Dyson launches hair straightener that promises to style while reducing damage

There's a brand new hair straightener on the block - and it's unlike any you've seen before...

Dyson straightener

In a landmark move, Dyson has launched a brand new hair straightener with their own patented technology.

The iconic vacuum brand, which launched into hair care back in 2016 with their groundbreaking Supersonic handle hair dryer, is now adding to their hairstyling range with a new Dyson straightener.

Dyson first explored hair styling back in 2018, when they launched their Airwrap styler that use the same motor as the hairdryer but is able to style and blow dry locks using their famous Coandă effect.

And now fans of the styler will be able to get sleek, straight locks with the Dyson straightener.

The new Dyson Corrale uses flexing plate technology that shapes to gather the hair in order to style hair while halving the damage the would be inflicted on hair by standard solid plates.

Dyson straightener

With three different heat settings users will be able to tailor their Dyson straightener in order to deliver their personal desired results.

And the unique hair tool is even easy to take away with you as it is cord-free so can charged up and taken on the go.

“Since we first started developing the Dyson SupersonicTM hairdryer, we have continued to explore the science of style, seeking to understand what makes hair smooth, shiny and glossy, and what makes it dull, damaged and lifeless,” said James Dyson, Founder and Chief Engineer.

“We have been worried about the style results and heat damage from flat plate straighteners. Flat hair irons apply tension and heat only on the thickest part of the hair tress, the strands at the edges are not clamped, leaving them slack, unheated and leaving flyaways. It requires multiple passes on the same section of hair tress to give an even look, by which time excess heat may have caused reduced strength and less gloss.

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SHOP HERE: Dyson Corrale

Dyson Corrale™ straightener

Half the damage.¹ Enhanced styling. Use corded or cord-free.

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Finance plan available

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£400

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£400

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“We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” continued James. “This means that we get enhanced styling without excessive heat damage. We simply do not need the heat that others apply.

“We engineered unique flexing plates of magnesium copper, wire eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned.

“The Dyson CorraleTM straightener elevates styling results, while dramatically reducing the heat damage on hair.”

This sounds like something we have to get our hands on - stat!

Aleesha Badkar
Aleesha Badkar

Aleesha is digital shopping writer at woman&home - so whether you're looking for beauty, fashion, health or home buys, she knows all the best places to splash your cash. She earned an MA in Magazine Journalism from City, University of London in 2017 after graduating from University of Leeds in 2014 with a BA in English and Spanish (which took her to Madrid for a fun Rioja and tapas-packed year). Aleesha has worked for woman&home since 2019, when she joined the team as their digital news writer. A year on the news team gained her quick and reactive writing skills and a love for breaking stories, invaluable insight into where to get the best lifestyle releases first, an AOP awards nomination and the nickname ‘crazy watch lady’ after she became so obsessed with the royals that she followed breaking news alerts on her Apple Watch.


Before joining the woman&home team, Aleesha wrote for their sister site GoodtoKnow, where she covered celebrity news, health advice and where to snap up the cheapest lifestyle buys. With a background in beauty, Aleesha has also written for Stylist and Women’s Health where she developed an understanding into what makes a stellar product and which brands are worth paying attention to. She never leaves the house without a slick of lip balm and a good slathering of SPF, cannot live without an eyelash curler by her side and is always on the hunt for new lipsticks to add to her ‘Lipstick of the Day’ Instagram story highlight (and color-coordinated collection).

But it’s not just beauty buys Aleesha can help you with. Social media savviness, strong PR relationships and a need to stay in the know mean she’s all about the latest fashions, clever gadgets and reliable lifestyle buys too. She loves indulging in an interior craze (with a bedroom drowned in prints, plants and pink), is a regular visitor to the Missoma and Edge of Ember 'New In' pages and can’t resist the allure of a kitchen gadget—just ask her three coffee machines.

When she’s not playing around with new products and testing anything she can get her hands on, Aleesha spends most of her time with her head in a current bestseller, catching up on the latest Netflix craze with her sister, trying out new recipes, drinking wine with her bestie and (in non-COVID times) has been known to be a bit of a jetsetter amongst her friendship group. Oh and she makes the most of her Disney+ subscription by watching the Marvel films on repeat (definitely not just for Chris Evans...).

Follow her latest shopping & lifestyle advice, beauty insights and social antics on Instagram at @aleeshabadkar.


Twitter: @aleeshabadkar

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Email: aleesha.badkar@futurenet.com