13 November 2025: Content reviewed and updated for accuracy and clarity.
Black Friday 2025 will take place on Friday, 28 November 2025. The date marks the start of one of the biggest shopping weekends of the year, followed by Cyber Monday on 1 December 2025. Major UK retailers like Argos, Boots, and Very have already launched early Black Friday sales, and many others are expected to launch huge discounts soon across tech, fashion, and home essentials - giving shoppers an early start to the Christmas season.
Wondering when Black Friday 2025 is, when early deals start, or how long the sales last? This is your complete guide to this year’s biggest shopping weekend - from fashion and beauty offers to Christmas gift deals, plus whether Cyber Monday is worth waiting for and which has the better deals, Black Friday vs Cyber Monday.
When Is Black Friday 2025?
Black Friday 2025 will take place on Friday 28 November.
The date always falls on the fourth Friday of November, the day after Thanksgiving is celebrated in the United States.
In recent years, Black Friday has evolved into a month-long sales period rather than a single-day event. By mid-November, most major UK retailers - including Amazon, M&S, Very, Sephora, and Argos - are expected to be running early Black Friday deals.
What date is Black Friday 2025?
- Official Black Friday sale: 28 November 2025
- Early deals begin: From late October onwards - now!
- Cyber Monday: 1 December 2025
- Cyber Week: 2-5 December 2025 (select retailers)
When is Cyber Monday 2025?
In 2025, Cyber Monday falls on Monday 1 December, immediately after Black Friday weekend. Shoppers can expect major price drops across a wide range of products until 11:59pm that day. However, some retailers also extend their Cyber Monday deals into the following week - known as Cyber Week - giving bargain hunters an extra few days of deals before Black Friday sale season officially ends on Friday 5 December 2025.
UK retailers taking part in Black Friday 2025
Early Black Friday 2025 deals are here - don’t miss out by waiting until 28 November.
- Amazon: Black Friday deals coming soon
- Anthropologie: Get up to 30% off selected styles
- Argos: Official Black Friday sale live now
- Boden: Up to 60% off selected items of womenswear
- Marks and Spencer: Up to 50% off sale items
- Mango: Shop reductions on selected lines
- Oliver Bonas: End of season sale underway
- Sephora: Up to 25% off fragrance
- The White Company: Save on home, bedroom, fragrance, and clothing
- Very: Lowest price ever across thousdands of Black Friday deals
- White Stuff: Save up to 50% on menswear and womenswear
You can expect even deeper discounts to appear by mid-November, especially on popular items like air fryers, dehumidifiers, hair tools, skincare, winter fashion and fitness gadgets.
How long do Black Friday sales last?
Black Friday is now a month-long event, not a single day. Early launches from UK retailers mean the best deals may vanish before 28 November - so shop early if you want the top bargains.
In particular, our editors predict standout savings across:
- Beauty: Deals include skincare sets, LED masks, and hair tools
- Fashion: Cashmere, coats, trainers, and handbags
- Home: Coffee machines, vacuums, smart devices, and dehumidifiers
- Health: Fitness trackers and smart watches
- Tech: Amazon devices, including Kindles
Retailers are counting on Black Friday to deliver a vital boost, and predict that 2025 will see earlier deals and bigger savings as brands compete for early Christmas spending.
Tips to get the best Black Friday deals
- Make a wishlist of what you plan to buy.
- Set a budget to avoid the temptation of overspending.
- Sign up for retailer newsletters for early-access codes.
- Bookmark trusted sites (like us!) for reliable deals and discounts.
- Shop early: the best offers often sell out before the official day.
When does Black Friday end?
Black Friday officially ends at 11:59pm on Friday 28 November 2025, but most retailers will continue offering Black Friday deals throughout the following weekend.
Cyber Monday (1 December) marks the final day of major sales. However, some stores extend promotions into Cyber Week, running until 5 December.
So, if you find a great offer, don’t wait - popular products and tech deals often sell out fast, and there’s no guarantee that items will still be in stock by Cyber Weekend.
How often is Black Friday?
Once a year, in November. The date changes every year because Black Friday is the day after Thanksgiving, which takes place in the United States on the fourth Thursday of November.
Black Friday is the unofficial highlight of the retail calendar, with many of the UK’s top brands offering some of the biggest deals and best discounts of the year.
Why is it called Black Friday?
The term 'Black Friday' originates from the 1950s in Philadelphia, Pennsylvania. Traditionally, the day after Thanksgiving saw large crowds of shoppers and football fans gather in the city, causing traffic jams and necessitating long working hours for law enforcement, who began referring to this chaotic day as 'Black Friday.'
By the late 1980s, retailers had redefined the term, linking it to the point in the year when businesses went from being 'in the red' (operating at a loss) to 'in the black' (turning a profit) thanks to the surge in holiday shopping activity that took place immediately after Thanksgiving.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.