10 Black-owned beauty and skincare brands you should refresh your cosmetic bag with in 2023

Upgrade your beauty routine with these brilliant Black-owned beauty and skincare brands

Three side-by-side images of Black-owned beauty and skincare brands from Eadem, Topicals, and Pat McGrath Labs.
(Image credit: Future)

Looking for ways to celebrate Black History Month? Well, if you’re a lover of all things beauty, why not support Black-owned beauty and skincare brands this month and year-round?

From luxury facial serums catered to every skin type to a silky smooth foundation that comes in 59 shades, the beauty industry is becoming more diverse and inclusive by being a space for Black creatives to produce products that work for every skin and hair type. But similar to the underrepresentation Black creators experience, their brands don't always get the recognition they deserve. And to be quite honest, there are a lot of amazing brands in this guide I didn't even know existed before researching. 

So, to shine a light on these hidden beauty gems, we've rounded up 10 Black-owned beauty and skincare brands that are worthy of your support and, of course, deserve a spot on your vanity all 365 days of the year. Whether you're on the lookout for the best foundation, best mascara or best face moisturizer, you'll find it here.

Black-owned beauty and skincare brands to shop in 2023

Looking for the best lengthening mascara with loads of volume? Ami Colé is a clean beauty brand with mascara that conditions and nourishes your lashes while giving them the lift they need. And if you're on the hunt for the best cleansers, Rihanna's beauty brand, Fenty Skin, has a vegan and gluten-free cleanser that works with all skin types. Here are our other must-try brands...

1. Pat McGrath Labs

Three side-by-side Pat McGrath makeup products for Black-owned beauty and skincare brands.

(Image credit: Pat McGrath Labs)

Reasons to buy

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Over 25 foundation shades and 36 concelear shades 
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Buttery-soft eyeshadows with extreme pigmentation 
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Long-wearing lipsticks that last up to 12-hours
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Lengthening mascara designed and used by makeup artists

You're not going to want to skip out on buying Pat McGrath Lab beauty products when Queen Elizabeth II awarded the founder herself a Dame of the British Empire (DBE) for services to the Fashion Beauty Industry and Diversity. 

Legendary makeup artist and founder of the luxury cosmetic brand Dame Patricia Ann McGrath gives us long-wearing, pigmented formulas and quality makeup like no other. 

3. Eadem

Three Eadem skin products side-by-side for Black-owned beauty and skincare brands.

(Image credit: Eadem)

Reasons to buy

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Skincare by women of color, created for women of color and all skin types
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Dermatologist recommended and tested skincare 
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Skin products that reduces and prevents hyperpigmentation without lightening overall skin tone

What was once a lifestyle blog created by two women of color, Alice Lin Glover and Marie Kouadio Amouzame, is now an inclusive beauty brand that creates clinically-tested skincare products that work on melanin skin, which are more prone to hyperpigmentation. Eadem is a skincare brand made by women of color for women of color and all skin types.

3. Briogeo

Three side-by-side images of Briogeo hair products for Black-owned beauty and skincare brands.

(Image credit: Briogeo)

Reasons to buy

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Hair products for every hair concern
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All products are made with plant-based surfactants and no sulfates
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Natural ingredient hair products that works for every hair type

Whether you're looking for the best vegan shampoo and conditioner or the best hair styling products to prep your hair with, Briogeo is an amazing Black-owned beauty brand that has a natural hair product for every hair type and concern. The brand is known for its '6-free' hair care meaning all formulas exclude silicones, parabens, harsh sulfates, phthalates, artificial dyes, and DEA. So whether your hair is dry and damaged or fine and oily, there's a hair mask and deep conditioner made specifically for you.

4. Lys Beauty

Three side-by-side images of Lys beauty products for Black-owned beauty and skincare brands.

(Image credit: Lys Beauty)

Reasons to buy

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Clean, vegan makeup products
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Highly pigmented cream blushes
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A serum-based foundation that conceals and nourishes the skin
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33 foundation shades with three universal undertones

Lys Beauty is the first Black-owned clean beauty brand stocked at Sephora. With over 30 foundation shades, long-wearing and pigmented cream blushes, and smooth, nourishing lip products, the beauty brand, which stands for "love yourself," redefines beauty by creating clean products suitable for all skin types and complexions. Whether you're looking for the best foundations for oily skin or the best foundations for dry skin, there will be a product for you.

5. Bevel

Three side-by-side Bevel skin and hair products for Black-owned beauty and skincare brands.

(Image credit: Bevel)

Reasons to buy

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A men's grooming line made by a man of color to cater to men of color's grooming needs
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Skin and shaving products that helps with hyperpigmentation and ingrown hairs
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Nourishing hair products for textured hair 
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Affordable

Bevel founder Tristan Walker created the first head-to-toe grooming brand catered to Black men. From nourishing textured hair products to shaving products that protect the skin from ingrown hairs and dark spots. Bevel is another brand that's brought inclusivity to the beauty industry by providing hair and skin care products for men of color.

6. Bread Beauty Supply

Three side-by-side images Bread Beauty Supply hair products for Black-owned beauty and skincare brands.

(Image credit: Bread Beauty Supply)

Reasons to buy

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Simple and easy-to-use hair products
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Hair products that work on all hair types
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Vegan and Cruelty-free products

With hundreds of products to choose from, shopping for the best hair care can be exhausting and tedious. That's why Bread Beauty Supply exists. Only carrying a few essential hair items, it's like Bread: a must-have.

7. Danessa Myricks Beauty

Three side-by-side images of Danessa Myricks products and a person wearing a blush for Black-owned beauty and skincare brands.

(Image credit: Danessa Myricks)

Reasons to buy

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Cult-favorite blurring balm powder that adds hydration to skin
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Multi-functional beauty products
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Glowy serums and foundations

Celebrity makeup artist Danessa Myricks's range welcomes all races, genders, and ages and her collection features endless makeup items that are all multi-functional, highly pigmented, and high quality.

8. Fenty Beauty

Three side-by-side images of Fenty Beauty products for Black-owned beauty and skincare brands.

(Image credit: Fenty Beauty)

Reasons to buy

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Founded by Rihanna
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Cult-favorite beauty and skincare products
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50 foundation and concealer shades
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100% cruelty-free 
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Gluten free and vegan skincare and beauty products

Rihanna never misses a beat, from her record-breaking hits to her inclusive Fenty brands that cater to all skin complexions, skin types, and body sizes. Fenty Beauty changed the beauty industry with its broad foundation shade range, ensuring a perfect match for everyone - and it remains a market leader to this day.

9. Topicals

Three side-by-side images of Topical skin products for Black-owned beauty and skincare brands.

(Image credit: Topicals)

Reasons to buy

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Skincare products that reduces dark spots and hyperpigmentation
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Products that can be used all over
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Vegan products 
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Balances skin

From its bright, fun packaging to its effective, vegan, and cruelty-free formula, Topicals founder Olamide Olowe has transformed the way people view "perfect skin" with science-backed products and mental health advocacy.

10. KNC Beauty

Three side-by-side images of KNC Beauty products for Black-owned beauty and skincare brands.

(Image credit: KNC Beauty)

Reasons to buy

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All-natural, collagen infused lip mask
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Lip, face, and eye mask that conditions the skin
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Natural and moisturizing lip balms
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Retinol-infused eye mask 

A beauty brand that started after a trip to Tokyo and seeing a wall of lip masks. Kristen Noel Crawley saw the need for natural lip masks and created the very first natural, collagen-infused lip mask. And that's when KNC Beauty was born. The brand has since become a favorite of many TikTok and Instagram users with its cute-shaped eye mask and nourishing lip mask. 

How to support Black-owned beauty and skincare brands all year-round

Although Black History Month is a great time to celebrate and honor Black creatives and the contributions of African Americans, your support can continue outside of February. Consider snagging a Black-owned skincare product when you're replacing your regular skincare items, or you can try one new Black-owned beauty product every two months. And if you aren't sure of all the Black-owned beauty brands, retailers like Ulta, Sephora, and Walmart have sections on their sites dedicated to Black-owned brands. 

Supporting small Black-owned beauty brands is also a great way to celebrate Black creatives. You can simply follow Black creatives and businesses on social media and share their content to bring exposure to their brands.

If you want to support small independents but aren't sure where to start, Etsy is a great starting point for small businesses. For example, if you're looking for Valentine's Day gifts for friends, you can surprise your Galentine with a body butter or other skincare products from a Black-owned Etsy store.

Don't forget to bookmark our page as we will update this article with more Black-owned beauty and skincare brands you can shop throughout 2023.

Kenedee Fowler
Shopping Writer

Kenedee Fowler is a shopping writer based in the United States. She joined woman&home in September 2022, and ever since has been sharing her expertise with the brand to help readers source gifts for any occasion and on any budget, reviews products so you don’t have to, and scout out the best deals and products to give you the best value for your money. Before joining woman&home, Kenedee was a home editorial fellow for Insider Reviews, where she wrote in-depth reviews and articles across the home vertical. Kenedee is a recent graduate from the number one journalism school in the US, the University of Missouri - Columbia, where she gained hands-on experience as a multimedia journalist at mid-Missouri’s local news station.