By Jess Beech
Looking for the best bra brands out there? You've come to the right place. Because we've searched high and low for the crème de la crème of lingerie – and spoiler alert: the best bra brands are much more affordable than you might think.
When it comes to bras, more expensive definitely doesn't mean better quality. In fact, many of the best bras we've come across are from brands with pocket-friendly prices – it's just about knowing where to look.
Admittedly, shopping for a bra online can be tricky: with many of us in recent months becoming experts on how to measure bra size at home, and trawling the internet for the types of bra that we know suit us best. (Safe to say that taking a risk and opting for a new style or brand has been out of the question.)
But it doesn't have to be. There are some great bra brands out there – from budget-friendly, to splurge-worthy – so we thought we'd take the fuss out of bra shopping, and round up some of our favourite, fashion-editor approved bra brands to add to your basket ASAP.
Whatever your budget, and whatever your size, these brilliant brands are guaranteed to revamp your lingerie drawer, and leave you looking and feeling confident.
The best bra brands to shop now
Ultimate Strapless Bra
There's a reason why 66 years after it was trademarked, Wonderbra is still one of the hottest bra brands around. Whether it's the best bras for a small bust, or a great bra for a fuller bust – you name it, Wonderbra sells it.
If you’re yet to try Wonderbra’s Ultimate Strapless bra (really, what's keeping you?), you're in for a treat. This bestseller uses a unique hand-support system inside the cup to boost and lift your bust – so it quite literally feels like somebody is holding you up. Retailing at just £40, this really is one of the best strapless bras out there.
The bra's shade range is impressive, too, boasting five nudes across an inclusive colour spectrum. So there’s no need to settle for beige ever again.
Silk & Lace Underwired Full Cup Bra
From first bras to basics, it’s almost impossible to think about underwear without picturing the lingerie department of high-street hero M&S. Their Rosie for Autograph range, designed by model Rosie Huntington-Whiteley, has gone from strength-to-strength since its launch in 2012. The real draw is the premium lace and silk fabrics, not to mention the romantic floral prints and gorgeous vintage-inspired shades.
And this Rosie for Autograph Silk & Lace Underwired Full Cup Bra is one of the best of them. Though it provides excellent lift and coverage for low or smaller busts, thanks to its full coverage cup this lingerie drawer hero can be worn by most sizes. Also the fact that it looks like something from a luxe brand worth twice its £28 price tag? We'll have one in every colour, please.
Millie Lace Bralette
Home to a huge range of lingerie brands, Figleaves is the ultimate one-stop shop for pretty sets through to functional stick-on styles. But it's their range of comfortable bras that have everyone talking.
Alongside brands like Chantelle, Panache and Freya, Figleaves’ very own Millie Lace Bralette has become something of an influencer favourite in recent months, owing to its flattering plunging neckline, deep V at the back, and pretty scallop trim around its band and straps.
While it won't quite be supportive enough for larger boobs on active days (though Figleaves have a plethora of styles also available on that front), we reckon there's no better bralette at this price point out there. Available in three colours, the five-star reviews speak for themselves.
Victory Balcony Bra
If you've been blessed with a fuller figure, you'll know that searching out the best bras for large busts can be difficult when shopping on the high-street. Enter Curvy Kate: a bra brand catering to cup sizes D all the way through to K.
What we love about this brand is that they test all their bras on real-life models, and only take the snuggest, perkiest and most comfortable designs into production. Their website is full of handy tips on finding the perfect fit, too, helping you measure your bust at home.
Curvy Kate's Victory Balcony Bra is one of our fashion editor's favorites for its unbeatable support and pretty mesh paneling. Offering a firm, natural look underneath clothes, this one's a capsule wardrobe staple for women with bigger boobs.
The Easy Does it Bralette
Nudea take great-fitting underwear seriously, but their designs are anything but. Before shopping on site, Nudea recommend you book a virtual fitting with one of their advisors. The service is free and easy to book. If you’re shy about chatting to someone new on camera or short on time, order a fit tape online and check your measurements yourself.
Once you’ve got your sizing down, follow the fit finder through four simple steps to receive recommendations on which bra style is the right one for you. Our top pick is the Easy Does it Bralette. It’s free from seams and underwiring for a smooth, comfortable feel and finish, with a power mesh lining inside the cups to provide support. The fabric is a recycled Italian lace which has been both responsibly sourced and manufactured, with a pretty art-deco print that sets this apart from the rest of your underwear drawer.
Breast of Both Worlds Reversible Bra
Not content with just being one of the best shapewear brands around, Spanx's bra offering is seriously impressive too. They're all about the smoothing, creating nice clean, bulge-free lines beneath your clothes.
If you're in the market for a bra you'll barely know you're wearing, let us point you in the direction of Spanx The Breast Of Both Worlds Reversible Bra. Not only is it completely comfortable (we've got a lack of hooks, wires and seams to thank for that!) but it's reversible, letting you choose between nude and black. A must-buy for any underwear drawer.
Push-Up T-Shirt Bra – Seductive Comfort
What Calvin Klein doesn't know about wearable lingerie and loungewear isn’t worth knowing, making them the perfect choice for sleek and sporty bras. Their racer-back bralette has become a cult buy, but there are plenty of plunge, triangle and even push-up bras on offer, too.
(Not to mention some of the best sports bras on the market.)
Keep it classic in neutrals like black, white and grey, or make a statement in vibrant candy shades. We're opting for this Seductive Comfort Push-Up T-Shirt Bra – proof that you don't have to sacrifice 'wow' factor for comfort. Crafted from soft, microfibre jersey with smooth, padded cups, it's the picot lace trim that makes wearing this one a joy.
No. 1 Bra
Mia Side Smoothing Perfection
Good news - wearing a bra just got a whole lot comfier. Having designed lingerie for some of the best in the business for more than 30 years, founder Jeanette Misseldine launched the brand in response to women’s need for supportive, comfortable bras.
Instead of traditional underwire, this one is angled away from the breast tissue. The result? Boobs that feel supported and lifted, but not restricted, with no digging in. When we gave one a go for ourselves, we were as impressed with the fabric quality and look as the niggle-free fit.
For an uplifting and slimming everyday option, we'd advise opting for Mia – a T-shirt bra with a difference. Banishing visible bra lines, this machine washable, wear-with-anything option comes in nude and black, and is just about one of the most comfortable bras we've tried.
Bombshell Front Close Push-up Bra
Not just for bedroom-only styles, the extensive range at Victoria’s Secret boasts everything from easy-to-wear T-shirt bras to wardrobe-solving multiways. Look to soft wire-free styles for maximum comfort, or boost your cup size with a plunging push-up bra.
And if it's the latter that you're after, there's no better option than the brand's Bombshell Front Close Push-up Bra.
Bombshell by name, bombshell by nature, we reckon this is one of the best bras for smaller busts owing to its extreme cleavage-boosting capability. In fact, it can boost smaller boobs by up to two cup sizes. Yes, it's more decorative than it is comfortable, but if you're looking for a show-stopping special occasion bra, our money's on this one.
Freya Expression Triangle Bra
Catering especially for bigger boobs, you can shop bounce-proof sports bras through to pretty bralettes at Bravissimo. Stocking their own range as well as trusted favourites, including Fantasie, Gossard, Freya and Wonderbra, you’re sure to find something to suit both your style and your bust.
This pretty Freya Expression Triangle Bra is proof that triangle bras aren't just for those with small boobs. When thinking of the most suitable types of bra for bigger busts, triangle probably isn't the first shape to spring to mind – but this non-padded longline style has underwires for support, as well as the coverage bigger boobs need for optimum comfort.
If you’re looking to make more eco-friendly fashion choices, listen up. Lara Intimates craft their super-comfy, wire-free bras from responsibly sourced deadstock fabric. If that wasn’t enough to win you over, they also offer one of the most impressively broad size ranges we’ve come across for a standalone brand.
Their Ava 2.0 triangle bra is cut differently in sizes A-D and DD+, to guarantee a comfortable, fully supportive fit. Not to mention that it's drop dead gorgeous.
Guaranteed to retain its quality for at least 50 washes, this bra features British-made elastic that is strong yet supportive enough for gentle lift around your rib cage and shoulders. Swoon.
Beatrix Secretary Underwire Bra
Best known for their luxe pyjamas and loungewear sets, Eberjey knows a thing or two about helping you float around the house in style. Their lace bralettes are so pretty it almost seems a shame to cover them up – although if you’re feeling brave, you could always tease a hint under a crisp white linen shirt. The fuss-free sizing is simple to follow, with styles available in XS through to L.
Lara Satin Padded Non-wired Bra
Bra shopping can be daunting at the best of times, but even more so after a mastectomy. Luckily, Amoena has a great range of styles to help you both look and feel your best. Their permanent range offers peace of mind, as you don’t have to fret about your new favourite bra being discontinued. If you’re in the market for a breast form, they have plenty of thoughtful, carefully crafted options to consider, too.
This comfortable Lara T-Shirt bra has a pretty satin trim and centre bow detail, as well as bilateral soft bra pockets to hold a breast form or enhancer securely in place.
Beauty Light Wireless Bra
Not just for heat-tech coats and hard-working basics, Uniqlo’s lingerie offering is pretty impressive. All of the bras offer lightweight, wireless support and are so comfortable you’ll barely notice you’re wearing them. Seam-free styles go undetected under the clean lines of activewear and T-shirts, creating a smooth but structured silhouette. They’ve got pretty much every colour you could imagine, too, for ultimate outfit coordination.
With flexible cups to contour the front for a comfortable fit, the brand's Beauty Light Wireless Bra is the epitome of Uniqlo: that's to say, fuss-free, flattering, minimalist and comfortable.
Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is currently Deputy Fashion & Beauty Editor at Future PLC.
She caught the magazine bug during a stint as Fashion Editor of her university newspaper alongside her English degree, and hasn’t looked back since. As for the fashion bug, that came as part and parcel of growing up in the 90s, but the less said about that the better!
Jess’ average day in the office is spent researching the latest fashion trends, chatting to industry tastemakers and scouring the internet to bring you this season’s must-buy pieces - as well as advice on how to wear them. Weekends are equally fashion-focused, and Jess has been known to visit no less than five Zara stores in a single day in search of the perfect occasion dress.
The only thing that comes close to a buzz of finally tracking down that much-coveted dress is the joy of discovering a new beauty wonder product or hero ingredient. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall.
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