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We get compliments on our natural-looking lashes when we wear these 6 subtly defining and lifting mascaras

These tried and tested formulas are the key to unlocking a 'your lashes but better' effect

Three of the best natural-looking mascaras (L-R) from Perricone MD, Glossier and 19/99, on a marbled background with two black mascara swatches
(Image credit: Future/Brands)

The best natural-looking mascaras will deliver subtly enhanced results for a 'your-lashes-but-better' effect – without a single clump in sight.

Many people might turn to the best mascaras to achieve the ultimate gravity-defying volume or exaggerated length, but it's not every day that you want to dial up the drama. You can also use these formulas to give the appearance of naturally long, full lashes, without overpowering the rest of your makeup. According to makeup artist James Butterfield, there are many ways you can achieve this: "Removing excess mascara from the wand prior to application will achieve a fresher look," he explains, adding that those with lighter lashes may prefer the best brown mascara over black.

However, there are specific buys that have been designed to unlock that effect from the get-go. So, without further ado, these are the six mascaras that we've rigorously tested that do exactly that – with impressive before-and-after pictures to prove it.

Max Factor Divine Lashes Volume Mascara
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Perricone MD No Makeup Mascara
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Save 25% (£7.50)
Perricone MD No Makeup Mascara: was £30 now £22.50 at LOOKFANTASTIC

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e.l.f. Lash 'n Roll Mascara
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Save 19% (£1.36)
e.l.f. Lash 'n Roll Mascara: was £7 now £5.64 at Amazon

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The 6 best natural-looking mascaras, tested and loved our beauty team

While there's always an occasion for the best volumising mascaras, day-to-day, you might prefer to keep things simple and understated, which is where these subtle but effective mascaras excel...

How we tested the best natural-looking mascaras

On the left is a picture of the 19/99 Lash Tint and Perricone MD No Makeup Mascara, on a pink bedding background. And on the right is a lineup of Beauty Editor Rhiannon's favourite natural-looking mascaras, including options by Estee Lauder, Glossier, Max Factor, Clinique, Jones Road and e.l.f., - on a marble backdrop

Some of the natural looking mascaras that were tested for this guide

(Image credit: Future/ Naomi Jamieson/ Rhiannon Derbyshire)

To write a guide on the very best buys, our team members all individually tested each of the natural-looking mascaras featured here (as well as some other options that didn’t make the cut). We tested each one over a few days to ensure they had a rigorous but fair trial, as well as giving the best possible natural lash look. A few of the formulas on this list are also long-lasting favourites in our makeup bags, that we've used on and off for years.

Our beauty team also tested mascaras from different brands, price points and styles to ensure there was a wide range of formulas to suit a range of budgets and lash preferences. To refine our list of the very best, we assessed whether they went above and beyond in terms of the following factors.

  • Price
  • Packaging
  • Ease of application
  • Comfortability of wear
  • Brush size, shape and materials
  • Inclusion of any beneficial ingredients
  • Colours available

How to choose the best natural-looking mascara

Choosing one of the best natural-looking mascaras really comes down to personal preference. If you want a formula that will withstand a good cry or rainy weather without smudging, opt for a waterproof mascara. If your focus is to darken your lashes, rather than exaggerate their length or thickness, a tint - like 19/99's - is a good option.

The wand is also something to consider when shopping around, as a thinner brush (like the one Estée Lauder's Sumptuous Rebel mascara has) can offer more precision and subtlety.

We've intentionally reviewed and included an array of different options, from lengthening mascaras to very affordable brands, to ensure there's something to suit a wide range of preferences.

Rhiannon Derbyshire
Senior Beauty Editor

Rhiannon Derbyshire is the Senior Beauty Editor for Woman & Home.

She started interning for glossy magazines in 2011 while working alongside her Fashion Journalism degree. There, she was lured to the beauty desk, seduced by red lipsticks, posh shampoos, and every skincare product imaginable. 15+ years into her career, she now writes about skincare, haircare and makeup for six national titles and interviews celebrities, experts and brand founders. She oversees and judges products for the Woman & Home skin, hair and beauty awards, testing hundreds of products yearly.

With 3A curls, Rhiannon specialises in writing about curly hair routines and has a penchant for red lipsticks and minimalist skincare routines - with a bit of LED therapy thrown in.

With contributions from