Aleesha Badkar
Although many of us are still clinging onto the last of the summer months, if you're wanting to countdown to Christmas with one of the best beauty advent calendars of 2025, now is the time to get ahead of the game.
We get it, it feels wrong to be talking all things Christmas in the midst of September. But, if you know a thing or two about beauty advent calendars then you'll understand that it's wise to bag one now to avoid disappointment. It's no surprise that beauty advent calendars are quick to sell out as many of them are stashed full of some of the most popular beauty products on the market, such as the best Charlotte Tilbury products and Sol de Janeiro scents.
Notable mentions include the impressive Selfridges beauty advent calendar 2025, the iconic Liberty beauty advent calendar and the popular Harrods' advent calendars, which are often snapped up in a matter of weeks - or even days. With all that said, we've done the research for you and rounded up the very best options on the market that are worth getting your hands on this year.
2025 beauty advent calendars to snap up now
For those getting ahead of the game by securing your beauty advent calendar with plenty of time to spare, we've curated a list of the buys that you can actually get your hands on now (or at least pre-order right now) - think Harrods, Anthropologie, Fortnum + Mason, plus more...
Price: £250
Number of products: 37 (24 full size and 35 exclusives to Selfridges)
What’s included? This year's Selfridges advent calendar is nothing short of impressive, hosting 37 beauty favourites (24 of which are full-sized) from a number of the biggest beauty brands, such as REFY, Charlotte Tilbury, LANEIGE and Color Wow.
Total value of products included: £1,136
Release date: Available now
Price: £149
Number of products: 24
What’s included? Find a selection of L'Occitane's most cult classic buys, from skincare and hand care to body care and haircare (plus, a few fragrances), nestled behind the doors of this 24-day advent calendar. Digital Beauty Writer, Naomi Jamieson, can't wait for this one, saying: "I always gravitate towards thicker and more indulgently-scented lotions and oils when winter rolls around, so L'Occitane is one of my go-to brands for warding off dry skin - and just adding a fancy touch to my cleansing routine. Plus, this includes my all-time favourite Shea Butter hand cream."
Release date: Available now
Price: £275
Number of products: 30 (20 full size, 26 exclusive to Liberty)
What’s included? Arriving in a carefully-illustrated calendar by Clym Evernden, you'll welcome an array of luxury makeup, skincare and fragrance finds from the likes of Ex Nihilo, Jones Road, Lisa Eldridge, Augustinus Bader and more. Plus, a chance to find one of 15 Golden Tickets (worth £1,000) to spend at Liberty. A favourite of Beauty eCommerce Editor, Aleesha Badkar (who's already had a peek at this year's offering), she adds: "With the luxury picks and chic but playful calendar, this was my favourite last year, so I can't wait to get into those little drawers this festive season."
Total value of products included: £1,245
Release date: Available now
Price: £260
Number of products: 35 (26 full size)
What’s included? Following in the footsteps of last year's highly sought-after advent calendar, Space NK's 2025 offering includes an impressive assortment of some of the biggest beauty buys on the market right now - including formulas from Tatcha, Summer Fridays, Rare Beauty and Augustinus Bader.
Total value of products included: £1,150
Release date: Available now
Price: £225
Number of products: 25 (2 full-sized Pro-Collagen buys)
What’s included? Elemis' highly anticipated 2025 Skincare Advent Calendar has finally hit the market. Much like last year's, this calendar's contents are designed to cleanse, firm and hydrate the skin, featuring best-selling formulas such as the Pro-Collagen Marine Cream, Pro-Collagen Black Cherry Cleansing Balm and Pro-Collagen Eye Revive Mask.
Total value of products included: £690
Release date: Available now
Price: £79
Number of products: 12 (5 full size)
What's included? Enjoy the brand's best-selling botanical formulas, including a full-size bottle of their iconic Cleanse & Polish™ Hot Cloth Cleanser, Superskin™ Moisturiser and Bergamot & Cardamom Body Cream.
Release date: Available now
Price: £112
Number of products: 24
What’s included? Boasting a design inspired by the brand's best-selling body oil, this advent calendar makes home to a number of hair, skin and bodycare buys - from the Huile Prodigieuse to the Prodigieuse Boost Glow Boosting Serum.
Release date: Available now
Price: £250
Number of products: 32 (14 full size)
What's included? Say hello to an assortment of top-shelf beauty buys from an array of high-end brands, including La Mer, Tatcha and Sisley. You can expect to be treated to one of the best mascaras, blush drops and a luxury face cream.
Release date: Available now
Price: £265
Number of products: 26 (23 full size)
What's included? An array of skincare, fragrance, bath, body and wellness treats from big-named beauty brands, such as Sol de Janeiro, Jo Malone London and Shleep.
Total value of products included: £1,149
Release date: Available now for delivery after 22nd September
Price: £185
Number of products: 26 (13 full size)
What's included? Enjoy a luxury assortment of the most covetable, cult beauty buys on the market, from the likes of Liz Earle, REN Skincare, Neom and Manucurist. Plus, if you're lucky enough to find one of five golden tickets inside your calendar, you'll be treated to a Dyson Airwrap i.d.™ multi-styler and dryer (worth £480).
Total value of products included: £779+
Release date: Available now
Price: £99
Number of products: 18 (9 full size, plus a £20 voucher for a blow-dry)
What's included? Expect to open the drawers to a variety of top haircare and body care formulas, including a popular Oribe shampoo and conditioner, Sol de Janeiro's cult classic Cheirosa 76 perfume mist and the Lancaster Sun Beauty Body Milk SPF30.
Release date: Available now
Price: £98
Number of products: 24 (11 full size)
What's included? Housed in beautifully-designed packaging with illustrations by Nepthys Foster, Anthropologie's advent calendar welcomes the likes of UKLASH's eyebrow serum, Grown Alchemist's Regenerating Night Cream and L’Occitane's Shea Nail & Cuticle Oil.
Total value of products included: £365
Release date: Available now
Price: £195
Number of products: 25
What's included? The White Company's iconic advent calendar is back for another year (hurrah!). For 2025, we'll be treated to 25 of the brand's best-selling luxuriously scented buys from the popular Seychelles, Sea Salt, Winter and Clementine & Juniper ranges.
Total value of products included: £300+
Release date: Available now
Price: £430
Number of products: 24
What's included? Perfect for Penhaligon's lovers or newbies, this advent calendar is a must-have for those on the hunt for their signature scent. You'll unbox a different scented delight each day, including some of the brand's best-selling fragrances, such as Halfeti, Luna and Empressa. Plus, you'll also get your hands on a limited edition Christmas candle. Our Digital Beauty Writer, Naomi Jamieson, loves the brand so much that she waxed lyrical about all the best Penhaligon's fragrances to get your hands on - and most of them can be found in this festive offering...
Release date: Available now
Price: £675
Number of products: 12
What’s included? This 12-day limited edition advent calendar makes home to a curated selection of Augustinus Bader's most beloved formulas, each powered by the brand's TFC8® technology. From The Rich Cream and The Essence to The Serum and The Cream Cleansing Gel, this calendar has luxury at its core.
Release date: Available now
Price: £95
Number of products: 26 (12 full size)
What's included? Find an abundance of beauty goodness stored away in Next's 25 Days of Beauty Advent Calendar, including buys from top brands such as Rituals, Emma Hardie, OPI and Pixi. Plus, you'll have the chance to win the STYLPRO Wavelength LED Face Mask, worth £100.
Total value of products included: £385+
Release date: Available now
Price: £150
Number of products: 25 (17 full size)
What’s included? Enjoy a curated edit of skincare, makeup and haircare buys from a plethora of cult classic brands such as Elemis, MAC, Sol de Janeiro, NARS and Estee Lauder.
Total value of products included: £612.50
Release date: Available now
Price: £240
Number of products: 34 (20 full size)
What’s included? Countdown to Christmas with an array of beauty icons, including eight of this year's biggest launches and three Cult Beauty exclusives, from the likes of Saie, Medik8 and Patrick Ta. While you can expect to be treated to multiple products on some days throughout the month, three lucky winners will also find a golden ticket worth £1,000 to spend at Cult Beauty.
Total value of products included: £1,100+
Release date: Available now
Price: £175
Number of products: 25 full size products
What’s included? Marking the highest worth value the calendar has ever seen before, No7's Ultimate Beauty Calendar has 25 full size favourites stashed behind its door, including Future Renew & exclusive Pro Artist makeup buys.
Total value of products included: £530.75
Release date: Available now
Price: £46
Number of products: 24
What's included? Nestled away in a gorgeous keepsake tin, you can expect to open 24 days of beauty gems every day of December, including Ted Baker's bath, body and skincare heroes. Not to mention, you can enjoy three of the brand's best-loved fragrance collections – Jasmine & Lime Blossom, Peony & Camelia and Rose & Orchid.
Release date: Available now
Price: £155
Number of products: 24
What's included? A lineup of Clarins classic buys, including nourishing skincare, body care, and must-have makeup staples - plus, fan favourites such as the Beauty Flash Balm and Lip Comfort Oil.
Total value of products included: £282
Release date: Available now
Price: £70
Number of products: 24 (20 full size)
What’s included? From nourishing moisturisers to soothing masks, unbox 24 skincare staples (20 of which are full size) that promise to deliver your complexion with a radiant glow. You'll be saying hello to popular buys from the likes of PIXI, BYOMA, the Inkey List, Garnier and an array of K beauty brands.
Total value of products included: £289
Release date: Available now
Price: £120
Number of products: 24 (10 full sized)
What’s included? A lineup of The Body Shop's best-sellers, holiday must-haves and limited-edition formulas, such as the Camomile Cleansing Butter, Passionfruit Shower Gel and the Shea Shampoo, Conditioner and Body Butter.
Total value of products included: £238
Release date: Available now
Price: £60
Number of products: 25 (10 full size)
What’s included? Boots' best-selling advent calendar of 2024 is back with 10 full size No7 beauty products, including the brand's best-selling serum, popular buys from the Future Renew Skincare range, plus many makeup must-haves.
Total value of products included: £236
Release date: Available now
Price: £300
Number of products: 24
What's included? This year's calendar is filled with a mixture of full-sized and mini bath, body, skincare and home fragrance favourites, including the B Silent Pillow mist to an award-winning Stem Cell Serum.
Total value of products included: £600+
Release date: Available now
Price: £230
Number of products: 24
What's included? This advent calendar is a scent discovery journey, treating you to 24 days of indulgent bath and body formulas, including Molton Brown classics, travel-sized buys and limited-edition seasonal surprises. Think a oudh accord & gold body lotion, rosemary shampoo and conditioner and clementine & Vetiver shower gel.
Total value of products included: £332
Release date: Available now
Price: £375
Number of products: 24 - plus, a Jo Loves Voucher for a 100ml fragrance of your choice
What's included? A display of the brand's most well-loved fragrances, such as Black Cashmeran & Tonka and White Rose & Lemon Leaves, plus indulgent scented body care buys, candles and a limited-edition collaboration with Nails.Inc. You'll also enjoy a Jo Loves Voucher that allows you to pick a 100ml fragrance bottle of your choice, up to the value of £120.
Total value of products included: £870
Release date: Available now
Price: £640
Number of products: 25
What's included? Inside this vibrantly illustrated calendar, you'll find some of Sisley's favourite skincare, haircare and makeup and perfume picks - including the Masque Crème A La Rose Noire, Mascara Phyto-Noir and a travel-friendly bottle of Eau du Soir.
Release date: Available now
Price: £250
Number of products: 37 (20 full size)
What's included? A peek inside this year's Harvey Nichols Beauty Advent Calendar reveals skincare, makeup, and fragrance favourites from iconic brands including Le Labo, Charlotte Tilbury, NARS, La Prairie, La Mer and Trinny London. Plus, one in every 50 calendars will find a £50 Harvey Nichols Gift Card.
Total value of products included: £1,000+
Release date: Available now
Price: £90 for non-members, £75 for members
Number of products: 27 (19 full size)
What's included? Behind 25 doors, you'll find an array of skincare, makeup and haircare treats from both iconic and up-and-coming beauty brands, including the likes of Emma Hardie, Medik8, Natasha Denona.
Total value of products included: £624
Release date: Available now
Price: £95
Number of products: 12
What's included? A pampering collection of Clarins' most iconic formulas, including a mixture of full-size and travel-friendly minis.
Total value of products included: £167
Release date: Available now
Price: £50
Number of products: 25
What's included? Marking Holland & Barrett's highest-value advent calendar yet, this year's offering arrives equipped with 25 self-care products from cult classic brands such as Weleda, Q+A and Cetaphil.
Total value of products included: £230+
Release date: Available now
Price: £110
Number of products: 24
What's included? Jurlique's sell-out advent calendar is back with 24 skincare staples and body care buys, including best-selling formulas from the Jurlique farm.
Total value of products included: £320
Release date: Available now
Price: £150 non-members price, £120 member price
Number of products: 25
What’s included? A selection of highly sought-after perfumes and aftershaves for both him and her, including scents from the likes of Givenchy, Rabanne and Viktor & Rolf.
Total value of products included: £400+
Release date: Available now
Price: £50
Number of products: 24 (10 full size)
What’s included? Calling all makeup lovers, Revolution Beauty's 2025 Advent Calendar offers a plethora of best-sellers, new launches and exclusive buys - from glow-boosting highlighters to comfortable-to-wear lipsticks.
Release date: Available now
Price: £48
Number of products: 24
What’s included? Get fully equipped for a pamper night with a lineup of Soap & Glory's popular skincare and bodycare formulas, including sheet masks and candles to a selection of their sought-after fruity fragrances.
Release date: Available now
Price: £225
Number of products: 41 (24 full size and exclusives to Sephora)
What’s included? Having sold out three years in a row, Sephora's 2025 beauty advent calendar is back yet again. This year, the calendar houses a whopping 41 beauty products, 24 of which are full size. Plus, you also have the chance to stumble across a hidden golden ticket, which will win you prizes such as Caudalie spa treatments.
Total value of products included: £1,025
Release date: Pre-order available now
Price: £399
Number of products: 25
What’s included? Stashed full of new releases, exclusive formats and seasonal scents, Diptyque's luxurious advent calendar allows you to explore a curated edit of the fragrance house's scented lineup - all while houses in a beautifully whimsical Parisian bookshop.
Release date: Pre-order available now
Price: £105
Number of products: 28 (17 full size)
What’s included? For LookFantastic's 10th anniversary of their iconic Beauty Advent Calendar, the retailer is offering a selection of premium beauty buys from the likes of Sol De Janeiro, Medik8, Color Wow and The White Company.
Total value of products included: £655+
Release date: Pre-order available now
2025 beauty advent calendars with open waitlists
Despite it only being August, there are a plethora of beauty advent calendars that already have their waitlists open. From Liberty and Selfridges to Sephora and Elemis, these brands are giving you the opportunity to register your interest in their calendars, so that you can be kept in the know as to when they'll be available to add to your basket.
Price: £360
Number of products: 25
What’s included? Countdown to Christmas with a stellar selection of Jo Malone's iconic scents, including Wood Sage & Sea Salt, English Pear & Freesia and Lime Basil & Mandarin. From candles and body crèmes to intense colognes and body mists, you'll get to enjoy an assortment of the brand's offering. One that Beauty Channel Editor, Fiona McKim, cannot wait to get her hands on this season, she says: "I love how this houses its 25 gorgeous products in a playful dartboard-style design. The mix of luxury and a cheeky sense of fun is what Christmas is all about, in my opinion - and this brand always does it best."
Release date: Join the waitlist now. VIP Presale on 12th September 2025 and general launch on 19th September 2025.
Price: £250
Number of products: 33 (12 full size)
What’s included? From skincare and makeup to fragrance, and haircare treasures, this year's Fenwick Beauty Advent Calendar delivers a touch of luxury throughout each day of December. Expect to unbox treats from Trinny London, Hourglass, Charlotte Tilbury and Neal's Yard.
Total value of products included: £1,000+
Release date: Join the waitlist now
Price: £250
Number of products: 24
What's included? Bundled into a handwoven wicker hamper, Cowshed's Deluxe Advent Calendar showcases a curated edit of the brand's natural skincare, hand care, and bath and body favourites. "Cowshed has to be one of my favourite fragrance and bodycare brands around. At any one point, I will always have at least one of the shower gels on the go and don't get me started on their delicious candles," says Beauty eCommerce Editor, Aleesha Badkar. "I cannot wait to get my hands on this beautiful hamper this year!"
Total value of products included: £487
Release date: Waitlist now open
Price: £195
Number of products: 10 full size products
What’s included? Marking the brand's first ever advent calendar, Beautifect's Beauty Escape Advent Calendar for 2025 makes home to 10 full-sized products including a brush collection, nude eyeshadow palette and glow magnification mirror.
Total value of products included: £330+
Release date: Join the waitlist now
Price: £215
Number of products: 12 (7 full size and four Harrods exclusive blends)
What’s included? Harrods' most iconic advent calendar is back in the spotlight this year thanks to boasting 12 scents from some of the most luxurious fragrance houses, including Jo Malone London, Parfums de Marly and Creed.
Release date: Sold out online, limited stock is still available in-store and in H beauty.
Beauty advent calendars confirmed for 2025
Alongside fresh launches, pre-orders and waitlists, there a number of brands that have teased their 2025 beauty advent calendars, yet remain tight-lipped on the likes of their highly-anticipated contents, launch dates and price tags. We'll be sure to update you as soon as we know, however in the meantime, the following brands are worth keeping an eye on...
Price: TBC
Number of products: 25 (8 full size)
What's included? While we're still kept in the dark as to all of the contents of M&S' popular beauty advent calendar for 2025, the brand have teased just a few names that are set to make an appearance - such as Clinique, Estée Lauder and Nuxe.
Total value of products included: £330
Release date: Online and in-store 9th October 2025
Price: £393
Number of products: TBC
What's included? Say hello to BVLGARI's lineup of best-selling fragrances from their popular Allegra collection with their luxurious 2025 advent calendar.
Release date: TBC
Price: £235
Number of products: 36 (23 full size products)
What’s included? After selling out in just six weeks last year, John Lewis' popular Beauty Advent Calendar is back yet again. This year boasts a stellar lineup of the most sought-after beauty products on the market, from the likes of Bobbi Brown, Trinny London, Charlotte Tilbury and Clinique. Aside from its contents, some lucky customers will also receive extra surprises such as John Lewis gift cards, a Dr Hauschka 120-minute facial and overnight stay for two at London’s five star Como Metropolitan Hotel, and Neal’s Yard facial experience and skincare products.
Total value of products included: £1000+
Release date: My John Lewis Members get exclusive access on 30th September 2025, with general release on 3rd October 2025
Price: £160
Number of products: 24
What's included? Prioritise self-care in this year's run-up to Christmas with a curated spa-like selection of GAIA Skincare products - including full sized items such as nourishing facial serums, a number of 100ml buys and the brand's award-winning skincare products. Not to mention, you also have a chance of finding the golden ticket for a spa break at the 5-star Boringdon Hall.
Total value of products included: £300
Release date: 15th September 2025
Price: £245
Number of products: 12 (all full size)
What's included? Enjoy a spa-like experience at home with 12 full-sized organic skincare and body care formulas that are each powered by Scottish antioxidant-rich seaweed - from an antioxidant marine cream to nourishing face oil.
Total value of products included: £493
Release date: October 2025
Price: £130
Number of products: 25
What's included? The all-new Fragrance Advent Calendar is making its debut in 2025 to celebrate 10 years of LOOKFANTASTIC's iconic Beauty Advent Calendar. Taking you on a sensorial experience, you'll be treated to a plethora of iconic fragrances, such as YSL Black Opium, Carolina Herrera Good Girl Eau de Parfum and Givenchy L'Interdit.
Total value of products included: £485
Release date: Pre-order sold out in 48 hours, more stock potentially coming soon
2024 beauty advent calendars we're hoping make a comeback this year
Although we're yet to get the insider intelligence on the following beauty advent calendars that made an appearance last year, we're remaining hopeful that they'll make a comeback with a fresh Christmas countdown offering for 2025. That said, you can explore everything the brands had to offer last holiday season, from the likes of MAC, Jo loves and Next.
Price: £180
Number of products: 24 (17 full size)
What's included? Countdown to Christmas with the iconic MAC Advent Calendar, which treats you to 24 indulgent best-selling makeup products, some of which arrive in all-new shades. A sneak peek into the calendar reveals the Fix+ Spray, three Lustreglass Sheer-Shine Lipsticks and a Veluxe Pearl Small Eyeshadow.
Total value of products included: £439
Release date: Available now
Price: £250
Number of products: 24
What's included? A 24 product lineup of the brand's best-selling makeup products, from face palettes and eyeshadows to lippies and exclusive brushes, plus full-sized buys such as Prep-Set-Glow Spray and Triple Threat Mascara. To top it all off, you'll also be treated to a gorgeous powder pink quilted tote.
Total value of products included: £608
Release date: Available now
Price: £160
Number of products: 12 (3 full size)
What's included? 12 days of luxe glow-getter products, including Smokey Eye Mascara, Extra Plump Lip Serum, Long-Wear Cream Shadow Stick and more iconic treats.
Total value of products included: £223
Release date: Available now
Price: £390
Number of products: 25 (a full sized 50ml fragrance)
What's included? Countdown 25 days with a stellar lineup of luxe and niche fragrances, housed in a limited-edition box that has been decorated with botanical engravings.
Release date: Available now
Price: £55
Number of products: 13
What's included? Calling all manicure lovers, Mylee's 2024 Advent Calendar boasts a stellar lineup of festive nail care must-haves - from best-selling gel polishes and an iridescent top coat to a nail art marker and a handy cuticle oil pen.
Release date: Available now
Price: £95
Number of products: 12 (6 full size)
What’s included? A curated lineup of best-sellers that are designed to exfoliate, hydrate, firm and plump, featuring six full size products, including a firming serum and revival face mask, plus six deluxe minis.
Total value of products included: £394
Release date: Available now
Beauty Advent Calendar FAQs
What is the most popular beauty advent calendar?
While all of the calendars featured in our round-up are popular choices amongst shoppers, there are some incredibly sought-after examples such as the cult classic makeup brands Charlotte Tilbury, No7 and Jo Malone. Plus department stores multi-brand offerings from Space NK, Liberty London, Selfridges and Sephora.
Which beauty advent calendars are set to sell out in 2025?
Every beauty advent calendar has the chance of selling out, but a few notable standouts that are almost guaranteed to sell out completely include Space NK, No7, Cult Beauty, and Liberty London. It's worth remembering that beauty advent calendars are limited edition, meaning once they're gone, they're gone!
Which beauty advent calendar is worth the most?
Considering all of the beauty advent calendars that have been released so far this year, the Liberty Advent Calendar sports the highest value of the contents inside. Setting you back £275, this calendar's contents boasts a hefty value worth of £1,245, thanks its luxury contents from the likes of Augustinus Bader, Ex Nihilo, Jones Road and Lisa Eldridge.
Which is the most expensive beauty advent calendar this year?
Many 2025 calendars are still yet to hit the market, so it's not possible to know which is the most expensive just yet. However, it's worth noting that fragrance brands and designer labels' calendars do tend to come with heftier price tags due to the high valued contents, making them some of the most luxurious advent calendars on the market – for example, Jo Malone's will set you back £360, while BVLGARI's is priced at £393.
Are beauty advent calendars worth the money?
Ultimately, the answer to this question is completely subjective, depending on which advent calendar you're looking to purchase. However, we'd say beauty advent calendars are certainly worth the investment. Whilst some can require quite the splurge, the contents inside always boast a higher value than the calendar's retail price, meaning you're getting more bang for your buck. It also offers you the opportunity to try a lineup of new products from some of the biggest (and most popular) beauty brands on the market - perfect if you're on the hunt for new products to adopt into your routine. Oh, and did we forget to mention, they simply add to the excitement of the Christmas festivities!
