These are the best beauty advent calendars of 2025 to snap up now before they sell out

Treating you to a touch of beauty every day of December, these advent calendars are stashed full of big name brands and cult classic buys

Collage of the best beauty advent calendars of 2025 (L-R) Diptyque, Harvey Nichols and The White Company on a white background with Christmas trees and gold baubles
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Although many of us are still clinging onto the last of the summer months, if you're wanting to countdown to Christmas with one of the best beauty advent calendars of 2025, now is the time to get ahead of the game.

We get it, it feels wrong to be talking all things Christmas in the midst of September. But, if you know a thing or two about beauty advent calendars then you'll understand that it's wise to bag one now to avoid disappointment. It's no surprise that beauty advent calendars are quick to sell out as many of them are stashed full of some of the most popular beauty products on the market, such as the best Charlotte Tilbury products and Sol de Janeiro scents.

Notable mentions include the impressive Selfridges beauty advent calendar 2025, the iconic Liberty beauty advent calendar and the popular Harrods' advent calendars, which are often snapped up in a matter of weeks - or even days. With all that said, we've done the research for you and rounded up the very best options on the market that are worth getting your hands on this year.

2025 beauty advent calendars to snap up now

For those getting ahead of the game by securing your beauty advent calendar with plenty of time to spare, we've curated a list of the buys that you can actually get your hands on now (or at least pre-order right now) - think Harrods, Anthropologie, Fortnum + Mason, plus more...

2025 beauty advent calendars with open waitlists

Despite it only being August, there are a plethora of beauty advent calendars that already have their waitlists open. From Liberty and Selfridges to Sephora and Elemis, these brands are giving you the opportunity to register your interest in their calendars, so that you can be kept in the know as to when they'll be available to add to your basket.

Beauty advent calendars confirmed for 2025

Alongside fresh launches, pre-orders and waitlists, there a number of brands that have teased their 2025 beauty advent calendars, yet remain tight-lipped on the likes of their highly-anticipated contents, launch dates and price tags. We'll be sure to update you as soon as we know, however in the meantime, the following brands are worth keeping an eye on...

2024 beauty advent calendars we're hoping make a comeback this year

Although we're yet to get the insider intelligence on the following beauty advent calendars that made an appearance last year, we're remaining hopeful that they'll make a comeback with a fresh Christmas countdown offering for 2025. That said, you can explore everything the brands had to offer last holiday season, from the likes of MAC, Jo loves and Next.

Beauty Advent Calendar FAQs

What is the most popular beauty advent calendar?

While all of the calendars featured in our round-up are popular choices amongst shoppers, there are some incredibly sought-after examples such as the cult classic makeup brands Charlotte Tilbury, No7 and Jo Malone. Plus department stores multi-brand offerings from Space NK, Liberty London, Selfridges and Sephora.

Which beauty advent calendars are set to sell out in 2025?

Every beauty advent calendar has the chance of selling out, but a few notable standouts that are almost guaranteed to sell out completely include Space NK, No7, Cult Beauty, and Liberty London. It's worth remembering that beauty advent calendars are limited edition, meaning once they're gone, they're gone!

Which beauty advent calendar is worth the most?

Considering all of the beauty advent calendars that have been released so far this year, the Liberty Advent Calendar sports the highest value of the contents inside. Setting you back £275, this calendar's contents boasts a hefty value worth of £1,245, thanks its luxury contents from the likes of Augustinus Bader, Ex Nihilo, Jones Road and Lisa Eldridge.

Which is the most expensive beauty advent calendar this year?

Many 2025 calendars are still yet to hit the market, so it's not possible to know which is the most expensive just yet. However, it's worth noting that fragrance brands and designer labels' calendars do tend to come with heftier price tags due to the high valued contents, making them some of the most luxurious advent calendars on the market – for example, Jo Malone's will set you back £360, while BVLGARI's is priced at £393.

Are beauty advent calendars worth the money?

Ultimately, the answer to this question is completely subjective, depending on which advent calendar you're looking to purchase. However, we'd say beauty advent calendars are certainly worth the investment. Whilst some can require quite the splurge, the contents inside always boast a higher value than the calendar's retail price, meaning you're getting more bang for your buck. It also offers you the opportunity to try a lineup of new products from some of the biggest (and most popular) beauty brands on the market - perfect if you're on the hunt for new products to adopt into your routine. Oh, and did we forget to mention, they simply add to the excitement of the Christmas festivities!

Sennen Prickett
Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

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