules as her fashion basics. A fan of pre-loved clothing, Franny is an advocate of shopping your wardrobe to find forgotten pieces rather than always buying new ones. Much of her wardrobe is made up of vintage, which makes her style feel more one-of-a-kind than run-of-the-mill.
Instagram followers: 18,200
18. Sophie Bradbury-Cox
Instagram isn’t always the most positive place to be. Sophie Bradbury-Cox, also known as Fashion Belle, is on a one-woman mission to change that, by carving out her very own body-positive corner of the internet. Proving that being in a wheelchair doesn't mean you can't enjoy fashion, Sophie is a constant source of inspiration to her followers, especially those who are also disabled. As for Sophie’s style, she’s a fan of color and prints and loves pushing the boundaries of which shades “shouldn’t” be worn together.
Instagram followers: 20,700
19. We Are Twinset
Sometimes, two bloggers are better than one. Instagram account We Are Twinset is run by stylists (and friends) Sarah Ellis and Philippa Bloom, and is an established destination for trend-led shopping content. The twosome’s outfits tend to be similar, with subtle differences, offering more than one way to wear each look they cover. From key colors to their love of the latest and best designer bags, it’s a great account to follow if you’re keen to keep your finger on the fashion pulse. The pair also launched a clothing label in lockdown, offering some of the best loungewear - after all, even fashionistas need comfy clothing options.
Instagram followers: 270,000
20. Makeda Saggau-Sackey
Brooklyn-based influencer Makega Saggau-Sackey has been writing about fashion on her blog the “Glamazon Diaries” since 2007. What began as an online portfolio as Makega tried to break into the fashion industry quickly grew into a body positivity space, with a real focus on confidence. The outfits Makega wears are trend-led, but first and foremost driven by what makes her feel good, and what works for her body shape. Recently getting married, her Instagram is a great place to head for the wedding dress trends 2023 and general bridal inspo too. Glamorous by name and nature, you’re more likely to find her in heels than a pair of comfortable flats.
Instagram followers: 53,000
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