Black Friday 2025 - the UK's biggest pre-Christmas shopping event - takes place on Friday 28th November, but the best deals are predicted to land much sooner than that.
In fact, we're already seeing some early sales across fashion, beauty, health, and home, and retailers like M&S, Boden, Sephora, Anthropologie, and Very are all expected to launch early deals in November.
Sales you can shop now
Until the official Black Friday events begin - stay tuned for even bigger savings - here's our pick of some of the best sales to shop now:
- All Beauty: Pay Day sale now on
- Amazon: Black Friday deals coming soon
- Anthropologie: Get up to 30% off selected styles
- Argos: Black Friday deals returning soon
- Boden: 25% off sale live now
- Marks and Spencer: Up to 50% off sale items
- Mango: Shop reductions on selected lines
- Oliver Bonas: End of season sale underway
- Sephora: 50% off select beauty must-haves
- The White Company: Save on home, bedroom, fragrance, and clothing
- Very: Up to 50% off across many categories
- White Stuff: Save up to 50% on menswear and womenswear
When is Black Friday 2025?
Date: Friday, 28th November 2025 - the day after the US celebrates Thanksgiving
Early sales: Expected to begin at the end of October
Cyber Monday: Monday 1st December 2025
What to expect: 2025's Biggest Black Friday deals
Black Friday is no longer a 24-hour sale - it's now a month-long shopping season. Last year, most major retailers launched Black Friday deals in early November, and we're expecting more of the same this year, which means the best deals are likely to sell out before Black Friday itself.
Our editors predict standout savings across:
- Beauty: premium skincare, hair tools, LED masks
- Fashion: Cashmere, winter coats, handbags, and trainers
- Home: Coffee machines, dehumidifiers, air fryers, and vacuums
- Health: Fitness trackers, smart watches, and sleep tech
- Tech: Amazon devices, Kindles, and tablets
How to prepare for Black Friday 2025
- Decide what you're shopping for - big-ticket items or smaller treats and gifts?
- Set your budget (and stick to it).
- Sign up for loyalty emails - early access can save you an extra 10-20%.
- Bookmark trusted sites (like this one!) for verified deals.
When does Black Friday end?
Black Friday officially ends at 11:59 PM on November 28th, but most retailers will continue offering Black Friday deals throughout the weekend until Cyber Monday on December 1st. If you find a great offer, don’t wait - popular products and tech deals often sell out fast, and there’s no guarantee stock will last throughout Cyber Weekend.
How often is Black Friday?
Black Friday deals take place once a year in November, making it one of the biggest shopping events in the UK. While many retailers also run major summer sales and January sales and offer end-of-season clearance discounts throughout the year, Black Friday remains the big event. It’s the unofficial highlight of the retail calendar, with many of the UK’s top brands offering some of their biggest deals and best discounts of the year.
Why is it called Black Friday?
The use of the term 'Black Friday' to describe the annual shopping event that falls on the day after Thanksgiving originates from the 1950s in Philadelphia, Pennsylvania. It was traditionally a day when large crowds of shoppers and football fans gathered in the city, causing severe traffic jams and necessitating long working hours for law enforcement, who began referring to the chaotic day as 'Black Friday.'
By the late 1980s, retailers had redefined the term, linking it to the point in the year when business went from being 'in the red' (operating at a loss) to 'in the black' (turning a profit) thanks to the surge in holiday shopping activity. This helped cement Black Friday as the unofficial start of the festive shopping season.
When is Cyber Monday?
Cyber Monday falls on Monday 1st December 2025, and shoppers can expect major price drops across a wide range of products until 11:59 PM that day. Some retailers also extend their Cyber Monday deals into Tuesday, 2 December, giving bargain hunters an extra chance to save before the sales season officially wraps up.
What is Cyber Monday?
Cyber Monday is the last official day of Black Friday sales. As you might expect, it's the Monday immediately following Black Friday. Historically, Black Friday deals were in-store-only discounts, with retailers waiting until the following Monday to drop prices on online goods - hence the name Cyber Monday. Because retailers offer online shopping as standard nowadays, that distinction no longer applies - but the name Cyber Monday has stuck as a description of the last-chance deals that mark the end of Black Friday sales.
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