Away Black Friday and Cyber Monday sale: The optimist in me is taking advance of this brilliant luggage offer - here’s why

The Away Black Friday sale might not be an official one, but their cut-price suitcase bundles don't disappoint...

Away luggage black friday
(Image credit: Away)

Ah holidays. Remember those? For me, there’s no sight more glorious than a packed suitcase waiting patiently by the front door.

The pause button may have been pressed on travels to far-flung destinations for the foreseeable future, but there’s no harm in daydreaming is there? Or, as my Girl Guide Sixer taught me, in being prepared. Although Away’s Black Friday sale might not have been quite what she had in mind.

Over the years, the humble suitcase has evolved from an essential means of carrying things to something of a status symbol. In no small part due to luxe luggage brands like Away. And thanks to Black Friday and Cyber Monday, their chic cases just became a whole lot more affordable.

Our top picks from the Away Black Friday sale

Technically speaking, it's not a Black Friday or Cyber Monday sale, but from now until 31st December, shoppers can save up to £110 on Away’s The Holiday Sets. 

So what do they include? In short, they’re big product bundles made up of everything from suitcases to case organisers. 

The bigger the set, the bigger the saving, and I've got my beady, bargain-hunting eye on The Weekend Set, now £210, RRP £320. It includes a versatile nylon duffle bag that's roomy enough for even heavy packers like me, complete with a shoe compartment and laptop sleeve. The set also features The Backpack, a sleek, stylish number that could be used for everything from the commute to a hike. 

I'm also coveting The Journey Set, £295, RRP £405, with the excuse that suitcase sales this good are often hard to come by. It includes The Expandable Bigger Carry On, which in my opinion, is the cream of the suitcase crop. It's been thoughtfully designed with a number of features to make your travels run that bit smoother. An easy-access front pocket keeps your passport within arms reach, 360° spinner wheels will help you glide to the gate, while the inner compression system makes room for even more clothes. 

If that wasn't enough, The Journey Set also boasts The Original Everywhere bag and a set of four Packing Cubes. 

What’s the point in buying a suitcase and travel accessories in the midst of a pandemic, I hear you cry? Because, life will eventually return to normal. And, until that time, imagining sandy, sunshine-filled days goes a long way towards pulling us through the cold, dark ones. 

On a more cynical note, I predict suitcase prices will start to rise when air travel restrictions lift, so it pays to get in early.

Whatever your reasons, this deal is just too good to miss. Happy shopping! 

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC. 


She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!


Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress. 


The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.