Best mascara: our favorite formulas for the fluffiest, sexiest lashes yet

Finding the best mascara isn’t as simple as just picking the one with the prettiest packaging and hoping for the best. Of course there are those that work for most people, but with factors like short lashes and eye sensitivity to consider, as well as the different looks or concerns you might wish to address, it’s worth doing some research and considering your options. 

We all know that the best mascaras should be able to make it through any unexpected inconvenience that hits you throughout the day—from sweaty midday errands, an unpredicted city storm, that sudden onset of the waterworks during an all-too-emotional TV commercial... the list goes on. And (not that we advocate wearing makeup while you’re exercising, but hey, you do you) bonus, if it can make it through a workout, then it's a definite must-have.

So, to be sure that our favorites really did go the distance, during testing we wore each for about 12-14 hours a day to see how they stood up against each other. We also gave them a little smudge here and there to determine the real flake-free claims from the bogus ones and we might have even made it to the gym once or twice. (Ed's note: Twice is a strong word.)

Much like the best foundation, the best mascaras should do a little bit of everything —and do it well. We think Too Faced Better Than Sex makes a great all-rounder, thanks to its multi-functional brush that delivers a naturally defined, lengthened flutter with the potential for dramatic layering when volume is desired. We also love the luxe look and feel of Chanel Le Volume Stretch, which comes with a fancy flexible 3D-printed brush. And for those all about bang for their buck, Maybelline Lash Sensational does an amazing job at competing with the big guns, without breaking the bank.

How to choose the best mascara

The first thing to take into consideration when trying to choose the best mascara is your lash type, as different formulas work better with certain types of lashes.

"If you have fine lashes, you want a volumizing, buildable formula that will give a fuller look that you can customize," says Bobbi Brown Senior PRO Artist Warren Dowdall. "If you have fuller, thicker lashes, go for a good all-rounder mascara, as going for heavier, false-lash formulas can weigh down the lashes and make them droop. When lashes are shorter, using two mascara types can be beneficial sometimes. Apply a lengthening mascara first, then build up the volume and thickness with a coat or two of a more volumizing formula."

It can also be beneficial to layer up your favorite formulas. If you find something that gives you the length you’ve spent years looking for, but that doesn’t pack on the volume (or vice versa), swipe on a coat of the best lengthening mascara you can find before loading them up with the more dramatic pick. Bonus points if the top layer is waterproof!

The best mascara formulas, as reviewed by our experts

When a product comes with endorsements like this attention-grabbing name—as well as its one-time position as the top-selling mascara in the world—you know Too Faced Better Than Sex Mascara indeed boasts something special (and worth a test drive!). And if the striking tube doesn’t convince you of the robust formula inside, perhaps the plump, curvy brush will give you an idea of just how remarkable this long-lasting, compliment-inducing formulation is.

Its multi-functioning but uncomplicated brush lets you create a lengthened, separated, and bedroom-worthy flutter with just one swipe, while each additional coat packs on a mega dose of volume, so you can create diverse looks with just one product. The long-lasting and non-budging formula also cares for lashes with its infusion of acacia senegal gum extract, leaving lashes soft and nourished after use. It definitely lives up to the name, no matter how thrilling your dalliances.

See our full Too Faced Better Than Sex mascara review

If there’s any premium brand sure to deliver the goods, it’s Chanel—and the Chanel Le Volume Stretch offering definitely doesn’t disappoint. With a super-luxe look and feel, thanks to the chic black matte tube with a silky thread-like woven texture, this mascara's packaging tells you that you’re using something special from the moment you pick it up.

A unique hollow convex 3D-printed brush catches all lashes—even the tricky corner areas—and has a flexibility that allows for seamless application without any mess.

What’s more, this best mascara contender does what it says when it comes to the formula: with jojoba extracts to nourish, it stretches lashes to the max. The sky-high hold doesn’t last all day, though, so a quick midday touch-up definitely helps extend the results a little bit longer.

Maybelline Lash Sensational is a budget mascara that has made its name as one of Amazon’s bestselling beauty products, so it's no wonder that it's among our roundup of the best drugstore mascaras.

With a lash-multiplying effect that hinges on its signature Layer-Reveal brush, this drugstore buy will give you lashes worthy of most high-end picks. It gives you a feathery, lengthened, and defined fanned-out look with a delicate curl, which could almost pass for a natural flutter from the very first swipe. And with each further coat adding a micro-dose of volume, that pretty look is cemented. 

This best mascara pick doesn’t have the most luxurious packaging (hence the low price) and you don’t get the biggest hit of drama but, if the latter is what you're aiming to achieve, you could always pair it with a volumizing lash primer—you’ll definitely have a winner on your hands then.

See our full Maybelline Lash Sensational review

We were expecting a lot from Bobbi Brown No Smudge Mascara, a high-end contender that claims to be a “raincoat for lashes”—and wow, did it deliver!

Not only did it define and lengthen lashes but—thanks to the impenetrable waterproof barrier—it was also one of the best mascara picks when it came to holding a curl in place. We saw no smudging or flaking even after a long day of wear—in fact, it was almost too resilient when it came to bedtime. It wasn’t the most volumizing, but would make a great top coat to layer over one of our more dramatic picks. Just make sure you know how to remove waterproof mascara properly, and you're golden.

This best mascara budget buy has famously been compared to our favorite Too Faced Better Than Sex mascara, and we can see why. L’Oréal Paris Lash Paradise not only looks the part but it also plays the part: easy application, staggering volume, and a fanned-out finish.

This purse-friendly option will give you it all—length, definition, volume, and sometimes a little bit of curl thrown in for good measure. It lifts lashes and holds curl relatively well, while giving you the kind of consistent definition you would expect to achieve with a comb wand, without having to actually endure using one.

We also love the thick, fanned-out look that you get without any clumping, no matter how many layers you slap on. It's definitely one of the best mascaras for sensitive eyes we've come across, as it imparts volume, definition, and feathering all in one gentler, sensitive formula.

See our full L’Oréal Paris Lash Paradise review

Not only does Benefit They’re Real! mascara boast eye-catching packaging that stands out in our makeup bags, but it also has an almost excessively long-wearing formula that leaves lashes soft and springy without drying them out (and honestly, takes some serious elbow grease to remove).

If it’s length, definition, and flutter you’re after, then They’re Real! is a winner. It’s impactful, drawing attention to even the shortest and stubbiest of lashes—guaranteed to get friends asking you where you get your lashes done.

It’s not the most volumizing, even after applying a few layers, so probably not the one to choose if you’re looking for drama. It also doesn’t quite lift inner lashes as much as we would have liked—even after using an eyelash curler, they do droop slightly after applying the product, so you could find yourself having to reach for it again to re-curl after application. If you do this, be sure to wait until lashes have properly dried first to avoid any clumping, sticking, or breakage; after all, this long-lasting bestseller does have quite the staying power.

See our full Benefit They’re Real! review

Boasting a formula that contains super-light, aero-particles for mega volume with zero heaviness, Benefit BADgal Bang! is everything we love about cult favorite They’re Real! but with the volume turned way up.

Unlike many other mascaras that see lashes droop under the weight of a heavy formula, BADgal BANG!’s aero-particles give lashes truly gravity-defying powers with a lift to write home about.

This stretches every millimeter out of your natural lashes with a gravity-defying formula. Lashes are even, defined, and fanned out, with a fluttery look worthy of a Disney princess, with the length definitely giving the famous They’re Real! a run for its money. One thing, though, is that it doesn’t give the voluminous effect we were expecting, even after a few coats. So while it's great at lengthening, if it's volume you’re looking for, we would suggest applying this as a first layer underneath something a bit thicker, or just saving it for days when you want a sultry, bedroom-eye effect.

See our full Benefit BADgal Bang! review

Charlotte Tilbury's Pillow Talk range has become a cult favorite, so we were expecting big things from Charlotte Tilbury Pillow Talk Push Up Lashes!. We have to say, we weren't disappointed—it ended up being one of our favorite inclusions in the best mascara edit.

It delivered length, definition, curl, and a big dose of clump-free volume in just a couple of coats, thanks to its stretch formula that uses natural waxes to create layers of lightweight volume. We also love how it nourishes lashes with strengthening keratin during wear, and how the intense black color leaves you with something of an eyeliner-like effect.

The brush was slightly tricky to use, however. After a couple of uses (and digging out the instructions), you'll get the hang of it. With its “push-up” claims, we did expect this mascara to give a little more lift, but a midday eyelash curler touch-up managed to fix this. Wear it with your best eyeliner for an extra impactful look.

We almost can’t think of anything negative to say about Dior's Diorshow Iconic Overcurl. A pleasure to apply, it comes with a lovely soft brush that doesn’t scratch or hold awkwardly at all, and the pliable formula graces the wand with just the right amount to coat lashes without creating a big, goopy mess.

It lifted and lengthened lashes, holding the curl in place seamlessly, while depositing an enviable dose of volume on each lash. And, for extra drama, it layered smoothly without any clumps, leaving us with more than one excuse to take one too many selfies. Curl is just the icing on the cake with this all-around superstar.

For those of us with short lashes, it can feel like a bit of a challenge to find a quality mascara that gets right into the root of your lashes to give you the length you need, along with some drama. Enter: Kevyn Aucoin The Volume Mascara. This volumizing marvel comes with the tiniest brush that will give those with shorter lashes more control over their styling, while bestowing length and drama onto your peepers.

The glossy formula glides onto lashes right from the roots, without leaving any mess; just a couple of swipes will give all of your lashes a feathery, fanned-out look. We did notice a little bit of clumping between layers so we wouldn’t do apply many coats, but the formula is long-lasting and you won’t notice any smudging or flaking at the end of the day. But beware: don’t opt for any fancy cleansers when trying to remove this one, as it does scrape off in clumps when you try to dissolve it (not ideal for those crisp white pillowcases). All you need is a little bit of warm water—it should wash away painlessly. 

Anything released by Glossier is somehow immediately swept up and devoured by beauty fans—and it was no different with this Glossier Lash Slick. A product that keeps the makeup experts going back again and again, this sculpting mascara comes with a tapered wand that reaches even the most stubborn of roots on the lash line without leaving any mess behind.

In just one swipe, it gives a false-lash look; its stretched lash length, subtle curl, and gravity-defying lift actually does last all day. Rather than being waterproof, the formula is water-resistant, meaning that it can be easily washed off with a good cleanser, but still manages to make it through a full day without any flaking or smudging. It’s also infused with vegan biotin which helps strengthen lashes, making it like a serum and mascara in one.

It’s not one for anyone who wants volume but, whatever your lash type, this will give a gorgeous, natural-looking flutter.

woman&home thanks Warren Dowdall of Bobbi Brown for his time and expertise.