The popular hair trend that has changed after lockdown

jen atkin reveals lockdown impact common hair trends
(Image credit: Getty)

Celebrity hairstylist Jen Atkin has revealed how lockdown has had a major impact on hair trends.

The beauty expert, who is an ambassador for Dyson hair, has revealed that months of lockdown has led to a change in hair trends - especially by making people more aware of the condition of their locks.

“There are so many women using this time to really embrace their natural texture,” says Jen, who is founder of Sephora-favourite Ouai Haircare.

“We’re seeing people learn how to style their hair using different techniques and products – so liberating for women that have never fully celebrated their natural texture before.”

lockdown change hair trends

According to the hair guru, who is known to boast a bunch of A-listers as clients, including both the Kardashian and Hadid sisters, Cindy Crawford, Hailey Bieber, Sofia Vergara and Jenna Dewan, now that people have noticed the health benefits of “giving their hair the break it deserves”, this could be a habit that continues well after lockdown.

“As a result of reduced exposure to extreme heat, heavy styling tool users are noticing a healthy change to their hair,” says Jen. “There is a desire to maintain this improved hair health and healthier look and feel of hair after we leave lockdown.”

MORE: 12 ways to achieve a glossy salon blow dry at home in lockdown

But while some people might be converted when it comes to using heat tools, there are still those who crave sleek straight locks or barrelled waves.

So how you can you keep your hair health in tact while getting still achieving the hair style you want? Try these tips…

Post lockdown hair trends: how to style hair healthily

Avoid over washing

lockdown change hair trends

“Sleek low buns – this is a great style allowing you to utilize the natural oils on your hair / scalp to slick the hair back,” says Jen, adding “The natural oils also give the illusion your hair is super shiny!”

“To create this style, part hair down the middle and brush the hair back towards the nape of the neck and tie in place with a hair elastic,” she explains.

Smooth down any flyaways with hairspray-laden toothbrush and you have a sleek pony that will help you get an extra day out of your wash!

SHOP NOW: Percy & Reed Reassuringly Firm Session Hold Hairspray, £12.50, John Lewis

Apply a hair mask regularly

lockdown change hair trends

A hair mask will lock essential oils into your locks, meaning that hair will sleeker and less prone to frizz.

We love this Living Proof offering as it nixes frizz and leaves hair with a gorgeous shine.

SHOP NOW: Living Proof No Frizz Intense Moisture Mask, £33, Cult Beauty

Use a hair serum

Take days off from styling by enhancing your natural hair with a clever serum.

Or try out an anti-frizz spray like Living Proof’s Instant De-Frizzer to achieve a sleek finish without the need for straighteners or a curling tong.

lockdown change hair trends

SHOP NOW: Living Proof No Frizz Instant De-Frizzer, £20 (currently 20 per cent off), Feel Unique

Serum for straight hair

lockdown change hair trends

A nourishing oil that enhance shine, smooth the hair shaft and protect against heat.

SHOP NOW: Kérastase Elixir Ultime L'Original Hair Oil, £34.40, Look Fantastic

Serum for curly hair

lockdown change hair trends

Aveda’s clever cream helps to intensify natural curls and waves while getting rid of unwanted frizz.

SHOP NOW: Aveda Be Curly Curl Enhancer, £19.50, Look Fantastic

Invest in a low-damage hair styler

If you want to keep up with hair trends without damaging hair too much, opt for a hair-friendly tool.

“Hair health has become such a big topic during quarantine, so I think investing in better quality tools [will become a trend after quarantine],” says Jen.

“We are anticipating a trend for more people looking to achieve their same desired style, but with less heat.”

Dyson Airwrap

lockdown change hair trends

“The Intelligent Heat Control technology within Dyson styling tools will help people to reduce their hairs exposure, in turn reducing heat damage,” says Jen.

“This unique piece of engineering, combined with a range of heat settings on each tool, ensure temperatures can be tailored for the user’s hair type and desired style, while maintaining consistent heat output.”

SHOP NOW: Dyson Airwrap Complete Hair Styler, £449.99, John Lewis

Dyson Corrale

lockdown change hair trends

“I love using my Dyson Corrale straightener,” says Jen, who uses the tool to straighten and wave her locks.

“The unique flexing plate technology shapes to gather hair, delivering a great result with half the damage of fixed plate straighteners.”

Read more about the Dyson Corrale here

SHOP NOW: Dyson Corrale Hair Straighteners, £399.99, John Lewis

GHD Platinum

lockdown change hair trends

Predictive technology anticipates your hair's needs so that the tool doesn't use surplus heat.

See all current GHD offers here

SHOP NOW: ghd Platinum+ Styler White Professional Smart Hair Straighteners, £139.99 (currently 26 per cent off), Amazon

Lockdown has definitely made us more aware of our hair health, so we'll be making the most of these tips going forward!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


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Email: aleesha.badkar@futurenet.com