Mandy Ruther
It's never been easier to find the best sex toy to fit your needs, with more products to choose from than ever before in 2025. The pleasure sector has experienced a surge in innovation over the last few years, with big brands and independent names offering sleek designs, high-tech extras, and pleasure-enhancing features like gentle air suction and stimulating textures.
However, with so many choices among sex toys and the best vibrators, it can be difficult to know where to start. Ultimately, choosing the best sex toy will be personal to you and your needs, and the type of stimulation you’re seeking. “Choosing the best sex toy boils down to what works for you. Do you prefer clitoral stimulation, internal/G-spot stimulation, anal stimulation or something else entirely? If you know - for example - that clitoral stimulation works best for you, then you can narrow your search down to a clitoral vibrator,” advises Annabelle Knight, sex and relationship expert at Lovehoney.
Best sex toy deals
- Amazon: 32% off the Satisfyer Charming Smile, our best internal sex toy, and more
- Lovehoney: Save up to 50% on selected sex toys from Lovehoney, Mantric, We-Vibe and more
- Ann Summers: Take 20% off all sex toys with code PLEASEME
- LOOKFANTASTIC: 30% off Smile Makers Collection' The Poet, our top-rated toy for clitoral suction - and other savings on top brands
- Beauty Bay: Save 20% on Smile Makers Collection, including the Firefighter, Poet, and The Artist
The best sex toys, tested by us
The Hot Octopuss DiGiT looks a little different from the other sex toys on our list, but that's the beauty of it. This wearable device is a small but powerful toy created to be an extension of the wearer’s hand, making it great for solo or partnered play. Curving to the contour of your fingers, it’s discreet, elegant - and it packs a punch when it comes to delivering an amazing orgasm.
Thanks to the unique design, I can enjoy the toy without worrying about holding it in the right position for minutes on end, as you might with a standard bullet vibrator. It's also waterproof, so you can use it in the shower and the bath. Carefully designed for clitoral stimulation and sweeping strokes, this versatile device offers multiple speeds and programs - so there's really something for everyone. Measuring at just 3.4 inches, it's also great for travel as it can be easily slipped into your handbag. Overall, a failsafe alternative to one of the best bullet vibrators.
Settings: 5 speeds and 5 patterns
Reasons to buy: Finger loop for easy use, intense vibrations
Reasons to avoid: Wider tip doesn't offer pinpointed stimulation
Find out more in our complete Hot Octopuss Digit review
Smile Makers' The Poet uses gentle air pressure and suction to provide focused, consistent, or pulsating stimulation to the clitoris in a way that resembles oral sex. It's the perfect clitoral vibrator for a slow build, giving gentle air pressure that increases when you want it to with a simple squeeze of your fingers - no button pressing required. To change the stimulation style from consistent to pulsing, a button on the bulb of the toy does the job.
It doesn't come with an app, unlike some other clitoral vibrators, but the simplicity of this toy is actually a plus: simply charge it up, and it's ready to go. It also comes with three interchangeable mouths as the brand recognises that everyone's body is different, and the toy works best with a close fit around the clitoris. The smooth silicon material is 100% waterproof, which is another benefit.
Settings: 5 pulsation modes
Reasons to buy: Offers air suction, simply squeeze to intensify, easy to use, inclusive
Reasons to avoid: Button to change stimulation type/turn off can be hard to press in the heat of the moment
The Curved 7 Inch by Lovehoney is a crowd-pleaser, especially for anyone seeking penetrative stimulation. It has all the features you'd want in a dildo, including a semi-realistic bulbous head, a tapered shaft with mock veins for pinpointed G-spot touch and additional vaginal stimulation.
A flared base takes you to a suction cup on the base of the toy, meaning you can stick this one to a wall or the side of a bathtub, and use it in a harness for hands-free fun or sex in the shower (but do be aware it's not fully waterproof, just submersible). You can also slip a bullet vibe into its base for an extra buzz.
Settings: N/A
Reasons to buy: Versatile use, reasonable price point
Reasons to avoid: Seven inches may be too much for some people, not as flexible as some others
At first glance, the Dame EVA 2 might not look like a sex toy as it's so unique in design. Two small arms hook over the outer labia, allowing hands-free clitoral stimulation. The main body of the otherwise small toy stays fixed over the clitoris, leaving you free to touch yourself or your partner, add some penetration into the mix, or simply sit back and relax.
Made from smooth silicone with three intensity levels controlled by a small button on top of the device, the EVA II has a battery life of five hours - unless you’re running it on the highest setting, then I found it may only last an hour. We also voted this as one of the best lesbian sex toys.
Settings: 3 intensity levels
Reasons to buy: Small in size for direct stimulation
Reasons to avoid: Only a few intensity levels to choose from
The Lelo Smart Wand 2 is our pick of the best wand vibrators and toys for clitoral stimulation. "This vibrator feels amazing around the clitoris and entire vulva, with even the lowest vibration levels offering a smooth, steady buzz," says our tester Ellen.
Made from smooth silicone and available in pink, blue, or black colours, the toy has a bulbous head on the end, typical of wand vibrators, with a flexible neck. This neck flexes around the vulva wherever you place it, meaning you can choose between targeted clitoral vibrations in one spot or lighter, all-over stimulation.
Settings: 10
Reasons to buy: Premium materials, versatile use
Reasons to avoid: Louder than some other wand vibrators
Find out more in our full Lelo Smart Wand 2 review
Satisfyer's Charming Smile is a top-tier option for a G-spot vibrator, without the premium pricing. My favourite feature is the flexible shaft, which naturally rests on your G-spot and you can flex to suit your body - both inside and out. The head of this vibrator makes for a great clitoral stimulator as well.
The Charming Smile makes the top pick for the best sex toys for beginners because of these versatile features and how easy it is to use. The toy fits seamlessly into the palm of my hand and the loop handle makes it easier to hold the toy and access the control pad during use. Plus, there are 12 different vibration settings and the toy is made from smooth silicone material, which almost guarantees an easy ride if you pair it with your choice of the best lube.
Settings: 12
Reasons to buy: Flexible when in use, premium materials, easy to use
Reasons to avoid: Magnetic charging point can come away from the charger
Tease Us is one of the best sex toy kits for couples, offering two options (a clitoral vibrator and a cock ring or two clitoral vibrators) for dual stimulation and sexual satisfaction. While I was initially concerned about having to use an app, this wasn't as interruption as I thought it would be on the more basic settings and you can use the toys without app connectivity if you want to.
The remote works up to three metres away as well, as we tried and tested, making it a great option for getting physical outside of the bedroom.
Settings: 10 modes
Reasons to buy: Hands-free clitoral stimulation, dual stimulation with a partner
Reasons to avoid: Requires app connectivity to make the most of the toy, which some people prefer to do without
The Lelo Ina Wave 2 is one of the best rabbit vibrators, with its rounded shaft and a smaller arm for clitoral stimulation. Both arms move independently, so you can choose whether you want the internal or external arms or the dual vibration. When used together, you may be able to achieve a blended orgasm (clitoral and G-spot orgasms together).
The rounded shaft, once inserted into the vagina, curves up to put pressure on the vaginal wall where the G-spot is located. It then mimics a ‘come hither’ motion while the clitoral arm moves independently for stimulation in both areas.
Settings: 10
Reasons to buy: Premium materials, independent arms for G-spot and clitoral movements
Reasons to avoid: The mechanism is loud and mechanical
Find out more in our full Lelo Ina Wave 2 review
This sex toy doubles up as one of the best pelvic floor trainers, making it a great choice for dual G-spot stimulation and pelvic floor toning. The Satisfyer Love Birds 2 Connect are made from super smooth silicone - all you need is a dash of your lubricant to get started and they weigh just over 72g per my scales, making them a good choice for beginners to intermediate users. I find them weighty enough to feel the impact, without feeling like they're going to slip out, and they are simple to use with or without the connected app.
Settings: N/A
Reasons to buy: Doubles up as a pelvic floor trainer, great for foreplay
Reasons to avoid: You don't enjoy hands-free internal stimulation
Find out more in our full Satisfyer Lovebirds 2 review
The Mantric Rechargeable Remote Control vibrator isn't just one of the best remote vibrators, but it's also truly unique in its design. The pebble-shaped toy sits in the lining of your underwear, hugging the clitoris with its specialist moulded tip and pressing against the vulva when you're sitting down or when you hold your legs together. Unlike other remote vibes, it doesn't sit internally, which makes it a great toy for teasing and foreplay, rather than the main event.
I also liked the LED panel feature on this toy. The colours correspond to different modes, so you always know where you left off and which one is your favourite.
Settings: 10 modes
Reasons to buy: Great for foreplay and teasing, stays in place even with movement
Reasons to avoid: Too loud to use in public
There's not a lot that the Satisfyer Heat Flex 4 can't do. It's a rabbit vibrator that rotates at the shaft for G-spot stimulation while the ring around the outside gently hits the clitoris and labia. So really, this is a four-in-one toy as it also heats up!
When I initially read this, I was a little sceptical. Up to 39 degrees of heat - surely not? I've also tried temperature change toys before and found they're not much to write home about. This toy turned the tables. I'm now a big fan of temperature changes in the heat of the moment as the smooth silicone of this toy heats up slowly (and totally in your control), feeling more warming than actively 'hot'. I love it as an alternative way to dial up the intensity and pleasure, without having to go up the 12 modes of stimulation.
Satisfyer's Heat Flex 4 is also fully waterproof and, despite appearances, very easy to use with a simple tap of a few buttons on the handle of the toy.
Settings: 12 modes
Reasons to buy: Truly unique features, including rotations and temperature play
Reasons to avoid: If you don't enjoy temperature play, other toys are better suited
The rose sex toy has been a staple in my collection for a few years now. It's unique, but in a very different way from the Satisfyer Heat Flex 4, as it focuses on stimulating the clitoris with air pulses rather than vibrations.
Its rounded bulb shape is easier to hold than some traditional bullet vibrators and clitoral stimulators as well, making it a good option for beginners and pros alike. The two buttons on the front of the toy are easy to find and use in the heat of the moment.
In a sea of phallic-shaped sex toys, the rose is a welcome sight in my collection. It's not going to knock your socks off but it's great for foreplay or solo play when you're not looking for anything too intense.
Settings: 10
Reasons to buy: Air pulses rather than vibrations feel more like the real thing, alternative shape
Reasons to avoid: Not as intense in stimulation as others on the list
On the other hand, if you are looking for an intense sex toy that targets both the clitoris and G-spot, I highly recommend the Womanizer Duo 2. It uses strong air pulses on the outside and has a long arm that slips internally to stimulate the G-spot.
It's fully adjustable to your body as well, with the flexible arm moving to suit you. I found I could even use the toy hands-free at times, provided I got the right angle lying down. The buttons are also easy to access on the front of the toy.
While even the first few intensity levels start fairly strong, I also found the toy was very quiet when it was in use, which is an improvement on the original Womanizer Duo. So, although it's an expensive toy by some standards, it's well worth the investment if it's in your budget.
Settings: 10 intensity levels, 10 patterns
Reasons to buy: Very intense clitoral and G-spot stimulation, easy to use, premium materials
Reasons to avoid: Pricier than many other sex toys on the list
We were big fans of Crave's Vesper necklace vibrator - but either too many people caught on to the vibe for it to be discreet or it sold out everywhere because it's no longer on sale. Que our excitement when we spotted, tried and tested the Wink+ by the same brand. This stainless steel vibrator has a removable silicone cap that feels silky against the skin (even without lubricant), a long battery life, and most impressively, a very discreet design. You could have this in your bedside drawer and anyone who came across it would think it was a tube of mascara.
Settings: 4 speeds and 1 pattern
Reasons to buy: Discreet appearance, looks like mascara tube, very quiet
Reasons to avoid: Not as powerful as other bullet vibrators
Glass?! I hear you cry in disbelief, but yes, glass. Made from strengthened glass, when submerged in hot or cold water, and your choice of lubricant, the Ann Summers 5" Glass Rippled Dildo is the perfect toy for trying temperature play.
There are many variations of glass dildo out there, but this luxury one takes the top spot for me with its smooth, sensuous ripple design that offers a uniquely pleasurable sensation during use at different temperatures. The rounded base makes it easy to hold and manipulate to the point you want.
Settings: N/A
Reasons to buy: Great for trying something new, very easy to use, standard size
Reasons to avoid: You have no interest in temperature play
How we tested and selected the best sex toys
We spoke with experts to determine the best sex toys for beginners, for the more practised, for solo sex, and for partnered sex. Taking cost and practicality into account, we looked at the best budget sex toys, high-end thrills, innovative sex tech, hands-free, and miniature devices.
Once we explored the collection and consulted the experts on what makes a great sex toy, the woman&home health team tested every toy.
How to choose one of the best sex toys
- Find out what you like: This is the most important part of choosing a sex toy - they're supposed to be pleasurable after all. "I recommend getting to know your body using your own hands to help feel the details of where you like the touch," says Megwyn White, a certified sexologist and director of education at Satisfyer. "Sexual wellness devices are then great for adding extra stimulation. Think of them as tangible guides to pleasure, helping you to tune in and become more responsive to sensual touch."
- Pick the right sex toy for your needs: There's no one-size-fits-all solution when it comes to sex toys and choosing the right one for you will depend on the stimulation you are seeking. "When buying the best sex toy, the most important thing to remember is that pleasure is personal, and we all have our own likes. What feels incredible for one person might not do the same for another, because our bodies and desires are all unique. Rather than asking 'What’s the best vibrator out there?' it’s more useful to ask, 'What kind of stimulation do I enjoy or want to explore?', recommends Samantha Marshall, head of brand and sex expert/educator at Smile Makers.
- Consider materials: White suggests looking carefully at the materials your potential purchases will be made from. Consider whether silicone, which is easy to clean but can't be used with certain types of lubricant, will be a better choice for you than glass for instance, which is ideal for those who love temperature play.
- What's your budget? The best sex toys can range from just a few dollars or pounds into the hundreds, so it's important to figure out your budget before you start shopping. However, just because the toy is more expensive doesn't it'll offer more than one of the best vibrators to buy on Amazon.
- Location, location, location: Where are you going to use your sex toy? If you're planning sex in the shower, you'll need a toy that's totally waterproof or at least submersible. If not, then it may not be so much of a concern. If you're taking your toy away with you to use abroad, you'll need to consider one with a travel lock to prevent any awkward buzzes from your suitcase mid-flight.
- USB chargeable or battery-powered: Many of the best sex toys are chargeable via a USB cable which fits neatly into a main power source. However, others require batteries. Either charging method won't necessarily affect how the toy works but you'll need to decide if you prefer one over the other before buying. For example, ask yourself whether you'll really remember to buy batteries.
- Start simple: If you're new to sex toys, start with a more straightforward tool with different functions, so you can work out what works best for you. "If you’re new to sex toys, start with something simple, gentle, and beginner-friendly, ideally with clear guidance for use and different ways to experiment. Look for versatile toys that let you explore both internal and external stimulation, so you can figure out what kind of sensations bring you the most pleasure," advises Marshall.
How to care for your sex toys
- Learn how to clean sex toys: If you want your new purchase/s to stand the test of time, it's worth investing in cleaning supplies to keep them well-washed and free of dust and debris from the bedroom. For most sex toys, simple bod-safe soap and warm water will be enough but others may require more specialist methods. Always read the care instructions for your toy before cleaning.
- Find out how to store sex toys: Keeping your sex toys clean and safe when they are not in use is equally as important. Silk or satin storage will always be best for the material but if they're going to be thrown around a bit (i.e. you're going to take them in your suitcase on holiday), it may be worth investing in some more secure storage options. Also, storing toys made of porous materials (e.g. rubber or jelly) together will cause them to degrade.
- Store the chargers with the toys: We all know the frustration of not being able to find a phone or laptop charger when we need one - now imagine not being the charger for your favourite sex toy. Where possible, always store the chargers with the vibrators.
Why couples should try using sex toys together
Whether the aim is a mind-blowing orgasm alone or with a partner, research from Rutgers University-Newark shows that masturbation techniques are good for the body and that sex toys can elevate experiences to new heights. If used with a partner, toys can be the catalyst for new and refreshing experiences and when used solo, they can be an incredible way to explore and reconnect with your body and sexual identity.
As noted, the benefits of using a vibrator include helping you (and your partner) understand where and how you each like to be touched, and adding an extra point of pleasure into the mix. For example, you might be having penetrative sex most of the time, but research from Concordia University shows that 70% of women actually need some kind of clitoral stimulation to have an orgasm. That's where it comes in handy to know how to use a bullet vibrator.
Who makes the best sex toys?
Some of the most recognisable names, like LELO, Womanizer, Lovehoney and Smile Makers, make the best sex toys. But like we said, every body is different, so what one person considers to be the world's best vibrator, might not be the same to the next.
However, there is an index of quality, innovation and consideration for women's health and pleasure that factors in how we select the best sex toys. We know, for example, that certain body-safe materials, such as phylate -free, medical-grade, vegan and cruelty-free silicone are used by certain brands and not by others. We also know that rechargeable high-spec motors and batteries are used in the best vibrators in the world, but that in others, you can use AAA or AA batteries.
In a world where femtech and sex positivity are huge talking points, women all over the world are prioritizing their pleasure and self-care. As a result, sexual wellness categories are some of the most visited areas on many shopping sites and we're seeing new brands pop up every day. All of the contenders on this list, for example, have been carefully selected and many have been created by brands that are only a year or two old.
In order to select a toy that's right for you, consider your personal criteria in terms of the sensations you enjoy, things you'd like to experiment with, and how you tend to practice self-touch. Then consider things like materials, sustainability credentials, weight, size, cost and whether the company supports any charity initiatives or supports women's health more broadly. Think about how the object might look on your nightstand, whether you plan on using it with a partner, or solo, whether you have plans to travel with it, the sound it makes and how it charges. Build a collection that suits you and your needs in order to fully embrace your sexual potential.
