The 12 formulas our beauty team have tested, adored and rinsed dry this October

We simply haven't been able to get enough of these formulas...

Collage of our Beauty Team's product empties in October 2025, on a beige background with cream product swatches
(Image credit: Future/Naomi Jamieson/Fiona McKim/Aleesha Badkar/Sennen Prickett)

Collectively, we've tested hundreds of different beauty products, meaning we know a thing or two about how to spot a good one.

As a team of beauty journalists, we're incredibly lucky to get our mitts on some of the best new beauty products ahead of their launch date, whilst also testing some that have been on the market for a while now. This means you can often find us trialling a handful of formulas at one given time, from skincare to haircare and everything in-between. So, it's quite a result if one product works its way into our daily routines, let alone finish every last pump, drop and scoop of.

The product empties our beauty team have loved this month

When it comes to beauty products, there's nothing more influential than a good old product recommendation, but we're going one step further by revealing the formulas that our beauty team have completely rinsed dry. This month, we're talking a hydration-boosting milk toner to carry you through the dip in outside temperatures and a popular lash growth serum that encourages longer, fuller eyelashes - plus, much more.

Meet the woman&home beauty team

Tested By
Beauty editor Fiona Mckim
Tested By
Fiona McKim

With 15+ years of industry intel, woman&home's Beauty Channel Editor, Fiona has tried more beauty products than she’s had hot dinners. Having tested a plethora of beauty products over the years, Fiona knows a good product when she spots one. She is also a judge of the annual woman&home beauty, hair and skincare awards.

Tested By
Aleesha Badkar, Digital Beauty Editor at woman&home
Tested By
Aleesha Badkar

Aleesha is Beauty eComm Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance. Not only does she test some of the newest beauty launches every month, Aleesha also judges in the annual woman&home beauty, skincare and hair awards.

Tested By
Digital Beauty Writer, Naomi Jamieson
Tested By
Naomi Jamieson

Naomi is woman&home's Digital Beauty Writer. Clued up on all things fragrance, nails, hair (and more), Naomi covers the latest beauty trends, giving her honest review of products and sharing her personal shopping recommendations. She also judges in the annual woman&home beauty, skincare and haircare awards.

Tested By
Image of Sennen Prickett smiling with long brunette hair, wearing a black dress and woman&home lanyard
Tested By
Sennen Prickett

In her role as Digital Beauty Writer, Sennen tests an array of new beauty launches each month, reviewing the latest trending beauty buys and is a whizz at scouting out the very best beauty deals on the market. She is also a judge for the annual woman&home beauty, hair and skincare awards.

Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

With contributions from

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