Why I’m stocking up on Levi’s jeans this Amazon Prime Day - according to our fashion editor

For me, shopping for jeans feels often more like a chore than a treat.With so many shapes, styles and washes to choose from, it’s not long before I’m feeling overwhelmed enough to retreat back to the same pair of skinnies I’ve owned since 2012.

But, as with all things, taking it back to basics is always the best way to get results. And who does jeans better than Levi’s?

Launched in 1873, they are the original denim brand. So why stray from a classic?

If you’ve been on the fence about whether or not to invest in a pair of Levi’s, now’s your chance. As part of their Prime Day promotions, Amazon have slashed the price of their entire Levi’s range by up to 30% - with select styles cheaper than half price.

DEAL IN FULL:

Levi’s Women’s 725 High Rise Bootcut Jeans - was £85, now £29.38, Amazon

Reduced from £85 to just £29.38, it's not often you can bag a pair of Levi's jeans with change from £30. Surprisingly flattering on all body shapes thanks to the stomach-smoothing high-waist, these dark wash bootleg beauties will more than earn their keep in your wardrobe. All with all Amazon Prime Day deals, they're only available while stocks last, so shop now to avoid disapointment.

VIEW DEAL

Skinny jeans might have fallen out of fashion favour in recent years, but I think a pair of Levi’s Women’s 310 Shaping Super Skinny Jeans are still worth every penny. Especially when you can snap up a pair for as little as £33.29 - saving you 30% on the previous price of £47.38.

Currently only available on the Levi’s website in plus sizes (and ringing in at an eye watering £80) the biggest draw is the fabric. Made from a mix of cotton and polyester with just a dash of elastane, they boast enough stretch to keep you comfy without compromising on shape.

As a petite woman with a generous bum and thighs, I’d always steered well clear of bootcut jeans. But, with the 70s making a comeback and Levi’s Women’s 725 High Rise Bootcut Jeans a purse-friendly £29.38, I’m inclined to give them a go.

The dark wash denim and contrast yellow stitching gives these a distinctly retro feel. I’d wear mine with a form-fitting t-shirt to counteract the statement shape, and just a hint of smugness at bagging such a brilliant bargain.

Unsure about sizing? Don’t be, Levi’s jeans run true to size, so you can order your regular size with confidence. Shop the entire range of Levi's jeans at Amazon here.

You can thank me later!