8 Italian lingerie brands that will help to elevate your underwear drawer this season

These are the 8 Italian lingerie brands to invest in this season

collage of two models wearing Italian lingerie brands
(Image credit: Cosabella)

If your underwear is in need of a lift, the best Italian lingerie brands are a stylish place to start. Italian women are impeccably dressed, and their innate sense of style is built into their outfits from their underwear out.

One of the biggest spring/summer fashion trends 2023, 'Boudoir' dominated the runways with corsetry at Dolce Gabbana ad Erdem to the silk slips at Prada; meaning peek-a-boo paneling, lace trims, silk and tulle are about to be big news for our closets. With the best pieces this season being enjoyed both under your clothes and on show. And, when it comes to intricate lingerie, the Italians know best. 

If you love Italian clothing brands, then Italian lingerie brands are the next logical step, and if you've nailed what to wear in Rome to fit in perfectly, you can use these underwear brands to continue your love of all things luxe right through your look. Identifiable by their use of detail and high-end fabric choices, Italian lingerie brands use top-quality lace and silk for exquisite lingerie looks, giving the best French lingerie brands a serious run for their money. 

8 Italian lingerie brands to shop this season

So how do you work out which Italian lingerie brand is right for your style? 

“Start by pinpointing what you want from your lingerie,” advises fashion content creator Yasmin Devonport. “It might be comfort, to feel sexier, or pieces to wear with outfits. Find those items that highlight your assets but also help you feel your best self.”

Fabric is important too, and something that Italian lingerie brands take seriously. “Lace is primarily used to look the part but can sit uncomfortably on many of us,” continues Devonport. “Cotton bras have less support but feel more comfortable.” Thinking about the bras you wear the most will give you an indication of the best types of bras, briefs, and fabrics for you. 

If you’re splashing out, make sure to note how to wash bras (spoiler: they should never be put on a hot wash) to ensure longevity of your lingerie.

1. Cosabella

models wearing Italian lingerie brand Cosabella

(Image credit: Cosabella)

Reasons to buy

Inclusive sizing and nude shades 
Attention to detail 

The name Cosabella translates from Italian as “beautiful thing” which is the perfect way to describe this gorgeous lingerie range. Founded by a husband and wife duo in 1983, the brand is committed to creating pieces that make women feel confident. Despite the bra brand’s success, they have kept the processes personal and only work with small Italian artisan workshops dotted around the country. 

2. La Perla

models wearing Italian lingerie brand La Perla

(Image credit: La Perla)

Reasons to buy

Highest quality fabrics 
Romantic designs 

When it comes to Italian lingerie brands, La Perla is one of the most iconic in the world. A premium lingerie label, it stocks some of the best nightgowns and robes for women, alongside exquisite Italian lingerie, crafted from high-quality fabrications such as silk and lace. Founded in 1954 in Bologna, its main manufacturing facility (where the brand design and develop new lines and shapes) is still based there. 

3. Intimissimi

models wearing Italian lingerie brand Intimissimi

(Image credit: Intimissimi)

Reasons to buy

Great for basics
Reliable sizing 

Part of the Calzedonia Group, Intimissimi was founded in 1996 and has become a one-stop shop for luxe basics, from t-shirt bras and the best strapless bras, to some of the warmest leggings. Intimissimi uses high-end fabrics and luxury blends to create pretty and timeless pieces that feel gorgeous too.

“Intimissimi has always been a longstanding favorite brand of mine to buy lingerie from,” says Devonport. “Their cups fit impeccably and their lace has a delicate yet sexy feel.”

4. Chite

models wearing Italian lingerie brand Chite

(Image credit: Chite)

Reasons to buy

Options for personalization
Committed to sustainability  

The antidote to fast fashion, Chite is all about making the process of buying lingerie a slow and considered one. Everything is made in small batches with sustainability at the heart of all elements of the business. It is possible to buy its designs in off-the-rack sizing, or you can pay more to have items made-to-measure if you're looking into custom bra shopping. There’s the option for personalized embroidery too, which would be especially lovely for wedding lingerie. 

5. Incanto

models wearing Italian lingerie brand Incanto

(Image credit: Incanto)

Reasons to buy

Trend-led designs 
Affordable pricing 

Less everyday, more special occasion, Incanto’s collection of bras, briefs, bodies, and suspenders are all seriously sexy. The brand launched in the mid-'90s and is still based in Italy today. “Incanto also is another favorite of mine, they source the best fabrics in Europe and everything is always on trend,” says Devonport. “They have some gorgeous bras that you can wear under blazers.”

6. Fantabody

models wearing Italian lingerie brand Fantabody

(Image credit: Fantabody)

Reasons to buy

Sustainable fabrics
Innovative designs 

Fantabody does sell lingerie, but they’re not a lingerie-only brand, with its most popular pieces being its much-coveted bodysuits. Founded in 2015 by a fashion photographer based in Milan, with the inspiration coming mainly from sportswear, technical fabrics can be seen throughout the range, with the ethos that everything can be worn for multiple different occasions - think bar to a barre class for the best bras that are unbelievably versatile. 

7. Tezenis

models wearing Italian lingerie brand Tezenis

(Image credit: Tezenis)

Reasons to buy

Affordable price
Brightly colored pieces 

The younger sibling of Intimissimi, Tezenis is also part of the Calzedonia Group. It’s aimed at a slightly younger target audience, so you’ll find more trend-driven pieces, including items that tap into the latest fashion color trends and boundary-pushing designs. “Tezenis is a great budget brand with super fun and trendy designs,” explains Devonport. “Its bra ‘tops’ are great basics option if you need something for those jeans, blazer, and trainer outfits.”

8. Malena Lingerie

models wearing Italian lingerie brands Malena Lingerie

(Image credit: Malena Lingerie)

Reasons to buy

Wide range of styles
Go-to for romantic lingerie

One of the newest labels on our Italian lingerie brands list, Malena Lingerie was only founded in 2017. It’s all about sex appeal, with every piece named after a nymph, goddess, or mythological character. Expect plenty of red, lots of black, and lashings of lace, offering timeless boudoir style one lingerie piece at a time.

Jess Beech

Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is a former Deputy Fashion & Beauty Editor at Future PLC. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.