27 British clothing brands to have on your radar

These are the British clothing brands you need to know about and the signature styles to invest in for 2024

composite of models wearing items from the best british clothing brands 2024
(Image credit: LK Bennett, Phase Eight, Toast, Me+Em, M&S)

British clothing brands are a go-to destination for both style and quality. With a host of iconic heritage brands as well as up-and-coming trendy labels, they offer something for every taste without breaking the bank. 

The spring/summer fashion trends 2024 prove that sleek and timeless silhouettes are firmly in, and there's no better place to shop than British clothing brands. With the likes of Reiss, Whistles, and Ted Baker on the high street, you can expect extremely high quality as well as trend-led designs that still incorporate timeless elements. Taking inspiration from the runways, you'll find directional outerwear, premium denim, and flawless footwear that will bolster your capsule wardrobe for work.

American clothing brands generally deliver a more preppy aesthetic - think Ralph Lauren and Tommy Hilfiger - and Italian clothing brands and French clothing brands offer timeless glamour. The best British clothing brands, however, encompass much more than Burberry trench coats and the best John Lewis coats. “There is so much history in British clothing brands, and the heritage favourites like Burberry, Liberty, and Pringle have paved the way for many designers, both in the UK and internationally,” says Katie Eastwood, Stylist Ambassador at Stitch Fix. So whatever your taste, there is a British clothing brand to meet your needs.

Best British clothing brands as chosen by our fashion team 

1. All Saints

composite of three models wearing clothing from all saints

(Image credit: All Saints)

Reasons to buy

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Our go-to for denim and leather
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Fashion with an edge
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Strong brand identity

Reasons to avoid

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Limited size ranges

Known for making some of the best leather jackets for women (check out our All Saints leather jacket review), All Saints is a brand you can rely on for pieces with an edge. From the best hoodies to well-cut denim that nails the denim trends 2024, All Saints make putting together a failsafe weekend wardrobe easy. With a distinctive edgy signature, it may not suit all tastes, but the brand does have a great range of basics, such as soft t-shirts and slinky midi dresses, that have broad appeal. 

2. Barbour

composite of three models wearing various clothing items from barbour

(Image credit: Barbour)

Reasons to buy

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Heritage brand
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Long-lasting fabrics 
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Loved by the royal family

Reasons to avoid

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High cost, although long-lasting return
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Classic styles, less trend-led

A heritage British clothing brand with country living at its core, the Barbour brand was launched back in 1894. Best known for its waxed jackets, which are still made by hand in its factory in the north of England, Barbour makes some of the best waterproof jackets for women and season-less staple items for those with a sophisticated style. Expect hard-wearing fabrics and timeless designs across all its pieces. 

3. Baukjen

composite of three models wearing clothing from baukjen

(Image credit: Baukjen)

Reasons to buy

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Designs that won't date
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Sustainable brand 
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High-quality fabrics

Reasons to avoid

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Items sell out quickly

One of the best sustainable clothing brands, Baukjen is a London-based womenswear brand that's proving fashion doesn't have to cost the earth. Offering a mix of classic styles with a twist and some statement-printed pieces, Baukjen has you covered for everything from casual loungewear to office attire and even what to wear to a wedding.

4. Boden

composite of three models wearing clothing from boden

(Image credit: Boden)

Reasons to buy

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Playful designs
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Move towards more eco-friendly fabrics
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Good size range

Reasons to avoid

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High price points

Dreamt up by founder Johnnie Boden from his kitchen table, this quintessentially British clothing brand is sure to bring some joy to your wardrobe. Boden is big on colour and print, taking timeless silhouettes and reinventing them with playful design twists. Maximising staple silhouettes, such as the best shirts, gorgeous A-line skirts, and chic knitwear, it's a one-stop shop when it comes to building out your seasonal wardrobe.

5. Crew Clothing

composite of three models wearing clothing from boden

(Image credit: Crew)

Celebrating 30 years in the business, Crew Clothing was born in Salcombe in Devon and draws on its nautical roots for a collection that straddles both occasion and casual wear. With a strong alliance to classic British sporting events including Wimbledon, Rugby, and Henley Racing, expect everything from Rugby tops to pretty, race day-ready polka dot dresses. With a leaning towards timeless silhouettes, the collections are wearable and investment-worthy, as while they're thoroughly modern, they won't date from one year to the next. With a strong palette of neutrals, accented with nautical hues, you can easily create a capsule wardrobe from this quintessentially British clothing brand.

6. Desmond & Dempsey

composite of models wearing various pajamas from desmond and dempsey

(Image credit: Desmond & Dempsey)

Reasons to buy

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Vibrant prints and patterns
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Classic silhouettes 
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Pyjamas with a fashionable aesthetic

Reasons to avoid

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Small size range

Nothing quite beats changing into your pyjamas after a long day, especially when they look this good. In fact, we'd merrily wear a set from Desmond & Dempsey out of the house too. Expect vibrant, joyful prints and quality fabrics from our go-to British clothing brand for the best pyjamas and luxury loungewear.

7. Ghost

composite of three models wearing clothing from ghost

(Image credit: Ghost)

Kate Middleton, the Princess of Wales has been spotted wearing British clothing brand Ghost in recent years, increasing its sartorial stock. Known for its gorgeously feminine frocks with a vintage aesthetic, it's a go-to for special occasions, such as what to wear to a christening, or those days when you just want to throw on a nice dress and feel good. With strong attention to detail, the silhouettes are effortless, combining a soft colour palette with timeless prints. Once you've added a Ghost dress to your collection, you'll never look back. Look for the brand's classic bias-cut silk tea dresses and slip skirts as a timeless wardrobe basic.

8. Hobbs

composite of three models wearing clothing from hobbs

(Image credit: Hobbs)

Reasons to buy

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High-quality fabrics
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Attention to detail 
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Strong special occasionwear edit

Reasons to avoid

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No plus sizes

From fancy occasion outfits to smart and stylish workwear, British clothing brand Hobbs knows a thing or two about dressing well. With a very diverse collection, Hobbs is well known for making some of the best trench coats and occasion wear looks. Quality and classic cuts are at the heart of everything the brand does and even the basics feel premium, the kind of pieces you’d imagine Kate Middleton dresses in on her days off from royal duties.

9. Hush

composite of three models wearing clothing from hush

(Image credit: Hush)

Reasons to buy

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Laidback aesthetic 
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Investment pieces 
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Lots of colour

Reasons to avoid

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Limited size range

Hush is all about relaxed dressing. Founded in 2003 by Australian Mandy Watkins, Hush was born out of her desire to solve her own wardrobe dilemmas after moving to the UK. The brand's signature style for easy, everyday dressing pieces that still feel trend-led but not overwhelmingly 'trendy' has been a huge hit with British fashion fans.

10. Joules

composite of three models wearing clothing from joules

(Image credit: Joules)

Reasons to buy

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Great for off-duty styling
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Practical as well as fashionable 
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Good size range

Reasons to avoid

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None

Picture the British countryside and you’ve got the Joules aesthetic nailed. Think Breton tops, practical raincoats and denim basics - such as some of the best denim jackets, and you've got to the heart of the Joules brand. Big on prints and vibrant hues, Joules have heaps of punchy florals and colourful stripes to give your outfits a cheery boost. 

11. Kitri

three models wearing various clothing items from Kitri

(Image credit: Kitri)

Reasons to buy

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Unusual, eye-catching designs
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Limited runs for eco brownie points
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Youthful design aesthetic

Reasons to avoid

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Limited sizing

A British clothing brand with a difference, the London-based label was born out of the frustration of not being able to find well-made, distinctive designs that don't cost a fortune. While Kitri don't follow trends, you will find plenty of brightly-hued pieces that give a nod to the fashion colour trends, whilst its bold designs will be sure to add a touch of luxury to your wardrobe. Another plus point, it's loved by the fashion crowd.

12. L.K. Bennett

composite of three models wearing various clothing items from lk bennett

(Image credit: LK Bennett)

Reasons to buy

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Gorgeous prints and vibrant colours
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Feminine details 
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Ideal for occasionwear

Reasons to avoid

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No plus sizes

Another British clothing brand favored by the Princess of Wales, L.K. Bennett was launched in 1990 with the dream of bringing 'a bit of Bond Street luxury to High Street'. 30 years later, it continues to do just that, letting everyone enjoy a slice of London-inspired fashion. Expect feminine silhouettes in high-quality fabrics that give a nod to vintage prints and patterns but with thoroughly modern silhouettes. LK Bennett covers a huge array of categories including sumptuous knitwear, sharp workwear and even what to wear to Wimbledon

13. Marks and Spencer

composite of three models wearing clothing from M&S

(Image credit: M&S)

Reasons to buy

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Great for basics
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Trend-led designs 
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Good size range

Reasons to avoid

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Lots of other brands on-site make it harder to navigate

Of all the British clothing brands, there are few as iconic as M&S. Brits shop here for everything from food to homeware, and its fashion offering is always reliable. Well known for its basics, meaning you can buy some of the best underwear here, it also offers more seasonal, trend-led basics. With great shoes and some of the best crossbody bags on offer too, it's as strong for accessories as it is for clothing. In recent years M&S has also started offering a selection of pieces from other, largely British, clothing brands which has meant that there is even more product on site. While this does definitely increase the choice, it does mean that unless you filter for Marks and Spencer specifically, you end up seeing a lot of other labels which can be overwhelming. 

14. Me + Em

composite of three images of model wearing clothing from Me+Em

(Image credit: ME+EM)

Reasons to buy

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Could-be-designer looks
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High-quality tailoring 
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Beautiful fabrications

Reasons to avoid

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Small size range

If you’re thinking about creating a capsule wardrobe, Me + Em is a great place to look for investment pieces. Tailored separates and dresses in neutral tones sit alongside a careful selection of prints and bold hues seen in the fashion colour trends 2024 to create a coordinated edit of pieces that can be mixed and matched with ease. While the brand clearly takes note of trending styles, the looks don't feel overly fashion-forward ensuring you can wear them for seasons to come. 

15. Mint Velvet

composite of three models wearing various clothing items from mint velvet

(Image credit: Mint Velvet)

The “relaxed glamour” ethos is at the heart of everything Mint Velvet does. Launched back in 2009, its founders wanted easy, glamorous clothes that its customers would wear from work to the school run to drinks with friends - a multi-tasking wardrobe that felt good too. Expect high-end basics such as the best loungewear, relaxed dresses and buttery-soft leather jackets.

16. Needle & Thread

three models wearing British clothing brand Needle & Thread

(Image credit: Needle & Thread)

Founded by Hannah Coffin in 2013, Needle & Thread is a British clothing brand focused on luxurious feminine pieces that are steeped in romance. Largely governed by an occasionwear aesthetic, Needle & Thread make some of the most beautiful gowns if you're looking for the best wedding guest dresses, or for a bridal gown with a difference. With sensationally pretty floral prints, timeless frothy tulle designs, and rich embellishments, if you're in need of the best cocktail dresses or a standout gown for a black tie event, this is the place to come. More recently Needle & Thread have moved into knitted dress and knitwear, for a more daywear take on its vintage style. Now stocking up to a size 22, the brand's dresses are universally flattering.

17. Never Fully Dressed

composite of three models wearing Never Fully Dressed

(Image credit: Never Fully Dressed)

If you want to inject some colour into your wardrobe, look no further than the London-based brand Never Fully Dressed. Bursting with vibrant hues and playful prints, the brand is an Instagram fave and a hit with some of the best fashion bloggers, celebs, and plus-size models. Many of the prints are designed in-house and the brand makes an effort to cater to everyone. It's one of the best plus-size clothing brands - with a Curve range that goes up to a UK size 26. It also has a kids collection so you can match with your mini-me too. We guarantee NFD will become your new obsession.

18. Nobody's Child

composite of models wearing Nobody's Child

(Image credit: Nobody's Child)

Reasons to buy

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Affordable picks
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On-trend styles
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Eco-conscious

Reasons to avoid

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Only goes up to size 18

Nobody's Child is one of our favourite British clothing brands for both affordable and trend-led pieces. Offering feminine floaty midi dresses and blouses as well as sturdy denim and outerwear that will serve you well for years to come, this is a brand that will cater to most tastes with pieces that have timeless appeal. The brand's most recent range was designed in-house at their London-based studio and is made from over 95% organic, lower impact or recycled materials - so it wins sustainability points too.

19. Omnes

composite of three models wearing clothing from omnes

(Image credit: Omnes)

Reasons to buy

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Sustainable fabrics
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Unique prints
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Great prices

Reasons to avoid

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Limited sizes

Not just one of the newest British clothing brands on this list, Omnes is also a sustainable clothing brand too. From the first sketch to the final product, each part of the process has been carefully considered to minimise the environmental impact. With great price points, Omnes is just one of many brands helping to make ethical fashion trendy and financially accessible for shoppers. And of course, its pieces are so beautiful, that eco-friendly re-wearing is guaranteed. 

20. Phase Eight

composite of three models wearing clothing from phase eight

(Image credit: Phase Eight)

Reasons to buy

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Flattering cuts
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Great for occasion dressing 
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Has plus size edit

Reasons to avoid

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Largely for special occasionwear

Phase Eight has always been a go-to when figuring out what to wear to occasions, but the British clothing brand has constantly expanded its casual separates collection too - meaning this brand works, whatever the event. With a strong focus on fit, it’s packed full of frocks and flattering jumpsuits that give a nod to trends but manage to remain timeless, meaning your occasionwear buys can last more than one event season. 

21. Poetry

composite of three models wearing clothing from poetry

(Image credit: Poetry)

Reasons to buy

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Supersoft cashmere
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Neutral colour palette 
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Styles up to a size 22

Reasons to avoid

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Simplistic not trend-led

Poetry, in the brand’s own words, is all about “understated luxury” - so this is the brand for you if you want to master how to dress for stealth wealth. Its hero pieces aren’t necessarily eye-catching or showy, but you can guarantee they’re well made and will last the test of time - both in terms of quality and design. With the best loungewear, sumptuous knits and pared back summer linens, Poetry pieces will help to form the building blocks of a capsule wardrobe. Ignoring trends in favor of timeless design, they're well worth the investment for those who want a classic and elegant look. 

22. Reiss

composite of three models wearing clothing from reiss

(Image credit: Reiss)

Reasons to buy

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Great for work and play
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Luxe fabrics 
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Investment tailoring

Reasons to avoid

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Small size range and cut

Reiss is well known for its brilliant straight-to-market tailoring. With a slightly smaller cut (but sharp finish) the brand does carry a limited size range, but if you fall within its parameters, this is the brand to invest in for directional blazers, smart shirting, workwear trousers and timeless dresses. Creating designs that will stay in your wardrobe for many years to come, Reiss favors a muted colour palette - think grey, beige and black - adding a dash of pastels in the summer to give a nod to brighter days. Expect high-end fabrics like cashmere, silk and wool. 

23. Rixo

composite of three models wearing clothing from rixo

(Image credit: Rixo)

Reasons to buy

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Stocks up to a size 24
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In-house designed prints 
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Fashion crowd favourite

Reasons to avoid

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Can be expensive, although there is a good mix of price points on site

Launched in 2015 from the London living room of designers and friends Henrietta Rix and Orlagh McCloskey, Rixo has cornered the market for personality-packed prints. From the best midi dresses to slinky skirts, each piece has been carefully cut to suit a range of body types for a flattering, feminine silhouette. The brand has even launched a bridal collection and also has accessory and swimwear edits to meet all your wardrobe needs. 

24. Ted Baker

composite of three models wearing clothing from ted baker

(Image credit: Ted Baker)

Reasons to buy

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Pretty florals
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Spot-on attention to detail 
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Tailored styles

Reasons to avoid

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Limited size range

One of the first names that springs to mind when you think of British clothing brands, Ted Baker is our go-to for something a bit special. Best known for its opulent floral prints, expect colour and patterns galore, alongside high-end detailing. With a strong history in menswear and shirting, you can expect a great fit and nod to a tailored finish even on the more feminine and flirty pieces. Not afraid of clashing prints and hues, Ted Baker reinterprets the fashion trends of the season to suit its distinctive brand handwriting that has made them popular the world over. 

25. Toast

composite of three photos of a model wearing clothing from toast

(Image credit: Toast)

Reasons to buy

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Clothes that are built to last
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Timeless style 
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Luxe fabrics

Reasons to avoid

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Not trend-led

Founded in 1997, Toast’s collections feature fuss-free minimalist closet staples that are beautifully designed. It’s one of the few British clothing brands with its own full pattern room, curating original high-quality pieces that are created to last. Every piece feels like it’s made with love and thought, with modern, easy-to-wear silhouettes and five-star fabrics. While the brand keeps trends in its peripheral vision, its distinctive brand aesthetic shines through every piece, offering feminine styles with a tailored and figure-flattering twist. 

26. Whistles

three models wearing whistles clothing

(Image credit: Whistles)

Reasons to buy

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Fashion-forward designs
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Unique prints 
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Great basics

Reasons to avoid

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Limited sizing

A premium British clothing brand, Whistles is loved by the fashion crowd for its ability to always create standout interpretations of runway trends at more affordable price points. Covering everything from knitwear to outwear and some of the best dresses, Whistles also has a stellar bridal collection for those who want a more fashion-forward feel. 

27. White Stuff

composite of three models wearing clothing from white stuff

(Image credit: White Stuff)

White Stuff was created by two ski enthusiasts back in 1985 and the name of the brand refers to snow. It’s evolved massively since then, from two guys who wanted to fund their stays in the French Alps by selling t-shirts to a giant brand with hundreds of stores across the UK and Germany. Expect quirky prints, unusual colour combos, and easy-to-wear silhouettes all built to last - White Stuff is big on the details. The brand has had a recent makeover and now features more trend-led pieces with the unique White Stuff stamp on them. Sustainability is also key, with 60 percent of all clothing being made using materials that are kinder to people and the planet. 

Best British clothing brands - where to browse

These are the fashion team's 4 favourite British clothing brands.

Which British clothing brands ship internationally?

All of the British clothing brands on this list can be shipped worldwide. Just be sure to check the shipping costs and whether there are taxes to consider before adding to basket. We'd also recommend making a beeline for the bricks-and-mortar stores if you happen to be visiting the UK.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

With contributions from