I've never been excited about a doormat before, but Ruggable just changed my mind
Nautical, whimsical, beautiful — Ruggable's new collection is more than covetable


Having just moved into a new flat, I'm on a mission to infuse my space with personality, without the hassle of hammering nails into walls or ripping up carpets. It’s a challenge, but I think I've finally found my secret weapon: Ruggable.
I’ve been a Ruggable enthusiast for years. The brand strikes a perfect balance between embracing bold, on-trend rug designs and offering timeless classics. Their collaborations are equally impressive — the Royals' choice, Sanderson, anyone? So, when I heard about their new summer collection, my interest was instantly piqued. But what I didn’t expect was how quickly I’d become completely obsessed with their doormats.
There are three standout designs I simply have to share. Not only are they an effortless way to bring a touch of summer style to your home, but they’re also perfectly aligned with the nautical trends dominating the high street this season. If you're looking to introduce chic, seasonal style right at your doorstep, the answers are at the tips of your toes.
About Ruggable's The Great British Garden Party Collection
Of course, the doormats aren't the only parts of Ruggable's summer collection that I've been admitting. The new designs, all available as runners, area rugs, and doormats, capture different elements of the season. They've taken inspiration from the English Countryside, a Scandinavian Lakeside, and a Moroccan café.
Speaking on the Summer collection, Ruggable’s Senior Marketing Director, Charlotte Ford said; “With hopefully warmer days upon us, we wanted to put out a range of new designs that would not only be perfect for summer, but let the sunshine into your home all year round with expressive, vibrant colour at the heart of it. But, as ever, we wanted to bring our durable versatility, allowing customers to embrace their style without forgoing practicality - whatever the weather brings us.”
My favourites from Ruggable's The Great British Garden Party Collection
I should add a disclaimer before I introduce you to these special doormats. I grew up by the sea, so coastal style has a special place in my heart. However, judging by the reaction of all my urban friends, this kind of style captures all that free spirited freshness that the coast is awash with anyway.
I think nautical doormats are a perfect way to introduce a touch of coastal charm without overwhelming your space. I love how they effortlessly capture that breezy, seaside feel, creating an instant sense of calm and relaxation the moment you step inside.
Sign up for the woman&home newsletter
Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
The subtle stripes, rope motifs, or ocean-inspired hues can add a refreshing pop of pattern and texture to an otherwise neutral hallway or porch, making it feel more inviting. Best of all, they work seamlessly with a wide range of décor styles — whether you're embracing a full coastal look with rattan furniture and seashell accents, or you just want a hint of that vacation vibe in an otherwise modern home. Nautical doormats are versatile, stylish, and a subtle reminder of sunny escapes, even on the rainiest of days.
My favourite doormat of all time, this lobster is iconic. You get the stripes, the distinctive silhouette, and the bright colours. These all culminate in a doormat that just makes me smile, I can't help it.
These are, of course, just a snippet of what's on offer in Ruggable's new collection. I've picked out three of my favourite rugs, but I could have filled the page with my favourites. They're all so gorgeous.
This rug combines the coastal colour palette perfectly. Off white, navy blue, and slate blue make for a classic contrast, offset with an accented red stripe. This looks stunning as a runner or as a big area rug. It's a classic choice, but with a twist.
If you can't tell, I really love this whole collection. If I could afford another house to fill with rugs, I would have done it yesterday just to get my hands on these. I've seen my fair share of Ruggable collections over the years, but this has to be their best yet. And, if anyone I know is reading this, I really love those doormats. And I also really love surprise presents.

Laura is woman&home's eCommerce editor, in charge of testing, reviewing and creating buying guides for the Homes section, so you'll usually see her testing everything from the best dehumidifiers to sizing up the latest Le Cruset pot. Previously, she was eCommerce editor at Homes & Gardens magazine, where she specialised in covering coffee and product content, looking for pieces tailored for timelessness. The secret to her heart is both simplicity and quality. She is also a qualified Master Perfumer and holds an English degree from Oxford University. Her first editorial job was as Fashion writer for The White Company.
-
Kate Moss' go-to perfume is ideal for summer spritzing - and it's under £50
Kate Moss' perfumes of choice are a celebration of florals and sharp, invigorating citrus notes - ideal for summer spritzing...
-
Carole Middleton nailed understated party glam with wide leg jeans and a vintage shirt - her casual look is so refined
Carole Middleton's understated party look is timeless