The best natural-looking mascaras to shop in 2024 to create an understated-yet-chic look

Natural-looking mascara is ideal for a low-key look – here, our beauty editor reviews the top buys on the market

Collage of three of the best natural-looking mascaras featured in this guide. Left to right Glossier Lash Slick, Max Factor Divine Lashes and IT Cosmetics Tightline, set against a dark pink watercolour-style background
(Image credit: Glossier/Max Factor/IT Cosmetics/Future)

Ideal for relaxed days when you want to look a little "done" but not too done, the best natural-looking mascaras will impart an understated yet enhanced effect on your eyelashes. Whether it's a low-key working-from-home morning or a casual lunch with friends, they add just the right amount of volume and length without going full-blown glam.

Many of the best mascaras promise huge, exaggerated results. MEGA lashes. XXL Volume. Miles of length. But sometimes you don’t necessarily want or need full-blown lashes – which is why it’s handy to have a natural-looking mascara at your disposal. Makeup artist James Butterfield notes that it's possible to use one you already own for a lower-impact effect. "Removing excess mascara from the wand prior to application will achieve a fresher look," he explains, adding that those with lighter natural lashes may prefer the best brown mascara over black.

I'll admit that my preference has historically been for the best volumising mascaras; I like low-effort, high-impact products. However, I was surprised by how much I enjoyed using these natural-looking mascaras; they looked chic and felt comfier to wear. Consider me converted. After much testing, I’ve narrowed down the very best buys for this list. Whether you’re looking for more definition or length, there’s an option here to suit every budget and preference.

Max Factor Divine Lashes Volume Mascara
Get 52% off now
Max Factor Divine Lashes Volume Mascara: was £12.99 now £6.28 at Amazon

Save a huge 52% on Max Factor's Divine Lashes Mascara. Its creamy, whipped formula makes for great layering, providing effortlessly soft volume, thickness and length to your lashes.

IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara
Get 30% off now
IT Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara: was £25 now £17.50 at Debenhams UK

IT Cosmetic's 3-in-1 mascara acts as a primer, eyeliner and mascara - thanks to its ultra skinny versatile wand. Infused with biotin, proteins and hydrolysed collagen for healthy-looking lashes. Plus, it now has 30% off!

The best natural looking mascaras, reviewed by our beauty editor

How we tested the best natural-looking mascaras

A lineup of Beauty Editor Rhiannon's favourite natural-looking mascaras, including options by Victoria Beckham, Estee Lauder, Glossier, Max Factor, Clinique, Jones Road and e.l.f, all photographed on a marble backdrop

Some of the natural looking mascaras that were tested for this guide

(Image credit: Rhiannon Derbyshire)

In order to write a guide to the very best buys, I individually tested each one of the natural-looking mascaras featured here (as well as some other options that didn’t make the cut). I tested each one over a few days to ensure they had a rigorous but fair trial, as well as giving the best possible natural lash look.

I also tested mascaras from different brands, price points and styles to ensure I'd tested a wide range of formulas. To refine my list of the very best, I assessed whether they went above and beyond in terms of the following factors.

  • Price
  • Packaging
  • Ease of application
  • Comfortability of wear
  • Brush size, shape and materials
  • Inclusion of any beneficial ingredients
  • Colours available
Rhiannon Derbyshire
Senior Beauty Editor

Rhiannon Derbyshire is the Senior Beauty Editor for Woman & Home and other publications. 

She started interning for glossy magazines while working alongside her Fashion Journalism degree. There, she was lured to the beauty desk, seduced by matte lipsticks, posh shampoos, and every skincare product imaginable. 10+ years into her career, she can confidently tell you why the best mascaras are always high street, and why SPF is a non-negotiable all year round. Ask her about her curly hair routine, skincare minimalism, and how to find the exact right red lipstick