The ASOS Black Friday sale can save you up to 70% off coats, knitwear, dresses and more

The ASOS Black Friday sale 2021 is underway—these are the best bargains you can snap up, plus the discount code you need to save up to 50%...

A composite image of three products in the ASOS Black Friday sale 2021 on a purple background
(Image credit: Asos)

The ASOS Black Friday sale has already started with 'warm-up' offers ahead of Black Friday on the 26th, and we're here to show you the best deals to shop this week.

Currently, ASOS has over 42,000 items on sale across their site, from the best winter coats and party dresses to his and hers Christmas pyjamas and designer pieces–all at up to 70% off. 

ASOS also has a warm-up deal where you can enter the code 'CHANCE' at checkout to get up to 50% off anything on site. With more deals and items soon to be added, we've rounded up some of the best buys from the ASOS Black Friday sale right now below.

All the current ASOS Black Friday sales in the UK

Best early ASOS Black Friday deals to shop now in the UK

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Muubaa Classic Leather Biker Jacket: £425 £120 (save £305) (opens in new tab) | ASOS 

A classic biker jacket is a must in any woman's wardrobe and the saving on this classic style is staggering. We're predicting a dramatic decline in stock levels!

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Gianni Feraud Crew Neck Animal Print Jumper: £80 £24 (save £56) (opens in new tab) | ASOS

This stylish printed jumper is selling fast thanks to its chic design and extremely low price tag. The high neck and ribbed trim make for a streamlined knit.

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Love Moschino Distressed Mom Jeans: £200 £96 (save £104) (opens in new tab)| ASOS

Moschino offers up some of our favorite high-waisted jeans. We love the faded denim and snug-yet-flattering fit of this pair.

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Jayley Faux Fur Coat: £220 £96 (save £124) (opens in new tab) | ASOS

Make a statement with this canary coat, which feels just as luxurious as it looks. And with side pockets and a longline cut for chilly evenings, it's a practical purchase, too.

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Collared Luxe Trench Coat: £70 £56 (save £14) (opens in new tab) | ASOS

A trench coat is one of those styles that never dates, will go with anything you own and looks effortlessly stylish. Also available in ASOS curve, tall, petite and maternity—it's the universally flattering style you won't regret snapping up. 

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Threadbare Curve Roll Neck Jumper: £35 £22 (save £13) (opens in new tab)| ASOS

The Black Friday sales are the perfect excuse to restock your winter essentials. This classic jumper will be your go-to with everything from straight-leg jeans and ankle boots to slinky slip skirts and trainers. 

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& Other Stories Floral Print Ruffle Midi Dress: £95 £76 (save £19 (opens in new tab)) | ASOS

When it comes to dresses, a great midi dress will never fail in the outfit department. With tonnes of amazing brands also stocked at ASOS, this is your chance to get a discount of & Other Stories goodness, too. 

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French Connection Croc Crossbody: £60 £24 (save £36 ) (opens in new tab) | ASOS

Just in time for party season, this popping pink French Connection style will update every LBD. Not just for evening, it'll look just as good as a crossbody over a wool coat. 

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Y.A.S Skater Dress: £60 £24 (save £36) (opens in new tab)| ASOS

Balance out the length of a mini dress with longer sleeves and they're so much easier to style. Try this one out with flat knee-high rider boots and a fuzzy teddy coat. 

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Muubaa Omega Overshirt Jacket: £475 £185 (save: £290) (opens in new tab)| ASOS

The ASOS Black Friday sale is the best time to snap up quality pieces including leather jackets, boots and trousers. This shirt jacket is perfect for layering over roll-neck knits. 

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Calvin Klein Mesh Bracelet Strap Watch: £115 £95 (save £20) (opens in new tab)| ASOS

With a whole host of designer brands, the ASOS Black Friday sale is also a chance to pick up gifts for your loved ones (or yourself). This sleek, Calvin Klein watch is the everyday style anyone will love. 

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Night 5 Piece Pyjama Satin Gift Set: £45 £30 (save £15) (opens in new tab)| ASOS

If women's Christmas pyjamas (opens in new tab) are on your wish list, then look no further than the ASOS sale. These silky numbers also come in a set with a matching scrunchie, eye mask and both shorts and trousers so you can wear them throughout the year, too. 

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Calvin Klein Chain Necklace With Swarovski Crystal: £89 £35 (save £54) (opens in new tab) | ASOS

The ideal gift for anyone special, this Swarovoski stone necklace is just £35 in the sale. Ready to be worn every day, Calvin Klein isn't just good for loungewear!


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Fuller Bust Arabella Longline Bra: £16 £5.60 (save £10.40 ) (opens in new tab)| ASOS

Still available in all sizes—DD-FF—this longline bra is perfect for larger busts. For the price of a meal deal, this is a bargain to add to your basket, pronto. 

All the current ASOS Black Friday sales in the U.S.

Early ASOS Black Friday sales in the US

Best early ASOS Black Friday deals to shop now in the US

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& Other Stories Mock Neck Sweater: $51 $33.15 (save $17.85) (opens in new tab) | ASOS

A simple sweater can be a gamechanger for your capsule wardrobe (opens in new tab), matching everything from pretty skirts to power trousers.

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High Neck Ruffle Midi Dress $121 $96.80 (save $24.20) (opens in new tab) | ASOS 

Make a statement with this power dress, which will flatter any shape. The ruffle sleeves and voluminous shape mean it's right on-trend.

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Brave Soul Bunny Hooded Puffer Jacket: $81 $50.40 (opens in new tab) | ASOS

One of the warmest winter coats out there, the puffer jacket reigns supreme as a stylish way to stay cozy during the colder months. We love this deep green color, for a welcome departure from monochrome. 

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Pleated Midi Dress With Embroidery: $82 $65.60 (opens in new tab) (save $16.40) | ASOS

This elegant embroidered dress is a real show-stopper, with an eye-catching folk-style flower print. The flattering v-neck and cinched-in waist mean it will suit most shapes. 

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Closet London Plus Tea Dress: $151 $113.25 (save $37.75) (opens in new tab)| ASOS

A midi dress you can wear to work, brunch and everything in between, this heart printed style from Closet London is an all-round winner. Style it up with chunky ankle boots for day and switch to heeled sandals for after-dark. 

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Urbancode Chunky Knit Scarf: $94 $29 (save $65) (opens in new tab)| ASOS

With a huge $65 dollar saving, this cozy scarf is a fall bargain to bag ASAP. The bright hue is guaranteed to liven up any outfit and the chunky knit will keep you extra warm. 

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Sheepskin By Totes Mule Slippers: $81 $63 (save $18) (opens in new tab)| ASOS

SO cozy! Whether you're eyeing up a pair for yourself or to get as a Xmas pressie, these are bound to go down a treat. The tan and grey pair are also in the sale, too. 

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South Beach Chunky Cateye Sunglasses: $23 $9.20 (save $13.80) (opens in new tab) | ASOS

There's never a bad time to buy great sunglasses. This fierce cat eye pair in faux tortoiseshell will see you through all seasons in serious style. 

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Never Fully Dressed Wrap Volume Sleeve Top: $94 $70.50 (save $23.50) (opens in new tab)| ASOS

With over 7,000 tops in the sale, it can be tricky to know which one to choose. This flattering wrap Never Fully Dressed top should be top of your list. Be quick, it's bound to sell out fast. 

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Adidas Originals Seeley XT Trainers: $65 $32.50 (save $32.50 ) (opens in new tab)| ASOS

Now half the original price, these Adidas sneakers will go with everything you own. The classic white and red hue is timeless, wearable and will work across all seasons. 

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Vila Midi Wrap Dress: $72 $28.80 (save $43.20) (opens in new tab) | ASOS

The universally flattering wrap midi dress is always a winner. Wear this one with a faux fur coat and boots for now and switch to sandals come summer. 

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Love Moschino Quilted Tote Bag: $271/$184 (save $87) (opens in new tab)| ASOS

The 'designer brands' section is where you'll find the more premium pieces. If you're in the market for a new bag, this Love Moschino tote (also available in black), will be your go to for work through to weekends. 

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Button Through Boxy Cardigan: $32 $24.40 (save $7.60) (opens in new tab)| ASOS

Cardigans are the perfect layering tool for fall. Liven up a simple jeans and T-shirt look with this punchy blue offering from Asos. It'll also look good over a printed roll neck top, too.

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Whistles Chunky Leather Chelsea: $248 $99.20 (save $148.80) (opens in new tab) | ASOS

Chunky Chelsea boots are here to stay this season. Luckily, these Whistles beauties have over $100 off the original price. Wear with anything from midi dresses to jeans for the perfect fall look. 

ASOS Black Friday buying advice

Is there an ASOS discount code for Black Friday?

Yes, there is an ASOS discount code for Black Friday and it's 'CHANCE'. With the code 'CHANCE' you can win up to 50% off anything in your basket. The surprise discount amount—20%, 30%,40% or 50%—will be added at checkout. 

The site already has up to 70% off selected items in the UK and US, and the big ASOS Black Friday sale will start from Thursday 25th November with up to 80% off everything. 

Shop the ASOS sale here. (opens in new tab)

Does ASOS do a student discount?

If you're a student then you're in luck! ASOS has a 10% discount for students (UK and US) and you just have to apply for a code to use on site until you graduate. 

However, the ASOS student discount can't be used in conjunction with sale items, so this means you won't be able to use it when shopping the big Black Friday deals. 

Want to apply to get your 10% off student discount code? Simply sign up here (opens in new tab) and choose your location. 

When does the ASOS Black Friday sale end in 2021?

The ASOS Black Friday sale will start on Thursday the 25th of November and will come to an end on Monday 29th of November. 

A tip to get the best bits: start adding items to your online baskets that you like now. This way, by the time the big sale starts, you know what you actually want and will be less inclined to impulse shop.