9 of the best brown mascaras for natural, flattering lash looks

Our experts trial the best brown mascaras that offer subtle flutter for everyday wear

A selection of the best brown mascara buys, including options from L'Oreal, Sculpted by Aimee, Westman Atelier
(Image credit: L'Oreal, Sculpted by Aimee, Westman Atelier)

The best brown mascara could be a real game-changer for your makeup routine. Previously considered the less-popular little sister to traditional black formulas, brown mascara is having a serious beauty moment, with coloured mascara and a natural makeup look being two of the biggest trends of the year - you need one of the best brown mascaras in your makeup bag. 

Once upon a time it was pretty much a given that the best mascara would be a black one. But not in 2024. Sometimes the smallest tweaks can have the biggest impact, and according to many TikTok users (7.1 million and counting), swapping to brown can give a more flattering finish. Of the two shades, brown is always going to be a more natural-looking mascara because it’s softer and less obvious – especially for those with fairer lashes. But darker lashes can benefit too. “If you have naturally dark lashes, or if you get your lashes tinted then the only thing brown mascara can’t do is intensify your lashes even more,” says Makeup Artist Georgia Rose. “But it’s still a great option for adding volume and length.” 

“Brown mascara goes with so many looks. There’s a misconception that you can’t wear it with a smoky eye but I think it’s absolutely ideal if you’re creating a smoky with copper, or deep green and navy shades” says makeup artist Paulina Siembor. A sentiment that Rose shares. “I love to pair a dark brown with a smoky eye but I also think brown mascara is great for anyone who wants a more natural lash look. Brown mascara is probably more versatile than black in that way.”  

9 of the best brown mascaras, picked by our beauty team

Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.


Which colour eyes should wear brown mascara?

As with all makeup there are never any hard or fast rules, but if you have blue eyes brown mascara will be less intense because it will probably be closer to the colour of your natural lashes. Whereas black mascara will definitely make more of an impact.

On the flip-side there are reasons why people with darker eye colours may want to steer clear of brown mascara, even if it is the best brown mascara out there. “Anyone with dark eyes that are framed with naturally full dark lashes may find that brown mascara takes something away from the natural dark beauty of their lashes and black mascara is a better option,” says Sebiora.

How we selected the best brown mascaras 

This is one area where the brown vs black mascara debate finds common ground, as finding the best brown mascara comes down to exactly the same factors as black. We tested and assessed these products on: 

  • Ingredients and packaging
  • Wand shape and style 
  • Ease of application 
  • The finished look on the lashes 
  • Longevity and smudge-proof powers
  • Ease of removal

We also kept a keen eye on price and value for money - as mascara is one of the beauty product categories where drugstore buys often outperform pricy designer picks. After wearing each mascara for a minimum of one full day, we whittled our selection down to the 9 best brown mascaras for every lash look and budget. 

Sarah-Jane Corfield-Smith
Freelance Beauty Director

Sarah-Jane Corfield-Smith has worked in the beauty industry for more than 15 years and, as well as woman&home, has contributed to titles such as Stylist, The Daily Mail and The Times. As a mum of two little girls she has limited time to spend on herself, so if you’re looking for hard-working multi-tasking products, she’s the one in the know. Her top three products she has on her at all times are a glow-giving tinted moisturizer, brow pencil and a tinted lip balm. Oh, and she’s never far away from a hydrating face mist.

With contributions from