10 British designer brands worth investing in according to fashion editors

These are the British designer brands to have on your radar

A composite of models on the runway wearing the best British designer brands Molly Goddard, Alexander McQueen and Stella McCartney
Molly Goddard/Alexander McQueen/Stella McCartney SS22
(Image credit: Getty/AlexanderMcQueen)

British designer brands have always been at the forefront of fashion. One of the major fashion cities, the London Fashion Week bi-annual showcase is one of the most important dates in the fashion calendars of style editors and celebrities. 

When it comes to iconic design houses, British designer brands are responsible for some of the most sought-after fashion pieces in the world. From the iconic Burberry trench coat to Mulberry handbags, British designers are thought to be some of the most creative and innovative in the style industry. Leading the style elite, when it comes to the fashion trends 2022, you can expect plenty of British talent to showcase high-end pieces that will keep your look both up to date and timeless. 

While famous Italian designer brands include the likes of Gucci and Fendi and French designer brands include Chanel and Dior, Britain's history of craftsmanship, seals its place as one of the top fashion destinations in the world. With iconic names such as Alexander McQueen, Stella McCartney, and Vivienne Westwood, and a new crop of British clothing brands such as Molly Goddard and The Vampire's Wife gaining global recognition, British fashion talent is a fusion of new and old. Mastering everything from show-stopping red carpet dresses to everyday tailoring, the best British designer brands offer great investment pieces and style inspiration. 

10 British designer brands fashion editor's think you should know about

1. Alexander McQueen

A composite of models wear british designer brands alexander mcqueen

(Image credit: Alexander McQueen)

Founded in 1992 by Alexander McQueen, this luxury fashion house was known for staging some of the most lavish runway performances fashion week had ever seen. Renowned for pushing boundaries, the self-proclaimed ‘bad boy’ designer created collections that were rebellious, gothic and theatrical. After his death in 2010, Sarah Burton stepped up to become creative director adding a new-gen femininity to the collections. She went on to design one of the most famous dresses in the world - the Duchess of Cambridge’s wedding gown.

2. Burberry

A composite of models wearing british designer brands Burberry

(Image credit: Burberry)

Burberry is a long-established British designer brand founded by Thomas Burberry back in 1856 and is best known for its coveted trench coat and iconic check print. Designed in the early 20th century, the Burberry trench coat was (and is still) made from a waterproof fabric called gaberdine and was originally created as part of Britain’s official military uniform but has since evolved to play a key part in both everyday menswear and womenswear. It’s not just about the trench coat, of course, Burberry has expanded substantially, covering every category, with stylish staples to evening dresses and some of the best designer bags.

3. House of Sunny

A composite of models wearing British designer brands House of Sunny

(Image credit: House of Sunny)

With dopamine dressing being a huge trend, we all want our clothes to make us look and feel good and that’s where House of Sunny comes in. Based in East London, the brand’s designs are full of vibrant colors and fun retro prints that are guaranteed to inject some joy to your wardrobe. A brand for the Insta-generation, House of Sunny designs have been filling up our feeds and honestly even looking at its stuff brings a smile to our faces. Big on sustainability, they're one of the best sustainable clothing brands, creating only two collections a year so you’ve got to be quick as its popular pieces sell like hot cakes.

4. Molly Goddard

A composite of models wearing British designer brands Molly Goddard on the runway

(Image credit: Getty)

Unapologetically frivolous and fun, Molly Goddard’s creations are defined by frothy tulle skirts, bold hues and voluminous silhouettes, all with a rebellious punk-prom edge. Launched in 2014, her distinctive style has caught everyone’s attention with one very recognizable pink tulle dress being worn by Villanelle in Killing Eve. Whether it’s answering what to wear at a wedding, or you just want to embrace your inner ballerina, Molly Goddard is the one to turn to if you want to make an entrance. 

5. Mulberry

A composite of models wearing british designer brands Mulberry

(Image credit: Mulberry)

If you’re looking for exquisitely crafted handbags, look no further than Mulberry. The British designer brand shot up the fashion ranks thanks to its sought-after leather handbags and notable collaboration with model and presenter Alexa Chung. With both the Mulberry Alexa and coveted Bayswater both reaching cult 'it' bag status after their respective launches. The latest creation show’s the brand’s willingness to move with the times, designing the Lily Zero - Mulberry’s first carbon-neutral range as part of its goal of achieving net zero carbon emissions by 2035.

While the label is most famed for its handbags, don't forget its beautiful silk scarves and clothing line too. With a super feminine feel, the collections often have a nostalgic, heritage feel to them, tapping into the brand's British roots. 

6. Self-Portrait

A composite of models wearing british designer brands Self-portrait

(Image credit: Self-Portrait)

Launched in 2013, Self-Portrait is a relative newcomer to the fashion world, but has quickly gained some serious momentum thanks to its slightly more affordable price point and dreamy dresses, worthy of any special occasion. One particular dress - the Azaelea - a strappy lace design was an instant hit that has spawned heaps of copies and still sells out today. The designs are feminine and romantic with lace and broderie fabrics and flattering ladylike silhouettes, perfect if you’re stuck on what to wear to a christening or need some inspiration for the best wedding guest dresses.

7. Stella McCartney

A composite of models wearing british designer brands Stella McCartney on the runway

(Image credit: Getty)

A committed vegetarian, Stella McCartney is a trailblazer when it comes to cruelty-free fashion. The brand avoids using leather or fur in any of its products and has inspired many other designers to follow suit. Sustainability is also key in the creations, using recycled materials, organic cotton and responsible viscose. From vegan-friendly bags to stylish sportswear, Stella McCartney has got everything your wardrobe needs. 

8. The Vampire's Wife

A composite of models wearing british designer brands The Vampire's Wife

(Image credit: The Vampire's Wife)

This contemporary label has already got the royal stamp of approval with several of Kate Middleton's dresses being from this brand. Created by Susie Cave, former model and wife of Nick Cave, the brand is known for its standout dresses. Expect loud prints, bold colors, and unique lamé fabrications in an array of feminine silhouettes from cute minis to floor-sweeping gowns. Don’t just save these for best though, they deserve to be worn to brunch, cocktail parties and everything in between.

9. Victoria Beckham

A composite of models wearing British designer brands Victoria Beckham

(Image credit: Victoria Beckham)

Has there ever been a more impressive rebrand than Posh Spice? The Spice-girl-turned-designer has taken the fashion world by storm since launching in 2008. Mastering the art of a minimalist wardrobe, the collections are brimming full of form-fitting dresses, feminine tailoring and well-fitting denim for a fuss-free aesthetic that still packs a punch. It has a huge celeb following too with the designs being worn by the likes of Jennifer Lopez and the Duchess of Sussex so you’ll be in pretty good company. 

10. Vivienne Westwood

A composite of models wearing british designer brands Vivienne Westwood on the runway

(Image credit: Getty)

Possibly the most influential of them all, Vivienne Westwood’s career spans over five impressive decades. One of the best-known British designer brands, Westwood was central to creating clothes for the punk movement back in the 1970s and although the collections have evolved over the years you can still see elements of Westwood's early punk influence from the tartan prints to the metal hardware. Also known for its activism, Westwood often uses the runway as a political platform, particularly for climate change and environmental issues.

Charlie Bell

Charlie is the Deputy Fashion Editor at Future plc across multiple women’s magazines including Woman & Home, Woman and Woman's Own.


She bagged her first magazine job in 2009 and has previously written for titles including Stylist, Closer and Dare. Over the years Charlie has embraced anything that was thrown at her from styling celebrities to testing out the best jeans on the high street to writing about must-have beauty buys.


With a weakness for a printed midi dress, Charlie is on a mission to shop more sustainably and loves finding new ethical brands and second-hand buys.