This strengthening hair treatment was the most-sold beauty product during lockdown

Most popular lockdown beauty products
(Image credit: Getty)

The nation’s favourite hair treatment was revealed after data found that it was the most-sold of lockdown beauty products.

With extra time on our hands over the past few months, many of us have been investing in lockdown beauty products to use the use this time to get our hair, skin and nails in the best condition we can.

And it turns out that there are a few products in particular that have got Brits cracking their credit cards out.

Company Clearpay, which offers a buy now, pay later service like Klarna, analysed spending data from the past few months and found that hair treatment Olaplex was the most sold beauty product over lockdown.

MORE: This emotional letter to a hairdresser shows just how important a trip to a salon can be

And it wasn’t just the range’s treatment that made the top ten list, as a couple of other popular Olaplex products made an appearance.

Wondering how your shopping habits measure up? Here are the top ten most popular lockdown beauty buys…

1. Olaplex No 3 Hair Perfector, £26, Cult Beauty

lockdown beauty products

This industry favourite has already built a stellar reputation among beauty fans, so it’s no surprise it topped the list of most-shopped lockdown beauty products.

Especially with hair experts recently revealing that healthy hair and long tresses have become popular hair trends after lockdown, this treatment’s reviving powers are a must for anyone with bleached or over-styled locks.

2. The Ordinary Hyaluronic Acid 2% + B% Hydration Support Formula, £5.90, Boots

lockdown beauty products

Another cult classic. This in-demand hyaluronic acid option frequently sells out for its lightweight formula that sinks into skin and leaves it hydrated and refreshed. Plus it’s a steal compared to other options on the market.

3. The Ordinary High Adherence Silicone Primer, £3.90, Boots

lockdown beauty products

With video calls being a part of daily life now, a pore-blurring primer is a must for giving us a flawless looking glow without the need to slather on makeup.

This mattifying option is great for anyone with oily skin and large pores and is much cheaper than many of its predecessors from other brands.

4. Pixi Glow Tonic, £18, Look Fantastic

lockdown beauty products

Another iconic classic that has developed a cult following. This exfoliating toner uses 5% glycolic acid to gently buff way dead skin cells to unveil a radiant glow underneath.

5. The Ordinary Natural Moisturising Factors + HA, £4.90, Boots

lockdown beauty products

With so many different moisturisers on the market it can be difficult to know which to choose, so the cult budget brand offers a hyaluronic, amino and fatty acids-filled all-in-one to keep skin soft and supple.

6. Laura Mercier Translucent Loose Setting Powder, £32, Cult Beauty

lockdown beauty products

Ask any beauty fan what the best setting powder on the market is and they will say Laura Mercier’s perfectly formulated offering.

The loose powder leaves skin looking airbrushed with its hard-working pigments, but the product is so fine that it appears invisible on your complexion without that telltale dust.

7. The Ordinary Caffeine Solution 5% + EGCG, £5.80, Boots

lockdown beauty products

Just like we can’t wake up without our morning dose of caffeine, this lightweight serum uses caffeine to reduce puffiness and make eyes look more awake.

8. Olaplex Shampoo and Condition Bundle, £52, Look Fantastic

lockdown beauty products

The next two products in the famed Olaplex series will repair and hydrate locks when used for your weekly hair wash.

9. Real Techniques Everyday Essentials Set, £19.99, Boots

lockdown beauty products

For those who have decided to try their hand at improving their makeup skills during lockdown, this set has everything you need to create an essential base.

10. Bobbi Brown Vitamin Enriched Face Base, £44.50, John Lewis

lockdown beauty products

A marvel for dry skin - this gorgeous rich and soft vitamin-infused moisturiser that will nourish your skin without leaving a greasy residue behind.

If you haven't got your hands on any of these already, now is the time to try them out!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

LinkedIn: aleesha-badkar

Email: aleesha.badkar@futurenet.com