Holds its own against the high-end clique
Gentle formula suitable for sensitive eyes
Soft brush that doesn’t cause irritation
Lifts lashes and holds curl
Pretty, fanned-out look
Some under-eye smudging and flaking after a few hours
Tip of brush is awkwardly bulky
By Aleesha Badkar published
Are you tempted to try L’Oréal Paris Lash Paradise, or is something holding you back? Many of us can probably admit to being low-key mascara snobs, dabbling with only the best mascaras on the shelves, which, in our eyes, tend to usually be the most expensive ones, too. But now and then something comes along to bring us all back down to earth and remind us that we don’t have to dip into our savings just to refresh our makeup bags – and in this case, it’s L’Oréal Paris Lash Paradise.
This sub £10 mascara has famously been compared to the notorious Too Faced Better Than Sex mascara, which, at one point, was the bestselling mascara in the world for its voluminous impact but fluttery effect – and we can see the resemblance. Lash Paradise not only looks the part, but it plays the part, too – easy application, staggering volume and a fanned-out finish.
And while it doesn’t quite come into the major beauty bargain category, it’ll set you back less than your monthly brow wax.
L’Oréal Paris Lash Paradise: Our summary
With a shameful blush we can admit that the Lash Paradise has taught us that a weightier price tag doesn't necessarily mean a superior product. The well-thought-out formula is everything you might want from a mascara, with the added bonus of looking after your lashes at the same time as giving you a look worthy of a L’Oréal advert.
While there were a couple of tiny flaws, namely light flaking and the awkward brush tip, these are by no means dealbreakers – plus, we can safely say we’ve put up with worse from more luxury offerings. Will we be abandoning all of our high-end favourites? Perhaps not. But we’ll definitely be paying more attention to any high-street drops from now on...
It’s not the most grown-up tube we’ve come across and it by no means has a high-end look to it, but we’re kind of swayed by the pretty simplicity of it. Plus, if you’re a fan of rose gold, then you’ll love the cute blush colouring.
Formula and ingredients
Waterproof version available: Yes
Suitable for sensitive eyes: Yes
Formulated with nourishing castor oil, this mascara works behind the scenes to strengthen and hydrate your lashes, while giving you a long-lasting impactful look. The oil infusion also gives the formula a silky-smooth consistency, meaning that it glides on to lashes effortlessly – no sticking and catching in sight.
It’s not the toughest formula we’ve tried, as we did spot a tiny bit of flaking by the end of the day, and a little bit of smudging on the undereye, but it was by no means a full-on panda look. It also dissolved with makeup remover quite nicely without the need for any harsh rubbing, so goes a long way in putting off the dreaded search for best eye creams for a little while longer. You can also really appreciate the castor oil’s hard work after removing the mascara, as lashes felt soft and silky, which was a nice pre-bedtime surprise.
Ease of application
Not only did the delicately contoured brush catch almost every lash in just one swipe, but the soft bristles worked right from the lash line without scratching. Bristles also collected just the right amount of formula, making it easy to layer on to lashes for dramatic impact without ending up with clumps that had to be combed out.
One niggle we did have was that the tip of the brush is quite hefty, so did collect quite a bit of formula and made it slightly difficult to get to the inner lashes without making a mess. So, we’d make a note to remember to wipe off the excess product before trying to tackle your inner lashes – and you definitely want a cotton bud or two on hand when applying.
What's it like to wear?
When it comes to mascara results, most of us will be happy as long as we’re given length, definition and volume – and sometimes a little bit of curl thrown in for good measure. This budget buy will give you it all. It lifts lashes and, if you use an eyelash curler beforehand, it holds the shape relatively well.
We didn’t notice as much length as with some other mascaras we’ve tested, but you could always layer it with something really lengthening, such as the Benefit BADgal BANG! mascara.
What we did love was the fanned-out and volumised look that came without any clumping, no matter how many layers we slapped on. The Lash Paradise also gave the kind of even definition you would expect to achieve with a comb wand, without having to actually endure using one of the contentious things.
Aleesha is digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what to spend your money on. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including, Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
She's in the know about the latest fashions, clever gadgets and reliable lifestyle buys—and being a product specialist on a brand for bold women means that Aleesha also knows a thing or two about the must-buy sex toys. When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, trying out new recipes, exploring different wines and (in non-COVID times) has been known to be a bit of a jetsetter after spending a year living in Madrid.
Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.
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