Supermarket fashion has never looked so good

5 women in supermarket fashion — (Image credit: George at Asda / F&F at Tesco / TU Sainsbury's)

Jump to category:

F&F at Tesco
TU at Sainbury's
George at Asda

Having worked in fashion for over 20 years, I can't say I've always made the most rational decision when it comes to how much to spend on a single item, but I'm really trying to budget my money wisely this season, without feeling like I'm missing out and it seems like turning to supermarket fashion ranges is the wisest place to start.

I started with the big three, F&F at Tesco, TU at Sainsbury's and George at Asda, all known for delivering fashion-forward looks on a tight budget, and I have to say, I have not been disappointed. Ticking off a mix of major trends and just great core spring capsule wardrobe pieces, they're all easy to navigate, and all of them give the high street a run for its money when it comes to sizing. With the majority of lines available to at least a size 22, there is a feeling of size inclusivity at the supermarket brands that has slowed at some mainstream retailers, and as someone who shops sizes 18 and 20s, this was certainly a warm and welcoming sign.

While I'm looking for items that feel like they give a nod to current spring/summer trends 2026, like most women, I don't want to feel like I will have to consign my seasonal purchases to room 101 at the end of the season, and I was surprised at how subtly fashion themes were alluded to, offering contemporary twists on solid wardrobe heroes. From a strong selection of denim to reworked jackets and everything in between, here are my favourites.

Supermarket sweep... fashion editon

I've never been quiet about my love of the Boden sale, but this month I need to reign my shopping in further, so I'm on the hunt for cheaper spring capsule wardrobe buys that will scratch that fashion itch, and still give me purchasing power, without making me wince at my monthly statement and I've trawled through pages and pages of supermarket fashion to show you the pieces I think are worth 'adding to basket'.

F&F at Tesco

F&F

Cropped trench coat

The best trench coats will never go amiss in spring weather, and this cropped design feels more contemporary and youthful than classic, midi-length iterations. Ideal for petite frames and those looking to draw the eye in at the waist, it negates the need for belting, too.

F&F

Funnel Neck Faux Leather Jacket

We've seen a steady rise in popularity for the funnel neck shape, and this faux leather jacket is ideal for spring weather. The high neck still gives lots of protection, while the sportier silhouette taps into the spring/summer fashion trend in 2026 for athleisure looks.

F&F

Scarf Cardigan

Built-in scarf necklines have been a major trend across the high street, decorating everything from coats to cardigans, and this halfway house, as it were, is the step into spring I needed. A neutral camel hue, this wool blend design promises warmth, breathability and timeless style.

Tesco is my go to supermarket, so I am pretty well-versed in the brand's clothing collection and added a solid stash of the brand's knitwear to my wardrobe over the winter, and regularly shop the kid's clothing, but F&F, which recently returned to the digital sphere is packed with elevated, neutral basics that are the perfect capsule wardrobe fodder for early spring.

TU at Sainbury's

TU Clothing

Chilli Pepper Jumper

Cute and cosy knitwear is the early spring equivalent to summer's slogan tees and I'm entirely here for it. This spicy chilli pepper sweater with oversized blanket stitching has such a fun feel, but equally the detailing gives it a high end edge that I would never associate with supermarket shopping. You can wear it over shirts, or alone with skirts, jeans or tailored trousers.

TU clothing

Blue Stripe Co-ord Skirt

I was absolutely loyal to dresses but I have developed a soft sport for A-line skirts and knitwear as it is a look that's far easier to keep refreshed than my regular wardrobe full of dresses. Stripes are once again big news for spring dresses and I love the tailored, city-slicker look of this bold blue design. I'll wear it belted with the matching shirt, as well as with all manner of tees and knits.

TU Clothing

Stripe Shirt Co-ord

Button-up and wear with jeans, leggings or tailored trousers. Tuck it into the matching skirt, or other neutral midis, or try this shirt open over a tee or a camisole in the height of summer, paired with wide leg or palazzo trousers for an easy breezy sun-friendly look that doubles down on protection. The androgynous feel as an edge to this joyfully bright blue design.

I've been seeing lots of digital chatter about TU of late which has prompted me to have a real deep dive into the products offering and I am liking what I'm seeing. I've got all three of these items in my basket right now, I'm just waiting for the end of the work day to head to the digital checkout.

George at Asda

Denim Zip Front Dress

This denim shirt dress is already selling out, and it's easy to see why. The zip front and flattering empire cut make it a no-brainer for curvier silhouettes. The longer line makes it easy to wear with boots or trainers for a smart casual outfit idea that truly delivers.

George at Asda

Balloon Jeans

The best barrel leg jeans remain top of the denim trends for 2026, and if I can give you just one piece of advice, it's not to underestimate supermarket denim ranges. They have come a long way and are now crafted to rival some of the biggest names out there.

George at Asda

Chocolate Spotted Top

Polka dot jeans have been big news for the start of the season, but fashion's favourite spotty print is set to once again enjoy a spike in popularity across all categories. I love the draped front of this top, with waist nipping side tie, it's a super flattering cut for curves.

The brand recently hit the fashion headlines for once again teaming up with super stylish fashion influencer Erica Davies, a woman whose wardrobe I am always coveting, but aside from Erica's gorgeous edit (there are a few pieces still in stock), I found several fashion-forward goodies that have piqued my interest for the coming months. I'm particularly loving the store's on-trend denim.

With regular updates, it's not just M&S new in or Zara new in you need to have bookmarked these days, as the supermarkets are delivering fantastic fashion too. Whether you're looking to update your capsule wardrobe, or are after some cost-effective trend-led buys, there is no denying that supermarket fashion has really upped its game in recent years, rivalling the very best of the British high street and in some cases creating some of the best designer lookalikes, at fantastic prices.

Aside from cost comparison, you will also find a good mix of fabrics, including breathable cottons and cosy wool-blends, so it isn't necessarily a quality compromise when slashing your shopping budget either.

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.

Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.