When it comes to advice on getting the best deals, who better to turn to than the money saving expert himself? Ahead of Amazon kicking of its two-day Amazon Prime Day 2020 mega-sale next Tuesday, Martin Lewis has offered some expert advice to shoppers wanting to secure the best bargains.
Martin's website MoneySavingExpert advised customers on everything from how to work out whether it's a worthwhile deal, to accessing the sale as a non-prime member. (Hint: sign up for a thirty-day free trial before the sale kicks off on Tuesday here.)
Predicting what deals are set to crop up in next week's Prime Day event, MoneySavingExpert said, 'Based on previous years, we think it's very likely some of the biggest discounts will be on its own Amazon devices such as Echo speakers, Kindles and Fire tablets – up to 50% off.'
Here's more of Martin Lewis' top tips and tricks for securing the best deals.
Martin Lewis' Amazon Prime Day advice for securing the best bargains:
1. Don't assume every deal will be a winner
Along with Amazon's own products, MoneySavingExpert predicted that Fitbit was set to be hugely reduced in the Prime Day deals. 'Based on previous years, we think we could see up to 30% off its fitness trackers, eg, Amazon previously offered a Fitbit Charge 2 for £80 (was £110).'
But it warns that some deals sound better than they actually are. 'While there are many strong deals, there are also some duds.For example, the Fitbit Versa special edition was £160 in the 2019 Prime Day sale, but MSE Laura B spotted that it was £10 CHEAPER the week before,' said the site.
'Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.'
However, it is worth noting that Amazon Prime Day is a great time to pick up some of those must-have items at often, the lowest price they'll be almost all year.
2. Compare deals to previous Amazon prices
MSE advises that shoppers avoid dud deals by checking how much the product was previously listed for on Amazon. Luckily, there are some great sites on which to do this – like the Amazon price tracker CamelCamelCamel.
'If there's a product you're looking for, use a 'shopbot' comparison tool such as Google Shopping and Price Spy to find its cheapest online price,' MSE said. 'However, shopbots can leave out or favour some retailers.
'Amazon prices go up and down regularly, so it's also worth checking if a price is at its lowest using the Amazon price tracker Camelcamelcamel – that way you’ll see if it's actually a deal at all.'
3. Shop around – on Prime Day you might just get a better deal elsewhere
Chances are, other retailers are going to try and compete with some of Amazon's Prime Day deals. And while Amazon might offer the product you're looking for cheaper, there are other important factors to consider.
'Look out for price-matching from retailers such as AO.com, Argos, Currys and John Lewis, who may offer free extras such as a longer guarantee on some products,' MSE advises.
The site also advised looking on the Amazon Warehouse – a little known section of the site revealed by Martin earlier this month that offers great deals on returned items still in pristine condition. So don't assume the deal you're after is only being flouted as a Prime Day deal.
4. Martin Lewis' predictions for the Prime Day sale
And MSE had some predictions of its own for the big name brands set to be heavily discounted.
'Brands we've seen in past years that are likely to be included again are GHD, Trunki, SodaStream, Breville, PlayStation and Xbox. It's not unusual to see deals on bulk products as well, eg, last year we saw 54 Andrex toilet rolls for £20 (norm £24).'
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