Best Gucci bags to invest in—including the iconic Horsebit 1955, Jackie 1961 and GG Marmont

The best Gucci bags are timeless, classic and instantly recognizable. Our fashion experts reveal their favorites from the Italian fashion house

Best Gucci bags collage
(Image credit: Future/Gucci)

Trends may come and go but a designer handbag is a life-long investment, and the best Gucci bags are some of the most iconic. Whether it's the failsafe Jackie shoulder bag, or the vibrant Dionysus evening clutch, there's a Gucci bag for every occasion—so let us walk you through the different styles from the luxury fashion house. 

Much like the best Louis Vuitton bags and Chanel, Gucci bags are not only beautifully designed but they hold their value too making them one of the best designer handbags to invest in. he House of Gucci, which follows the Gucci family in the 1990s, has seen a resurgence of interest in the timeless brand. According to Wethrift, Google searches for vintage Gucci increased by 92% the week of the film’s release, proving Gucci is more popular than ever. “This is a very exciting time to be buying into the Gucci brand. It is arguably in one of the best positions to stand the test of time, under the creative direction of Alessandro Michele, we are seeing lots of visionary activities,” explains Sacha Newall, Founder, and CEO of MyWardrobeHQ.

With some of the best crossbody bags and best tote bags, Gucci’s collection is instantly recognisable with bold logos, punchy hues, and sparkly embellishments for one eclectic line. There are some more pared-back pieces too in neutral hues and buttery-leather fabrics that will make a strong addition to your capsule wardrobe. From the famous Jackie 1961 to the GG Marmont, Gucci bags ooze sophistication and will instantly elevate any look whether you’re going on a dinner date or attending an important meeting.

The best Gucci bags as chosen by fashion experts

We know parting with such a large amount of money requires a lot of research and consideration, so we’ve done the hard work for you and rounded up the most-coveted Gucci bag styles to shop now.

1. Horsebit 1955

Gucci Horsebit 1955 Shoulder Bag in GG Supreme

(Image credit: Gucci)

Gucci Horsebit 1955

Reasons to buy
+Vintage aesthetic+Lots of variations

Defined by the equestrian double ring and bar, the Horsebit 1955 takes inspiration from the Gucci archives with the same lines and forms from over six decades ago. It comes in many different designs from simple leather versions to bolder printed designs. The shoulder bag variation is the most classic with an elegant flap, metal hardware and an adjustable strap to make it fit crossbody too so you can wear it every day with your best winter coat. The line also features totes and bucket bags, all with the same recognisable metal hardware.

Horsebit 1955 Fashion Editor’s picks


Gucci Horsebit 1955 Shoulder Bag in Black Leather: $2,850/£2,120 | Gucci

For utmost versatility go for the simple black leather design that will work seamlessly with any outfit that’s thrown at it. Cute and classic, it can be worn crossbody and has a smooth suede-like lining.


Gucci Horsebit 1955 Shoulder Bag in GG Supreme:  
$2,550/£1,950 | Gucci

Up the ante and make sure everyone knows you’re donning Gucci with the signature monogram fabric design. The chic natural colour still makes it easy to pair with your wardrobe basics.


Gucci Horsebit 1955 Small Top Handle Bag in GG Supreme/White: $2,350/£1,750 | Gucci

Step away from the classic shoulder silhouette and go for this top handle design for a ladylike finish. The canvas is made from materials with low environmental impact.

2. Jackie 1961

Gucci Jackie 1961 Small Shoulder Ba

(Image credit: Gucci)

Gucci Jackie 1961

Reasons to buy
+Can be worn multiple ways+Retro and ladylike design

The Jackie is another retro design this time taken from the sixties. Originally named after Jackie Kennedy, it was reintroduced for Fall Winter 2020 and has become quite the cult hit. It still has its signature curved half-moon shape and buckle closure but it now includes an additional detachable shoulder strap so you can wear it multiple ways - from top handle to crossbody. There are also fresh new colours and fabrics - from sweet pastel hues to winter corduroy. And if you need more convincing, Harry Styles has one.

Jackie 1961 Fashion Editor’s picks


Jackie 1961 Small Shoulder Bag in White Leather: $2,500/£1,960 | Gucci

The perfect everyday bag, this white leather handbag will work all year round too. There are two interior pockets—one open and one zipped—for your valuables.


Jackie 1961 Small Shoulder Bag in Burgundy GG Canvas: $2,150/£1,580 | Gucci

We love the deep burgundy hue on this design for another vintage touch. Effortlessly timeless, this will be loved for years to come.


Jackie 1961 Small Shoulder Bag in Light Pink Leather: $2,500/£1,860 | Gucci

You don’t have to stick to neutral hues if that’s not your thing. And when they look this pretty, who can resist? This soft pink hue gives it an uplifting update for spring.

3. GG Marmont

Gucci GG Marmont

(Image credit: Gucci)

Gucci GG Marmont

Reasons to buy
+Distintive GG symbol+Extremely versatile

Once again it’s the hardware that defines the GG Marmont with its distinctive '70s inspired GG symbol on the front. Crafted from soft matelassé leather, the line comes in many shapes and sizes from mini crossbodys to carry-all totes, with the shoulder bag being the most coveted. It’s effortlessly versatile this one so you can wear it with your best cashmere and jeans combo and your 9-5 look. Stick with neutral hues if you want to keep it classic or make more of a statement in pillar box reds and monogram prints. 

GG Marmont Fashion Editor’s picks


GG Marmont Small Matelassé Shoulder Bag in Black Leather: $1,490/£1,110 | Gucci

Small but mighty, this compact camera style bag is an everyday essential with that distinctive designer stamp. You can’t go wrong this this one!


GG Marmont Small Shoulder Bag in Dark Green Wool: $2,450/£1,660 | Gucci

With a flap closure, this one has a statement dark green wool fabric and a contrasting brown leather trim for a wintery finish. Can be worn on the shoulder or crossbody.


GG Marmont Small Shoulder Bag in Original GG Canvas: $1,200/£865 | Gucci

Give the classic camera bag silhouette that infamous Gucci makeover with this House logo design. You can even personalize it for that extra unique touch.

4. Dionysus

Gucci Dionysus Small Shoulder Bag in Blue and Turquoise

(Image credit: Gucci)

Gucci Dionysus

Reasons to buy
+Bright and bold colours+Smart and structured silhouette 

The tiger head clasp that adorns this design takes inspiration from the Greek God Dionysus who according to Greek mythology crossed the river Tigris on a tiger sent to him by Zeus. The structured design will add instant polish to any look from your best jeans to your Christmas party outfit. As part of the Gucci Beloved line—a collection of classic designs revamped by Alessandro Michele for a more contemporary take—the Dionysus now comes in an array of iterations, from crayola colours to the brand’s signature monogram print.

Dionysus Fashion Editor’s Picks


Dionysus Small GG Shoulder Bag: $2,250/£1,860 | Gucci

The chain strap can be worn on the shoulder or as a top handle bag. Featuring a beige canvas print with a taupe suede detail for an extra luxe touch, this is roomy enough for all the essentials. There’s an interior zipped compartment too.


Dionysus Leather Super Mini Bag in Black Leather: $980/£745 | Gucci

If you like to travel light then this mini version is the one for you. Big enough for a credit card and a lippy with all the distinctive designer features too.


Dionysus Small Shoulder Bag in Blue and Turquoise: $2,890/$2,120 | Gucci

Vibrant colours to reflect precious gems, this sapphire-blue leather bag is bound to get you noticed. With gold-tone hardware and the classic boxy silhouette it’s simply irresistible.

5. Diana

Gucci Diana Bag

(Image credit: Gucci)

Gucci Diana

Reasons to buy
+Iconic bamboo handle+Roomy size

Another nod to nostalgia is the Diana bag reinvented by Alessandro Michele from the original 1991 design, which was popularized and then named after Diana, Princess of Wales. Defined by the bamboo handle, the new design features vibrant neon bands—a fun reference to the bands used to keep the handles in shape. In a structured tote design, it also features a longer strap for ease so you can carry it crossbody too. You can mainly snap it up in easy-to-wear neutral hues as well as a more zingy green to jazz up your camel coat.

Diana Fashion Editor’s Picks


Diana Small Tote Bag in Black Leather: £3,300/£2,520 | Gucci

The bamboo handles taps into that vintage aesthetic as well as giving this tote a summery edge. Celebs including Sienna Miller are a fan of this design.


Diana Mini Tote Bag in Brown Leather: $2,750/£2,080 | Gucci

A smaller version but with all the essential elements that keep it timeless. Take advantage of the longer strap and wear it crossbody style if you want to keep your hands free.


Diana Small Tote Bag in Emerald Leather $3,300/£2,520 | Gucci

Bored of black? Go for this punchy green hue instead. The neon straps keep it playful, perfect for brightening up the simplest of looks.

6. Ophidia

Gucci Ophidia

(Image credit: Gucci )

Gucci Ophidia

Reasons to buy
+Roomy totes+Inlay web detail

The Ophidia made its debut in the Cruise 2018 catwalk and features the iconic inlay Web detail for a pop of colour and a shiny GG Marmont tab for that sought-after designer stamp. While these remain consistent through the line, the shapes and silhouettes are ever-evolving - from the best backpacks to roomy bucket bags to a more classic crossbody, the Ophidia can adapt to suit your needs.

Ophidia Fashion Editor’s Picks


Ophidia GG Small Backpack: $1,790/£1,230 | Gucci

Make your daily commute extra stylish with this backpack. Crafted in GG Supreme canvas with a textured leather trim it’s the epitome of sports luxe.


Ophidia GG Small Shoulder Bag: $1,490/£995 | Gucci

If crossbodys are more your thing, this dome-shaped design is a front runner. It has a zip closure and smartphone pockets too.


Ophidia GG Medium Tote: £1,350/£975 | Gucci

Lugging a heavy tote around has never looked so glam thanks to this beauty. It has a magnetic snap closure and smart gold-tone hardware.