How we test and vet products for our audience

How we choose what products to recommend to help our readers make the best decision about what is right for them

A picture of eight different products that have been reviewed
(Image credit: Future)

At woman&home our ethos is simple: we would never recommend a product to our audience that we wouldn't personally buy, use or give as a gift to a loved one ourselves. 

Our buyer's guides are full of fantastic recommendations from our experienced editors and team of expert contributors, who have either used the products themselves for years, or who have thoroughly tested and vetted new products and launches to ensure they meet the high standards that both we and our audience expect.

This means that you can be assured that if we're sharing our top picks for the best induction pans to buy for your kitchen, the best toner for your skincare routine or the best bras and best sports bras for your collection, we've cooked, cleaned, tried on, taken off, run, jumped, slept and sweated in it (and more) before we decide whether to recommend the product in one of our guides. 

How we research and test products

We cover an eclectic and exciting range of products on woman&home, from the best water bottles and best mattresses, to All Saints leather jackets. To test, analyse, review and recommend products across our core categories of beauty, fashion, health and wellbeing, homes and books, our experienced editors engage additional experts in each specific field to examine, interrogate and contribute additional insight on the products we recommend. Whether that's the best whitening toothpastes as recommended by dentists or talking to a certified indoor environmentalist as designated by the Indoor Air Quality Association and the American Air Quality Council about the best air purifiers

A tray of chanel perfumes owned by woman & home's beauty editor

When our beauty editor says that she has worn Chanel perfume for many years, she really means it.

(Image credit: Future)

All of the products we test are used in a real-world environment and are never tested in a lab. This means that we use the products in the same way you will, either in our homes or in the outside world, which enables us to give feedback and provide a review that will be truly helpful and hopefully help inform your decision about what the best buys are for you.

In each of our buyer's guides you will find a 'How we tested' section, that specifically details how the products in that guide were tested and what methodology was used to choose the 'best' for our guide.  This is because the way we test the best protein shakes is always going to be different from the way we test and choose the best sewing machines.

our fashion contributor Jess here, looking fabulous in a series of all saints jackets.

When we've tried something on for size, we'll always try and show you - like our fashion contributor Jess here, looking fabulous in a series of leather jackets.

(Image credit: Jess Beech)

Ethics and integrity

Although the way we test products for different sections of our site may differ, our approach to content creation, and our ethics and integrity, always remains the same.

We take great pride in the quality of our content on We are impartial, thorough and accurate. We take care to speak to credible experts and examine the latest research findings.

Woman&home is supported by its audience. This means that when you purchase a product through links on our site, we may earn an affiliate commission. It won't cost you more, but acts as compensation from the retailer sites for links and purchases directed to them from our site. We only feature products we personally recommend and affiliate commission does not influence our final product selection in buyer's guides or reviews. We never take money for reviews or inclusion in our buyer's guides.

We also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.

All of the opinions expressed about products, and recommendations of products in buyer's guides and reviews, are our own. Any products our writers include in editorial content, as opposed to advertorials or paid-for editorial content, are chosen independently by our editorial team with no input from brands, our commercial partners or affiliate partnerships.

If you find an article that you think needs to be improved then please reach out to our team. You can find their details on our Contact Us page.