Updated: 18 November 2025 – New early shopping details for UK readers
Amazon’s early Black Friday event is officially underway, with live deals across tech, home, health, beauty, and everyday essentials. Several major UK retailers have now followed suit, launching their own early savings in the third week of November. Expect more brands to roll out pre-Black Friday discounts over the coming days as this year’s shopping season starts earlier than ever.
Black Friday 2025 is on Friday, 28 November – but many early deals are already live.
Not sure when Black Friday 2025 is, when early offers kick off, or how long the sales last? We've got answers to all your questions – from the best fashion and beauty deals to the biggest health and home savings – plus whether it's better to shop on Black Friday or hold out for Cyber Monday deals.
Several retailers – including Amazon, Argos, Boots, and Very – have already launched early sales, with many more expected to follow suit. Below, we'll tell you when the offers start, what’s new for 2025, and the updates you need to know this week.
Can't wait? Early Black Friday sales to shop now
- Amazon: Black Friday deals live now
- Anthropologie: Up to 30% off selected styles
- Argos: Official Black Friday sale now on
- Boden: Up to 60% off selected items of womenswear
- Marks and Spencer: Up to 50% off sale items
- Mango: Shop reductions on selected lines
- Oliver Bonas: End of season sale underway
- Sephora: Up to 25% off Black Friday sale now on
- The White Company: Save on home, bedroom, fragrance, and clothing
- Very: Lowest price ever across thousands of Black Friday deals
- White Stuff: Save up to 50% on menswear and womenswear
Early Black Friday 2025 deals are here - don’t miss out by waiting until 28 November.
What date is Black Friday 2025?
Black Friday 2025 falls on Friday 28 November. The date changes each year, but it's always the fourth Friday of November – the day after Thanksgiving in the United States.
What's new this week?
- Amazon Black Friday Week starts on Thursday, but early deals are already live.
- According to British Vogue, several high-street fashion retailers, including Whistles, COS, & Other Stories, are expected to launch their Black Friday sale sections earlier than the official date.
- Analysts predict home and furniture Black Friday discounts will be stronger than last year due to retailers managing higher inventory.
This year's Black Friday trends
Consumer caution could mean better Black Friday deals in 2025.
Retail sales growth in the UK slowed at the start of November, according to The Guardian, and this could prompt UK retailers to offer more compelling early deals in a bid to capture cautious spenders. We predict that 2025 will see many more early sales than usual and bigger savings as brands compete for early Christmas spending.
What to expect for Black Friday 2025
Black Friday is now a month-long event and many early sales launched in mid-November. This may mean the best deals sell out before 28 November - so shop early if you want the top bargains.
In particular, our editors predict standout savings across:
- Beauty: Deals include skincare sets, LED masks, and hair tools
- Fashion: Cashmere, coats, trainers, and handbags
- Home: Coffee machines, vacuums, smart devices, and dehumidifiers
- Health: Fitness trackers and smart watches
- Tech: Amazon devices, including Kindles
When is Cyber Monday 2025?
Cyber Monday falls on Monday, 1 December 20205. It follows Black Friday weekend and remains a major online shopping day, particularly for tech, small appliances, and last-minute deals.
Tips to get the best Black Friday deals
- Make a wishlist of what you're shopping for so you don't get overwhelmed.
- Set a budget to avoid overspending – but allow for an impulse buy or two.
- Sign up for retailer newsletters for priority access to sales.
- Bookmark trusted sites for reliable deals and the latest discounts.
- Shop early: stock isn't finite, so the best offers usually sell out fast.
When does Black Friday end?
Black Friday officially ends at 11:59pm on Friday 28 November 2025.
Many retailers will continue offering Black Friday deals throughout the following weekend until Cyber Monday. which marks the final day of sale season. Some stores extend promotions (usually tech) even further into Cyber Week, which runs until 5 December.
If you find a great offer, don’t wait - popular products and tech deals often sell out fast, and there’s no guarantee that items will still be in stock by Cyber Weekend.
How often is Black Friday?
Once a year, in November. The date changes every year because Black Friday is the day after Thanksgiving, which takes place in the United States on the fourth Thursday of November.
Black Friday is the unofficial highlight of the retail calendar, with many of the UK’s top brands offering some of the biggest deals and best discounts of the year.
Why is it called Black Friday?
The term originates from the 1950s in Philadelphia, Pennsylvania. Traditionally, the day after Thanksgiving drew crowds of shoppers and football fans into the city, causing traffic jams and long working hours for law enforcement, who began referring to the chaos as 'Black Friday.'
By the late 1980s, retailers had redefined the term, linking it to the point in the year when businesses went from being 'in the red' (operating at a loss) to 'in the black' (turning a profit) thanks to a surge in holiday shopping activity immediately after Thanksgiving.
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