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Oprah 'almost never wears fragrance,' but this unique perfume is the only exception

This skin-responsive fragrance reacts to your pH and develops into a bespoke signature scent

Sennen Prickett's avatar
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Image of Oprah smiling with curly brunette hair and wearing a white roll-neck top, on a white marble background with bottle of perfume and pink motifs
(Image credit: Getty Images / Michael Loccisano / Staff)

As a team of beauty shopping experts, it should come as no surprise that we're nosey when it comes to celebrities' signature scents – not to mention, it's intriguing to know what A-listers actually smell like.

If you were to take a look at the predicted 2026 fragrance trends, you'll find that niche perfumes are proving to be a popular choice for many, and unsurprisingly so. These aromas take the meaning of a signature scent to a whole new level, boasting blends that react with your skin to create a fragrance that is unique to you, making them some of the best perfumes for women on the market.

One household name who agrees is none other than Oprah Winfrey, who has revealed the only fragrance that you'll find her reaching for. Yes, despite admitting to rarely wearing perfume, this impressive blend is the presenter's one exception – and we have all the details.

The unique perfume that Oprah swears by for a fresh scent

Designed to wear differently on everyone thanks to its pH-responsive technology, this under-the-radar scent rivals some of the best fresh perfumes on the market, delivering a second skin aroma. It seems that Oprah isn't the only fan of this fragrance, in fact, shoppers also hail the perfume for its 'light' and 'beautiful' scent.

Earning a spot on Oprah's list of favourite things in 2025, the presenter gave a rave review of the No Fragrance Fragrance, she says: “I almost never wear fragrance - I like the fresh scent of just stepping out of a shower - but this one won me over. It’s light, clean, and somehow becomes your own thanks to its FlexScent technology (it adapts to your pH, with top notes of peonies, pink pomelo, and lily of the valley).”

Image of Oprah smiling with curly brunette hair and wearing circular glasses

(Image credit: Getty Images / Theo Wargo / Staff)

In fact, unique perfumes are becoming quite the trend amongst A-listers too, with many other celebrities, such as UK TV presenters Davina McCall and Ruth Langsford, opting for Escentric Molecules' Molecule 01 - another skin-responsive blend.

Winfrey also notes how the perfume makes a stellar scented gift choice for a loved one, without having to know their fragrance preferences: "[This perfume is] a unique gift for the unique person on your list."

Sennen Prickett
Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

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