Heist Black Friday sale: This comfy lingerie brand got me through lockdown - join me with 25% off

The Heist Black Friday sale is a must-browse for comfy undies you'll never want to take off.

Three models wearing Heist shapewear
(Image credit: Heist)

Pre-pandemic there were some things I was willing to compromise on in the name of fashion. The niggle of an underwired bra, the blisters of an ill fitting shoe - even mild suffocation at the hands of my skinny jeans. But if months of sartorial solitude with little but loungewear for company have taught me anything, it’s that comfort really is king.

It’s no coincidence then, that one of the labels I’ve fallen hardest for this year is underwear brand Heist. And, with 25% off everything as part of the Heist Black Friday sale, now’s the time to join me. Be quick though, the offer is only runningu until the Sunday of the Black Friday weekend -  29th November. 

A lingerie brand with a difference, Heist are on a mission to ‘liberate women from disappointing underwear’. Now that’s a mantra I can get on board with.

Our top picks from the Heist Black Friday sale

First up, they tackled tights. Banishing sagging knees and rolling waistbands, Heist’s tights have fit down to T. They’ve even rubbished the age-old assumption that one nude suits all; working with 100,000 women to create 7 truly representative shades.

Heist’s shapewear is exceptional too. If you’ve shied away from shaping shorts and body’s in the past for fear of an uncomfortable, sausage-casing experience, let me reassure you - this is not that. Using precisely positioned HeroPanels™, Heist’s three-strong shapewear offering (a short, a body and a high waisted knicker) smooth and sculpt with no unwanted side effects. In fact, I’d merrily wear mine all day - and often do.

Some of us might have banished our bras and anything resembling a waistband during lockdown 1.0, but I’m yet to hear of anyone going so far as to put their knickers on furlough. I am however, willing to bet most of us forgoed our fanciest pants for something more elasticated. 

Luckily Heist’s briefs manage to feel both fashionable and functional. As you might have guessed by the name, their Invisible Brief (available in 5 different styles) is virtually undetectable under clothes. It’s sister, the Sheer Brief feels a little saucier thanks to the see-through fabric, and is also available in four different shapes. 

Last, but by no means least, let me wax lyrical about Heist’s bralettes. As I mentioned, I, along with most women, left underwiring in my pre-pandemic life. Heist’s bralettes are for people who hate the restrictive feeling of wearing a bra. They’re soft, comfy and niggle-free. The Invisible Scoop and Invisible Triangle Bralettes are better-suited to smaller busts for all day wear, with The Sheer Bralette providing more support.

Lockdown Part 2 may soon be over, but I’ve not a sneaking suspicion we won’t be running back to our old underwear drawers. And for that, and Heist, I’m eternally grateful. 

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC. 


She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!


Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress. 


The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.