Ever wondered if there’s a Sephora UK? Join the club. There are tens of thousands of Google searches for Sephora UK every month as British shoppers clamor to get their hands on the beauty mecca's selection of cult brands and buys.
Hailed as the ultimate destination for beauty, and home to nearly 3,000 brands, it’s unsurprising that shoppers seeking out easy makeup looks and effective new buys for their skincare routine are so keen for Sephora UK to happen.
Sadly, however, the French multinational retailer is not currently on British soil and back in 2018 the website stopped shipping to the UK entirely. The good news? Plenty of Sephora brands, from huge sellers to lesser-known niche lines, can be sourced online in the UK. From the best mascara to a cult new makeup primer and the best hair mask everyone is talking about, our beauty team has tracked down the hottest Sephora brands and their hero beauty buys with no plane ticket required.
Is there a Sephora UK store in London?
The short answer is no. Sadly, there are no Sephora stores here in the UK. It has been rumored over the years that Sephora would be opening a store in London's Westfield shopping center—but the rumors turned out to be just that and the beauty mecca never materialized.
But while Sephora UK may not be a thing, luckily for us the internet definitely is. If you want to shop the retailer’s buzz-worthy brands without having to trawl for hours online—we’re here to help. From the best face moisturizer to the hair waver that might convince you to throw away your best curling iron, here's our pick of the best Sephora beauty brands that you can buy here in the UK, too.
Where you can buy Sephora brands in the UK
This cool brand was founded by a collective of creatives in Brooklyn with a focus on fun, cruelty-free, ethical hairstyling. It has 10 haircare collections in total, catering for every hair type and concern going—including damaged hair, curly hairstyles, frizzy hair, and more. While each collection is formulated with specific ingredients to cater to that hair concern, the one thing they all have in common is sea buckthorn berry.
Hailed as a superstar ingredient, sea buckthorn berry contains over 190 active ingredients (including vitamins, amino acids, and antioxidants) that help protect hair against free radical damage, like pollution. All Amika products come in bright, stand-out packaging and the brand also offers styling tools including our personal favorite, the Amika High Tide Deep Waver.
Amika High Tide Deep Waver | RRP: £90
Loose, beachy waves are a few crimps away with this big barrelled hot tool. Featuring three barrels, the extra-large waver can be moved down the length of the hair (holding each clamp in place for 5 seconds) to create beautiful, mermaid-worthy waves.
Amika Perk Up Dry Shampoo | RRP: £20
If even the best dry shampoo (opens in new tab) has let you down in the past, turn your head to this super-fine formula from Amika. It’s completely invisible and actually makes hair feel (and look) clean and fresh. Plus, it contains rice starch to add some extra volume to your second-day hair.
Amika FlashInstant Shine Mask | RRP: £20
Bolster shine in 60 seconds with this speedy hydrating hero that’s jam-packed with amino acids and UV filters. Apply onto damp hair, post-shampoo, and rinse after one minute. Easy!
2. Anastasia Beverly Hills
Anastasia Soare, CEO, and founder of Anastasia Beverly Hills, is the go-to brow artist for Hollywood's A-List, and her excellent beauty range more than matches up to her impeccable reputation. The first product line-up landed on US shelves in 2000 and quickly accumulated an impressive fanbase that has since grown beyond belief.
It goes without saying that the eyebrow products are top drawer (Brow Wiz and Dip Brow Pomade are our must-haves), but the gorgeously toned pigment-rich eye palettes have also earned a huge cult following for creating beautiful eyeshadow looks too.
Anastasia Beverly Hills Soft Glam Eyeshadow Palette | RRP: £42
Take your look from desk to disco with this gorgeous glam eyeshadow palette housing 14 shades in a mix of matte and shimmer finishes. Plus, it includes a dual-ended brush and a large mirror for on-the-go touch-ups.
Anastasia Beverly Hills Brow Wiz | RRP: £23
Designed to shape and fill in sparse areas, this skinny brow pencil (available in 12 shades) is a must-try for fuller-looking brows. A far cry from the heavily drawn on arches of the past, this ultra-fine nib can easily mimic fine hairs for a natural finish.
Anastasia Beverly Hills Liquid Lipstick | RRP: £18
Blended with moisturizing natural oils, this liquid matte lipstick feels like a balm with the staying power of a lipstick. The finish is opaque matte, and the colors vary from soft shades to bold statements like Rio and Trust Issues.
This California-based skincare brand launched into Sephora in 2017 and has since become one of its top-selling ranges. The USP is squalane, a plant-derived ingredient that mimicks and replenishes our skin's natural squalene (with an 'e') levels. This is a lipid in our skin that helps it feel plump and moisturized but depletes with age.
Every product in the range contains nourishing squalane, and is formulated sustainably using natural ingredients, and is housed in recyclable packaging. Our favorite products are the 100% Squalane oil, which can be used on the face body, and hair, and the Squalane + Vitamin C Rose Oil.
Biossance Squalane and Vitamin C Rose Oil | RRP: £55
A godsend for dull, lackluster complexions, this lightweight oil brightens skin with an oil-soluble form of vitamin C. It also contains chios crystal oil to firm skin, as well as Damascus rose extract to improve radiance.
Biossance Squalane and Amino Aloe Gentle Cleanser | RRP: £20
For a deep cleanse that doesn’t dry out skin, turn your attention to this new gentle gel formula from Biossance. Blended with amino acids and moringa extract, the cleanser lightly lathers to de-clog pores while also restoring moisture with hydrating aloe vera leaf juice. Skin is left refreshed and revitalized.
Biossance Squalane and Marine Algae Eye Cream | RRP: £43
No skincare routine (opens in new tab) is complete without an eye cream. This pot from Biossance houses a rich formula that firms and smooths the delicate eye area with plant-based squalene, marine algae and paracress extract. In clinical trials, 100% of women saw an improvement in the appearance of fine lines in seven days. Sold!
Not yet familiar with Briogeo? Let us introduce you. A buzz-worthy brand, Briogeo has been making waves in the beauty industry since it first launched in 2013. Founded by Nancy Twine, the haircare line is 100% cruelty-free as well as being free from sulfates, silicones, parabens, artificial dyes, and phthalates. What’s more, the packaging is both recycled and recyclable. Tick, tick, tick.
Split into eight collections (Farewell Frizz, Scalp Revival, Curl Charisma, Blossom and Bloom, Don’t Despair Repair!, Superfoods, B-well and Be Gentle, Be Kind) there’s a product to cater to every hair type and concern. Our favorite? The deep conditioning mask from the Don’t Despair, Repair! line which makes hair feel silky soft after just one use.
Briogeo Don't Despair, Repair! Deep Conditioning Hair Mask | RRP: £32
Dry, damaged hair? Apply this weekly intensive conditioning mask formulated with an impressive blend of vitamins, rosehip and argan oil (opens in new tab), algae and biotin. Hair looks and feels healthier after use.
Briogeo Banana + Coconut Superfoods Hair Pack | RRP: £43
A power pair, this banana and coconut duo is loaded with vitamins, antioxidants, and essential fatty acids to restore dry, damaged hair back to its former glory. Use the shampoo and conditioner together for happier, healthier hair that smells sublime.
Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil | RRP: £28
Ideal for brittle hair that’s prone to breakage, this luxury lightweight oil is blended with antioxidant rose flower oil to protect hair from the elements, macadamia nut derivatives to promote shine, and ceramides to strengthen strands. Apply a few drops daily, from mid-lengths to ends, for shiny, sleek locks.
- Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil for £28 at Space NK (opens in new tab)
5. Christophe Robin
Ask any US or French beauty editor to name a hairdressing guru and the chances are Christophe Robin’s name will come up. His legendary Atelier has welcomed every supermodel and celebrity going, including the likes of Catherine Deneuve, Tilda Swinton, and Léa Seydoux.
Renowned for his color expertise, the Paris-based hairstylist became frustrated by the lack of hair styling products available to protect and maintain his clients' color-treated hair. This is why he decided to launch his eponymous brand in 1999. The luxury range makes the best of natural botanicals to create effective solutions. If you try one thing, make it the Cleansing Purifying Scrub.
Christophe Robin Cleansing Purifying Scrub with Sea Salt |RRP: £42
Designed with oily scalps in mind, this innovative cleansing shampoo meets scrub helps to remove daily product build-up with exfoliating sea salt. Apply to wet hair and lather up before rinsing off.
Christophe Robin Hydrating Leave-In Mist | RRP: £30
Spritz this onto damp or dry hair to smooth strands and bolster shine in seconds. Aloe vera detangles and hydrates while flaxseed enhances vibrancy. Use as a finishing touch in your haircare regime or mist onto strands throughout the day, whenever you need a touch-up.
Christophe Robin Regenerating Serum | RRP: £40
Powered by prickly pear seed oil, an ingredient rich in antioxidants and amino acids, this regenerating serum smooths strands, protects them from heat, and deeply hydrates. Triple tick!
6. CLEAN Reserve
Since 2003, CLEAN Reserve, a classy fragrance brand, has been creating scents that smell exactly as they sound: Clean. At first, they burst onto the scene with fragrances based on Clean Laundry and Warm Cotton, but now they’ve moved into citrus and warm solar styles without losing the brand's refreshing, unisex characteristics.
All the scents are fresh and, unsurprisingly ‘cleanly formulated’, using just the essential ingredients which are a mix of sustainably sourced and tried-and-true synthetics. From clean classics to fresh florals, there is a scent to suit everyone.
CLEAN Reserve Solar Bloom EDP | RRP: £82
Designed to conjure up the moment where the sun warms the skin, this citrus and floral number combines sweet bergamot with orange blossom and a dash of coconut water. It’s sunshine, bottled.
CLEAN Reserve Warm Cotton EDP | RRP: £82
True to its name, this best-selling number smells of freshly washed laundry on a warm summer's day. Combining light floral hints with mint and musk, it smells fresh yet familiar.
CLEAN Reserve Rain EDP | RRP: £82
Craving that fresh air feeling? Find it in scent form with this light, aquatic perfume with white flowers, bergamot, vetiver, and patchouli to conjure up clean air after a rainfall. A great everyday choice and not at all overpowering.
Several beauty brands claim to be clean beauty (an unregulated label) when in actual fact, they’re not. This New York-born brand is different. It lives and breathes the philosophy, sustainably growing and farming its own ingredients to deliver farm-to-face skincare that delivers on results.
Conscious as well as clean, the brand is on a mission to use 80-90% non-virgin material and 100% zero-waste packaging by 2022, with 100% conflict-free ingredients. For any Farmacy newcomers, we highly recommend trying the Green Clean cleansing balm as well as Honeymoon Glow (a 14% skincare acid night serum).
Farmacy Green Clean Makeup Removing Cleansing Balm | RRP: £32
Take off the day with this luxurious balm-to-oil cleanser that’s brimming with fruit seed oils and exfoliating papaya enzymes to brighten and smooth skin. Apply to dry skin and massage it in before rinsing off with water.
Farmacy Honeymoon Glow | RRP: £50
Transform dull, lacklustre skin with this 3-in-1 multi-tasking wonder. It combines hydrating hyaluronic acid and honey with a cocktail of AHAs (lactic, glycolic, citric, and fruit acids) to slough away dead skin cells and reveal a brighter, glowing complexion.
Farmacy Honey Potion Plus | RRP: £53
Scoop up this honey-infused mask and spread a generous layer onto cleansed skin. The buttery texture gently warms and transforms into a cream as you massage it in. After 10-15 minutes, rinse it off and revel in your newfound glow.
8. First Aid Beauty
Founder and CEO Lilli Gordon launched First Aid Beauty with Sephora back in 2009. Gordon saw a gap in the market for a skincare line that provides solutions to different skin challenges—not just ageing. From tackling KP to combatting pigmentation, there’s a skincare saviour for every concern in the range.
As for the products—there’s no fancy packaging, just hard-working formulas that boast effective (often natural) ingredients that have been allergy-tested and are free from parabens and artificial fragrances. The brand is also 100% cruelty-free and PETA-certified. Tick, tick, tick!
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA | RRP: £25.35
Exfoliate bumps associated with keratosis pilaris (KP) with this brilliant body scrub. Glycolic and lactic acids slough away dead skin cells, while pumice buffing beads smooth skin and help improve texture.
First Aid Beauty Ultra Repair Cream | RRP: £32
A firm favourite among First Aid Beauty fans, this rich emollient cream deeply hydrates skin with shea butter, eucalyptus oil, and ceramides. If the skin is stressed out—be it on the face or body—apply this cream for immediate relief.
First Aid Beauty Facial Radiance Pads | RRP: £20
A great pick for lacklustre skin in need of a pick-me-up. These Facial Radiance Pads are gentle enough for daily use, featuring lemon peel and liquorice root to brighten skin as well as cucumber and Indian gooseberry to tone.
9. ILIA Beauty
A ‘clean’ beauty line that launched in Vancouver in 2009, ILIA Beauty is available to shop here in the UK on Net-A-Porter. Described as a ‘modern line of natural skincare and organic cosmetics’, the products combine a large percentage of certified organic and bio-active botanicals with a small amount of safe synthetics that help the products perform.
The products feel luxurious and are a dream to apply with pigment-packed formulas that blend in effortlessly for a natural, polished finish. Fans adore the award-winning Multi-Stick as well as the True Skin Radiant Priming Serum.
ILIA Multi-Stick | RRP: £33
A handbag hero, this multitasking stick is designed to be used on cheeks, lids and lips for a flush of dewy colour. Blended with shea butter, the buildable colour glides on effortlessly and never looks dry or caked-on.
ILIA Super Serum Skin Tint SPF30 | RRP: £42
Another must-have multi-tasker from ILIA Beauty, this serum-meets-foundation evens skin tone while hydrating skin with squalene and hyaluronic acid. It also boasts SPF 30 to protect skin from damaging UV rays. Blend in with fingertips for a dewy, second-skin finish.
ILIA Balmy Tint Hydrating Lip Balm | RRP: £27
Soothe dry and chapped lips with this nourishing lip balm that's blended with hydrating rosehip, avocado and jojoba seed oils. Choose from five sheer shades that deliver a tint of juicy colour that's ideal for an everyday makeup look.
10. Living Proof
Launching back in 2005, Living Proof was created by a group of editorial hairstylists and professors to combine scientific innovation with real-world results. The products, of which there are 45, all boast hard-working ingredients and clinical technologies that work for all hair types.
Devoted fans will wax lyrical about the best shampoos and conditioners from the brand that tackle every concern from frizz to dullness. Others, who may not have tried the products, will likely have heard of the miracle dry shampoo that really is the best in the business.
Living Proof Perfect Hair Day Dry Shampoo | RRP: £20
Four words: Best dry shampoo ever. Seriously. This product actually makes hair feel clean, not dull or claggy or padded out with oil-absorbing powders, just fresh and lovely like it's just been washed.
Living Proof Curl Shampoo | RRP: £31
Calling all curly girls, this shampoo is for you! Specifically designed for coily, wavy, and curly textures, this impressive low-lather shampoo swiftly removes dirt and product build-up while detangling and nourishing strands (thanks to an exclusive Healthy Curl Complex).
Living Proof Restore Perfecting Spray | RRP: £27
Mist this conditioning spray all over damp hair to detangle, strengthen and smooth strands while also providing UV and heat protection. Hair looks and feels healthier after use.
11. Makeup By Mario
One of the world’s most influential makeup artists—with 20 years of industry experience—Mario Devidanovic (who counts Kim Kardashian as a regular client) decided to launch his own brand of cosmetics, Makeup by Mario, back in 2020.
With luxurious textures and incredible colour payoff, the products stand out from the beauty crowd—inspiring experimentation within makeup. Choose between metallic eyeshadows, matte eyeshadows and metal eyeshadows (or try all three).
Makeup By Mario Master Metals Eyeshadow Palette | RRP: £41
For a statement eye look, turn your attention to this eyeshadow palette that houses five bold shades (think silver, copper and rose gold) with a molten metal finish. Use dry for a pearly finish or apply wet for a high coverage foiled effect.
Makeup By Mario Master Mattes Eyeshadow Palette | RRP: $48/£41
The ultimate day-to-night eyeshadow palette. It features 12 matte shades in warm, neutral and deep tones that can be used alone or blended together to create endless eye looks. Whether you want a subtle smoke or a blown-out dramatic look, this palette has you covered.
Makeup By Mario Master Secret Glow | RRP: $22/£19
Not only does Makeup by Mario have some of the best eyeshadow palettes around, but it’s also home to this translucent, non-sticky face balm that can be used to create a lit-from-within glassy gleam on the high points of the face.
Colour-treated hair? It’s likely you’ve already heard of Olaplex—the brand that totally revolutionised the hair industry by launching a product that effectively repairs damage and strengthens strands. Hairstylists swear by it and now everyone can get their hands on this miracle-working range.
Developed by a team of US scientists, the patented technology works by re-building broken bonds for hair that feels fuller and gets stronger over time. Since launching in 2014, Olaplex has expanded from a single product to a full haircare range that spans everything from shampoos and conditioners to scalp treatments and the beloved Olaplex No7 Bonding Hair Oil.
Olaplex No.7 Bonding Oil | RRP: £26
Use this nourishing hair oil as the final step in your hair care routine (on wet or dry hair) to bolster shine, fight frizz and protect hair from heat protection (up to 232°C). This hair hero increases colour vibrancy, too.
Olaplex No.3 Hair Perfector | RRP: £26
Designed to be used weekly, this at-home treatment restores shine and strengthens strands with the brand’s signature bond-building technology (known as ‘bis-aminopropyl diglycol dimaleate’). Apply to damp hair and leave on for ten minutes before rinsing off.
Olaplex No. 4P Blonde Enhancer Toning Shampoo | RRP: £26
This sulphate-free shampoo neutralises unwanted brassy tones with highly concentrated purple pigments. For brighter results, leave on for longer. Expect vibrant, shiny strands post-wash.
This hair and body brand is the brainchild of celebrity hairstylist extraordinaire, Jen Atkin. As well as her impressive A-list client roster (including the Kardashians and Chrissy Teigen), Jen is a star in her own right who has amassed millions of online followers for her fun video tutorials and direct approach to making hair look great.
This, her beauty range, is an absolute smash hit with innovative products—the best dry shampoo (opens in new tab) in foam form, for example. Plus our favorite Fine Shampoo (there are medium and thick versions too) with a gorgeous fragrance that actually sticks around, giving you lovely little wafts throughout the day.
Ouai Volume Spray | RRP: £22
Transform limp, flat hair into a bouncy, voluminous mane with this lightweight lifting spray that’s brimming with polymers and hibiscus extract. Simply spritz onto damp roots before styling.
OUAI Medium Hair Conditioner | RRP: £22
This deeply hydrating conditioner combines babassu and coconut oil with vitamin-rich kumquat fruit extract to smooth strands and bolster shine for a glossy, healthy mane.
14. Peter Thomas Roth
Skincare that really works is the philosophy behind Peter Thomas Roth, and it shows in the products. This New York-based brand is particularly well known for its active-packed masks and treatments, which are brimming with high levels of ingredients and often have the tingle to prove it.
If you're not particularly sensitive and like to get bang for your buck try the cult Pumpkin Enzyme Mask, it deeply exfoliates for effective skin smoothing and glowing (and in our case, a touch pink, too). For something a little more nourishing, give the beloved Water Drench Cream a whirl—it's super soothing and is jam-packed with hydrating hyaluronic acid.
Peter Thomas Roth Pumpkin Enzyme Mask |RRP: £56
Kick dry skin to the curb with this chemical and physical exfoliant from Peter Thomas Roth. AHAs gently exfoliate skin while aluminum oxide crystals purify pores to leave your complexion glowing, luminous and soft. Use one or two times per week.
Peter Thomas Roth Water Drench Hyaluronic Cloud Cream | RRP: £45
Supercharge your routine with this intensely hydrating ‘cloud cream’ that’s brimming with a 30% hyaluronic acid complex (featuring three molecular sizes of HA) to soften fine lines, plump up the skin, and lock in moisture.
Peter Thomas Roth Cucumber Hydra-Gel Eye Masks | RRP: £41
Refresh tired eyes with these Cucumber Hydra-Gel Eye Masks that take down puffiness and dark circles with cooling cucumber extract, hydrating hyaluronic acid, and plumping collagen. Smooth on and rest for 10-15 minutes.
15. Rare Beauty by Selena Gomez
After launching in the US in 2020, Rare Beauty by Selena Gomez finally made its way to UK soil earlier this year. The hotly anticipant collection, which spans everything from lip balms and lip creams to foundation and concealer, has certainly lived up to the hype.
Gomez’s goal was to launch a collection of makeup will make you feel good—offering products that embrace individuality. The formulas are pigment-rich and many come in an impressive array of shades—for instance, the concealer comes in 48 shades. Beauty benefits aside, 1% of all sales go directly to the Rare Impact Fund, an organisation founded by Gomez to help increase mental health resources.
Rare Beauty Liquid Touch Brightening Concealer | RRP: £18
This creamy liquid concealer, available in 48 shades, delivers medium-to-full coverage to even out skin tone, hide blemishes and take down any unwanted redness. Blended with lotus, white water lily and gardenia—it’s hydrating, too.
Rare Beauty Soft Pinch Liquid Blush | RRP: £19
Liquid blush was the first product of Selena Gomez’s Rare Beauty line, and the formula is second to none. It’s ultra-lightweight and blends in seamlessly to impart a healthy-looking flush. Our top tip? Use on lips, lids and cheeks.
Rare Beauty Lip Soufflé Matte Lip Cream | RRP: $20/£19
If you like a matte finish but hate the drying effect of dense formulas, this lip cream is for you. It cloaks lips in a veil of lightweight colour that never cracks or flakes. Instead, the formula hydrates and nourishes with vitamin E.
16. Sol de Janeiro
This Brazilian-inspired body brand can't help but put a smile on your face. The only thing better than their cheeky names (Brazilian Bum Bum Cream is a particular highlight) is the way these products smell. Think caramel, praline, pistachio, and everything else sweet and sexy—but with woody undertones to keep things grown-up, not sickly.
Body creams are how Sol de Janeiro made their name, but just about everything is worth a shot. We love the Samba Foot Fetish Cream with its kitsch surfboard foot file, or the Rio Sunset Glow Motion, a beautifully shimmery instant bronzing body oil. Oh and don't miss the Bom Dia Bright Cream—it seriously smells sublime.
Sol de Janeiro Bom Dia Bright Cream | RRP: £44
As well as smelling delicious, this rich body cream locks in moisture with cupuaçu butter while exfoliating limbs with alpha hydroxy acids derived from mango and banana. No wonder it's our Beauty Ed's best body exfoliators (opens in new tab) of all time.
Sol de Janeiro Bum Bum Body Scrub | RRP: £39
This heavenly scented body scrub is blended with sugar and salt as well as coconut and cupuaçu butters, to do away with dulling dead skin cells for supple, soft limbs.
Sol de Janeiro Brazilian Crush Cheirosa ‘62 | RRP: £33
Inspired by the addictive scent of Bum Bum Cream, this sultry body spritz combines pistachio with salted caramel to transport you to Rio’s sun-drenched shores. Spritz onto body, hair, and clothes.
17. Summer Fridays
Founded by Marianna Hewitt and Lauren Gore, beauty influencers and experts, Summer Fridays is a feel-good beauty brand that’s famed for its sleek, Instagram-friendly aesthetic. Initially launching with Jet Leg Mask in 2018, the brand was catapulted to success after beauty editors and beauty enthusiasts alike wanted in on the cult treatment's skin-soothing action.
Since the famous mask, the brand has grown with serums, moisturizers, and one of the best lip balms we've tried in years, all featuring clean ingredients and luxurious textures that are a pleasure to apply. As well as the Jet Lag Mask, we’re hooked on the nourishing Lip Butter Balm and CC Me Serum.
Summer Fridays Jet Lag Mask | RRP: £45
A social media sensation, this hydrating hero is crafted with a nourishing blend of vitamin B5, allantoin, and bisabolol to soothe stressed-out skin mid-flight or on the ground. Both Kim Kardashian and Jessica Alba are reported fans.
Summer Fridays Cloud Dew Oil-Free Gel Cream Moisturizer | RRP: £41
Parched skin? Treat it to this oil-free hydrating cream that’s formulated with brightening pineapple enzymes, potent antioxidants, and three types of hydrating hyaluronic acid. Expect a fresh, dewy complexion.
Summer Fridays Lip Butter Balm | £21
Soothe, heal and hydrate dry lips with this cruelty-free formula that’s brimming with plant-derived butters and shine-enhancing waxes.
18. Tarte Cosmetics
There were times when this cult beauty brand felt like it would never arrive in the UK. Even worse, US Beauty Editors and influencers wouldn't stop banging on about it. But what is it about Tarte that fans love so much?
It's billed as 'high-performance natural' makeup and that neatly sums it up. Mineral cosmetics often sacrifice pigment or color payoff to stick to their natural ethos, but Tarte is truly a best of both worlds situation. Luckily for us, arrive it did (eventually) so we can enjoy their best-selling wares including Shape Tape Concealer, Tartlette eye palettes, and the Amazonian Clay Bronzer.
Tarte Cosmetics Shape Tape Concealer | RRP: £24
A firm favorite among beauty enthusiasts, this heavy-duty creamy concealer makes light work of dark circles along with blemishes and dullness. Swipe on and blend with fingertips or a brush for a soft-focus, natural matte finish.
Tarte Cosmetics Amazonian Clay 12-Hour Blush | RRP: £25
Perk up your complexion with this beautiful blush from Tarte Cosmetics that’s blended with mineral pigments, Amazonian clay, and vitamin E for a long-wearing flush of color.
Tarte Cosmetics Maracuja Juicy Lip Balm | RRP: £19
A gloss meets balm, this hard-working lip savior is loaded with antioxidant-rich fruits and nourishing maracuja oil to treat parched pouts while delivering a juicy shot of color.
19. Tata Harper
Say the name Tata Harper in a room full of beauty fans and you'll be met with a sea of superlatives. "Amazing", "incredible" and "life-changing" are all likely to come up, and here's why:
Most 'clean' beauty aims for simplicity—the fewer ingredients the better—but this brand prides itself on its complexity. These are some of the most serious, active-packed, best skincare products (opens in new tab) around that just so happens to be green. The high-end packaging and gorgeous textures reflect the steep prices, and just about everything is designed with healthy, glowing skin in mind.
Tata Harper Resurfacing Mask | RRP: £57
Great glow is the goal for this award-winning Resurfacing Mask that’s adored by the celebrity circuit. Beet extract promotes hydration; white willow extract gently exfoliates, aloe vera repairs damage and witch hazel will soothe inflammation.
Tata Harper Nourishing Oil Cleanser | RRP: £75
100% natural, this nourishing oil cleanser melts away makeup, dirt, and pollutants without stripping skin of essential moisture, thanks to a cocktail of botanical oils and extracts. Skin is left feeling soft, supple, and perfectly primed for moisturizer.
Tata Harper Water-Lock Moisturizer | RRP: £59
The perfect product to complete your skincare regime, this fresh gel-cream locks in moisture with hyaluronic acid and water-trapping pomegranate extracts. Sold in convenient refill pods, you can also minimize waste (and save money) when you need a top-up.
20. Tower 28 Beauty
Named after a lifeguard tower in Santa Monica, Tower 28 Beauty was created by founder Amy who's experienced sensitive skin her entire adult life. “I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical,” she says on the website. As a result, she developed her very own fun, non-toxic brand that’s full of calming, nourishing ingredients.
Take the SOS Daily Rescue Facial Spray, for instance. It's 100% natural and dermatologist tested, so is an easy beauty solution to treat sensitive skin that can be spritzed on AM and PM over freshly cleansed skin. As well as this skincare spray, there’s lots of makeup to marvel at including the ShineOn Lip Jelly, blended with nourishing oils, and the SuperDew Highlighter Balm, laced with skin-loving chamomile and green tea extract.
Tower 28 Bronzino Illuminating Cream Bronzer | RRP: £18
Available in five shades, this creamy dreamy bronzer boasts skin-soothing properties including moisturizing mango butter and calming green tea extract. Blend across cheekbones and temples for a believable glow with a multidimensional sheen.
Tower 28 Beauty ShineOn Milky Lip Jelly | RRP: £15
100% vegan, this juicy gloss packs a hydrating punch with apricot oil, avocado oil, and raspberry seed oil. Available in four sophisticated shades, try Oat (a peachy pink) for day and Almond (a milky chocolate) for night.
Tower 28 Beauty SuperDew Highlighting Balm | RRP: £17
Hands down one of the best highlighters we’ve tried. This translucent balm creates a glassy, dewy finish that looks effortless and expensive. Blend across cheekbones and lids for a luminous look.
21. Wander Beauty
Launching back in 2014, New York-born Wander Beauty was created by two busy working mums Lindsay Ellingson and Divya Gugnani. Focused on multi-tasking makeup that’s easy-to-use, the line has quickly accumulated an A-list following (including Heidi Klum, Emma Roberts and Sarah Jessica Parker).
The everyday essentials span everything from the best cream blush and bronzer duos to lip and cheek pots. If you’re already familiar with the brand, you’ll have likely heard of their award-winning Baggage Claim Eye Masks that brighten, hydrate, and reduce puffiness with hyaluronic acid, aloe leaf, and amino acids.
Wander Beauty Dualist Matte and Illuminating Concealer | RRP: £28
A multi-tasking must-have. This double-ended beauty concealer features two formulas—the matte stick camouflages blemishes while the illuminating liquid diffuses fine lines.
Wander Beauty Trip For Two Blush and Bronzer Duo | RRP: £27.72
A handbag essential, this blush and bronzer duo can be used together or alone to create a sun-kissed rosy glow that will have people asking where you’ve been. Blended with vitamin C and plant extracts, the savvy formulas help soothe and brighten skin, too.
Wander Beauty Baggage Claim Eye Masks | RRP: £24 for six
If you’re not yet familiar with these award-winning eye masks, let us introduce you. Drenched in hyaluronic acid, calendula and camu camu extract, the luxury gold patches visibly brighten, hydrate, and reduce the appearance of dark circles.
22. Youth To The People
Inspired by their grandmother (who was a pioneer in skincare), co-founders and cousins Greg Gonzalez and Joe Cloyes dreamt up Youth To The People, a greener-than-green natural skincare brand. Powered by superfoods, the eco-conscious line-up boasts antioxidant-rich greens (like kale, spinach, and green tea) as well as skin-loving vitamins. Every product, including the hero cleanser, is cruelty-free and 100% vegan.
Making its way from California to the UK, you can now shop this brand on e-tailers such as Cult Beauty and Amazon. Take your pick from the affordable range that spans everything from brightening face masks to one of the best vitamin C serums we've tried.
Youth To The People Superfood Cleanser | RRP: £31
The skincare equivalent of a green smoothie, this gentle cleanser melts away makeup while feeding the skin with an antioxidant-rich mix of kale, spinach, and green tea. Expect instantly refreshed, moisturized skin after just one use.
Youth To The People Adaptogen Deep Moisture Cream | RRP: £15
The adaptogenic blend of ashwagandha and fermented reishi mushroom helps skin handle dryness, irritation, and redness, while squalene, jojoba, and shea butter deeply hydrate. The results? Healthy, balanced skin that’s glowing.
Youth To The People 15% Vitamin C+ Caffeine Energy Serum | RRP: £59
Blended with 15% vitamin C, this souped-up serum is a must-try for brighter, more radiant skin. It’s also deeply moisturizing and takes down puffiness thanks to caffeine and squalene.
- Youth To The People 15% Vitamin C + Clean Caffeine Energy Serum at Sephora for £59 (opens in new tab)
Emma Stoddart is a freelance beauty journalist and self-confessed skincare aficionado with over five years’ industry experience. Emma has worked for some of the UK’s top women’s titles including Net-A-Porter, Stylist and Grazia. Her experience spans online and print as well as producing editorial shoots with some of the industry’s biggest artists, including Val Garland. Asides from working with them behind the scenes, she’s also had the chance to interview the likes of Patrick Ta, Pat McGrath, and Sam McKnight for all their insider tips and tricks.
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