Dyson launches hair straightener that promises to style while reducing damage
There's a brand new hair straightener on the block - and it's unlike any you've seen before...
In a landmark move, Dyson has launched a brand new hair straightener with their own patented technology.
The iconic vacuum brand, which launched into hair care back in 2016 with their groundbreaking Supersonic handle hair dryer, is now adding to their hairstyling range with a new Dyson straightener.
Dyson first explored hair styling back in 2018, when they launched their Airwrap styler that use the same motor as the hairdryer but is able to style and blow dry locks using their famous Coandă effect.
And now fans of the styler will be able to get sleek, straight locks with the Dyson straightener.
The new Dyson Corrale uses flexing plate technology that shapes to gather the hair in order to style hair while halving the damage the would be inflicted on hair by standard solid plates.
With three different heat settings users will be able to tailor their Dyson straightener in order to deliver their personal desired results.
And the unique hair tool is even easy to take away with you as it is cord-free so can charged up and taken on the go.
“Since we first started developing the Dyson SupersonicTM hairdryer, we have continued to explore the science of style, seeking to understand what makes hair smooth, shiny and glossy, and what makes it dull, damaged and lifeless,” said James Dyson, Founder and Chief Engineer.
“We have been worried about the style results and heat damage from flat plate straighteners. Flat hair irons apply tension and heat only on the thickest part of the hair tress, the strands at the edges are not clamped, leaving them slack, unheated and leaving flyaways. It requires multiple passes on the same section of hair tress to give an even look, by which time excess heat may have caused reduced strength and less gloss.
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SHOP HERE: Dyson Corrale
Half the damage.¹ Enhanced styling. Use corded or cord-free.
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“We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” continued James. “This means that we get enhanced styling without excessive heat damage. We simply do not need the heat that others apply.
“We engineered unique flexing plates of magnesium copper, wire eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned.
“The Dyson CorraleTM straightener elevates styling results, while dramatically reducing the heat damage on hair.”
This sounds like something we have to get our hands on - stat!
Aleesha is a digital shopping writer at woman&home—so whether you're looking for beauty, fashion, health or home buys, she knows what the best buys are at any moment. She earned an MA in Magazine Journalism from City, University of London in 2017 and has since worked with a number of brands including Women's Health, Stylist and Goodto. A year on the w&h news team gained her invaluable insight into where to get the best lifestyle releases first—as well as an AOP awards nomination.
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