I'm a beauty editor, and these are the only products I ever buy in the Amazon Prime Day sale
With incredible discounts on brands like ghd, Elemis and La Roche-Posay, these are the beauty buys I'm snapping up immediately...


The 'Big Deals' are already rolling in this October Prime Day and, for me, it offers the perfect opportunity to refresh my beauty arsenal by stocking up on all my essentials - as well as more premium products I've been hoping to snag on sale.
While the best Amazon Prime Day deals are often on tech and home gadgets, there is usually also a good haul of beauty buys on sale too, from rare Elemis deals to premium hair tools (psst, there are currently ghd and Shark hair dryer deals on right now), and of course, everyday favourites like mascara and makeup remover. And with the event live from Tuesday 7th, through until midnight on Wednesday 8th, there's plenty of time to score a saving and treat yourself.
I, for one, am wasting no time in curating my Amazon shopping cart, and in case you need help cutting through all the deal noise, I'm sharing all the beauty products I always wait for Prime Day to buy - from my favourite hair oils to more indulgent skincare formulas...
Amazon Prime Day beauty deals to snap up
Amazon Prime Day, or 'Big Deal Days' as it's been dubbed this month, is officially in full swing, and the e-tailer is already boasting great discounts on its vast beauty offering. So, I've scoured the site to find the very best deals for you to make the most of...
The Quick Links
As an eComm editor, I understand more than anyone that scouting out a good deal can often require (what feels like) endless scrolling. So, I've put together our top money-saving beauty picks from the Amazon Prime Day sale...
- Makeup: From L'Oreal to Erborian, there are plenty of makeup favourites to shop
- Skincare: Reductions of up to 74% on products from popular beauty brands such as Elemis, Elizabeth Arden, CeraVe and Paula's Choice
- Haircare: Discover unmissable savings on cult classic products from the likes of Olaplex, Kerastase and Color Wow
- Hair tools: Huge discounts on major brands, from ghd to Dyson
Prime Day skincare deals
With autumn now upon us and the festive period also not far off, why not treat your skin to some extra TLC with hydrating skincare staples from the likes of Elemis, Garnier, Elizabeth Arden and CeraVe?
Save a huge 59% on this top-rated hyaluronic acid serum from L'Oréal Paris that beauty fans (and many celebrities) love. Normally setting you back £32, this discounted serum makes a true bargain product that actually delivers on results. Providing deep, long-lasting moisture for hydrated, smooth and re-plumped skin.
While I prefer a more potent cleaning balm or oil for removing makeup and buildup at the end of the day, this micellar water is super helpful for those days when I'm wearing a lot of makeup and want to do a preliminary cleanse.
My skin eats up hyaluronic acid serum, especially when the weather is hot or the air is on the drier side, so having an affordable option like this Garnier staple is really important for me. Lightweight and easy to layer, I'll be stocking up on this while it's at such a low price.
Everyone loves the iconic Eight Hour Cream and I am definitely among the fandom. My go-to lip balm for finishing off my skincare routine each morning and evening, it really creates a nourished base for lips, keeping them soft and healthy.
A hydration-boosting cleanser I use every day, this cult product is an absolute bargain at the best of times. It contains three essential ceramides, which are the key to protecting your skin's natural barrier and locking in 24-hour moisture.
A French pharmacy best-seller and a saviour to dry and irritated skin, I swear by this La Roche-Posay balm. It's rich and leaves my skin feeling so hydrated and soothed every time I use it - and right now, it's a rare 37% off.
This brightening serum comes equipped with vitamin C and glycolic serum to help improve hyperpigmentation and even skin tone for vibrant, healthier-looking skin.
I'm fussy about my hydrating serums, but this is one of the best hyaluronic acid serums out there, boasting a lightweight, non-sticky texture that soaks into skin fast and layers seamlessly.
Right now, you can score 29% off Elemis' best-selling Marine Cream, which works to deeply nourish and hydrate your skin, reducing signs of ageing and warding off dryness. It also features SPF30 protection.
Prime Day bodycare deals
Amazon Prime Day is the perfect time to stock up on essential daily spf products or maybe try out a new tanning option. These are the true bargains that you certainly don't want to miss...
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Save an impressive 60% on this cult classic self-tan mousse from St.Tropez. Its lightweight and quick-drying formula develops into a natural, golden glow in just a few hours - plus, it lasts up to 10 days!
If you're in as much need of sunshine as us, you'll want this tanning lotion in your life. We love the natural, hydrating glow it gives without all the fuss of other fake tans. Now less than £5, it's a no-brainer buy for maintaining said glow well into the autumn.
If you've got dry skin or want to ward off autumn/winter's drying effects, Aveeno's body lotion is a must-have, with its soothing and fast-absorbing blend of oats and rich emollients. It strengthens and protects your skin, without feeling greasy - and right now, it's 34% off.
If you want to elevate your shower routine with some Prime Day bargains, I recommend ESPA's Bergamot and Jasmine shower gel. Its refreshing and aromatic scent is so uplifting (especially in the mornings), whilst its blend of essential oils and coconut nourishes and softens your skin.
Prime Day makeup deals
Restock your makeup bag with some must-have discounts on trusted cult classic products...
Beloved for its almost gravity-defying lengthening effect on your lashes, Maybelline's Sky High mascara is such a reliable staple to have in your makeup bag. And right now, it's more than half price in the Prime Big Deals.
I rebuy these on every Amazon Prime Day. The perfect texture, this medium-firmness sponge sets my makeup everyday, reducing surplus oiliness and preventing makeup from caking.
A cult product that makeup wearers have loved for years, I find it especially useful during the summer months when makeup tends to melt off in the heat.
Prime Day haircare deals
Prime Day is one of the best opportunities for snapping up premium haircare without paying their hefty price tags, with unmissable deals on some of my favourite brands, including Olaplex and Kerastase.
A favourite of our beauty team's, this dry shampoo absorbs excess oil and sweat, leaving you with fresh strands in about a minute - making it quite the low-maintenance must-have, especially for 40% off.
Probably one of my favourite hair oils, I use this almost daily. Great for adding a bit of shine straight out of the shower, this cult product is also fantastic at nourishing dry ends between washes.
Olaplex products can often require a splurge, thanks to their patented science-backed formulas, but this No.7 Bonding Oil now has an unmissable 25% off. This concentrated yet weightless formula is loved for its ability to boost shine, softness and colour vibrancy - whilst also protecting your strands from heated styling.
I was dubious about this on first use, but the lightweight and easy-to-use mist is truly the only hair product I've found that makes me feel like I've just walked out of the salon. Creating a shiny, choppy, bouncy and light-as-a-feather finish, it's a fortnightly must for me.
Prime Day hair tool deals
Making home to some of the best hair straighteners and ghd's highly sought-after hair dryer, make some serious savings on some of the top hair tools currently available on the market from top-rated brands...
The "Plus" version of Revlon's famous hair dryer brush has upgraded features, including a detachable head (different attachments are available for customisable styling). There's a huge 53% Prime Day saving to be had right now.
We've rated this dryer one of the best in the business for years – and hundreds of shoppers agree in their reviews. It's got three levels of heat and speed for great control and, considering its power, it's surprisingly compact. This tool might just be at the very top of our Prime Day wish list.
I don't often use a hairdryer, as I tend to stick to the Dyson Airwrap, but when I do use one this is the one I reach for. One of the best hair dryers I've ever tested, it boasts a powerful motor and precision airflow that lets you create shiny and defined styles.
This is another tool that I use most days. I've tried all of the best ghd straighteners but this one clinches for me thanks to its wide sturdy plates, rounded edges and smart technology that creates a glossy finish.
I use the famed Dyson Airwrap every single day, so any time it comes on sale I tell everyone to buy it. Amazing for creating an easy at-home blow-dry, it gives a salon-worthy look every time.
Shopping FAQs
When is Amazon Prime Day?
Amazon Prime Day first took place in 2015 as an annual two-day sale in mid-July; however, in 2022 they introduced a second Prime Day sale in October. This year, Amazon's Big Deal Days will run from Tuesday 7th of October, through until midnight on Wednesday 8th, meaning there's still plenty of time to snap up some incredible savings.
How to find the best beauty deals

Our Beauty eCommerce Editor Aleesha has been covering Amazon Prime Day and all of the retailer's big sale events since 2020. She's tried hair tools from all major brands, including almost every ghd tool, but has a particular savvy in skincare and fragrance. With years of beauty product testing experience, she always knows what to recommend.
Let's be honest, seeing that red percentage discount is enough to sway most of us but when it comes to sales events, sometimes its not always about how much money you're saving and instead about the quality of the product you’re investing in. Whether you're saving £5 or £50, every penny counts - especially once you’ve popped all your regular essentials into your basket, the savings are sure to add up. As for making the most of deals, it's wise to add up how much your go-to beauty products usually set you back to see whether you’re actually bagging yourself a good deal, before you hit purchase.
While beauty sales only happen on the rare occasion, when they do you can expect to see some significant savings. That said, if you've eyed up a decent discount, don't spend too long toying with they idea as they disappear quickly. For any savvy shoppers that are after some beauty bargains, be sure to bookmark this guide as we'll be keeping you updated with the very best deals on offer...
How we choose the top beauty deals
Over the years, the woman&home team has collectively tested and reviewed thousands of beauty products, from hair tools and makeup to skincare and viral buys, in order to find out which products are right for which customers.
With an abundance of testing experience behind us, we’re here to tell you which beauty deals are actually worth parting ways with your money for. Keeping a firm eye on the market all year round, we’ve got a pretty good idea of which products are most likely to be on sale, as well as spotting the crème de la crème of deals for you to snap up.

Aleesha is Beauty eComm Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products—with a particular savvy in skincare and fragrance.
Previously, she was Deputy Editor and Beauty & Fashion Editor for My Imperfect Life, where she headed up the beauty, fashion and eCommerce pages. In the past, she has contributed to a number of women's lifestyle publications, including Women's Health and Stylist, and has earned an MA in Magazine Journalism from City, University of London and an AOP awards nomination for her past work on woman&home's news team.
- Sennen PrickettDigital Beauty Writer
- Millie FenderHead of Ecommerce
- Naomi JamiesonDigital Beauty Writer
- Amelia YeomansSenior writer
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