The best Amazon swimsuits in 2024 to get you holiday-ready

With flattering cuts and gorgeous colourways, there's swimwear to suit everyone on Amazon

Best Amazon swimsuits
(Image credit: Curvy Kate, Dokotoo, Delimira)

The best Amazon swimsuits might not be the first thing that springs to mind when you're shopping for your holiday wardrobe. But this season's collection is one of the most extensive we've come across, with styles to suit all.

Finding the right swimwear for your body shape can take time. Start by thinking about the overall look you want to achieve – ruffles at the bust will help to add curves, while high-waisted swimwear will help to contour your shape. But the most important thing is to feel comfortable and confident in your chosen piece – and the variety of swimsuits on Amazon offers a good chance of finding just that.

From one-pieces and bikinis, to swimming dress and boyleg swimsuits, Amazon has flattering cuts to suit everyone, in a good range of sizes, and some really pretty colourways that will have you looking and feeling your very best. And if you want a new read to go with your new swimwear, these Amazon book deals are the perfect way to relax.

Best swimsuits on Amazon to shop now

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Amazon tankini

The best tankinis look like a swimsuit but feel like a bikini. It also means you can often buy different sizes on the top and bottom, so they're great for pear-shapes or big busts.

Amazon bikini

Don't be afraid to embrace bikinis. There's no age limit or rules when it comes to wearing two-pieces, and even if you think they're not for you, there are loads of shape options that might just surprise you. The best high waisted swimwear gets our vote for this summer.

Amazon swimwear for large busts

Just like the best bras for large busts, you want swimwear to be supportive, comfortable and stylish if you're blessed with a bigger bust. Look for underwire, built-in cups and thick straps.

Amazon one-piece swimsuit

The swimwear equivalent of flattering jumpsuits, the best one-piece swimsuits will make life easy when you're packing to go on holiday. Keep an eye out for styles that will double up as a bodysuit to wear with trousers and skirts for dinner in the evening.

Modest swimsuits on Amazon

If you're after a bit more coverage, the good news is that being modest doesn't have to mean compromising on style.

Amazon tummy control swimsuits

The best shapewear is such a part of our everyday lives, so there's no reason not to take it to the beach too. If you're after a smooth, sculpted shape, look for tummy control panels and ruched detailing.

Amazon plus size swimwear

The best plus size swimwear will help you feel your best at the beach. There's so much more choice than there used to be, and Amazon has countless brands like Delimira and Curvy Kate, who really know their stuff.

Amazon black swimsuits

The best black swimsuits will exude Quiet Luxury and never go out of date. Classic black always looks great in the sunshine, and will easily work with everything else in your summer wardrobe.

How to choose swimwear on Amazon

One of the great things about shopping for swimwear on Amazon is the filters. Once you've searched for, say, tummy control swimsuits, you can filter by brand, price, colour, size, customer reviews and many more. The sheer amount of product on Amazon can feel incredibly overwhelming, so the trick is to filter as much as you can.

Customer reviews are there for a reason. More often than not there will be plenty of customers discussing their experiences - good and bad - to help you make a more informed decision. Rarely do you get so much first-hand experience on other retailers so make the most of it.

It's also worth consulting our guide on how to pick the right swimwear for your body shape before you start. What works for an apple doesn't necessarily flatter a pear, plus you could also think about what colour suits me? to make a really informed decision.

There really is a style and cut to suit everyone. Andréa Bernholtz, founder of Swiminista, says "When it comes to choosing the perfect swimwear for different body shapes, it's important to find designs that offer support and a personalised fit. Look for tops with molded cups and a deep V-neckline to enhance your cleavage, and bottoms with adjustable side designs to ensure a comfortable and flattering fit. One-piece swimsuits with customisable ties can also provide lift and support, while low-cut V-necklines add a touch of sexiness."

Finally, think about what you'll be wearing it for. You'll be asking a lot more of a swimsuit to wear for water sports than you would of a one-piece you'll pack for a week of lounging around by the pool.

Is swimwear on Amazon any good?

You'd be forgiven for not thinking of Amazon as the first place to go to for swimwear. But the retail giant's fashion collection, particularly swimwear, this season is surprisingly good. And very affordable. There are a number of highly rated swimwear brands that sell on Amazon, many of which we have listed in the gorgeous options above. These include:

  • CUPSHE – A hugely popular swimwear brand on Amazon, CUPSHE has everything from high-waisted bikinis and tummy controlled one-pieces, to elegant kimonos and beach dresses
  • La Blanca – Another very popular brand, La Blanca swimwear comes highly recommended, with flattering cuts and a good range of sizes
  • Freya – The most gorgeous selection of bikini tops and bottoms, as well as other swimwear types, many of which are perfect for women with a fuller bust
  • Curvy Kate – specialises in plus size, and comes highly recommended for it's stylish and sexy swimwear range

The best things about buying on Amazon is how easy it is, particularly if you have Amazon Prime membership, which often means you can get things delivered either the same or next day.

How do you know if a swimsuit is good quality?

Quality is all in the cut and fabric for swimwear. You want a material that feels thick, and holds it shape however much you stretch it, so look out for elastane. It's ideal because it stretches and moves with you, plus it has moisture-wicking properties and dries quickly. The cut should flatter you, and you want to feel supported at all times too.

Amazon also makes it really easy to return items too, so the buying process from start to finish - or return - is completely hassle-free. Briefs, swimsuits and bikini bottoms should be tried on over underwear, without removing the protective adhesive strip.

Amelia Yeomans
Senior writer

Amelia joined woman&home in 2022 after graduating with an MA in Magazine Journalism from City University and she is now a senior fashion and beauty writer. She began building her career as a lifestyle journalist after completing a fashion journalism course at the Condé Nast College of Fashion & Design in 2019, writing for a variety of titles including OK!, New!, and Notion on topics such as sustainable fashion and entertainment.

With contributions from